School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey. Here are some of the takeaways we can learn from Ace: You Don’t Have to Be the Best:Find What Sets You Apart: Continuous Improvement: Know Your Role and Play for the TeamConnect with Your AudienceProtect Your Rights:Have Fun and Know When to Walk Away:Overcome SetbacksBe Innovative and Audience-Focused: Mashed Potatoes and AI Today I use the analogy comparing AI-generated content to instant mashed potatoes out of a box. While it’s impressive how quickly and easily you can whip something up with AI—just like it’s convenient to make mashed potatoes from a box—the outcome usually isn’t that memorable. Most of the time, I find myself more amazed by the technology itself than by what it produces. Growing up, my mom tried to make instant mashed potatoes edible by mixing in milk and lots of butter, but honestly, they still couldn’t compare to homemade mashed potatoes made from real potatoes, mashed by hand. When you taste those homemade mashed potatoes, it’s something you remember—they’re just better. The point I wanted to make is that shortcuts like AI (or boxed potatoes) may save time, but when I put in the time to create something myself—from scratch—it always turns out more remarkable and worth sharing with my audience. That’s what I strive for in my podcasting: to create something people remember, not just something that’s quick and easy. Josh Liston from Sake This had me thinking how I've never shared something created by AI because of the content (maybe because it was cool). The "End" of Unlimited Consulting at the School of Podcasting Recently, I made a change at the School of Podcasting—I’ve retired the “unlimited...

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek behind the curtain of our podcasting lives. Takeaways: Contributors: thepharmacistsvoice.comperrysburgpodcast.combacklookcinema.comaskralph.comschoolofpodcasting.comstevestewart.mepracticalprepping.infotheruckersedge.comwelcometoearthstories.comschoolofpodcasting.com/pocketcastspodcasteditorsacademy.com Ready to Start a Podcast? Starting a new show? Need help growing the show you have? Join the School of Podcasting worry free with a 30-day money-back guarantee. JOIN TODAY Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Join the School of Podcasting Community Feeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly...

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience. I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into video. From gear recommendations, background setups, and green screens to my latest waste-of-money purchase (ouch!), I share what works, what doesn’t, and what you should really consider before investing. You’ll hear why consistency in scheduling is key and how I built a loyal live audience for Ask the Podcast Coach, which now feels like the new Saturday morning cartoons for my regulars. I talk candidly about realistic audience expectations—don’t be shocked when only a handful show up at first!—and why you shouldn’t start live if you're overwhelmed by tech. I run through my favorite live streaming platforms, like Restream, eCamm Live, EVMux, and Streamyard, and why I personally steer clear of Riverside despite its flashy features. I talk camera options, from affordable 4K webcams to fancy DSLRs, and stress why you should practice, practice, practice before going live in front of folks. You’ll also get my advice on handling live chat, co-host dynamics, the need for two monitors, and the occasional awkwardness of booting guests off gracefully. I share war stories about live mishaps, from surprise guests to technical gremlins, and why your audience is nearly always rooting for you. If you’re weighing whether the extra expense, learning curve, and time spent prepping for live shows is worth it, I’ll walk you through how it’s brought me closer to my audience and generated great content for my main show. Spoiler: For me, the connection, fun, and instant feedback have made it worthwhile—even if those first few live shows felt like talking to a brick wall! Takeaways: Equipment Mentioned Neewer Keylight Kit Obsbot Meet 4k Camera Yolo 3 4K Camera Logitech MX Brio Ultra HD 4K Sony ZV-E10 II DSLR...

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?" I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast” was born, with community members pulling him into hosting after another podcast called it quits. He recalls the whirlwind of learning what a podcast actually is, how to publish it, and how long it took their show to fully find its identity—hint: half their existence! Steve Stewart joins in, sharing that his first podcast took a full year to go from idea to launch. Facing the usual fears and uncertainty, Steve found accountability and guidance with a coach, which made all the difference. He also talks about the slow climb to finding an audience and how connecting with similar podcasts really helped boost those early numbers. Chris shares a personal journey that traces 20 years of tinkering before launching his current show “Cool Cars with Chris.” After plenty of experimenting and previous podcasts, he finally returned to his passion for cars and found a format that felt true to himself. I reflect on my own timelines, explaining that those first launches tend to take much longer thanks to the steep learning curve. Once I got the hang of things, I could launch new shows in a day or even a weekend. That said, good planning is key. I break down a suggested six-week timeline for new podcasters—everything from concept and audience research to equipment, recording, editing, feedback, and hosting. Trust me, the more time you spend planning in the beginning, the less time you’ll be spending fixing things later. We also dig into the importance of feedback. Whether you’re getting listeners’ reactions or setting up listening parties to watch how your core audience responds, feedback is what helps you refine and grow your show. I wrap up with tips for making your podcast stand out, advice for building a website and collecting email addresses, and a reminder that your launch strategy matters as much as your content. Plus, a quick book recommendation for anyone working on their visuals—and a little movie review, just for fun! As Always - It Depends If your podcast is "just for fun" then maybe you don't need to spend so much time thinking about how your show will be different. You do need to check and make sure someone else is not using your name. Check out the Podcast Launch Checklist When It Comes to Podcast Marketing At it's basic form, podcast marketing strategies start with knowing who your audience is (specifically) and going to where they are. Then make friends with them, and finally tell them about your show. Thanks To The Contributors! Steve Stewart - Podcast Editors Academy Chris Smith - Cool Cars With Chris Todd the Gator - Guardian Downcast / Fifty Years Experience Required Links referenced in this episode: schoolofpodcasting.comguardiandowncast.com

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting. Why is Recording a Test Episode before launch a Podcast Best Practice? Why is Defining a Clear Topic or Niche a Podcast Best Practice? Why Is Getting to the Topic ASAP a Podcast Best Practice? Why is Knowing Why Your Are Podcasting a Podcast Best Practice? Why is Engaging with Audience and Creating a Community a Podcast Best Practice? anyway Why is Prioritizing Sound Quality a Podcast Best Practice? Samson Q2URode Wireless Micro Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian talks about how she built her Instagram following to over 113,000 by just being herself and sharing her journey. It's not about how many people listen or follow; it’s about the fact that you’re doing what you love. We dive into the nitty-gritty of social media strategies, like how she engages her audience and drives them from Instagram to her podcast. And let’s be real, if you’re not experimenting and embracing the cringe, are you even trying? So, whether you’re just starting out or looking to level up your podcast game, this episode is packed with gems that remind us it’s all about attitude, authenticity, and that sweet, sweet journey of learning. Takeaways: Links referenced in this episode: schoolofpodcasting.combibspeak.comInstaclub - learn InstagramStampede SocialManychat Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Help Dave Shape the Show I want to make this show your favorite podcast about podcasting. I can't do this without you. This will be a live virtual meeting where you can help me shape the content of this show. You can let me know what I'm doing right, and what needs some polish. I look forward to meeting with you and others and hearing your feedback. Go to www.schoolofpodcasting.com/kitchen (or click the link below) Podcast Kitchen Live Appearances I will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there. Where Will I Be? Question of the Month This month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26th Question of the Month

The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your passing. I bring on The Podcast Lawyer Gordon Firemark to explain some of the ins and outs (Gordon doesn't do wills and such, but can explain the process). As law change based on location you may want to hire someone locally, or use an online tool that adjusts to your location. Takeaways: Mentioned in this Episode School of PodcastingGordon FiremarkGordon's YouTube Channel1passwordBitwardenArticle by James Cridland from PodnewsLaw Depot Mentioned in this episode: Question of the Month This month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take to go from idea to podcast? Also how long did it take to find your community? I need your answers by September 26th Question of the Month Live Appearances I will be at the Empower Podcasting Conference in Charlotte NC September 26-28 This is going to be a great conference. I'll be speaking and I can't wait to see you there. Where Will I Be? Help Dave Shape the Show I want to make this show your favorite podcast about podcasting. I can't do this without you. This will be a live virtual meeting where you can help me shape the content of this show. You can let me know what I'm doing right, and what needs some polish. I look forward to meeting with you and others and hearing your feedback. Go to www.schoolofpodcasting.com/kitchen (or click the link below) Podcast Kitchen

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting. Today, I’m sharing free tools and insights to help connect with your audience better and some juicy news from Spotify that might just change the way you think about your podcast. Spoiler alert: it’s not all sunshine and rainbows. I looked at some of the big names in the biz and guess what? Most of them have one thing in common — they interact with their listeners. They don’t just talk at you; they want to talk with you. We’re talking newsletters, voicemails, and even knowing the eye color of your audience. Because if you can relate to your listeners on that level, you’re doing something right. I even had a hilarious blunder with my email list that turned into a goldmine of feedback — the kind of feedback that makes or breaks your show. So, if you’re still wondering why your podcast isn’t growing, it might be time to roll up those sleeves and get face-to-face with your audience, even if it’s over Zoom. The best way to find out what your audience wants is to ask them. I’m inviting you into my podcast kitchen to help shape future episodes. Because at the end of the day, your podcast should feel like a recipe that everyone can enjoy together. Join me for a live chat on October 16th where we’ll dive into what you want to hear, and let’s make this show the best it can be. Remember, if you want to grow, you have to listen first. Now, go out there and start those conversations! Tools To Get In Touch With Your Audience You could do this via

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK. I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd. On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid. I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together. Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend. Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of Podcasting Key Topics: Audience Relationship Podcasting Journey Monetization Podcasting Challenges

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode Checklist Who and Why When it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception. The Three R’s Relative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.” Remarkable Content: Create episodes worth talking about or sharing. A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentation When you have relative, remarkable content it resonates with your audience (and they tell a friend). Examine Your Show podcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate. Community, Community, Community You can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community. How many checks does your episode check on the Remarkable Content Checklist? Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read). More Ways to Grow Than Downloads Your podcast leads to relationship which lead to opportunity. Your network grows. You can become THE person in your niche - if you don't quit. Feel Like Giving Value Back? Say thanks by giving back (it makes you feel wonderful) Mentioned In This Episode Growthinreverse.comschoolofpodcasting.com

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story). Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring. Need Help Finding an Editor? If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group. Takeaways: Links referenced in this episode: schoolofpodcasting.compodcastbranding.cothepharmacistsvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.commediavoiceovers.comsounddogs.comtunereel.compodpage.comschoolofpodcasting.compodcasthotseat.comempoweredpodcasting.commarriedandloveit.com Mentioned in this episode: Question of the Month This month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take...

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the other is where real connections are made. And let's be honest, who doesn't want to make meaningful connections while stuffing their face with overpriced convention center food? Takeaways: Links referenced in this episode: schoolofpodcasting.compodcasthotseat.comtuulie.comSocial Media News LiveWalt Disney World Radio Mentioned in this episode: Live Appearances - I'd Love To Meet You! AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC Where Will I Be? Join the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the Month

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer." Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show. Takeaways: Links Mentioned Build a Big Podcast Big Podcast Book Channel 146 School of Podcasting Power of Podcasting

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together! This show is brought to you buy the School of Podcasting Takeaways: Sponsor Magnet Links referenced in this episode: schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on Amazon This is episode 996 of the School of Podcasting Mentioned in this episode: Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion. In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware of what’s coming out of your mouth. With tips ranging from joining a Toastmasters club to simply taking a pause instead of filling the space with ‘you knows,’ we’re here to help you become the smooth-talking superstar you were meant to be. So let’s ditch the filler words together and find out how to express ourselves without sounding like we’re stuck in a loop of hesitation! What Stays and What Goes? For me, any time I can make myself or a guest sound smarter I will do it. For me, I go for the low hanging fruit. This is when um someone just has um a standalone um all by itself. You can easily highlight it and press delete. The ums I leave alone are those that run into another word. Tool like Descript and Riverside have built in tools to remover filler words. Be careful with these as they can be a bit aggressive. A good edit is one that doesn't sound like an edit was made. This is why I don't obsess over every single filler words because we all occasionally say "um." It becomes an issue when people lose sight of what you're saying because they are distracted by how you are saying it. Takeaways: Links referenced in this episode: schoolofpodcasting.compodcasteditoracademy.comthepharmacistvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.comDescriptRiversideToastmasters Mentioned in this episode: Podcasting In Six Weeks - Register Today! Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our...

Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good people (looking at you, Sharon), I’m spilling the tea on how to keep your podcast alive and vibrant. Plus, I’ll share some wild stories about Ozzy’s crazy life that’ll make you laugh and cringe at the same time. Buckle up, because we’re about to rock this podcast world with some serious, Ozzy-inspired vibes! Mentioned In This Episode WDW Radio Podcast Lou Monegello's Tour Battery Organizer (aff) School of Podcasting Takeaways: Mentioned in this episode: Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the Month My Live Appearances I can't wait to meet and hang out with you! Check out my schedule at www.schoolofpodcasting.com/where and if you'd like me to speak at your online or in person event, contact me at www.schoolofpodcasting.com/contact Where Will I Be? Yes, People Will Listen to You Yes, people will listen to you. Don't listen to those who said negative things about you growing up. Find your tribe and your community. People who think just like you exist and are waiting to hear from you. Join the School of Podcasting today worry-free with a 30-day money back guarantee School of Podcasting

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable! Takeaways: Links referenced in this episode: schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig ZiglarAudible Traci DeForge Helping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship. As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors. With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MORE Mentioned in this episode: Question of the Month This question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/question Question of the Month What...

Are Spotify and YouTube poisoning podcasting? I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians? So if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster. Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right Thing Purdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener). Sponsor Magnet Book Review The Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Jusin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). he book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader. Takeaways: Links referenced in this episode: schoolofpodcasting.com

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real thing, folks, and I’ve seen it happen. I share my personal stories, including the ups and downs of my own marriages, and throw in some sarcastic wisdom learned from the school of hard knocks. I'm not claiming to be relationship experts, but we’ve been around the block a few times. I break down a simple yet effective framework for content creators: health, attitude, and support. Yes, I know, it sounds like a motivational poster, but stick with me. If you're not healthy enough to hit record, or if your attitude sounds like you just woke up on the wrong side of the bed, guess what? Your podcast is gonna suck. And don’t even get me started on the importance of having a supportive partner who doesn’t roll their eyes every time you mention your latest podcast episode. I share tips on how to set expectations with your spouse, maximize your time, and avoid those sneaky time-sucking distractions like binge-watching YouTube shorts at 2 AM. Trust me, your future self will thank you. By the end, you'll walk away with practical advice on how to keep your relationships intact while you chase your podcasting dreams. From date nights to timeouts during arguments, I’ve got you covered. It’s all about being intentional and proactive in nurturing your personal life while you’re busy building your podcast empire. And let’s be real, no one wants to end up in a messy divorce because they spent too much time talking to a mic instead of their partner. So grab your headphones and let’s get to it! Links referenced in this episode: schoolofpodcasting.comnotejoy.comtodoist.comvidiq.comschoolofpodcasting.com/contactThe Seven Habits of Highly Effective People BookLove and Respect: The Love She Most Desires; The Respect He Desperately Needs Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact Where Will I Be? Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many

In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remains the top choice for most listeners, challenging the narrative often presented in media reports about Spotify's market leadership. Thanks to everyone who chimed in! Gear Review: HollyLand Lark M2s Wireless Lavalier System Quick Take: I was genuinely impressed by the Holly Land Lark M2s - this tiny microphone packs a surprisingly warm sound. At around $150, it's a solid investment for podcasters and content creators. Key Features: Rodecaster Duo Pro Tip: Grab this from Sweetwater. They offer: Noise Reduction: The app's built-in feature is decent - not perfect, but definitely helpful. Pro move? Set up both mics on separate channels so you can fine-tune your audio in post-production. Bottom Line: The Lark M2s is a compact, versatile mic system that punches above its weight. Definitely worth checking out for podcasters looking to upgrade their audio game. Takeaways: Hollyland Lark M2S Links referenced in this episode: Hollyland Lark M2S Wireless Lavalier Systemschoolofpodcasting.comthehoodratrecap.comcreateartpodcast.comfindapodcastabout.xyzpassacls.comtkbpodcaststudios.com