The DigitalMarketer Podcast

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient. Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns. In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business. Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent Website - https://thescope.studio/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit. Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems 11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/ Website - https://8figureagency.co/ YouTube - https://www.youtube.com/@jordanross8F Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!) -Creating engaging, high-converting videos in just 30-45 seconds -Increasing product visibility and rankings with external traffic -Scaling your influencer business with brand sponsorships and more Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now! Key Takeaways 02:03 What is the Amazon Influencer Program? 04:02 How to get approved for Amazon Influencer Program 06:54 How to get free products and paid promotions as an influencer 08:35 Common influencer mistakes that lead to content rejection 14:40 Leveraging external traffic and Amazon's Attribution Program 19:18 Scaling your influencer business using brand deals 19:44 Tips for creating viral content as an influencer 25:40 How much content should you create every week? 28:38 What to do if you get rejected for the Amazon Influencer Program Connect with Norman Farrar: LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge. This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure. Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement. If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results. Key Takeaways: 01:32 What is marketing? 02:28 The realities of marketing for small business owners 08:08 Client expectations vs reality: How to avoid overpromising 11:31 Integrating marketing across all business functions 14:36 How to deal with clients who want too much control 18:30 Setting up marketing contracts with clients 20:50 Contract reviews and renewals 23:10 How to help clients set up realistic marketing expectations 25:47 The four pillars of the CARE Factor framework 32:24 How businesses can prepare for marketing results 37:20 Elevating the marketing profession through accountability Connect with Stevie V Brown: LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/ Website: https://www.thechangestarter.com/ Resources: The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization Agency

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships. He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue. Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. Interested to know how? Tune in. Key Takeaways: 01:28 What is a joint venture? 06:05 How to structure joint venture commission deals 13:26 How to nurture connections after events 20:27 Tips for closing joint venture partnerships in minutes 26:25 Why providing value first is important in forming partnerships 29:29 Choosing the right masterminds and networking groups 32:00 Charles' $6M+ revenue growth case study Connect with Charles Byrd: Website - https://www.charlesbyrd.com/ LinkedIn - https://www.linkedin.com/in/charlesbyrd Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. All these, and much more, in the episode! Key Takeaways: 01:46 How universities are adapting to AI in marketing education 03:57 Why students struggle to define what marketing really means 05:09 Why passion matters more than paychecks in marketing 10:06 Taylor Swift as the model of a great marketer 15:50 How AI is changing leadership roles in businesses 22:24 What the young generation needs to become marketers 26:15 Learning to embrace failure (in work and in life) 26:25 The problem with instant gratification and short attention spans 36:06 The future of VR/AR and the role of AI Connect with Steve Rossmann: LinkedIn - https://www.linkedin.com/in/srossmann Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever. Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways: 00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems 07:17 Preparing your business for cold traffic (You have to make) 15:20 Acquiring emails through email scraping, and is it spam? 16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps) 31:51 Launching a Mastermind: A new approach to business scaling Connect with Alexander Cassata: LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options. After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’ Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time. As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue. So, the question is, are you protected? Key Takeaways: 00:00 The Harsh Reality of Cybersecurity Threats 03:39 The Devastating Impact of Sophisticated Hacking on Businesses 07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business 19:50 The Importance of Proactive Cybersecurity Measures Connect with Aaron Parkinson LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/ Website - https://7milemedia.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm. EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns. The proof is in the pudding. Saunders took a company that had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000! Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales. In This Episode: 01:17 Case Study: $100,000 30-Day Campaign for an Archery Company 02:29 The Power of Email Marketing and Segmentation 03:40 Creating Effective Offers and Automation 04:43 Increasing Email List with Lead Gen Campaigns 05:47 The Importance of Understanding the Customer's Journey 08:27 The Role of Testimonials in Marketing 11:18 The Power of Welcome Series in Email Marketing 11:29 The Art of Crafting Irresistible Offers 19:23 The Importance of Building Trust with Clients 31:51 The Impact of SMS Marketing 35:28 Conclusion: The Future of Digital Marketing Connect with EJ Saunders Website - https://ejsaunders.com/ Blaze Digital Solutions - https://blazedigitalsolutions.com/ LinkedIn - https://www.linkedin.com/in/ej-saunders/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways: 01:20 How can agencies build a business (for themselves) that they really love? 05:04 How to develop a system where you find the clients you actually want 06:35 How to audit yourself as an agency 11:48 How to get traction in a cold market 13:24 Niche, Offer, Method 16:52 'The money is in the mouth of the market' 19:40 What is 'the method' for niching down? 24:10 Learning to see your business as a separate entity Resources: Revenue Boost’s Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462 Connect with AJ Cassata: Website - Revenue Boost - https://revenueboost.net/ LinkedIn - https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising. There’s a full-stack, omnichannel approach to today’s episode as we cover just about everything that’s going on when it comes to the latest digital marketing trends and what’s working out there as clients tighten their belts and expect immediate results. Is there a better way to get clients to be more patient? Tune in to find out about Jo’s 90-day client report-back strategy. Plus, there are some great insights on working with influencers on TikTok through talent creative networks. Please join us. Jake Madoff specializes in paid social, paid search, OTT, Amazon Ads, programmatic Ads, SEO, and CRO. He has led growth at three multi-million dollar startups, founded three startups, and has been featured on all major growth marketing platforms for his work in growth marketing. Key Takeaways: 01:55 Jake’s background in full-stack marketing 06:03 Social selling channels as a new trend 07:40 When to use TikTok (conspicuous consumption) 08:47 Combining paid advertising with organic content 10:27 The Future of SEO 11:45 Where is the price of ads going? 14:00 How do you split an omni-channel marketing budget? 16:25 Jo’s tried and tested 3 months testing strategy 21:24 Unpacking the available click attribution models 23:25 How to deliver bad news to a client when reporting on a campaign 26:50 Experimenting with TikTok ads 29:44 How many variations on ads are recommended? 31:00 Working with influencers on TikTok (through talent creative networks) 32:52 Are they spying on us? Understanding layered tracking 35:33 Evergreen advertising principles that can withstand tech compliance Connect with Jake Madoff: Website - https://jakemadoff.io/ LinkedIn - https://www.linkedin.com/in/jake-madoff-8a191070/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever. Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder. Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that. Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable’ and ‘replyable’. Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven. Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations. Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com. Key Takeaways: 01:40 What is improving email deliverability? 04:15 The power of feedback emails for client engagement 05:30 Should you incentivize people to give feedback? 07:25 What is the feedback cadence for an email campaign? 09:10 Consistency as a way to improve your email deliverability 12:10 How many emails should you send as a business? 14:35 What to do about people on your email list that aren't engaging with you 18:34 Transactional emails versus content-driven: when to send which 20:24 Tips on cleaning up your own email list and engaging with your audience Connect with Brendan Dubbels: Website - https://ontraport.com/ LinkedIn - https://www.linkedin.com/in/bdubbs/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide...

When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service. Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right. How you get it right is with The Five Lightbulbs Messaging Framework that Billy is walking us through today (we get to walk over a bridge to a land where your customer's tension is released). Using visual imagery for better memory recollection, these five lightbulb moments will undoubtedly force you to understand your customers better, expose the environment of solutions available to them, and define your messaging approach. You will also get to choose the vehicle for your approach as you build belief by painting the right before and after picture. It may sound complicated, and you may have to picture a bear and an owl, but honestly, this framework is the bee's knees when it comes to creating stronger marketing messaging. Billy Broas is the Founder of The Five Lightbulbs. You can find him at BillyBroas.com or check out the link below for a swipe file of his fabulous framework. Key Takeaways: 01:50 Why did Billy choose copywriting as a marketing skill? 04:04 What You Say, How You Say It, How You Amplify It 05:49 Developing a framework for successful messaging 07:18 What are the 5 Light Bulbs? 10:14 Understanding your Customer's Status Quo 12:37 Giving voice to your fear 17:36 Defining your approach to messaging 19:34 What is the vehicle for your approach? 21:35 What is your offer? Talking about your experience 24:25 Painting a 'before' and 'after' picture 27:11 The power of belief building Connect with Billy Broas: Website - https://billybroas.com/ Five Lightbulbs Framework - https://fivelightbulbs.com/framework Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so! Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ. Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human essentials that make for good marketing. Managing human relationships is the number one marketing skill these days, concurs Mark. Managing your AI prompts might well be number two. The fundamentals of marketing are unequivocally laid out for us as we are reminded to Know, Like, and Trust. Approaching your AI content generation with a degree of curiosity is the next step as we grow creatively from hearing a different perspective. Finding the balance between AI and the human touch is our new marketing challenge. We are, after all, only human, so let's revel in our fallible pursuit! (Full disclosure: this content was not AI-generated.) Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more. Key Takeaways: 02:08 Know, Like, and Trust: Foundational Marketing 05:18 Why managing relationships is the #1 marketing skill 07:00 Appreciating that everyone's favorite word is their own name 09:50 The good news for marketers 10:30 How do you find a balance between AI and the human marketing touch? 14:18 Becoming the right formulator for AI-generated content production 15:45 The importance of building healthy relationships with your clients 18:06 How PPC changed the marketing game 20:17 Should you disclose when your published content was AI-generated? 23:05 Using AI to feed your own curiosity 25:55 How can you build a basic understanding of marketing? Connect with Ben Albert: YouTube - Real Business Connections - YouTube - https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ Podcast - Real Business Connections on Apple Podcasts - https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928 LinkedIn - Ben Albert 🌳 - Real Business Connections | LinkedIn - https://www.linkedin.com/in/realbenalbert/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters. Nick Golev is helping coaches in various industries produce content and increase their revenues and following. Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers. Today he's waving his hand over the production process of a social media reel, using a case study to demonstrate the easy-to-follow, super-practical steps he takes his clients through to get more eyeballs (and leads). Learn about the power of the first five seconds, how to remix your client testimonials for maximum effect, and the importance of a super strong call to action. Join us on an episode that is applicable to anyone wanting to keep abreast of the algorithm in our avaricious attention economy. Nick Golev is the co-founder of Digital Wizards agency, which has thus far generated 11 million subscribers and 2 billion views. Offering full-service digital marketing, you can find him in the links below. Key Takeaways: 01:49 Capitalizing on the attention economy (with cleverly repurposed content) 03:36 How Nick was able to reduce the cost per lead of a financial coach's course 05:08 Leveraging the viewer's pain point + providing the solution 06:15 How to use your customer testimonials more effectively on your reels 07:12 Creating a strong Call To Action 08:33 Engaging your viewer in an engaging way 10:40 How much ad spend per day do you need to create impact? 15:24 Using five different hooks (with the same main content) 17:18 The Power of The Irresistible Offer 19:47 Remembering to Feel Relaxed (communicating with your own phone) Connect with Nick Golev: LinkedIn - https://www.linkedin.com/in/nickgolev/Is/ Website - https://www.digitalwizardsagency.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground. Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency. Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts. There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from. Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us. You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit! Key Takeaways: 02:50 How AI has changed the app development game 06:10 Can you use AI to create more intuitive apps? 07:50 The Challenge of Prioritization (now that anything is possible) 09:50 How do you test your new app idea? 11:30 The 4 Ps of Podcasting 12:50 Unpacking Promotion after the Podcast 15:00 How can agencies embrace Tony's new tech? 19:41 Check out meettonyg.com Connect with Tony Guarnaccia: Website - www.meettonyg.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side. Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy. How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around! Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us. Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below. Key Takeaways: 01:15 What is experiential marketing? 04:05 What is the process of planning an event? 08:00 How do you choose a 'temple moment'? 10:15 Taking educated risks with your experiential marketing event 12:30 What is Kim’s favorite experience that she's put together? 15:00 What happens after the event from a marketing perspective? 16:50 Getting people to your next event: creating authentic interaction 18:20 How event staffing is undervalued (getting good brand ambassadors) 20:15 Using your event to create good content Connect with Kim Trieu: Website - kimtrieu.com LinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop? This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them. Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients. Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities. The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend. It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop! You can find out more about Lucas James and the work he does at Twiz by visiting twiz.io Key Takeaways: 01:30 What is No-Code? 03:54 The joy of controlling the iteration process 07:00 How does Lucas's product work? 08:25 "Self-usage": building stuff based on a process you have complete knowledge of 10:26 The future of digital programming 13:58 When will marketers be able to offer this software as a service? 15:52 Having a direct connection between the problem and the solution 18:00 Building and scaling a software product: keeping the end in mind 19:13 From ideation to execution using No-Code 23:58 How the barrier to entry to code with AI has been removed Connect with Lucas James: Website - Twiz Blog - https://resources.twiz.io/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time? Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too! If you're looking to create a step-by-step process for your business, where should you start? Is it the easiest thing that you can outsource – or is it perhaps the one that's the most draining? Do we focus on the process or the outcome? When do we let go of control and remove ourselves strategically from the SOP process? How do we measure our efficiency so that we know what we have to improve upon? To answer all these questions is Ngāhuia Lane Galligan, a returning guest from episode 357 - https://www.digitalmarketer.com/podcast/digitalmarketer/harnessing-systems-and-processes/ Ngāhuia is the Founder of Harness, a company that focuses on Systems and Processes Design, as well as Documentation & Implementation. SOPs have never sounded so sexy in this episode of DigitalMarketer which demonstrates that SOPs can be dynamic and empowering and constantly improving. It's time to create systems that serve the people! Please join us. To find out more about Ngāhuia Lane Galligan and how Harness can help you plan your process, please check out harnesshq.com/digitalmarketer Key Takeaways: 01:27 Why are SOPs so important at the small business level? 03:17 Three common mistakes we make when creating SOPs 08:35 Where should you start with creating an SOP? 12:00 How to reduce client churn with the right SOP 15:54 The importance of personalization 19:00 Moving from delegation to trust 23:20 How do we scale our people? Creating systems that serve 26:30 The importance of personal accountability 29:49 What is the outcome you want from being in business? 33:00 Creating SOPs for the right hire! 35:07 Managing your business by process Connect with Ngāhuia Lane Galligan: Website - https://harnesshq.com/digitalmarketer LinkedIn - https://www.linkedin.com/in/laneygalligan/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore? Amara Omoregie has the solution for us, and in a way, it's already here under our noses. Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber. The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run. Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going. It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how. Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue. Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency. Key Takeaways: 01:33 Why is organic traffic declining? 05:17 How SEO used to be versus how it is now 06:30 The value of natural link attraction for SEO 09:16 Understanding the evolution of Search Engine Results Pages 13:22 Why a reduction in traffic isn't necessarily a bad thing 15:10 Schema.org for better-structured data 18:17 Using the Rank math plugin to understand your schema 20:20 How AI is using structured data 23:15 How the search experience will soon mimic generative AI 24:54 Why we need to think about SEO in new ways (Human Experience Optimization) 28:04 Check out amarareps.com for more! Resources Mentioned: Rank Math - https://rankmath.com/ Connect with Amara Omoregie: Website - AmaraREPS - https://amarareps.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale