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How to Succeed Podcast

Business

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

Location:

United States

Description:

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

Language:

English

Contact:

(410) 653-1993


Episodes
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How to Succeed in De-escalating Conflict with Carol Bowser

5/20/2024
In this week's episode with Carol Bowser, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. Carol highlighted the significance of empathy and effective communication in addressing customer concerns and effective communication strategies for de-escalating conflict. Join us in this conversation where Carol emphasizes the importance of understanding the narrative and context, managing emotions, and setting clear expectations in conflict resolution. Learn how to de-escalate conflict and succeed in difficult conversations. These expert tips will transform your communication skills! Timestamp 0:11 De-escalating conflicts and managing difficult conversations. 6:09 How to handle customer complaints in sales conversations. 12:01 How to approach conflicts and negotiations by understanding the other party's goals and reframing questions to find mutually beneficial solutions. 19:38 Escalation and de-escalation of conflicts, with a focus on communication and preparation. 23:01 De-escalating conflicts through active listening and empathy. 31:29 Conflict management strategies with Carol Bowser. Key Takeaways Conflict can be de-escalated by reframing complaints as requests and understanding the underlying needs and goals of the other party. Creating a collaborative and problem-solving mindset can help find workable solutions and build long-term relationships. Using the word "yet" instead of "but" can balance both sides of the conversation and prevent escalation. Acknowledging valid points and reflecting on the significance of the information shared can help de-escalate emotional intensity. Remaining calm, cool, and collected during conversations can create a safe space for open dialogue and problem-solving. ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:38:22

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How to Succeed at Having ROI Conversations with Rich Chiarello

5/13/2024
In this week's episode with Rich Chiarello, we delve into the intricate dance of sales, spotlighting the fusion of emotional resonance and intellectual prowess in driving success. Rich Chiarello emphasized the importance of understanding the emotional and intellectual aspects of sales, while Rich Chiarello stressed the significance of sales training in business expansion. We also discussed strategies for maximizing ROI in business decisions, highlighting the need to prioritize the customer's needs and demonstrate a clear ROI to close deals. Rich Chiarello emphasized the importance of aligning sales behaviors with the customer's needs and pain points. Join us in this insightful conversation Rich Chiarello shares insights on how to have ROI conversations with potential clients. Rich discusses the mindset shift from selling features to identifying big problems that can be solved. He provides practical tips on sequencing the sales process, positioning yourself as a valued consultant, and calculating ROI. Tune in to learn how to have meaningful ROI conversations that lead to successful sales outcomes. Timestamp 0:13 Selling technology and ROI conversations with Sandler trainer. 3:51 ROI conversations in sales, myths, and misconceptions. 7:53 Sales techniques, including identifying pain points and demonstrating value. 12:40 Sales techniques, ROI, and budgeting for software and sales training. 17:23 ROI calculations and cost savings strategies for businesses. 20:56 Sales training, personal pain, and success definition. Key Takeaways The value proposition that a salesperson offers should be based on their knowledge of the sales process, not just the technology they are selling. ROI conversations should start with identifying a big business problem that can be solved and determining if the return on investment is significant enough to justify the expense. It is essential to understand the different budget buckets and how expenses and capital investments are treated to have meaningful ROI conversations. Salespeople should focus on the personal pain of the prospect and find out what motivates them to solve the business problem. Looking at the full five-year cost trade-off and the ongoing benefits of a solution can lead to a larger ROI and a more compelling investment case. ========================================= SUBSCRIBE: https://www.youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:27:34

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How to Succeed at Influencing People with Brian Ahearn

