Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Darren Shaw. He is the founder of Whitespark, a company specializing in local SEO software and services, and a recognized local SEO educator with more than 45,000 newsletter subscribers, 10,000+ YouTube subscribers and 3,000+ email course sign-ups. He leads the annual Local Search Ranking Factors Survey, one of the most frequently cited resources in local SEO, and regularly speaks at local search conferences worldwide while contributing to leading SEO publications. With 27 years of experience in web development and SEO, his career began well before Google existed. In this episode, here's what you can expect to learn: How Darren helped businesses improve local search rankings through reviews and content. Why customer reviews and video content are essential for standing out online. How AI tools are transforming local SEO and saving time on content creation. Why backlinks are becoming less important and reviews are gaining more focus. Practical tips for using smart marketing strategies to boost your business's growth. Timestamps ⏰ [00:00] - Recap [02:11] - Episode Introduction & Meeting Darren Shaw [03:02] - Darren Shaw's Background and 25+ Years in Local SEO [06:79] - Importance of Review Recency in Local SEO [09:69] - The Decline of Backlinks in Local SEO [10:71] - Review Diversification and Google's Role in Reviews [18:10] - The Future of Search: Google vs. AI-driven Tools [20:47] - Content Relevance in the Age of AI and Google AI Integration [22:61] - The Role of YouTube in Local Search and Content Strategy [27:42] - Using Content, AI, and Videos for Effective Local SEO [35:67] - The Role of Email Marketing and Lead Magnets in Local SEO [46:20] - The Future of Local Search and Google's AI Integration If you found this conversation with Darren Shaw helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Darren Shaw Whitespark Website: Whitespark Youtube: Whitespark This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett, Co-Founder & Chief Experience Officer at Trade Automation Pros, CEO of Service Emperor, Co-Host & Founder of Service Business Mastery Podcast, and Josh Crouch, Founder of Relentless Digital Marketing Solutions & Co-Host of Service Business Mastery Podcast, talk about the key strategies that can drive success for home service businesses. They share how pricing transparency, strong community connections, and effective marketing help businesses stand out and grow. They also discuss the role of AI tools in improving operations, saving time, and creating more content. Tune in to learn how to simplify your business focus and make smarter decisions for long-term growth. In this episode, here's what you can expect to learn: Why pricing transparency and clear estimates can drive more leads and build trust. How community involvement and networking help businesses grow. The importance of focusing on one thing and avoiding distractions for success. Why AI tools and automation are key to saving time and improving operations. How simplifying your marketing strategy can lead to better results. Timestamps ⏰ [00:00] - Recap [02:36] - Episode Introduction [05:48] - Building Strong Customer Relationships [06:29] - Avoiding Information Overload & Staying Focused [10:08] - 20+ Events, Hosting Their Own, and Keynote Training [11:47] - Standout Events: BDR Spark, Branding & Differentiation [13:49] - AI Trend Fatigue & Contractor Skepticism [17:26] - Wearable AI 'External Brain' & Personal Productivity [20:25] - First Major Keynote: Nerves, Preparation & Delivery [23:01] - Speaking on Stage vs. Breakouts & Audience Dynamics [26:55] - Biggest Interview Surprises & Data from Homeowner Surveys [30:04] - Recommended Starting Episode for New Listeners [34:11] - Industry Challenges: Tariffs, Regulations & Consumer Shifts [37:34] - Embarrassing Moments On-Air & On Stage [40:11] - Favourite Podcast Moments & Listener Reflections [42:45] - Looking Ahead to 2026 & New AI Product Direction [46:18] - What Topics Should We Cover in 2026? [48:09] - Your 2026 Business Changes? Scaling Up or Down If you found this conversation helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Tersh Blissett Josh Crouch Trade Automation Pros Service Emperor Service Business Mastery Podcast Relentless Digital Marketing Solutions Website: Trade Automation Pros Service Emperor Service Business Mastery Podcast Relentless Digital Marketing Solutions Youtube: Service Business Mastery Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The Yellow Chair Podcast. Crystal shares how she helped grow her family's HVAC business from a small operation into a $10 million company across three locations. She explains why strong branding, clear messaging, and solid operations must work together for long-term success. Crystal also talks about the power of local marketing, smart content strategies, and using AI tools to save time. Learn how to build a brand that stands out and keeps your business growing. In this episode, here's what you can expect to learn: How Crystal helped grow a rural HVAC business to $10 million in sales. Why answering the phone and improving operations helps marketing work better. The value of branding with purpose and telling your company's story clearly. Tips for using local events, teams, and content to build strong community ties. How AI tools can help create content faster without losing your voice. Timestamps ⏰ [00:00] - Recap [03:12] - Episode Introduction & Meeting Crystal Williams [06:01] - What Lemon Seed Does for Contractors [08:08] - Crystal's Background in HVAC and Business Growth [12:52] - Stop Blaming Your Digital Marketing Agency [17:35] - Repurposing Content with AI for More Reach [22:23] - From the Yellow Chair: Crystal's Own Podcast [26:36] - How to Avoid Losing Clients During a Rebrand [31:12] - Protecting Your Brand Reputation in the Field [35:50] - What to Expect in ROI from Branding [39:50] - Best ROI for Community Involvement If you found this conversation with Crystal Williams helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Crystal Williams Lemon Seed Marketing McWilliams Heating, Cooling, and Plumbing From the Yellow Chair Website: Lemon Seed Marketing McWilliams Heating, Cooling, and Plumbing From The Yellow Chair Podcast Youtube: From The Yellow Chair Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch chat with Danica Patrick, Race Car Driver, Host of the Pretty Intense Podcast, an Entrepreneur, and Motivational Speaker at Service World Expo. She shares how she transitioned from a successful racing career to building her own business ventures. Danica explains how passion, vision, and strong teams are key to long-term success. She also discusses the importance of goal setting, staying true to your vision, and how to overcome challenges in both racing and business. Learn how belief in your goals and dedication can drive growth and fulfillment in your career. In this episode, here's what you can expect to learn: How Danica transitioned from a racing career to entrepreneurship. Why having a clear vision and staying dedicated is key to success. The importance of building strong teams and staying true to your goals. How to overcome challenges in both business and racing. Ways belief in your vision can lead to long-term growth and fulfillment. Timestamps ⏰ [00:00] – Recap [01:08] – Episode Introduction & Meeting Danica Patrick [01:30] – The Road to Racing & Breaking Barriers [02:17] – Finding Success in Racing [03:56] – The Role of Timing and Luck in Success [06:58] – Transitioning to NASCAR [09:05] – Podcasting and Trade Show Conversations [09:54] – The Business Transition from Racing to Entrepreneurship [12:13] – Building a Team and Trust in Business [13:27] – The Struggles of Capital and Decision Making in Startups [15:19] – Black Mirror and Technology's Growing Influence If you found this conversation with Danica Patrick helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Danica Patrick Website: Danica Patrick Pretty Intense Podcast Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business. In this episode, here's what you can expect to learn: How Jen transitioned from running a social media agency to helping home service businesses grow. Why passion, consistency, and understanding your platform are key to success. The importance of building a personal brand and adapting to different markets. How to overcome challenges in social media marketing and business. Ways creativity and perseverance can lead to long-term growth and fulfillment in your business. Timestamps ⏰ [00:00] - Recap [02:05] - Jen's Social Media Agency & Trade Focus [03:25] - Early TikTok Success with a Client [04:52] - Algorithm Changes & User Control [08:26] - Why Native Content Beats Ads on TikTok [10:28] - TikTok Shop & Influencer Marketing [12:42] - Key Social Media Metrics to Track [13:50] - Building an Email List from Social Media [16:50] - The Critical Importance of Video Hooks [20:15] - Case Study: A Viral TikTok Video [21:08] - Handling Trolls & Negative Comments [23:28] - Engagement is the #1 Metric [26:14] - Recovering from Poor Content Performance [31:12] - Derek's Viral HVAC Content Strategy [34:48] - The Journey to Consistent Content Success [38:34] - Recommended Tools & Batch Creation [39:50] - Scheduling vs. Native Posting Strategy [45:45] - Personal vs. Business Branding Online [50:35] - How Personal Content Builds Connection [56:08] - How to Connect with Jen McKee If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jen McKee Website: Kee Hart Marketing Facebook: Jen McKee Instagram: keehartmarketing TikTok: Marketing4PlumbersHVAC Youtube: The Kee to Growth Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a garage startup to over $600 million in sales without outside funding. He explains how focusing on margins, pricing, and team alignment helps business owners grow with less stress. Luke also discusses how to lead with purpose, hold people accountable, and use AI as a tool to boost productivity. Learn how small changes in leadership and strategy can lead to big business results. In this episode, here's what you can expect to learn: How Luke built Newair into a top brand with no outside funding. Why raising prices and tracking margins can boost business profits. The importance of team alignment and holding leaders accountable. How to spot and fix weak points in your operations and sales process. Ways AI can support business tasks while still needing human input. Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Luke Peters [04:30] - Luke's Journey: From Pool Service to CEO [06:52] - Finding a "Blue Ocean" with Niche Products [09:19] - The Business Framework: Alignment & Margins [11:52] - Should You Share Company Finances with Employees? [20:02] - Why Raising Prices is Your Best Lever [25:06] - How to Track Margins Effectively [27:25] - The Real-World Impact of AI on Business [32:23] - Empowering Teams and Building Company Culture If you found this conversation with Luke Peters helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Luke Peters Apex CEO Business Turnarounds Newair The 8-Figure Product CEO Website: Apex CEO Strategic Coaching Newair The 8-Figure Product CEO This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Scott Patterson, Founder & Operator at STUFF Junk Removal, Capital Markets & GTM Strategist at Commune, and Commercial Real Estate Broker at Max One Properties. Scott shares how he transitioned from commercial real estate to starting his junk removal business during the COVID era. He explains how using technology like AI and call tracking systems has helped him scale operations and improve customer acquisition. Scott also discusses the challenges of building a new brand, managing business finances, and staying adaptable in a competitive market. Learn how focusing on the right tools and customer insights can drive success in a fast-changing industry. In this episode, here's what you can expect to learn: How technology, including AI and call tracking, is transforming the junk removal industry. Why using the right marketing tools helps businesses grow and attract more customers. The challenges of starting fresh with a new brand and the importance of customer insights. How managing a healthy P&L and understanding business finances drives success. Simple ways to stay adaptable and use feedback to stay ahead of the competition. Timestamps⏰ [00:00] - Recap [01:16] - Episode Introduction & Meeting Scott Patterson [02:38] - Scott's Journey from Real Estate to Junk Removal [03:35] - The Impact of COVID on Starting a Business [04:40] - The Role of Technology in Scaling the Business [06:28] - Challenges of Competing in a Low-Barrier Industry [08:50] - Using Callrail for Marketing & Call Tracking [13:11] - Managing Finances & Building a Healthy P&L [19:16] - The Rise of Disposable Goods & Consumer Trends [23:01] - Switching to Callrail and Tracking Performance [25:56] - Using Ad Source Tracking for Better Marketing Results [27:28] - Improving Customer Acquisition Through Data Insights [36:42] - Empowering Teams & Building a Strong Company Culture [39:23] - Automation and AI Integration in Business Processes If you found this conversation with Scott Patterson helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Scott Patterson STUFF Junk Removal Commune Website: STUFF Junk Removal Commune This episode is kindly sponsored by: CallRail Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Josh McCarter, CEO of EverPro and Board Member at Compass, live from Service World Expo 2025. Josh shares how his background in SaaS and leadership at Mindbody shaped his work in the home services space. He explains how AI, automation, and smart software tools are helping contractors improve their operations and marketing. Josh also talks about the challenges of managing multiple brands, staying ahead of tech trends, and building strong leadership teams. Learn how choosing the right tools and leading with clarity can drive long-term business growth. In this episode, here's what you can expect to learn: How AI and automation are changing the way home service businesses run. Why choosing the right software can make daily work easier and save time. The risks of switching systems too fast and how to plan for long-term growth. How strong leadership and clear vision help teams move in the same direction. Simple ways to use tech tools and customer feedback to improve and grow. Timestamps ⏰ [00:00] - Recap [02:10] - Episode Introduction & Meeting Josh McCarter [02:28] - Josh's Background in Technology & SaaS [05:16] - EverPro's Focus on Home Services and Payments [07:02] - Leveraging AI and Automation in Home Services [09:51] - The Importance of Selecting the Right Software [11:30] - Adapting to Changing Tech Trends in the Industry [16:16] - Leadership and Leading Teams Through Change [18:50] - The Role of Customer Feedback in Shaping Products [29:01] - The Future of Home Services and AI Integration [33:07] - Empowering Teams and Building Company Culture If you found this conversation with Josh McCarter helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Josh McCarter EverPro Compass Website: EverPro Compass This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They share insights on how using inverter systems and efficient tools can improve service and help contractors stay competitive. Phillip and Terry explain the importance of adapting to industry trends, optimizing operations, and using the right tools to grow your business and stay ahead in a changing market. Learn practical tips to enhance your service and business performance. In this episode, here's what you can expect to learn: How modern technology and systems can help HVAC contractors improve service. Why using inverter systems and the right tools can make operations more efficient. The importance of staying informed about industry trends and adopting new tech. How efficient systems and clear processes help contractors stay competitive. Simple ways to improve service and grow your HVAC business with the right tools. 🎧 Get expert HVAC insights on LG HVAC Solutions USA youtube channel. Visit: https://www.youtube.com/@LGHVACUSA Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Phillip Kriegbaum and Terry Frisenda [03:31] - Terry's Role in HVAC Design & Support [06:42] - Offering High Efficiency Inverter Systems at Competitive Prices [08:43] - Contractor Focus: Efficiency and Adapting to Changing Markets [11:56] - Overcoming AI Skepticism in the HVAC Industry [15:15] - Educating Technicians: Simplifying Complex HVAC Systems [18:39] - Advancements in Refrigerant and Heat Pump Technology [22:21] - Ductwork and HVAC Systems: Managing Temperature & Moisture [27:12] - Spray Foam Insulation: Benefits and Risks for HVAC Systems [29:00] - Dealing with Indoor Air Quality & Fresh Air Systems [34:58] - The Role of AI in Equipment Diagnostics and Serviceability [43:31] - Contractors Adapting to New Tech: Overcoming the Resistance If you found this conversation with Phillip Kriegbaum and Terry Frisenda helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Terry Frisenda Phillip Kriegbaum LG Electronics LG HVAC Solutions USA Website: LG Electronics LG HVAC Solutions USA This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Arian Radmand, CEO & President of IgnitePOST, about using AI-powered handwritten mail to connect with customers. Arian shares how real pen-written notes can boost replies, help with follow-ups, and even bring back lost leads. He explains how to blend tech and personal touch, and how contractors can use smart mail to get more jobs and keep clients coming back. Learn how to stand out and grow your business with this powerful tool. In this episode, here's what you can expect to learn: Why handwritten mail gets more replies than emails or printed ads. How to blend AI and real notes to build stronger customer trust. Ways to add cards into follow-ups, thank-yous, and job reminders. How to trigger mail with your CRM to save time and boost results. Tips to win back lost leads and keep your brand top of mind. 📢 Want to experience handwritten mail powered by robots? Grab your free sample note at: https://www.ignitepost.com/sample Learn more or schedule a demo at: https://www.ignitepost.com/demo Timestamps⏰ [00:00] - Recap [03:39] - Episode introduction & meeting Arian Radmand [04:55] - Why Handwritten Notes Still Work in a Digital World [07:28] - Robots with Pens: How IgnitePOST Actually Works [09:03] - Using Handwritten Cards with Your CRM Tools [16:55] - 4 Smart Playbooks for Contractors Using Handwritten Mail [26:19] - Post-Job Cards: Support Numbers, Referrals & QR Codes [28:53] - 6-Month Check-Ins & Churn Prevention with Mail [31:15] - Win Back Lost Leads with Offers & Personal Touch [37:11] - Tracking Results: Pixels, Attribution & Site Visitors [41:24] - How to connect with IgnitePOST? If you found this conversation with Arian Radmand helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn: Arian Radmand IgnitePOST Website: IgnitePOST This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Sammy Ayoub, President of Apex Plumbing, Heating and Air Pros, Allied Communications Corp, and Business Owner at AMPD Accessory Group. Sammy shares how his journey from the wireless business led him to create Apex, growing quickly into plumbing, HVAC, and electrical services. He explains how strong branding, marketing, and a great team helped them succeed. Learn how Sammy built a business that's focused on growth, culture, and staying ahead in the trades. In this episode, here's what you can expect to learn: How Sammy grew Apex from plumbing to HVAC and electrical services. Why building a strong team and culture is key to fast growth. How smart marketing and branding helped Apex expand quickly. The importance of being proactive and learning from others. Why Apex's approach to business can inspire anyone in the trades. Timestamps⏰ [00:00] - Recap [02:37] - Episode introduction & meeting Sammy Ayoub [03:51] - Sammy's journey from wireless business to plumbing [04:51] - The Start of Apex Plumbing & Expanding Services [13:21] - Hiring the right people & recruiting tips for growth [14:18] - The role of proactive leadership in managing growth [17:36] - The critical role of continuous learning in business growth [24:26] - The importance of learning from mentors and peers [29:07] - Sammy's approach to managing company culture [31:34] - Creating a Place People Love: Perks, Events & Everyday Energy [39:11] - Full-Team Meetings & Accountability Without Fear [42:26] - Handling Hidden Negativity: When Team Players Turn Toxic [44:07] - How to Fire Culture Killers While Keeping the Door Open [48:42] - Branding from Day One: Why Wrapped Trucks Drive Growth [50:56] - How Sammy handled the struggles of early business growth [01:00:10] - The challenges and rewards of rapid business expansion [01:03:25] - Balancing family life and running a fast-growing business If you found this conversation with Sammy Ayoub helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Sammy Ayoub Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group Website: Apex Pros Plumbing, Electric, Heating and AirAllied Communications Corp AMPD Accessory Group This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business. In this episode, here's what you can expect to learn: How technology and clear processes help contractors run smoother operations. Why optimizing your tech stack and reducing unnecessary tools is key to efficiency. The importance of training and clear roles to help teams perform better. How strong systems and planning lead to business growth and fewer mistakes. Simple ways to improve your team's use of software and create a more efficient workplace. Timestamps⏰ [00:00] - Recap [03:03] - Episode introduction & meeting Jenny Benbrook [05:54] - Jenny’s Background in the Skilled Trades & Technology [08:18] - Shifting From In-House Marketing to Outsourcing [11:02] - Challenges with Service Titan and Tech Stack Implementation [13:04] - Dealing with Membership Data: Expired Cards & Active Clients [14:52] - Building a Multi-Tiered Tech Strategy for Contractors [31:15] - Tech Change Management: Overcoming Resistance to New Tools [34:21] - Explaining AI Integration to Technicians & Overcoming Fears [35:50] - Why Contractors Need to Look Beyond the Shiny New Tools [44:23] - Tech Budgeting: Allocating Resources for Growth Goals [49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jenny Benbrook Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] Website: Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources. In this episode, here's what you can expect to learn: How franchising provides a proven system and brand power for growth. Why franchisees benefit from marketing support and shared resources. The value of collaboration and flexibility in local marketing efforts. How joining a franchise helps avoid costly mistakes and accelerates success. Why Authority Brands supports long-term franchisee success with the right tools. Timestamps⏰ [00:00] - Recap [02:09] - Episode Intro & Meeting Adam Terranova [03:26] - Adam’s Journey: From Philly Pretzel to Authority Brands [05:06] - Benefits of Joining a Franchise [06:34] - Collaboration Between Franchise Operators and Support [10:29] - The Challenge of Franchisees Operating Too Close Together [12:46] - How Franchisees Can Collaborate Through Best Practices [16:39] - Transitioning from a Successful Business to a Franchise Model [24:16] - AI and Automation: How It’s Changing Home Service Marketing [29:03] - The Importance of Speed in Emergency Services Marketing [35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing [39:52] - Local Marketing Strategies and Building Brand Loyalty If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Adam Terranova Authority Brands WOWorks Philly Pretzel Factory Website: Authority Brands WOWorks Philly Pritzel Factory This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He explains how the tech helps homeowners save money and helps contractors serve better. Learn how this all-in-one system makes homes smarter, service faster, and builds trust with clients. In this episode, here's what you can expect to learn: How Keith built smart tech from his years working in the trades. Why real-time home data helps save money and spot problems early. How one easy system can track air, water, energy, and more. The value of simple setup and strong support for contractors. Why Home Guardian is a new tool every home service pro should know. Timestamps⏰ [00:00] - Recap [02:50] - Episode introduction & meeting Keith E. Flores [03:26] - Keith’s early start in HVAC and trade roots [05:59] - First big lesson: piecemeal vs hourly pay [08:39] - The Origin of Home Guardian & Building Early Prototypes [10:30] - Developing Patent-Backed Whole Home Monitoring Tech [12:06] - Making Home Guardian Easy to Install and Always Online [15:22] - Giving Homeowners Real-Time Utility Budget Control [16:00] - Tech setup, easy installs, and app features [19:16] - Keith’s High-Profile Team Behind Home Guardian [24:47] - Inside the Home Guardian Dashboard and Air Sensors [27:53] - Affordable Monthly Fee & Passive Revenue for Contractors [30:38] - Improving Maintenance Scheduling and Upsell Opportunities [32:40] - Built in the USA with a Mission for Every Homeowner [38:55] - Future Expansions: Airbnb, Multifamily, and Beyond If you found this conversation with Keith E. Flores helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Keith E. Flores HG Home Guardian HG Home Services Website: HG Home Guardian HG Home Services HVACGOD Inc. This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff. In this episode, here's what you can expect to learn: Why tracking all your calls helps you spot lost chances to book jobs. How AI tools can boost your team’s booking rate and save money fast. The value of clear data in making smart business and hiring choices. How fewer missed calls can make your marketing way more effective. Why combining AI with people builds a team ready for the future. Timestamps⏰ [00:00] - Recap [03:38] - Episode Intro & Meeting Paul C. Cebulak [04:30] - The Problem with Missed Calls and Low Conversion Rates [07:52] - Importance of Measuring Call Center Metrics [14:35] - The Cost of Hiring Staff vs. AI Solutions [19:52] - The Future of AI in Call Centers [23:17] - Optimizing After-Hours Calls with AI [29:53] - Spotting A, B, and C Players with Accurate Data [36:13] - Coaching CSRs and Delegation with Intention, Not Abdication [39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound [43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans [44:56] - Transparency, Disclosure & Meeting Generational Needs [48:17] - Flexible Systems: When Customers Want Humans vs AI TAP Into The Future | October 3-5, 2025 | Savannah, GA Join industry leaders, service business owners, and tech innovators who are driving the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Complete event access with action-oriented sessions The Golden Banana Championship Game at Grayson Stadium Exclusive meals, signature cocktails, and a private networking lounge Personal access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn: Paul C. Cebulak Lace Website: Lace This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com On this week’s Service Business Mastery Podcast, Tersh Blissett sits down with Dustin K. (Dustin Ketchem), Senior Manager of Sales Programs at LG HVAC Solutions USA. Dustin explains how LG is reshaping the HVAC market by: Building unitary systems in Alabama Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska Supporting contractors with smart tools, training, and real-time tech - the same innovation LG will showcase live as Title Sponsor of TAP Into The Future, happening October 3-5 in Savannah, GA. Consider this episode your first taste of the event. Timestamps⏰ [00:00] - Recap [03:12] - Episode Intro & Meeting Dustin Ketchem [03:49] - Why LG Built a Unitary HVAC Line [05:23] - Testing LG Heat Pumps in -45°F Alaska [06:31] - What Makes LG’s Rotary Compressors Unique [07:22] - Why LG Chose R-32 Refrigerant Over Blends [08:54] - LG’s Inverter-Only Strategy Explained [09:25] - Pricing Competitively While Offering High-End Tech [10:30] - LG’s Pro Dealer Program and Contractor Tools [18:37] - Improving Tech Support and Parts Availability [22:56] - Easy Troubleshooting with LG’s Bluetooth Tool [29:51] - What to Expect at the LG Dealer Summit in Orlando [31:24] - Future of LG’s Huntsville, AL Manufacturing Facility TAP Into The Future | October 3-5, 2025 | Savannah, GA Join automation leaders, service business owners, and tech innovators shaping the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Full event admission with high-impact implementation sessions The Golden Banana Championship Game at Grayson Stadium Curated meals, signature cocktails, and a private networking lounge Direct access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you enjoyed this conversation with Dustin K. (Dustin Ketchem) from LG, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn: Dustin K. LG HVAC Solutions USA Website: LG HVAC Solutions USA This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA Don’t miss 3 dynamic days of business growth strategies, process automation, and client retention insights. 🎟️ Seats are limited - save yours today at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master Advisor / Director of Training at CEO Warrior, about leadership, hiring, and culture in the trades. Kevin shares how he helped grow an HVAC, plumbing, and electrical business in South Carolina, eventually selling it to private equity. He explains the power of servant leadership, how clear training and onboarding build strong teams, and why great culture helps you keep the right people. Learn simple tips to hire better, lead better, and build a company people want to work for. In this episode, here's what you can expect to learn: Why strong leadership is more than just a title in building a great team. How hiring, culture, and leadership all connect for business success. The power of clear onboarding and training to keep good employees. How setting clear rules and team goals leads to real accountability. Simple ways to recruit better and build a workplace people want to join. Timestamps⏰ [00:00] - Recap [03:08] - Episode introduction & meeting Kevin Hill [04:27] - Kevin’s Journey from Trades to Trainer [05:39] - Recycling Dirt: Kevin’s Unusual Business Venture [07:06] - Defining True Leadership in Service Companies [09:04] - Clarity + Alignment = Accountability [11:39] - Letting Go of Poor Fits and Warm Body Hiring [18:25] - Recruiting Strategy: First Impressions Matter [20:52] - Red Flags in Summer Hiring & Vetting Techs [26:01] - Apprenticeships, Military Programs, and Second Chances [31:34] - Building a Strong Onboarding & Training Culture [37:07] - Ride-Alongs & Senior Tech Buy-In for New Hires [39:16] - Techs Teaching Peers & Turning Callbacks into Lessons If you found this conversation with Kevin Hill helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Kevin Hill CEO Warrior Website: CEO Warrior This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention. 🎟️Spaces are filling up fast - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Matthew Abbott, the Founder, and Jacob Abbott, the Co-Chief Executive Officer of Abbott Family Insurance at the AHR Expo 2025. The conversation centers on Matthew and Jacob’s journey of building their insurance business through cold calling, persistence, and hard work. They share how implementing automation helped streamline their processes, save time, and boost efficiency. The duo also discusses the impact of offering creative benefits to clients, which led to stronger retention and steady business growth. Their story is a testament to how dedication, innovation, and smart strategies can drive long-term success. In this episode, here's what you can expect to learn: How persistence and cold calling helped grow the business. Why automating processes saves time and boosts efficiency. The impact of offering creative benefits to clients. How smart strategies led to better retention and growth. Why dedication and hard work are key to long-term success. Timestamps⏰ [00:00] - Recap [02:15] - Episode Intro & Meeting Matthew and Jacob Abbott [02:46] - How Matthew and Jacob Got Started in Insurance [04:15] - The Role of Cold Calling and Persistence in Early Success [07:12] - Lessons Learned from Outbound Sales Techniques [13:40] - Overcoming Sales Objections and Handling Rejection [14:24] - The Impact of Consistency and Timing in Sales [17:54] - Innovative Insurance Solutions and Tax Savings [23:31] - The Role of Automation in Streamlining Operations [24:43] - Focus on income-producing actions (IPAs) [25:22] - How to Get in Touch with Abbott Family If you enjoyed this conversation with Matthew and Jacob Abbott, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn: Matthew Abbott Jacob Abbott Abbott Family Insurance Website: Abbott Family Insurance This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Join Us at: TAP Into the Future | October 3–5, 2025 | Savannah, GA Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026 🎟️ Spots are limited - reserve yours today: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors. In this episode, here's what you can expect to learn: How smart thermostats help build long-term customer loyalty. Why branded apps and alerts keep contractors top of mind. The value of using automation to catch system issues early. How connected devices can boost service and add revenue. Why simple tech tools help contractors grow and stay ahead. Timestamps⏰ [00:00] - Recap [01:59] - Episode Intro & Meeting Dan Goodman [03:09] - Dan’s Tech Journey from MIT to Smart Thermostats [04:15] - Starting Building36: From Retail to Trade Focus [05:11] - Smart Home Uses: Sensors, Locks, Lights, and More [06:41] - Compatibility with Thermostats & HVAC Systems [11:31] - Monthly Reports and Alerts for AC Performance [18:48] - Building Recurring Revenue from Smart Cameras [23:11] - Using Thermostat Data to Boost Early Bookings [25:18] - AI, Automation & Data Use in HVAC Maintenance [29:24] - Remote Monitoring, Sensors & AC Efficiency [40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Dan G. Building36 Technologies Website: Building36 Technologies This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Call this demo number to experience Free2Grow : (719) 414-9355 Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Don’t Miss This: TAP Into the Future | October 3–5, 2025 | Savannah, GA Get ready for three powerful days of practical automation tactics, VIP access to the Savannah Bananas, and real strategies to fuel serious growth in 2026 - no fluff, just results and fun. 🎟️ Space is limited - lock in your spot now: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Nathan Keller of Free2Grow about replacing human call answering with AI voice agents. Nathan shares how AI can sound real, run 24/7, cut costs, and boost bookings, while stressing the importance of proper setup to win customer trust and drive growth. In this episode, here's what you can expect to learn: How AI voice agents can answer calls anytime and boost bookings. Why older customers can enjoy AI when it’s set up the right way. The value of training and testing to make AI work well. How AI frees your team to focus on higher-value tasks. Why using smart tech can save money and grow your business. Timestamps ⏰ [02:50] - Episode Intro & Meeting Nathan Keller [03:57] - From Human Answering to AI Voice Agents [07:52] - Challenges and Mindset in Making the Switch [10:03] - Call Quality Issues with Human Answering [12:19] - How Older Clients React to AI Calls [16:47] - Customer Stories Mistaking AI for Real People [21:07] - Key Differences Between Free2Grow and Others [28:08] - AI Staying Calm with Angry Customers [34:42] - Mindset Shift Needed for AI Adoption [36:30] - Why AI Won’t Replace All Human CSRs [51:11] - Outbound AI Calls and Legal Rules If you enjoyed this helpful and insightful talk with Nathan Keller, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Nathan Keller Free2Grow Website: Free2Grow This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk