Marketing That Makes A Difference

In the final installment of this series, Farris Marketing CEO George Farris challenges his cousin Jim Farris to correctly guess the current market value of a random selection of items from his store, Mahoning Valley Buy, Sell & Trade. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in […] The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 4) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the third of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help […] The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 3) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the second of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help […] The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 2) appeared first on Farris Marketing.

George Farris, Farris Marketing CEO, visits Jim Farris (his cousin) at Jim’s amazing shop, Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio. This is the first of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out […] The post Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 1) appeared first on Farris Marketing.

Business and non-profit organizations seem anxious for a presence on every social media platform available. But as George Farris, CEO and Senior Brand Coach of Farris Marketing shares in this video, the message — the content — is where you focus should be, because that’s what generates the best results. George goes over three basic […] The post The Best Social Media Content appeared first on Farris Marketing.

George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights that the business owner or […] The post Two Must-Read Marketing Books appeared first on Farris Marketing.

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations and specifically — Joe’s organization — which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding […] The post Re-Branding Non-Profit Organizations appeared first on Farris Marketing.

Procrastination is one of the great enemies of effect marketing. George Farris, CEO of Farris Marketing, says that “Do it now” should be your constant reminder to yourself, and shares strategies to help you incorporate it into your marketing efforts. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out […] The post Do It Now! appeared first on Farris Marketing.

You may dread the prospect of yet another client meeting, but Farris Marketing President/CEO George Farris has tips on how you can take charge of them and turn them to your company’s best advantage. The post Making the Most of Meetings appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, says that your primary job as a marketer is to motivate others to buy your product or service. However, this effort must begin with motivating yourself. The post Marketers Must Motivate appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, points out that many companies overlook the first market for their products and services — their own employees. If they can’t buy into, love and appreciate what you’re selling, than no one else will either. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your […] The post Market to Your Employees First appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. The post How Did the Media Blow It? appeared first on Farris Marketing.

George Farris, CEO of Farris Marketing, says there’s no ONE “silver bullet” that will take your marketing efforts to the next level. You need an entire arsenal of bullets across several disciplines if you want to succeed. The post Silver Bullet appeared first on Farris Marketing.

Yes, choice and frequency of media are important, but as the recent election shows, the MESSAGE is still the most important component of your marketing. The post Message Is King appeared first on Farris Marketing.

Will you be up to speed or behind the curve with your Social Media marketing in 2017? Farris Marketing CEO George Farris tells you what you can expect and how you can prepare. The post Social Media Trends for 2017 appeared first on Farris Marketing.

George Farris, president/CEO of Farris Marketing, talks about the responsibilities of the head of a company, the opportunity he or she has to create real change within that company, and the best methods for accomplishing it. The post The Secret to Creating Change appeared first on Farris Marketing.

Your main purpose as a marketer is to reach your target audience — at minimum to influence their opinion of your product or service, and ultimately convince them to buy it. George Farris, CEO of Farris Marketing, demonstrates that your choice of words, images and overall strategy is crucial to this effort. The post Words, Images and Strategies That Influence and Convince appeared first on Farris Marketing.

Farris Marketing CEO George Farris answers a variety of marketing questions submitted to the company’s website (FarrisMarketing.com). The post George Farris answers a variety of marketing questions submitted to the company’s website appeared first on Farris Marketing.

While I was at the beach this past Labor Day weekend, enjoying the last few days of summer and trying to hold off the fall season with my adult children and my grandkids, I saw business owners and managers getting ready to shut down operations for the winter and it got me thinking. I spoke with quite […] The post Marketing Lessons from the Beach appeared first on Farris Marketing.

Maybe you’ve heard of the “elevator speech,” that quick summation of everything your company is about that you’re supposed to be prepared to deliver on a moment’s notice to a prospect. Chances are you don’t have one. Just as well, because you don’t need it. What you do need is an Explainer Video, which does […] The post Why Explainer Videos are 1000x better than an “Elevator Pitch” appeared first on Farris Marketing.