5/6/2024
In this week's episode, Brian Ahearn discussed the importance of adopting an other-focused mindset in influencing people and exploring practical applications of psychology in business. Brian shared insights on the importance of preparation in meeting opportunities, while Mike inquired about Brian's definition of success and biggest failure. Later, We discussed the challenges of balancing authenticity and influence in leadership, highlighting the importance of understanding psychological principles underlying effective sales strategies, such as being disarmingly honest and creating scarcity. Join us in this week's insightful conversation with Brain, where we delve into the art of influencing people for success in sales and beyond. Discover the principles of influence, such as liking, reciprocity, authority, social proof, commitment and consistency, and scarcity. Gain insight on building stronger relationships and achieving greater sales success. Timestamp: 0:12 Influencing people, focusing on liking and knowing the person. 4:23 Principles of influence, including liking, reciprocity, authority, and social proof. 9:45 How to establish authority and expertise in sales through storytelling and credibility-building strategies. 13:22 Building trust and credibility in business through likability, self-orientation, and reframing. 18:13 Sales psychology and principles with Brian Ahearn. Key takeaways Influence is a natural part of human interaction, and understanding how to effectively communicate can make a significant difference in getting others to say yes. Building relationships and genuinely liking the people you are trying to influence is the foundation for successful persuasion. Reciprocity is a powerful principle of influence, and giving back to others can create a sense of obligation and increase the likelihood of them saying yes. Authority and social proof are important factors in influencing others. Demonstrating expertise and providing examples of others who have benefited from your solution can increase trust and credibility. The principle of commitment and consistency highlights the importance of asking questions rather than telling people what to do. By getting others to commit to small actions, they are more likely to follow through and say yes to larger requests. Scarcity can create a sense of urgency and increase the perceived value of what you are offering. Highlighting what someone might lose by not taking action can be more persuasive than focusing on what they might gain. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:26:15

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How to Succeed at Sales without the Stress with Elle Ingalls

4/29/2024
In this week's episode, Elle Ingalls delves into the art of succeeding in sales without succumbing to stress. Elle defines stress as the triggering of the fight or flight stress response and elucidates how stress hormones can detrimentally affect our performance and well-being. Throughout the discussion, Elle shares practical tools and techniques aimed at preventing and managing stress effectively. Moreover, Elle emphasizes the importance of cultivating an environment of contribution rather than competition within the realm of sales. By fostering collaboration and support among team members, individuals can alleviate the pressure often associated with sales targets and deadlines. Join us this week for an enlightening discussion with Elle Ingalls as she shares invaluable insights on succeeding in sales without the burden of stress. Elle underscores the significance of awareness and self-reflection in breaking the cycle of stress. By understanding their triggers and reactions, sales professionals can proactively implement strategies to mitigate stress and maintain optimal performance. Don't miss out on this essential conversation. Timestamp 0:13 Reducing stress in sales with a special guest from Pressure Free Living. 1:09 Stress management and its misconceptions. 6:04 Stress response and its impact on sales performance. 10:34 Triggers for fight or flight response and its impact on body functions. 15:26 Managing stress and improving mental performance through self-awareness and training. 19:37 Productivity tools and mindset shifts for sales professionals. 23:58 Public speaking, stress management, and leadership. 29:36 Overcoming stage fright and achieving success in sales. Key Takeaways Stress is not the stressors themselves, but the triggering of the fight or flight stress response and the release of stress hormones. Relaxing the abs can signal to the brain that you are safe and help prevent the release of stress hormones. Smiling can release neuropeptides that support positive neurotransmitters and help manage stress at the moment. Shifting from a mindset of competition to one of contribution can create a more relaxed and receptive environment in sales. Developing awareness of triggers and using tools to prevent and manage stress can lead to increased productivity, improved communication, and a better quality of life. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:36:44

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How to Succeed at Avoiding Being Ghosted with Scott Bliss

4/22/2024
In this week's episode, Scott Bliss delves into the art of sidestepping the dreaded phenomenon of being ghosted by prospects in the realm of sales. Ghosting, a frustrating scenario, unfolds when a salesperson invests considerable time and effort into pursuing a potential deal, only to be met with deafening silence or an abrupt halt in communication from the prospect's end. Scott unpacks the crucial concept of establishing equal business stature. Moreover, Scott underscores the significance of transparent discussions surrounding budget constraints and decision-making processes from the outset. By addressing these aspects early on, salespeople mitigate the risk of encountering sticker shock later in the negotiation phase while ensuring alignment between their offerings and the prospect's expectations. Join us this week for an enlightening discussion with Scott Bliss as he shares invaluable insights on avoiding ghosting in sales. Don't miss out on this essential conversation. Timestamp 0:14 Prospecting in 2024 with Tom Nation from Sandler UK. 1:21 Prospecting strategies for 2024. 6:51 Prospecting and Assertiveness in Sales. 14:57 Sales prospecting, automation, and cadence. 20:31 Using automation in sales while avoiding spammy messages. 23:30 Prospecting strategies and tools for sales success. 29:53 Sales techniques, mindset, and personal development. Key Takeaways Lack of identifying the prospect's pain or gap in their current situation can lead to being ghosted. Salespeople should focus on understanding the prospect's true needs and problems before presenting a solution. Avoid sticker shock by discussing budget and investment conversations early on. By having open conversations about pricing and investment parameters, salespeople can align their solutions with the prospect's expectations. Understand the prospect's decision-making process and who is involved. By knowing the decision-makers and their timeline, salespeople can avoid being left in the dark and increase their chances of closing the deal. Use questioning strategies, third-party stories, and the curiosity curve to engage prospects and build trust. Salespeople should focus on asking meaningful questions and sharing stories of how they have helped others in similar situations. Embrace the Sandler rule of "no" as the second-best answer. Salespeople should not be afraid of hearing a "no" early on in the sales proc ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:25:27

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How to Succeed at Scrappy ABM with Mason Crosby

4/15/2024
This week, tune in as Mason Crosby sheds light on the potent strategy of account-based marketing (ABM) in the B2B realm. In this riveting conversation, Mason unravels the intricacies of ABM, focusing on its tailored approach towards specific accounts rather than individual leads. Mason elucidates the prerequisites for successful ABM implementation, stressing the necessity of a dedicated sales team, a thorough grasp of product-market fit, and an acknowledgment of longer sales cycles. Throughout the discussion, Mason offers practical examples and invaluable tips for initiating ABM endeavors, advocating for the activation of existing customer bases, and leveraging triggers to engage potential clients. Additionally, he addresses prevalent misconceptions and pitfalls encountered in ABM execution, enriching listeners with insights garnered from his extensive experience in the field. Don't miss out on this enlightening episode, where Mason Crosby navigates the landscape of account-based marketing, equipping businesses with the tools to tailor their marketing and sales efforts effectively. Timestamp 0:12 Account-based management (ABM) strategies for sales success. 1:09 Account Based Marketing for B2B sales. 4:35 Common mistakes in implementing Account Based Marketing. 8:46 ABM strategy and its implementation. 15:14Using data to target B2B leads with ABM. 20:03 Using triggers and data to personalize sales outreach. 24:45 Using existing data to target potential clients. 29:09ABM strategies and growth with Mason Crosby. Key Takeaways Account-based marketing (ABM) is a B2B growth strategy that aligns marketing and sales efforts around a set of shared target accounts. ABM is most effective for B2B companies with a higher average contract value, a dedicated sales team, and a longer sales cycle. Starting ABM with existing customers can be a great way to prove the model and generate results. The four key elements of ABM are data (identifying target accounts and reasons to reach out), distribution (choosing the right channels to engage prospects), destination (where to direct prospects), and direction (tracking engagement to determine if prospects are moving closer or further away). ABM can be implemented in a scrappy and cost-effective manner, starting with one trigger, one channel, and one piece of content. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:08:13

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How to Succeed at Prospecting in 2024 with Tom Nation

4/8/2024
In this week's episode, we delve into the evolution of prospecting tools and techniques, while underscoring the timeless principles that drive successful outreach endeavors. Tom emphasizes the significance of cultivating the right attitude, anchoring on a firm belief in the value one brings to the table during prospecting interactions. He advocates for a holistic approach to outreach, incorporating various channels such as cold calling, email, networking, and more to effectively connect with prospects in today's dynamic landscape. Throughout the conversation, Tom sheds light on the optimal behaviors and cadence for prospecting, stressing the importance of striking a balance between persistence and respect for the prospect's time and preferences. Moreover, he explores the role of automation in streamlining the prospecting process, while cautioning against the pitfalls of impersonal, spam-like messages. Join us for an insightful exploration where Tom offers invaluable insights and actionable strategies for sales professionals aiming to excel in prospecting amidst the ever-evolving digital landscape of 2024. Timestamps 0:14 Prospecting in 2024 with Tom Nation from Sandler UK. 1:21 Prospecting strategies for 2024. 6:51 Prospecting and Assertiveness in Sales. 14:57 Sales prospecting, automation, and cadence. 20:31 Using automation in sales while avoiding spammy messages. 23:30 Prospecting strategies and tools for sales success. 29:53 Sales techniques, mindset, and personal development. Key Takeaways Building a prospecting plan and consistently following through with daily and weekly actions is crucial for success. A multi-channel approach to outreach, including cold calling, email, networking, and more, is necessary to reach prospects effectively. Personalization and finding relevant triggers for engagement are key to standing out and building meaningful connections with prospects. Automation tools like HubSpot and ZoomInfo can help streamline prospecting efforts and manage relationships with prospects. Setting aside dedicated time for prospecting and blocking it off in your calendar can help maintain focus and consistency. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:35:38

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How to Succeed at Break through the Digital Barrier with Steve Spiro

4/1/2024
This week, join host Mike Montague as he engages in a compelling conversation with Steve Spiro, renowned as the Master Connector, unraveling the secrets to transcending the digital barrier and fostering genuine virtual connections. Through this enlightening dialogue, they delve into the nuances of navigating online interactions, underscored by the essence of authenticity and value addition. Steve's insights illuminate the path towards building profound connections, whether in the virtual realm or face-to-face, emphasizing a selfless approach and embracing vulnerability as a catalyst for forging enduring relationships. Their exchange also delves into the pivotal role of content creation in fostering connections and explores the significance of networking groups and referrals in amplifying outreach. Join us this week as host Mike Montague engages in a compelling conversation with Steve Spiro, the Master Connector, unlocking the secrets to genuine virtual connections. Delve into the essence of authenticity, value addition, and the pivotal role of content creation. Timestamps 00:00:09 - Introduction to the topic of breaking through the digital barrier 00:04:48 - Importance of connecting through conversations and adding value 00:10:10 - Importance of showing genuine interest in others' stories 00:12:06 - Starting a conversation with honesty and vulnerability breaks barriers 00:17:02 - Making connections everywhere, even in everyday situations 00:21:09 - The concept of sowing and reaping in building connections 00:22:14 - Having a clear path for prospects and finding value in non-prospects 00:25:03 - Sharing links to content, and books, and inviting non-prospects to be on the show 00:29:08 - Overcoming adversity and having the grit to keep going 00:33:30 - Recommendation to read "The Tao of a Master Connector Key takeaways Breaking through the digital barrier requires authenticity, being others-focused, and adding value to the conversation. Genuine connections are built by being vulnerable and sharing personal stories and experiences. Connecting with others online involves reaching out for phone calls rather than just accepting connection requests. Regularly putting out valuable content helps establish credibility and attracts meaningful connections. Offering to make introductions, inviting people to networking groups, and sharing resources are effective ways to add value and deepen connections. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:34:12

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How to Succeed in Building the Sales Force of the Future with Dr. Courtney McCashland

3/25/2024
This week, tune in as Dr. Courtney McCaslin delves into the intricacies of building the sales force of the future. Dr. McCaslin underscores the critical balance between leveraging technology and data while understanding human psychology and behavior in sales. In this enlightening discussion, she emphasizes that while natural talents hold significance in sales, competencies and skills are paramount in driving success. The episode also touches upon the significance of personalized learning journeys for salespeople. Aligning individual talents and competencies with the broader business strategy is emphasized as a means to maximize sales effectiveness. Dr. McCaslin advocates for tailored training and coaching to address skill gaps, thereby unlocking the full potential of sales teams. Furthermore, the discussion delves into the art and science of selling, emphasizing the importance of specific behaviors and competencies in driving consistent sales performance. While natural talents are valuable, the focus on developing both natural abilities and learned skills is highlighted as essential for constructing a robust sales force. Join us for an insightful exploration into the evolving landscape of sales leadership and the actionable strategies necessary to build a dynamic and high-performing sales force. Don't miss out on this opportunity to elevate your understanding of sales effectiveness and drive sustainable business growth. Timestamps 00:00 - Intro, balancing tech/psych, natural vs learned skills 03:13 - Understanding talents, coaching to strengths 06:18 - Using tech, comparing coaching styles 09:05 - Practice, role-play, winning via talent 12:17 - Inspiring excellence, traits/competencies/talents 15:04 - Leveraging talents, applying skills strategically 18:12 - Aligning team, individualized learning 21:31 - Octus impact, managing communication intensity 24:21 - Seizing opportunities in sales 25:19 - Navigating change, contact info Key takeaways Selling combines art and science, demanding a blend of innate abilities and learned skills for success in today's market. Balancing natural talents with skill development is crucial for effective sales. Sales leaders must understand their team members deeply to provide tailored guidance and motivation. Tools like Octus IQ offer real-time insights, aiding sales teams in making informed decisions and navigating complex sales cycles. Personalized learning journeys sustain high sales performance by addressing skill gaps and leveraging natural talents through customized training and coaching. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:27:31

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How to Succeed at Building a Nonprofit that Save Lives With Mike Kenny

3/18/2024
This week, elevate your nonprofit leadership with insights from Mike Kenny. Discover the essential behaviors and strategies necessary for running a nonprofit like a successful business. Mike underscores the importance of confidence in the mission, effective goal setting, and marketing the organization's value to donors. Drawing from his military experience, he emphasizes the significance of adopting a business mindset to drive sustainable impact. Explore the parallels between the Sandler sales methodology and the strategies employed by Warrior's Ascent, gaining valuable insights into maximizing nonprofit effectiveness. Learn why self-care is imperative for individuals to thrive and make a positive difference, and how embracing failure as a learning opportunity fuels growth. Join us for an enlightening discussion on transforming nonprofit leadership through strategic thinking and actionable practices. Don't miss this chance to strengthen your organization's mission and impact! Timestamps: 00:00:00 Nonprofit growth and mission with Warriors Ascent founder Mike Kenny 00:01:16 Nonprofit sustainability and mission alignment. 00:09:46 Self-care, personal growth, and overcoming comfort zones. 00:14:34 Nonprofit growth strategies and Sandler techniques. 00:19:21 Nonprofit management and success. 00:23:38 Overcoming failures and building resilience. 00:30:55 Overcoming struggles through group support and creative solutions. Key Highlights: Nonprofits need to focus on both their mission and building structures for sustainability and growth, similar to running a business. Setting clear goals, short-term and long-term, is crucial. Tracking progress helps measure success and make necessary adjustments. Failure is an opportunity for growth. Nonprofits should embrace it, learn from it, and seek help when needed. Nonprofits should adopt a mindset of success, showing their ability to deliver tangible outcomes to attract support. Nonprofits must prioritize their growth and development through goal setting, planning, and tracking progress. Establishing clear expectations upfront in meetings fosters transparency and alignment. Nonprofits must communicate their impact, outcomes, and use of donor funds transparently to build trust and retain support. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rd =========================================

Duration:00:33:07

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How to Succeed at Strategic Customer Care with Karl Schaphorst

3/11/2024
This week, elevate your customer service strategy with insights from Karl Schaphorst. Discover the pivotal role customer care plays in driving business success beyond reactive support. Karl emphasizes that while salespeople acquire new customers, service agents are the linchpin for retaining and nurturing existing relationships. He underscores the cost-effectiveness of cultivating loyalty over constant acquisition, making strategic customer care a critical investment. Explore the common pitfall of undervaluing service functions and learn why agents are the face of your brand. Their interactions shape customer perceptions and future opportunities. Gain a fresh perspective on transforming customer service from a reactive cost center into a proactive, revenue-driving force. Join us for an illuminating discussion on elevating your customer experience through strategic service excellence. Don't miss this chance to drive customer loyalty and sustainable growth! Timestamps: 00:00:44 - Defining Strategic Customer Care 00:03:57 - The Role of Customer Service Agents 00:04:50 - The Importance of Showing Customer Appreciation 00:06:03 - The Role of Customer Service in Marketing 00:11:12 - The Value of Proactive Customer Service 00:12:10 - Rewarding Customer Service Contributions 00:12:20 - Behavioral Goals for Customer Service 00:12:31 - The Role of Customer Service in Business Development 00:16:08 - The Importance of Customer Service Training 00:16:19 - Techniques for Defusing Customer Complaints 00:19:20 - Weaknesses in Customer Service Training 00:20:47 - Training Customer Service Agents to Identify Opportunities 00:23:52 - The Importance of Emotional Intelligence in Customer Care 00:24:24 - Techniques for Turning Negative Situations Positive 00:29:48 - The Success of Sandler's Customer Service Training Program Key Highlights: Customer service is a crucial aspect of business success, as it is easier and less expensive to retain existing customers than to acquire new ones. Strategic customer care involves proactive engagement with customers to build relationships and provide exceptional service. Customer service agents should be trained in soft skills, such as bonding and rapport, to effectively communicate with customers. Techniques for successful customer service include active listening, staying calm, validating customer concerns, and asking open-ended questions. Customer service agents should aim to transform customer interactions from emotional distress to intellectual problem-solving. Setting goals and KPIs for customer service agents can help drive proactive behavior and improve customer satisfaction. Incentivizing customer service agents based on their contributions to sales and customer satisfaction can motivate them to excel in their roles. Customer service agents should focus on identifying and addressing the root cause of customer issues, rather than just providing quick fixes. The real problem a customer brings to customer service may not be the initial issue presented, so it's essential to dig deeper to understand their needs and concerns. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:32:45

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How to Succeed at Selling SaaS with Josh Shirley

3/7/2024
This week, gain insights into the importance of educating prospects and overcoming skepticism in the SaaS sales process. Discover the significance of understanding customer pain points, effective prospect qualification, and navigating complex decision-making processes within organizations. Join us for an enlightening episode as Josh Shirley delves into the intricacies of selling SaaS (Software as a Service) solutions. In this episode, Josh emphasizes the nuances of selling SaaS, highlighting the crucial differences from selling tangible products or services. Addressing common myths and misconceptions about selling SaaS, Josh sheds light on effective techniques and attitudes required for success in this domain. Don't miss out on this episode packed with invaluable guidance for mastering the art of selling SaaS solutions! Timestamp 0:16 - Introduction to the topic of selling SaaS and its challenges 3:07 - Common myths and misconceptions about selling SaaS 5:19 - Importance of understanding the problem and building value with the service 8:16 - The need to qualify the prospect and their pain 12:23 - The temptation to focus on technical details instead of addressing the real pain points in software sales 20:21 - The need to address the cost beyond the monetary investment in software 25:54 - Tips for approaching decision questions in software sales Key Highlights Selling SaaS requires educating customers about a product that may be unfamiliar to them, overcoming skepticism, and resistance to change It is crucial to focus on the customer's pain points and the value the SaaS solution can provide, rather than solely relying on product demonstrations. The decision-making process in SaaS sales often involves a wider range of stakeholders, including legal, compliance, and data security teams. SaaS products are intangible and may be unfamiliar to potential customers, requiring sales professionals to focus on educating customers about the benefits and value of the product. Successful SaaS sales involve understanding the customer's pain points and how the SaaS solution can address them. Sales professionals should avoid getting caught up in the technical details of the product and focus on the impact the SaaS solution can have on the customer's job. Selling SaaS often involves a complex decision-making process that includes a wide range of stakeholders, requiring sales professionals to be prepared to address the concerns and requirements of these different stakeholders. The decision to adopt a SaaS solution often requires behavioral change within the organization, and sales professionals must address the challenges of getting the entire team to embrace and effectively use the SaaS solution. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:36:10

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Unwrap the Gift of Sales Success: A Sandler Holiday Special Event

2/26/2024
This Week, discover the positive aspects of selling in the fourth quarter and gain practical tips for success. Uncover the "four gifts of sales success": prospecting, creating an ideal client wish list, achieving clarity and confidence in the sales process, and mastering effective negotiation techniques. Join Mike Montague and Lisa LS in a compelling discussion on the challenges and opportunities encountered by salespeople in the fourth quarter. In this episode, the hosts delve into the reasons behind salespeople's struggles during this period and offer invaluable insights to overcome common obstacles. Tune in to learn how to equip yourself with these invaluable gifts and position yourself for sales success not only in the current year but also in the future! Timestamps: 1:29 - Discussion on the challenges salespeople face in the fourth quarter 9:15 - Positive aspects of selling during the holiday season 14:23 - Positive beliefs for sales success during the end of the year 16:40 - Embracing continuous learning and building trust with customers 17:36 - Confidence in oneself and the offering 20:17 - The gift of prospecting and filling up the calendar 22:50 - Creating a qualification list for ideal clients 23:48 - Qualification criteria: pain, investment, and decision-making process 26:43 - Importance of open and honest communication for building trust with clients 27:15 - Gathering information about clients' personalities and tailoring communication styles 29:13 - Utilizing previous connections and allies in organizations to build relationships 31:20 - The complexity of decision-making processes in sales Key Highlights Challenges and opportunities faced by salespeople in the fourth quarter. The importance of continuous learning, especially in the fourth quarter, to prospect and fill the pipeline for the upcoming year. The significance of clarity and confidence in the sales process for both buyers and sellers. A well-outlined path builds trust and guides buyers through the process. Prospecting, creating a wish list for ideal clients, clarity and confidence in the sales process, and effective negotiation techniques are identified as the four gifts that can lead to sales success. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:01:01:52

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How to Succeed at Building a Revenue Funnel with Hannah Ajikawo

2/19/2024
This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy. Hannah Emphasizing continuous value delivery and adaptation to changing buyer behaviors, Hannah provides valuable insights for maximizing revenue funnel effectiveness. Join us for an insightful episode as Hannah Agico delves into the intricacies of revenue funnels. In this episode, Hannah dispels common myths and misconceptions surrounding revenue funnels, emphasizing the importance of aligning marketing and sales processes for a seamless buyer journey. Gain practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement. Don't miss out on this episode packed with actionable strategies to enhance your revenue funnel mastery! Timestamp 0:13 - Introduction and Defining the Revenue Funnel 2:40 - Critique of the Funnel Metaphor and Misconceptions 4:42 - Importance of Alignment and Behavior Change 8:19 - Steps for Building a Revenue Funnel and Commonalities 11:20 - Structuring the Revenue Funnel and Conclusion 12:20 - Sales and Marketing Integration, Targeting, and Fundamentals 22:34 - Final Insights and Metrics in the Revenue Funnel Key Highlights Integration of marketing and sales processes into a unified revenue funnel, reflecting the buyer's decision-making process. Misconception of separate funnels and handoffs between departments, highlighting how these hinder the buyer journey and create bottlenecks. Fundamental stages of awareness, consideration, decision, and post-purchase within the revenue funnel are underscored as essential components for success. The importance of continuously delivering value to customers and adapting to evolving buyer behaviors to ensure sustained success. Practical tips for executing a revenue funnel, including focusing on sales fundamentals, leveraging data insights, and investing in training and enablement to align with changing buyer behavior ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:34:27

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How to Succeed at Making Differences Work with Dr. Eli Jones

2/12/2024

Duration:00:31:56

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How to Succeed as a Marketing Millennial with Daniel Murray

2/5/2024
Join Mike Montague and Daniel Murray as they delve into the world of marketing millennials, discussing the attitude, behavior, and techniques needed to climb to the top and stay there. In this episode, Daniel reveals the common misconceptions about marketing, emphasizing the importance of authentic and consistent engagement with your audience. Tune in for a deep dive into the mindset of a successful marketer and discover why creativity and human connection will be more vital than ever in the evolving landscape. Timestamps: 0:00:08 Marketing mindset and attitude with a focus on helping the audience. 0:04:08 Marketing consistency and millennial mindset. 0:11:31 Sales and marketing alignment, AI's role, and creativity's importance. 0:18:26 Marketing channels and their effectiveness. 0:22:14 Marketing, creativity, and success with Daniel Murray. Key highlights: Showing up consistently helps in building trust and staying top of mind for the audience. Authenticity builds a stronger connection with the audience and fosters trust. The level of content produced needs to be higher than before to break through the noise and grab the audience's attention. Adding a personal touch, being creative, and understanding the human aspect of marketing are essential for success. Building and maintaining an owned audience, such as through podcasts and newsletters, is powerful. Success is defined by continuous improvement and adaptability. Facilitating interactions within a community, whether through events, webinars, or meetups, is a valuable aspect of marketing. Video content is becoming increasingly important. Competing against oneself and striving to be better each day is a powerful metric for success. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:28:36

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How to Succeed Regardless of Outcome with Don Overcash

1/29/2024
In this week's episode with Don Overcash, a seasoned Sandler client and trainer, we delved into the art of succeeding regardless of the outcome. Join us for a powerful conversation on navigating success, understanding motives, and building trust. Join us as we unravel the episode and explore strategies for sustained success, driven by attitudes, beliefs, and behaviors. Don shares insights from his extensive experience in politics and sales, emphasizing the importance of trust and understanding motives in achieving long-term success. Tune in for a thought-provoking discussion on the essence of presence, the significance of trustworthiness, and how to navigate failures with resilience. Learn how embracing a "why" centered around valuing people can transform your approach and redefine your success. Timestamps: 0:00:14 Success and outcomes in sales and politics. 0:04:32 The importance of belief systems in sales success. 0:07:41 Performance pressure and long-term vision. 0:12:20 Trust in business and politics. 0:19:42 Building trust and rapport in sales. 0:25:14 Understanding and managing criticism in business. 0:29:18 Personal growth and self-awareness in business. Key highlights: Many organizations tend to concentrate on historical results without understanding how to change or impact those results. Trust is a crucial element in achieving sustained success. Learning from mistakes, being open to feedback, and understanding the importance of self-improvement are essential aspects of achieving success. Success, in this context, is measured by the positive impact one can have on others. Recognizing the need to recover from dominant personality traits and adapting to be more effective in communication is a key takeaway. Adopting an "independently wealthy" mindset means not being desperate for approval or success. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:35:37

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How to Succeed with ChatGPT+ with Jordan Ledwein

1/25/2024
Discover the current state of chat GPT, its recent updates, and the game-changing features it brings to the table. Join us on the latest How to Succeed podcast as we dive into the ever-evolving world of AI and sales with Jordan Ledwein, the AI sales guy and Sandler trainer. He shares insights on the dynamic landscape of chat GPT, its latest features, and the transformative impact it can have on your sales process. Jordan discusses the rapid advancements in chat GPT, including its transition to GPT-4, partnerships with Microsoft, Bing integration for web crawling, and the introduction of DALL-E for image generation. Discover how these innovations reshape the sales landscape, providing salespeople with tools for enhanced research, customer insights, and more efficient processes. Stay ahead in the world of AI-driven sales by tuning in to the full episode and unlocking the potential of chat GPT for a more productive and informed sales approach. Timestamps: 0:12 The current state of chat GPT with updates and growth. 2:05 AI enhancements for salespeople in 2023. 7:07 Using AI to enhance sales processes. 12:28 Using AI tools for sales meetings and follow-up. 16:49 Using AI to improve sales conversations. 21:31 AI in sales with Jordan Ledwein Sandler. Key highlights: In the rapidly evolving landscape of AI and sales technology, staying informed and adapting to changes is crucial. Partnerships, such as Microsoft and open AI, leading to the integration of features like web crawling with Bing and image generation with DALL-E. AI as a supportive tool to enhance decision-making rather than replacing human involvement entirely. Salespeople's Ideal Attitude: The ideal attitude for salespeople in adopting AI is described as being a continuous learner. AI for industry research, analyzing buyer profiles, and streamlining meeting follow-ups through automated note-taking. Using AI to enhance weaknesses and supplement human skills. Custom instructions in chat GPT are highlighted, allowing users to provide context about themselves and their goals. AI can help in generating content quickly and efficiently. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:26:25

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How to Succeed at Making Customer Service a Superpower

1/15/2024
Join Mike Montague and Louie Gravance as they dive into the secrets of making customer service a superpower. Louie, a longtime Walt Disney Company employee with over 25 years of experience at the Disney Institute in Orlando, Florida, shares insights from his distinguished career in designing live experiences. Tune in as they discuss the transformative nature of service, the importance of exceeding customer expectations, and the power of creating moments of spontaneity. Don't miss this episode filled with valuable lessons from Louie's book, "Service is a Superpower: Lessons Learned in the Magic Kingdom." Join us on March 20th at the Sandler Summit for more insights. Tickets are available at sandler.com/summit. Tune in now and discover how to make customer service your superpower! Timestamps: 0:00:12 Making customer service a superpower through improv and spontaneity. 0:07:51 Sales techniques and the importance of listening. 0:11:56 Creating emotional connections with customers through storytelling and branding. 0:19:19 The impact of a sales training organization. 0:23:36 Customer expectations and Disney magic. 0:30:46 Customer service and leadership insights. Key highlights: Service is not just performative; it is transformative. All service is performative; there's no business but show business. Cataloging successful interactions creates the illusion of spontaneity. Understanding clients' emotional connections to the brand or product is vital. Bringing theatrical elements into the business world creates memorable experiences. Clients will always find what they're looking for; set positive expectations. Understand the audience (clients) and what they need in the "show." Acknowledging and learning from mistakes contributes to personal and professional growth. You can build, dream, design, and create the most fantastic place in the world, but it takes people to make that dream a reality." The reciprocal relationship: making the company stronger benefits the client as well. Service goes beyond creating memories; it leaves a lasting impact on individuals and organizations. ========================================= SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment! ========================================= Follow Us: Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================

Duration:00:33:42

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How to Succeed at Modern Sales Coaching

1/9/2024

Duration:00:33:53