The DigitalMarketer Podcast

In a crowded marketplace, how can we as digital marketers improve our list-building skills? Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius. After all, wouldn't you rather be transacting in sales from an email newsletter first thing in the morning than earning 'likes' from your latest social media post? Also, it's about delivering educational, entertaining content that positions you as the authority in your niche so that when your subscriber is ready to pull the trigger on what you're offering, you are their 'go-to' person. Igor's in conversation with TDMs Mark de Grasse and they're talking about the art and science of getting a potential prospect to give you their email address so that you can give them information on your business, follow up with them over time, and then convert them into a customer and (hopefully) repeat buyer. There's also advice on how to grow your list through 'transferability' and getting mentions (landing page links) on other people's lists. It's about changing the scarcity mindset that a marketer may be prone to adopting in believing that you're competing for that one person's email address, and appreciating that people can be on several lists at once. Learn how to better guarantee sales results by targeting people with something they're already interested in by following Igor's succinct advice on email list building for both beginners and marketing pros alike! Igor Kheifets is an Amazon best-selling author of List Building Lifestyle: Confessions of an Email Millionaire and the founder of the ‘List Building Lifestyle’, an online academy training people how to become financially free with email marketing. Check out igorsbook.com and get a free hard copy of his Amazon Best-Selling Book + $3,208 in free bonuses, which includes the digital and audio copies, plus courses and templates to start building your email list today. Key Takeaways: 01:38 What qualifies as an expert these days? 02:18 What is list building? 02:30 Why email is the preferred form of marketing communication 04:55 Becoming the 'go to' authority by building up email communication with clients 06:18 How your list members can remain dormant for years – and that's okay 08:50 What platform is best for sales first thing in the day? 10:00 Why transacting in sales (via email) beats transacting in 'likes' on socials 12:00 How your email portal is already being used for any financial transaction 14:49 How do you build your email list? 17:10 The value in 'renting out' someone else's list 20:50 What do you send your customers every day? 23:30 Telling your own story to your email list 24:48 Being educational and entertaining with your emails Resources: Click here for a Free Book + $3251.88 in Bonuses https://institute.listbuildinglifestyle.com/product/free-book/ Connect with Igor Kheifets: Website - https://listbuildinglifestyle.com/ YouTube -

Is there a simple, proven approach to copywriting that can be integrated successfully into marketing campaigns and then automated ad infinitum? Jon Reyes believes there is. Jon is the owner of Copy Blueprints.com and he has built a tried and tested system around copywriting that is cohesive with your marketing plans. It comes down to three simple strategies: marketing and writing for conversions, marketing and writing for your brand voice, and marketing and writing to give insanely good value to your audience. Sure, this does differ, as health and wellness strategies will differ from entrepreneurial and personal growth advice, but ultimately it boils down to these three approaches that, once grasped, can be automated (forever!) So, if your influencer is big on brand voice, you focus on that. If your product is strong, you focus on conversions. But what happens when an influencer plateaus? Do they reveal personal details about their lives and show their imperfections to grow their audience? What about products like Apple that attract and repel? Is direct marketing effective and how does Jon evaluate a company's efforts through his systematic approach? Today's TDM is a lesson in brand voice (how you want to be portrayed versus what your audience reacts to) and provides answers to the questions above. It is a timely reminder of the importance of consistent messaging in your copy-driven marketing. From working with marketing masterminds to 'up and coming gurus', Jon has seen it all and stands by his experience. Making money and satisfying your clientele is an easier juggling act with Jon's copywriting blueprint for success. Jon Reyes is a freelance copywriter, CRO specialist, and the owner of Copy Blueprints.com Jon is responsible for multiple 8-figures in sales for health and wellness experts, influencers, and info-marketers. He has built an entire system around copywriting that is cohesive with your marketing plans. Get the tried-and-tested "Shortcut" to a 6-Figure Income as a part-time copywriter by visiting www.copyblueprints.com and see how transforming "The Written Word" into measurable, explosive profits can rock your world. Key Takeaways: 01:10 What does a cohesive approach to copywriting look like? 03:10 What are some examples of how Jon's approach has worked? 05:10 What happens when an influencer plateaus? 06:50 How does Jon measure direct response marketing campaigns? 08:40 The value of marketing consistency 09:35 How do you describe a brand voice? 12:35 Is your brand 'pretending'? Be genuine! 13:55 How do you translate an authentic voice into conversions? 15:35 Why influencing can become a lazy popularity contest 18:10 What happens when you go for conversions too aggressively? 19:35 How to create a value message that keeps your customers for a long time? 24:20 How to pinpoint your values – and then scale quickly Connect with Jon Reyes: Website - Copywriters' Masterclass | Rockstar Conversions - https://www.jonreyes.net/6-figures Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy? Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless. Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays. There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master. This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers. Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion. All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human. Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour. To find out more about what Jon does, visit copypro.ai and jonbenson.com. You’ll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more. Key Takeaways: 01:18 How did Jon and Copy Pro get started with dissecting copy for AI? 03:30 How ChatGPT4 has flipped the switch on writing accurate copy 04:36 The advent of direct response copywriting 06:20 Appreciating the art and science of copywriting 07:44 Why (human) persuasion still matters 08:30 Why AI has a problem 'opening a loop' 10:06 Mad Men and direct response marketing 14:25 Why it's so important to be able to distill your copy 16:54 Why copy needs to be simple and persuasive with attention spans waning 19:15 Promptless AI and what BNSN will be able to do 21:40 How BNSN is starting with emails and then VSL 22:20 What is prompt creation going to look like for average folk? 28:00 Introducing Chat VSL Connect with Jon Benson: Website - https://go.copypro.ai/ Chat VSL - https://jonbenson.com/ LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbenson Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane! With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale’s Founder, Justin McGill. Key Takeaways: 01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote? 10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person? 19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company 23:15 Understanding what Google means by 'Experience' 26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI? 34:10 Why content creators will still be valuable 36:00 The value of identifying your unique content style 39:50 Does domain authority still matter? 41:00 The advent of VR and a future marketer's paradise Connect with Julia McCoy: Website - Content at Scale - https://contentatscale.ai/ LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoy Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook:...

Are you a business professional or business owner who's weighed up the idea of writing your own book? You've been raised in a world where you've been psychologically conditioned to trust a book, but now everything is digital, and to add to the confusion, there's AI! Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula'. He's in conversation with TDM's Mark de Grasse, and together they're exploring the reasons why you should publish your own book. This starts with seeing your book as a marketing tool and an authority builder. They promise that what you should do with that book to generate sales will be discussed in a 'part two' episode soon. For now, the emphasis is on the hard copy book as part of the marketing, lead generation, and sales process. A book can create a brand, facilitate trust, and it elevates your status. If you feel that actual writing is too much of a barrier to entry to your masterpiece or that you're just too embarrassed to convey your story, then Paul's publishing process involves system creation, ideation, and reforming concepts into something that's deliverable and scalable, will be right up your alley. Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Their unique approach allows you to get your message out to the world in record time (six short weeks) without sacrificing quality. Their approach will also help you make sure that your book is compelling and engaging so that your readers will become clients and champions of your business. Key Takeaways: 00:59 Why should anybody (professionals or a business) have a book? 08:00 How is AI (ChatGPT4) changing the publishing landscape for Paul? 14:44 Print versus digital: do you have to actually print? 19:10 Using AI to write your book: what are the challenges? 23:50 Becoming a published author in only six weeks 25:10 Appreciating Paul's process of working with his clients 28:20 Why it's worth working with a publishing professional Connect with Paul G. McManus: Website - The Short Book Formula - https://www.theshortbookformula.com/ Link Tree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanus Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea? Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content. There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not. TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer. From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here. Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team. Key Takeaways: 02:00 How does Molly make her AI content more human? 02:40 What is the Quesadilla of Awesome? 07:00 Making a list of 20 things that make you a uniquely awesome human being 08:10 How to appreciate yourself with the SAAVE acronym 12:00 Creative AI prompts once you've articulated your uniqueness 15:40 Creating a character before you create your AI content 16:50 Making an emotional connection with your AI content 19:30 How to prevent Chatbot hallucinations 20:40 Being patient with your AI prompts 26:00 Creating random content with AI 27:00 Banana phones! 32:00 The low risk associated with trying out ideas using AI chatbots Connect with Molly Mahoney: Website - the Prepared Performer - https://www.thepreparedperformer.com/ YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformer Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

How can you create meaningful, long-form content, using AI, in a way that ticks all the boxes and doesn't leave you scrambling to plug the holes left by unverified sources and hallucinatory AI 'facts'? Justin McGill, founder of Content at Scale, might have the answer you're looking for. His long-form SEO content software has just undergone an important upgrade, Content Scale 2.0, and his company has been in the AI writing game for a good few years now and is getting awesome results. It's as simple as putting in a keyword that you want to rank for, and the AI writing platform will provide you with a published-ready article out of the box. It also uses natural language processing to develop relevant keywords, and its AI detector tool is also an internet-renowned thing of beauty. AI is moving super fast, with thousands of products launching each week. TDM's host Mark De Grasse's conversation with Justin is able to separate the AI wheat from the digital chaff, empowering potentially bewildered or overwhelmed digital marketers out there with the know-how to ask the right AI prompts before getting lost in a sea of SEO content. Justin McGill is the founder of Content Scale. Launched in September of 2022, Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. They help marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. Content at Scale is a go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity. Key Takeaways: 01:10 What is Content Scale 2.0? 03:53 How to take your ChatGPT content writing up a notch 05:03 What was Justin's development cycle for Content Scale 2.0? 08:00 Going back to the drawing board with an AI SASS product 11:05 Is it a good idea to keep a beta label? 15:00 Better ways to spend time than creating content: promoting it instead 19:32 Understanding the AI detector functionality 21:55 What's Google likely to do in terms of generative content? 25:37 Which industries are content creators going to become valuable in? 26:36 How Bing is bringing AI to the search game to up their game 32:15 What's next for Content at Scale? Connect with Justin McGill: Website - https://contentatscale.ai/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

With so many social media platforms out there, why should you consider Pinterest? For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience. And, with 440 million active users, what’s not to like? Pinterest, the "visual discovery engine", is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren Petrullo is TDM's Pinterest expert, and she's in the studio today with Mark De Grasse extolling Pinterest's virtues. Lauren took over TDM's Pinterest account and shares how she grew their audience with 'idea pins' and repurposing old content for more eyeballs and click-throughs to TDM's website. As Lauren points out, Pinterest allows you to inspire people to take action - a far better quality than just having someone 'like' your post. The 'Google of social media platforms', Pinterest may best be paired with TikTok – as the platform likes short-form videos. And, like a fine wine, Pinterest ages well as your content remains prominent for 12 weeks or more. By spending just an hour a day you can generate 50000 monthly views to your Pinterest account in less than 90 days. Pin this conversation with Lauren Petrullo down now, and find out how it can help your business today. Lauren E Petrullo is a digitalpreneur and multiple business owner in the digital space. She owns Mongoose Media, a digital marketing agency that assists with growth and launch-focused solutions. Pinterest is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren is the Pinterest educator for this course, as well as an E-commerce expert for TDM's Social Media Certification. Key Takeaways: 01:40 Why should a digital marketer use Pinterest? 03:25 Understanding Pinterest's layout 04:22 The value of being keyword-based 05:28 What pairs best with Pinterest? 07:50 What Lauren achieved managing TDM's Pinterest account 11:32 Appreciating Pinterest as a visual platform 12:37 Should you create spam content on Pinterest? Connect with Lauren E Petrullo: Instagram - https://www.instagram.com/p/BntPyq1nkKR/?hl=en Mongoose Media - https://mongoosemedia.us/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

With over 1 billion active monthly users (and counting), we know that TikTok is blowing up. Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon. How can your business embrace TikTok as a social media platform to connect with your audience? Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. Max is sharing insight on why it's not too late to get on TikTok with your ad content, especially if your marketing strategy can be in conjunction with your other social media content on more established platforms like Facebook. Why is the ROI on time to create effective TikTok ad content so worthwhile? Why should marketers be seeing the 'kids' on TikTok as the next generation of consumers with buying power? And why do you need to be on the platform as a consumer yourself before you can just start creating ad content on it? These are just some of the meaty issues Max and Mark De Grasse bite into (or should that be: ByteDance their way around?). From what you should do with your first three posts (that get boosted by TikTok) to unpacking the latest trends, Max's pragmatic advice opens up a world of TikTok ad content possibilities. Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. His affiliated URLs are unicorntraffic.com (which will help you track your ad content across multiple SM platforms) and tiktokinsiders.com (which will help you fix your TikTok ads if they aren't working). Key Takeaways: 03:17 Investing in marketing to future generations by understanding now 06:05 Why parents are joining TikTok 07:27 Unpacking the TikTok metrics – over 90 minutes spent on the App per day! 08:42 The value of advertising your agency on TikTok 10:53 Why you need to be on TikTok as a consumer to understand how to create ad content 12:50 Appreciating the style of ad content that is being run on TikTok 15:12 Why the ROI on time to create effective TikTok ad content is so worthwhile 16:33 How long does it take to understand the App before you can start making ads for TikTok? 18:15 What should you do with your first three posts (that get boosted by TikTok)? 22:36 Learning to move beyond the recommended 'hacks' and become a good storyteller 25:00 What if TikTok gets banned in the US? 32:25 How TikTok feeds into other SM platforms in the buyer journey Connect with Max Finn: Unicorn Traffic - https://unicorntraffic.com/ TikTok Insiders - https://tiktokinsiders.com/ Instagram - https://www.instagram.com/maxfinn/?hl=en Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's...

What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content. Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse. Is Instagram a better place to grow your brand than TikTok? How do businesses combine paid advertising with organic content? And when should you boost your content? The answers to these and more social media marketing conundrums we’ve all mulled over are all covered by a social media whiz kid who is sharing his strategies and advice on how to grow your brand online. The future of Facebook groups and building your tribe, as well as what it takes to stand out from the crowd in today's overpopulated social media landscape is well articulated by Rudy Mawer ahead of his involvement with TDM. Rudy is also chatting about some of the materials he and TDM are using in the Social Media Certification course coming out in Q1 2023. Rudy Mawer is Living The Red Life (also the name of his podcast). As a celebrity marketer and social media marketing specialist, Rudy also invests in companies through his company, Mawer Capital, helping them scale. He is the CEO to multiple brands and companies and employs over 100 staff in his company. Key Takeaways: 00:57 Understanding how Rudy is 'everywhere' these days 01:58 What Rudy learned from DM 02:44 Are Facebook and Instagram dead? 04:10 How does Rudy balance paid advertising with organic content for a Facebook launch? 04:53 How Facebook Groups and communities are being pushed these days 06:05 Has there been a change in the cost of Facebook ads? 07:15 How to create valuable content for social media - Rudy's three key variables 08:34 How do you stand out from the crowd? 10:02 How did Rudy create the Red Life persona? 12:56 How to integrate boosting your content with your ads 14:31 Why should anyone use Instagram instead of TikTok? 16:10 What is Rudy teaching in the Social Media Certification course? Connect with Rudy Mawer: Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Let's imagine a lead generation world where we let the user determine the message and what resonates with them, rather than finding a user that fits our message. Thanks to AI and people like Daniel Levis and his company 'Science of Client-Getting', that world is already here. TDM host Mark De Grasse is chatting to Daniel Levis about how AI lead generation content is being specifically tailored to an individual potential customer. AI lead generation magnets that ask questions one after another, curating a script and conversation as you go along, results in an irresistible discovery call (with a real human). Daniel's company has been doing this for over a year now, and the results are great: his clients are getting a higher return on ad spend, meaning they can scale a lot bigger – and a lot faster. This TDM episode is a study in what it means to develop the customer relationship through interactive lead gen, to pre-sell, pre-qualify, and build up a real list of 100,000 plus clients – rather than just saying 'Hey, I've got this cool thing I'm selling'. Customized, interactive content whereby customers are making micro-commitments as they answer each AI-driven question and consume lead-gen content tailored to their individual palette is indeed the future. A future that's already here. Daniel Levis is the founder of 'Science of Client-Getting', a company specializing in automated, systematized hyper-growth for coaches, consultants, advisors, agencies, service pros, and solution providers. Daniel also runs Levis International Marketing, an online marketing consultancy, think-tank, and an educational resource. Key Takeaways: 01:06 Understanding AI lead generation magnets that ask questions 02:32 How AI is creating irresistible discovery calls 05:00 Appreciating AI and the science of client-getting 05:40 Letting the user determine the message 06:41 How do you populate the questions the AI asks? 10:32 Obliterating the disconnect between marketing and sales 13:53 TypeForm as the leading technology in the text-driven lead gen space 16:12 How to implement a lead generation magnet 18:20 Does the AI avoid sensitive, non-PC questions? 22:54 What are the KPIs worth watching out for? 24:12 What industries is this doing well in? Connect with Daniel Levis: scienceofclientgetting.ai - https://getclients.daniellevis.com/digital-marketer Website - https://www.daniellevis.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Are you interested in combining your more old-school, direct marketing (e.g., mail-in) with more modern digital marketing methods? Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer. Robert sheds light on the statistics around how direct mail marketing still has its place and how long even a piece of 'junk mail' will hang around in your house. The real opportunities that have been created in Robert's business over the past year have been with how he has embraced digital marketing to give his direct marketing a more personal touch. From printed QR codes that take you to a landing page (with your name on it!) to innovative offers that you can advise your vendors on to grow their business, Robert testifies to the growth acceleration framework and support from TDM that helps him grow his business – which in turn helps other businesses grow theirs. It's an entrepreneurial thing of beauty and a reminder of the valuable role marketing has to play in helping small businesses grow. Robert Lee is the owner of Atlanta Business Circulators. His services offered include digital marketing, social media marketing, direct mail marketing, and advertising. Robert is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways: 01:14 Does mail-in marketing still work? 02:39 How can you combine mail-in marketing with digital? 06:21 In what industries do a combination of both work? 09:33 What mail-in offers work well with creating online conversions? 11:35 How to prep your vendor before they make an offer 17:39 How does the affiliate program tie in with growth acceleration 19:31 Robert shares the merits of being a certified partner Connect with Robert Lee: LinkedIn - https://www.linkedin.com/in/rwlee2 Lesix Agency - https://lesix.agency/ Atlanta Business Circulators - https://mailwithabc.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to. Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own. Etan has since learned a thing or two about choosing which clients to work with you as you scale. Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program. In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer. Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru. While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges. The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways: 01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program 06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey 09:26 Learning to let go of clients that you can't serve to the best of your ability 12:16 How does Etan plan and systemize his business future as he niches down? 16:00 Being in the right frame of mind to help your clients (having failed before) 18:44 Building a business model that is based on AI opportunity 22:45 Overcoming Imposter Syndrome so people will do business with you Connect with Etan Polinger : LinkedIn - https://www.linkedin.com/in/etan-polinger Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky? Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed. Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years? From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry. Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time. He is joined by Jacob Hastings, the Director of Analytics for Blitzmetrics Key Takeaways: 02:40 Appreciating Google's new content policy, EEAT 06:50 Learning smart ChatGPT prompts 14:20 'PAA' (People Also Ask) – how the shape of search is changing 18:06 Are people searching less nowadays? 22:00 Why searching through your own profile will yield different results 25:00 Is Google's SEO system broken? 30:12 Can we keep creating content through keyword optimization? 34:30 Can SEO emulate TikTok in terms of showcasing what you like? 39:30 Can Google come up with an AI that people can use and will trust? 41:34 What practices should you change to ensure your content still gets found? 44:00 Is it risky to provide Google with too much of your personal content? Connect with Dennis Yu: LinkedIn - https://www.linkedin.com/in/dennisyu Website - https://blitzmetrics.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

How can you harness the power of AI as a tool for your business without spending endless hours on ChatGPT, perhaps afraid that Artificial Intelligence is coming for your job anyways? Damian Thompson's company helps SEO-focused content publishers automate their content creation through the use of AI. As such, Damian is expertly positioned to discuss the philosophical and pragmatic issues around the hot topic that is AI. As digital marketers, how can AI target specific avatars and save us from having to repurpose the same piece of original copy? How can we embrace it as a tool to help us write and edit better, rather than seeing it as a battle with technology that we are likely to lose? Mark and Damian are riffing on a future uncertain where AI could literally change the way we search, and the way we are able to repurpose one piece of content (say, a podcast) and turn it into something else entirely (an original long-form article). Damian spends most of his time playing around with new software and his enthusiasm for how tech disruption changes the way we work and live is clearly articulated in today's episode of TDM that is bursting at the seams with AI insights. Damian Thompson is the VP of Business Development & Partnerships of Content at Scale. His company offers to produce 10 long-form blog posts in a single day, that’s so human-like it bypasses AI detection. For a free trial, visit Content at Scale AI Detector. Key Takeaways: 02:04 Understanding AI from a layman's perspective 06:14 What has been the turning point for embracing AI? 09:17 If it makes something simpler, it must be AI. Right? 11:18 Understanding the value of quality content marketing 14:20 How to produce higher quality content with more frequency 17:30 Why the quality of online content will improve thanks to AI 26:58 Will Google stop sending traffic to your website soon? 37:58 Assessing ChatGPT4 Connect with Damian Thompson : LinkedIn - https://www.linkedin.com/in/damianthompson Website - https://contentatscale.ai/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own? Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model. Ben is now the owner and founder of Real Business Connections, a marketing business involving podcasting. He found himself furloughed during the pandemic, and so he reached out to his high school alumni on LinkedIn and invited them onto his show. He grew an audience and a list of impressive testimonials, as well as providing himself with a salary, in one short year. His journey into the business of podcasting is a simple story about doing the work and being humble when you’re doing it. And, if you do want a smart ‘cheat,’ start local, and then grow from there. And when you look back and realize that you’ve done it all on your own, remember that no, you didn’t in fact make the bootstraps, and there’s a pool of knowledge always there for you to continue to tap into. Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more. Ben believes it’s his role to extract the best nibbles of wisdom from these experts so he can compress decades of wisdom into minutes for his listener. Key Takeaways: 02:58 The benefits of local focus for podcasting and content creation 04:40 Finding a Rochester business podcast niche 06:00 Doing the work as a marketer when you’re just getting started 09:20 Why focusing locally is the easiest cheat you can do 13:06 The benefits of a controlled environment (your podcast space) 15:47 Ben’s technique for collecting testimonials 21:44 When to ask a guest for a review 25:10 Are you really doing it on your own? 27:53 How the Five Frameworks can help you 30:30 Fun and fulfillment as core values Connect with Ben Albert: Website - https://realbusinessconnections.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees? Does a company’s employee necessarily need to share the same brand values as the company itself? Rachel B. Lee is a personal and business branding consultant, and she’s answering these questions for us today, while also tackling the more tricky philosophical issue of purpose as it relates to articulating why we are doing what we do. We can’t all save the world, as Rachel candidly points out. But there’s a ‘leaning in’ to what gives us joy as we create content and develop our brands. That is perhaps a more purpose-driven approach to marketing than simply powering through a job or brief that we aren’t enjoying. Creating meaningful, unique content — especially with the advent of AI — still requires that authentic human touch. How we convert that content into sales while not suffering from content fatigue, and how we build advocates for our brand rather than just customers, or followers even, are the vital marketing issues that lie at the heart of this illuminating conversation between two highly adept brand and marketing consultants. Rachel B. Lee is the co-owner and CMO of Standout Authority, a marketing and branding strategy company she founded with her husband, Joshua B. Lee. Key Takeaways: 01:24 Advocating Personal Branding 04:20 Unpacking a business brand’s value proposition 06:28 Separating Passion from Purpose 11:00 The journey of finding your (humble) purpose 14:20 Developing a good content strategy 16:30 The challenge of conversion on content 18:13 Where is my audience, and what is my value proposition? 20:03 Using a newsletter to chop it up into several pieces of content 21:30 Not just building customers or followers, but advocates 23:00 Creating content — and not knowing who’s consuming it 25:03 Using AI as a tool to create personal and business branding content Connect with Rachel B. Lee: Website - ​​https://standoutauthority.com/ LinkedIn - https://www.linkedin.com/in/therachelblee Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on. How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand? Christene Marie specializes in the curation of business and marketing strategy powered by meaningful, compelling content that elicits emotion-driven response and action by illuminating the ‘why’ of leading organizations and top executives. She is sharing the similarities between creating movie characters and consumer avatars, and the importance of building a strong personal brand as a way to foster trust as you engage with potential new clients. How do we make time for personal space while seeking human connection, and how do we nurture our own empathy and capacity for self-reflection as we step out into the world, both as personal brands and as businesses? Christene has some fascinating insight into empathy-driven marketing that listeners of TheDigitalMarketer will surely appreciate. Christene Marie is a branding and marketing strategist, and the CEO and Founder of Starin Strategies. She has just returned from Sundance Film Festival where she was championing female empowerment in the film industry. Key Takeaways: 01:07 Christene's Debut Feature Film at Sundance Film Festival 05:47 Understanding your customer and being authentic 07:14 Empathy and self-reflection in a post-pandemic world 08:25 Allowing for human connection AND personal space 10:35 The constant cycle of 'figuring out new stuff' in digital marketing 13:11 Understanding the customer journey from adoption to advocating the brand 21:40 How do you deal with a terrible executive when building their brand? 23:56 The strength of your brand will allow you to make mistakes Connect with Christene Marie: LinkedIn - https://www.linkedin.com/in/christenemarie Website - https://christenemarie.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual...

Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin. Do you focus on your personal profile or is it better to create potential customer engagement using your business profile? And how do you turn awareness into something meaningful, like leads? Mandy McEwen is the Founder and CEO of ModGirl Marketing. She's also the de facto ‘Queen of LinkedIn’ when it comes to creating actual engagement for your business. Her advice is that you create engagement by building community in a time where attention span is everything. This can start with mixing up your content, as well as having a good headshot and profile headline. There are other simple but effective tips as you straddle your time between your personal and business profile, such as inviting 100 of your personal contacts (per week) to like your business page. Mandy has plenty of sensible tips to optimize your Linkedin page, which should then be distilled into an online marketing strategy that can be executed for 90 days. From CEOs wanting to stay out of the limelight to those wanting to post political statements to go viral, the caveats and commendations are all here. Mandy McEwen is an expert on social selling. Her company, Luminetics, will train your inside sales team to grow their personal brands on LinkedIn and generate predictable, qualified appointments using the preferred business social media platform. Key Takeaways: 01:05 What's gonna happen with LinkedIn in 2023? 02:50 How to convert awareness into leads 05:20 Why commenting on other people's posts leads to increased awareness 06:30 How much time should you spend on your personal versus company page? 09:20 How to optimize your LinkedIn profile 15:10 Understanding protocol regards posting on LinkedIn 17:10 Is it worth being controversial on LinkedIn 19:12 Having a strategic 90-day plan to grow your business Connect with Mandy McEwen: LinkedIn - https://www.linkedin.com/in/mandymcewen Website - https://www.luminetics.io/home Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals. Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode! Key Takeaways: 00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”? 07:00 - Discover the secret to effective marketing 12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process 15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world 25:10 - Old School Marketers vs. New School Marketers 26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources: -Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/ -Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526 -Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082 Connect with James Bullis: Website - https://ventin.co/ LinkedIn - https://www.linkedin.com/in/jmbullis/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide &...