Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Josh McCarter, CEO of EverPro and Board Member at Compass, live from Service World Expo 2025. Josh shares how his background in SaaS and leadership at Mindbody shaped his work in the home services space. He explains how AI, automation, and smart software tools are helping contractors improve their operations and marketing. Josh also talks about the challenges of managing multiple brands, staying ahead of tech trends, and building strong leadership teams. Learn how choosing the right tools and leading with clarity can drive long-term business growth. In this episode, here's what you can expect to learn: How AI and automation are changing the way home service businesses run. Why choosing the right software can make daily work easier and save time. The risks of switching systems too fast and how to plan for long-term growth. How strong leadership and clear vision help teams move in the same direction. Simple ways to use tech tools and customer feedback to improve and grow. Timestamps ⏰ [00:00] - Recap [02:10] - Episode Introduction & Meeting Josh McCarter [02:28] - Josh's Background in Technology & SaaS [05:16] - EverPro's Focus on Home Services and Payments [07:02] - Leveraging AI and Automation in Home Services [09:51] - The Importance of Selecting the Right Software [11:30] - Adapting to Changing Tech Trends in the Industry [16:16] - Leadership and Leading Teams Through Change [18:50] - The Role of Customer Feedback in Shaping Products [29:01] - The Future of Home Services and AI Integration [33:07] - Empowering Teams and Building Company Culture If you found this conversation with Josh McCarter helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Josh McCarter EverPro Compass Website: EverPro Compass This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They share insights on how using inverter systems and efficient tools can improve service and help contractors stay competitive. Phillip and Terry explain the importance of adapting to industry trends, optimizing operations, and using the right tools to grow your business and stay ahead in a changing market. Learn practical tips to enhance your service and business performance. In this episode, here's what you can expect to learn: How modern technology and systems can help HVAC contractors improve service. Why using inverter systems and the right tools can make operations more efficient. The importance of staying informed about industry trends and adopting new tech. How efficient systems and clear processes help contractors stay competitive. Simple ways to improve service and grow your HVAC business with the right tools. 🎧 Get expert HVAC insights on LG HVAC Solutions USA youtube channel. Visit: https://www.youtube.com/@LGHVACUSA Timestamps⏰ [00:00] - Recap [02:45] - Episode Introduction & Meeting Phillip Kriegbaum and Terry Frisenda [03:31] - Terry's Role in HVAC Design & Support [06:42] - Offering High Efficiency Inverter Systems at Competitive Prices [08:43] - Contractor Focus: Efficiency and Adapting to Changing Markets [11:56] - Overcoming AI Skepticism in the HVAC Industry [15:15] - Educating Technicians: Simplifying Complex HVAC Systems [18:39] - Advancements in Refrigerant and Heat Pump Technology [22:21] - Ductwork and HVAC Systems: Managing Temperature & Moisture [27:12] - Spray Foam Insulation: Benefits and Risks for HVAC Systems [29:00] - Dealing with Indoor Air Quality & Fresh Air Systems [34:58] - The Role of AI in Equipment Diagnostics and Serviceability [43:31] - Contractors Adapting to New Tech: Overcoming the Resistance If you found this conversation with Phillip Kriegbaum and Terry Frisenda helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Terry Frisenda Phillip Kriegbaum LG Electronics LG HVAC Solutions USA Website: LG Electronics LG HVAC Solutions USA This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Arian Radmand, CEO & President of IgnitePOST, about using AI-powered handwritten mail to connect with customers. Arian shares how real pen-written notes can boost replies, help with follow-ups, and even bring back lost leads. He explains how to blend tech and personal touch, and how contractors can use smart mail to get more jobs and keep clients coming back. Learn how to stand out and grow your business with this powerful tool. In this episode, here's what you can expect to learn: Why handwritten mail gets more replies than emails or printed ads. How to blend AI and real notes to build stronger customer trust. Ways to add cards into follow-ups, thank-yous, and job reminders. How to trigger mail with your CRM to save time and boost results. Tips to win back lost leads and keep your brand top of mind. 📢 Want to experience handwritten mail powered by robots? Grab your free sample note at: https://www.ignitepost.com/sample Learn more or schedule a demo at: https://www.ignitepost.com/demo Timestamps⏰ [00:00] - Recap [03:39] - Episode introduction & meeting Arian Radmand [04:55] - Why Handwritten Notes Still Work in a Digital World [07:28] - Robots with Pens: How IgnitePOST Actually Works [09:03] - Using Handwritten Cards with Your CRM Tools [16:55] - 4 Smart Playbooks for Contractors Using Handwritten Mail [26:19] - Post-Job Cards: Support Numbers, Referrals & QR Codes [28:53] - 6-Month Check-Ins & Churn Prevention with Mail [31:15] - Win Back Lost Leads with Offers & Personal Touch [37:11] - Tracking Results: Pixels, Attribution & Site Visitors [41:24] - How to connect with IgnitePOST? If you found this conversation with Arian Radmand helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn: Arian Radmand IgnitePOST Website: IgnitePOST This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Sammy Ayoub, President of Apex Plumbing, Heating and Air Pros, Allied Communications Corp, and Business Owner at AMPD Accessory Group. Sammy shares how his journey from the wireless business led him to create Apex, growing quickly into plumbing, HVAC, and electrical services. He explains how strong branding, marketing, and a great team helped them succeed. Learn how Sammy built a business that's focused on growth, culture, and staying ahead in the trades. In this episode, here's what you can expect to learn: How Sammy grew Apex from plumbing to HVAC and electrical services. Why building a strong team and culture is key to fast growth. How smart marketing and branding helped Apex expand quickly. The importance of being proactive and learning from others. Why Apex's approach to business can inspire anyone in the trades. Timestamps⏰ [00:00] - Recap [02:37] - Episode introduction & meeting Sammy Ayoub [03:51] - Sammy's journey from wireless business to plumbing [04:51] - The Start of Apex Plumbing & Expanding Services [13:21] - Hiring the right people & recruiting tips for growth [14:18] - The role of proactive leadership in managing growth [17:36] - The critical role of continuous learning in business growth [24:26] - The importance of learning from mentors and peers [29:07] - Sammy's approach to managing company culture [31:34] - Creating a Place People Love: Perks, Events & Everyday Energy [39:11] - Full-Team Meetings & Accountability Without Fear [42:26] - Handling Hidden Negativity: When Team Players Turn Toxic [44:07] - How to Fire Culture Killers While Keeping the Door Open [48:42] - Branding from Day One: Why Wrapped Trucks Drive Growth [50:56] - How Sammy handled the struggles of early business growth [01:00:10] - The challenges and rewards of rapid business expansion [01:03:25] - Balancing family life and running a fast-growing business If you found this conversation with Sammy Ayoub helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Sammy Ayoub Apex Pros Plumbing, Electric, Heating and Air Allied Communications Corp AMPD Accessory Group Website: Apex Pros Plumbing, Electric, Heating and AirAllied Communications Corp AMPD Accessory Group This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business. In this episode, here's what you can expect to learn: How technology and clear processes help contractors run smoother operations. Why optimizing your tech stack and reducing unnecessary tools is key to efficiency. The importance of training and clear roles to help teams perform better. How strong systems and planning lead to business growth and fewer mistakes. Simple ways to improve your team's use of software and create a more efficient workplace. Timestamps⏰ [00:00] - Recap [03:03] - Episode introduction & meeting Jenny Benbrook [05:54] - Jenny’s Background in the Skilled Trades & Technology [08:18] - Shifting From In-House Marketing to Outsourcing [11:02] - Challenges with Service Titan and Tech Stack Implementation [13:04] - Dealing with Membership Data: Expired Cards & Active Clients [14:52] - Building a Multi-Tiered Tech Strategy for Contractors [31:15] - Tech Change Management: Overcoming Resistance to New Tools [34:21] - Explaining AI Integration to Technicians & Overcoming Fears [35:50] - Why Contractors Need to Look Beyond the Shiny New Tools [44:23] - Tech Budgeting: Allocating Resources for Growth Goals [49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jenny Benbrook Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] Website: Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources. In this episode, here's what you can expect to learn: How franchising provides a proven system and brand power for growth. Why franchisees benefit from marketing support and shared resources. The value of collaboration and flexibility in local marketing efforts. How joining a franchise helps avoid costly mistakes and accelerates success. Why Authority Brands supports long-term franchisee success with the right tools. Timestamps⏰ [00:00] - Recap [02:09] - Episode Intro & Meeting Adam Terranova [03:26] - Adam’s Journey: From Philly Pretzel to Authority Brands [05:06] - Benefits of Joining a Franchise [06:34] - Collaboration Between Franchise Operators and Support [10:29] - The Challenge of Franchisees Operating Too Close Together [12:46] - How Franchisees Can Collaborate Through Best Practices [16:39] - Transitioning from a Successful Business to a Franchise Model [24:16] - AI and Automation: How It’s Changing Home Service Marketing [29:03] - The Importance of Speed in Emergency Services Marketing [35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing [39:52] - Local Marketing Strategies and Building Brand Loyalty If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Adam Terranova Authority Brands WOWorks Philly Pretzel Factory Website: Authority Brands WOWorks Philly Pritzel Factory This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He explains how the tech helps homeowners save money and helps contractors serve better. Learn how this all-in-one system makes homes smarter, service faster, and builds trust with clients. In this episode, here's what you can expect to learn: How Keith built smart tech from his years working in the trades. Why real-time home data helps save money and spot problems early. How one easy system can track air, water, energy, and more. The value of simple setup and strong support for contractors. Why Home Guardian is a new tool every home service pro should know. Timestamps⏰ [00:00] - Recap [02:50] - Episode introduction & meeting Keith E. Flores [03:26] - Keith’s early start in HVAC and trade roots [05:59] - First big lesson: piecemeal vs hourly pay [08:39] - The Origin of Home Guardian & Building Early Prototypes [10:30] - Developing Patent-Backed Whole Home Monitoring Tech [12:06] - Making Home Guardian Easy to Install and Always Online [15:22] - Giving Homeowners Real-Time Utility Budget Control [16:00] - Tech setup, easy installs, and app features [19:16] - Keith’s High-Profile Team Behind Home Guardian [24:47] - Inside the Home Guardian Dashboard and Air Sensors [27:53] - Affordable Monthly Fee & Passive Revenue for Contractors [30:38] - Improving Maintenance Scheduling and Upsell Opportunities [32:40] - Built in the USA with a Mission for Every Homeowner [38:55] - Future Expansions: Airbnb, Multifamily, and Beyond If you found this conversation with Keith E. Flores helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Keith E. Flores HG Home Guardian HG Home Services Website: HG Home Guardian HG Home Services HVACGOD Inc. This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff. In this episode, here's what you can expect to learn: Why tracking all your calls helps you spot lost chances to book jobs. How AI tools can boost your team’s booking rate and save money fast. The value of clear data in making smart business and hiring choices. How fewer missed calls can make your marketing way more effective. Why combining AI with people builds a team ready for the future. Timestamps⏰ [00:00] - Recap [03:38] - Episode Intro & Meeting Paul C. Cebulak [04:30] - The Problem with Missed Calls and Low Conversion Rates [07:52] - Importance of Measuring Call Center Metrics [14:35] - The Cost of Hiring Staff vs. AI Solutions [19:52] - The Future of AI in Call Centers [23:17] - Optimizing After-Hours Calls with AI [29:53] - Spotting A, B, and C Players with Accurate Data [36:13] - Coaching CSRs and Delegation with Intention, Not Abdication [39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound [43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans [44:56] - Transparency, Disclosure & Meeting Generational Needs [48:17] - Flexible Systems: When Customers Want Humans vs AI TAP Into The Future | October 3-5, 2025 | Savannah, GA Join industry leaders, service business owners, and tech innovators who are driving the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Complete event access with action-oriented sessions The Golden Banana Championship Game at Grayson Stadium Exclusive meals, signature cocktails, and a private networking lounge Personal access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn: Paul C. Cebulak Lace Website: Lace This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com On this week’s Service Business Mastery Podcast, Tersh Blissett sits down with Dustin K. (Dustin Ketchem), Senior Manager of Sales Programs at LG HVAC Solutions USA. Dustin explains how LG is reshaping the HVAC market by: Building unitary systems in Alabama Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska Supporting contractors with smart tools, training, and real-time tech - the same innovation LG will showcase live as Title Sponsor of TAP Into The Future, happening October 3-5 in Savannah, GA. Consider this episode your first taste of the event. Timestamps⏰ [00:00] - Recap [03:12] - Episode Intro & Meeting Dustin Ketchem [03:49] - Why LG Built a Unitary HVAC Line [05:23] - Testing LG Heat Pumps in -45°F Alaska [06:31] - What Makes LG’s Rotary Compressors Unique [07:22] - Why LG Chose R-32 Refrigerant Over Blends [08:54] - LG’s Inverter-Only Strategy Explained [09:25] - Pricing Competitively While Offering High-End Tech [10:30] - LG’s Pro Dealer Program and Contractor Tools [18:37] - Improving Tech Support and Parts Availability [22:56] - Easy Troubleshooting with LG’s Bluetooth Tool [29:51] - What to Expect at the LG Dealer Summit in Orlando [31:24] - Future of LG’s Huntsville, AL Manufacturing Facility TAP Into The Future | October 3-5, 2025 | Savannah, GA Join automation leaders, service business owners, and tech innovators shaping the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Full event admission with high-impact implementation sessions The Golden Banana Championship Game at Grayson Stadium Curated meals, signature cocktails, and a private networking lounge Direct access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you enjoyed this conversation with Dustin K. (Dustin Ketchem) from LG, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn: Dustin K. LG HVAC Solutions USA Website: LG HVAC Solutions USA This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA Don’t miss 3 dynamic days of business growth strategies, process automation, and client retention insights. 🎟️ Seats are limited - save yours today at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master Advisor / Director of Training at CEO Warrior, about leadership, hiring, and culture in the trades. Kevin shares how he helped grow an HVAC, plumbing, and electrical business in South Carolina, eventually selling it to private equity. He explains the power of servant leadership, how clear training and onboarding build strong teams, and why great culture helps you keep the right people. Learn simple tips to hire better, lead better, and build a company people want to work for. In this episode, here's what you can expect to learn: Why strong leadership is more than just a title in building a great team. How hiring, culture, and leadership all connect for business success. The power of clear onboarding and training to keep good employees. How setting clear rules and team goals leads to real accountability. Simple ways to recruit better and build a workplace people want to join. Timestamps⏰ [00:00] - Recap [03:08] - Episode introduction & meeting Kevin Hill [04:27] - Kevin’s Journey from Trades to Trainer [05:39] - Recycling Dirt: Kevin’s Unusual Business Venture [07:06] - Defining True Leadership in Service Companies [09:04] - Clarity + Alignment = Accountability [11:39] - Letting Go of Poor Fits and Warm Body Hiring [18:25] - Recruiting Strategy: First Impressions Matter [20:52] - Red Flags in Summer Hiring & Vetting Techs [26:01] - Apprenticeships, Military Programs, and Second Chances [31:34] - Building a Strong Onboarding & Training Culture [37:07] - Ride-Alongs & Senior Tech Buy-In for New Hires [39:16] - Techs Teaching Peers & Turning Callbacks into Lessons If you found this conversation with Kevin Hill helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn: Kevin Hill CEO Warrior Website: CEO Warrior This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention. 🎟️Spaces are filling up fast - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Matthew Abbott, the Founder, and Jacob Abbott, the Co-Chief Executive Officer of Abbott Family Insurance at the AHR Expo 2025. The conversation centers on Matthew and Jacob’s journey of building their insurance business through cold calling, persistence, and hard work. They share how implementing automation helped streamline their processes, save time, and boost efficiency. The duo also discusses the impact of offering creative benefits to clients, which led to stronger retention and steady business growth. Their story is a testament to how dedication, innovation, and smart strategies can drive long-term success. In this episode, here's what you can expect to learn: How persistence and cold calling helped grow the business. Why automating processes saves time and boosts efficiency. The impact of offering creative benefits to clients. How smart strategies led to better retention and growth. Why dedication and hard work are key to long-term success. Timestamps⏰ [00:00] - Recap [02:15] - Episode Intro & Meeting Matthew and Jacob Abbott [02:46] - How Matthew and Jacob Got Started in Insurance [04:15] - The Role of Cold Calling and Persistence in Early Success [07:12] - Lessons Learned from Outbound Sales Techniques [13:40] - Overcoming Sales Objections and Handling Rejection [14:24] - The Impact of Consistency and Timing in Sales [17:54] - Innovative Insurance Solutions and Tax Savings [23:31] - The Role of Automation in Streamlining Operations [24:43] - Focus on income-producing actions (IPAs) [25:22] - How to Get in Touch with Abbott Family If you enjoyed this conversation with Matthew and Jacob Abbott, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn: Matthew Abbott Jacob Abbott Abbott Family Insurance Website: Abbott Family Insurance This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Join Us at: TAP Into the Future | October 3–5, 2025 | Savannah, GA Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026 🎟️ Spots are limited - reserve yours today: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors. In this episode, here's what you can expect to learn: How smart thermostats help build long-term customer loyalty. Why branded apps and alerts keep contractors top of mind. The value of using automation to catch system issues early. How connected devices can boost service and add revenue. Why simple tech tools help contractors grow and stay ahead. Timestamps⏰ [00:00] - Recap [01:59] - Episode Intro & Meeting Dan Goodman [03:09] - Dan’s Tech Journey from MIT to Smart Thermostats [04:15] - Starting Building36: From Retail to Trade Focus [05:11] - Smart Home Uses: Sensors, Locks, Lights, and More [06:41] - Compatibility with Thermostats & HVAC Systems [11:31] - Monthly Reports and Alerts for AC Performance [18:48] - Building Recurring Revenue from Smart Cameras [23:11] - Using Thermostat Data to Boost Early Bookings [25:18] - AI, Automation & Data Use in HVAC Maintenance [29:24] - Remote Monitoring, Sensors & AC Efficiency [40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Dan G. Building36 Technologies Website: Building36 Technologies This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Call this demo number to experience Free2Grow : (719) 414-9355 Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Don’t Miss This: TAP Into the Future | October 3–5, 2025 | Savannah, GA Get ready for three powerful days of practical automation tactics, VIP access to the Savannah Bananas, and real strategies to fuel serious growth in 2026 - no fluff, just results and fun. 🎟️ Space is limited - lock in your spot now: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Nathan Keller of Free2Grow about replacing human call answering with AI voice agents. Nathan shares how AI can sound real, run 24/7, cut costs, and boost bookings, while stressing the importance of proper setup to win customer trust and drive growth. In this episode, here's what you can expect to learn: How AI voice agents can answer calls anytime and boost bookings. Why older customers can enjoy AI when it’s set up the right way. The value of training and testing to make AI work well. How AI frees your team to focus on higher-value tasks. Why using smart tech can save money and grow your business. Timestamps ⏰ [02:50] - Episode Intro & Meeting Nathan Keller [03:57] - From Human Answering to AI Voice Agents [07:52] - Challenges and Mindset in Making the Switch [10:03] - Call Quality Issues with Human Answering [12:19] - How Older Clients React to AI Calls [16:47] - Customer Stories Mistaking AI for Real People [21:07] - Key Differences Between Free2Grow and Others [28:08] - AI Staying Calm with Angry Customers [34:42] - Mindset Shift Needed for AI Adoption [36:30] - Why AI Won’t Replace All Human CSRs [51:11] - Outbound AI Calls and Legal Rules If you enjoyed this helpful and insightful talk with Nathan Keller, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Nathan Keller Free2Grow Website: Free2Grow This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Save the Date: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 powerful days of hands-on automation strategies, exclusive Savannah Bananas access, and the energy boost your service business needs heading into 2026. Walk away with real tools, real momentum, and real connections that drive results. This isn’t fluff - it’s strategy-packed and seriously fun. 🎫 Spots are limited - register now at: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Chris Buttenham, Co-Founder of Reins, a company that helps contractors retain employees through incentive programs. Chris shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business’s success. He explains how using technology to simplify these programs makes them easy to manage and more effective. Chris talks about how offering meaningful rewards can drive business growth and employee loyalty. This conversation focuses on Chris’s journey helping contractors retain key employees with incentive programs. He shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business. Chris explains how using technology to simplify these programs makes them easy to manage and more impactful. He highlights how offering meaningful rewards can strengthen loyalty, improve performance, and lead to long-term growth. In this episode, here's what you can expect to learn: How phantom equity and profit-sharing motivate employees. Why aligning employee goals with the business drives success. The value of using simple technology to manage incentives. How offering meaningful rewards can increase employee loyalty. Why creating clear, visible incentives leads to better performance and growth. Timestamps ⏰ [00:00] - Recap [02:52] - Episode Intro & Meeting Chris Buttenham [06:39] - The Importance of Employee Retention in Home Services [11:50] - Challenges of Aligning Employee Goals with Business Success [15:40] - Understanding Phantom Equity and Profit-Sharing Programs [18:21] - Simplifying Employee Incentives with Technology [24:04] - How Incentive Programs Can Boost Employee Motivation [31:28] - Managing Emotional Expectations and Visibility in Equity Compensation [33:18] - The Role of Technology in Managing Employee Incentives [37:16] - Employee Compensation Ranges and Impact [38:09] - Equity Impact at Different Business Sizes [40:00] - Fast Onboarding for Profit Sharing Programs [43:34] - KPIs and the Need for Ongoing Communication in Employee Programs If you enjoyed this insightful conversation with Chris Buttenham, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Chris Buttenham Reins Website: Reins This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Mark Your Calendar: TAP Into The Future - October 3-5, 2025 | Savannah, GA Join us for AI & Automation Unleashed - a three-day event we’ve put together, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026. Register for “TAP Into The Future” Event & Marcus’s live session here: TAP Into the Future Event Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Marcus Sheridan, Co-Founder of priceguide and The Question First Group, Partner at River Pools & Keynote Speaker at Marcus Sheridan International. Marcus shares how contractors can use honest, transparent content to build trust with customers. He talks about how sharing pricing information, answering common questions online, and using tools like pricing calculators can help attract more leads. Marcus Sheridan is a globally recognized communication expert, bestselling author, and keynote speaker with expertise in sales, leadership, marketing, personal development, and trust. After college, he built the world’s most-trafficked swimming pool company, reshaping business communication. He launched the “They Ask, You Answer” movement, promoting transparency in marketing. His book, “They Ask, You Answer”, now updated as "Endless Customers” is a USA Today bestseller with over 100,000 copies sold. Session Overview - TAP Event: Marcus Sheridan presents a Life-Changing Framework to earn more trust, attract more qualified customers, and grow your business in the digital age, based on his bestselling book “They Ask, You Answer (now Endless Customers)”, named a “Top 5 Marketing Book of All Time”. The session tackles two key challenges facing modern B2B and B2C businesses: How do we evolve our business model to fit the demands of a dramatically more informed, less patient, and more digital customer? How can we establish our brand and business as the voice of trust in our space, while attracting enough customers and standing out above the noise? In this episode, here's what you can expect to learn: How sharing pricing openly builds trust and attracts customers. Why being transparent makes your business stand out. The power of helpful content in connecting with customers. How using pricing calculators improves customer experience. Why educating your audience can lead to more leads and business growth. 📘Enjoyed Marcus Sheridan’s insights? Grab his book “They Ask, You Answer” & “Endless Customers” to take your marketing to the next level. Available at: - - https://marcussheridan.com/they-ask-you-answer/ - https://www.endlesscustomers.com/ Learn more about Marcus and his work at: marcussheridan.com Timestamps⏰ [00:00] - Episode Recap [03:44] - Introduction to Marcus Sheridan [04:33] - Why Businesses Avoid Sharing Prices [06:09] - The Case for Showing Prices Online [13:31] - The Future Is Seller-Free and Self-Service [16:18] - How to Use a Price Estimator to 5X Leads [20:57] - AI Search and the Content That Wins [26:52] - How ‘Best Of’ Lists Help You Rank for Competitors [38:23] - Embracing Video and Human Connection [41:01] - From Technician to Educator [47:44] - Creating Content That Sells: Assignment Selling [54:36] - CTA Strategy: Ditch “Free Quote” for “Instant Estimate” [59:23] - Disrupting Industry Norms to Build Trust [01:04:56] - Reflections, Event Teasers & Final Thoughts If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Marcus Sheridan Marcus Sheridan International, Inc. priceguide The Question...

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market. This conversation focuses on David’s journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success. In this episode, here's what you can expect to learn: How funny videos and creative ideas help your brand stand out. Why doing the opposite of normal grabs attention and build trust. The value of hiring the right people to grow your business. How sharing your journey creates stronger customer loyalty. Why being unique can lead to more fans, referrals, and success. Timestamps⏰ [00:00] - Recap [03:11] - Episode Intro & Meeting David Cochran [05:26] - How David Started in HVAC From Scratch [08:04] - Challenges of Starting Young & Building Trust [12:07] - From Field Work to Office Role: David’s Shift [15:10] - Growing a Team & Letting Go of Control [18:19] - Standing Out With Funny Spoof Videos [24:07] - Creative Ideas Inspired by Jesse Cole & Events [28:15] - Building a Media Team & Bringing Ideas to Life [37:30] - How Video Content Boosts Team Culture [40:27] - Implementing Ideas from the Industry If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: David Cochran Complete Comfort Website: Complete Comfort This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market. This conversation focuses on Caleb’s work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections. In this episode, here's what you can expect to learn: How small gifts like cookies create loyal customers and brand trust. Why surprise and delight make your business stand out. The power of automation in keeping customer connections strong. How follow-ups show care and build long-term relationships. Why thoughtful touches can lead to more referrals and growth. Timestamps ⏰ [00:00] - Recap [03:33] - Episode Intro & How Service Emperor Tests Automation [04:15] - How “To Your Success” Sparked Automation Ideas [06:54] - Caleb’s Story & Family Business Background [08:21] - Using Gifts Like Cookies to Wow Customers [09:39] - How Automation Builds Emotional Connections [12:02] - Real-Life Impact: The Massage Gift Story [15:21] - Brand Loyalty Through Surprise and Delight [23:22] - Why Follow-Ups and Thank-Yous Build Trust [32:19] - Giving Value First & Staying Top of Mind [37:10] - Competing With Big Players Using Personal Touch [38:31] - Team Buy-In & Caring Culture Through Automation [44:45] - Final Thoughts & How to Connect With Caleb If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Caleb Baitz To Your Success Website: To Your Success This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blisett and Josh Crouch talk with Ryan Naylor, currently serving as the CEO/Founder of AvaHR and previously leading as Chief Executive Officer at LocalWork and also the Contributing Author of Entrepreneur Media. Ryan shares his expertise on how service business owners can improve hiring, team culture, and employee retention. He explains the importance of hiring A players, offering competitive wages, and having clear communication to attract top talent. Ryan also discusses how small changes in the hiring process and team culture can drive long-term business growth and success. This conversation focuses on Ryan’s work helping service business owners improve hiring and team culture. He shares how hiring A players, offering competitive wages, and clear communication help attract top talent. Ryan explains how small changes in the hiring process and team culture can lead to better business growth. He highlights how improving the team and focusing on clear communication can drive long-term success and stronger relationships. In this episode, here's what you can expect to learn: How hiring A players leads to better results and long-term success. Why offering competitive wages helps attract top talent. The importance of clear communication in hiring the right people. Why fast response times are key to securing top candidates. How small improvements in hiring and team culture drive business growth. Timestamps ⏰ [00:00:00] - Introduction & Episode Overview [00:02:38] - Episode Introduction and Guest Welcome [00:03:54] - Ryan’s Background and Early Entrepreneurial Journey [00:06:32] - The Real Cost of C and B Players [00:08:32] - Smart Interview and Reference Check Strategies [00:10:56] - What is an ATS, and why does it matter [00:16:34] - Optimizing the Hiring Funnel [00:23:21] - Culture Marketing and Purpose-Driven Recruiting [00:28:51] - Spotting A-players During Interviews [00:34:55] - Resources, Tools, and Final Thoughts If you enjoyed this chat with Ryan Naylor, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Ryan Naylor Entrepreneur Media AvaHR LocalWork Website: Entrepreneur Media AvaHR LocalWork This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family’s plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success. This conversation focuses on Amber Gaige’s work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships. In this episode, here's what you can expect to learn: How using the StoryBrand framework creates clear messaging and builds trust. Why focusing on emotional problems helps create loyal customers. How positioning your business as the guide leads to long-term growth. Why small marketing changes can have a big impact on your success. How clear communication across all platforms makes your business stand out. Timestamps ⏰ 00:20 - Introduction 01:08 - Introducing Amber Gaige 02:10 - Amber’s Background in Trades and Marketing 05:32 - What is the StoryBrand Framework? 06:47 - Why Clear Messaging Builds Trust 10:42 - How Focusing on Customer Emotions Drives Loyalty 14:30 - Positioning Your Business as the Guide 17:00 - Small Changes in Marketing for Big Growth 19:15 - The Importance of Consistent Communication 21:30 - How StoryBrand Helps Service Businesses Stand Out 23:45 - Key Marketing Strategies for Trades Business Owners 26:00 - Real-Life Example of StoryBrand in Action 28:30 - Amber’s Advice for Business Owners 30:00 - Closing Thoughts and Final Takeaways If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Amber Gaige Far Beyond Marketing Website: Far Beyond Marketing This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte --------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling. This conversation focuses on Gregg Schonhorn’s work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a business’s value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry. In this episode, here's what you can expect to learn: Why early planning and strong profits boost your business value. How cutting waste and fixing money mistakes helps before selling. What buyers look for in your team, systems, and finances. How AI and automation can improve your business for a sale. Why building a solid team makes your company easier to sell. Timestamps ⏰ 00:00 - Episode Recap 02:43 - Meet Gregg Schonhorn from SF&P Advisors 03:13 - What SF&P Does: Selling Service Businesses 04:18 - Why Business Owners Overvalue Their Companies 05:57 - Understanding Rolled Equity and Business Partnerships 07:26 - How Buyers Use Debt and Cash in Deals 08:12 - Timeline: When Do PE Firms Sell? 09:55 - Common Business Issues Before Selling 11:19 - Overpaying the C-Suite and Fixing Expenses 12:25 - Hitting Revenue Walls and Business Growth Stages 14:10 - When to Get Lean or Grow Carefully 16:29 - What It Means to Be “Too Lean” for Buyers 17:54 - Comparing HVAC vs Roofing Business Maturity 18:54 - Why Missing Team Roles Can Hurt Valuation 24:22 - Proven Growth and Repeatable Results 26:10 - Why Residential Business Models Get Higher Value 28:43 - Will AI Change Business Multiples? 31:46 - How Buyers Ask About Your Tech Stack 33:02 - CTOs and the Future of Service Business Tech 34:10 - Gregg on Why You’re Ahead with Automation 37:47 - Accrual-Based Accounting and Financial Clarity 37:21 - Understanding KPIs for Your Stage of Growth 40:35 - Final Advice: Plan Early and Keep Improving If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot 😉). 📩 Want to connect with Gregg Schonhorn? Reach out via email at gregg@SFPadvisors.com or call him directly at 973-919-5509. Links & References: LinkedIn: Gregg Schonhorn SF&P Advisors Website: SF&P Advisors This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk