The Sound Off Podcast

It's been 8 and a half years since Fred has been on the show. He's not being ignored. I see him every year on various trips to Toronto. This year, I missed my spring trip so I thought we'd just record our usual call. We talked about Fred shares his transition from mornings at Edge 102 to afternoons at Q107, discussing the challenges of radio, mental health, and other crazy industry transitions. He reflects on mentors like Darrin Harvey and Dean Blundell who shaped his career, and candidly talks about his experiences with workplace changes and personal growth. Fred has this love of comic books that I will never understand (and rather envy), his family and family life, and radio. We also explore critical industry topics like the impact of AI on creative fields, with Fred expressing strong concerns about intellectual property theft. I pushed back as I always do. (I also once suggested to Art Alexakis from Everclear that Napster was a good thing so you know how that conversation went, right?) A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I interview Michael Osborne, co-host of the podcast Famous and Gravy - a podcast that explores the lives of deceased celebrities, going beyond typical obituaries to uncover lesser-known aspects of their stories. Co-created with Ahmed Kapoor during the COVID-19 lockdown, the podcast aims to understand celebrities as symbolic representations of societal dreams and fears. Michael shares his story from being a PhD student in climate science to becoming a podcast creator. Starting with early inspirations like "This American Life" and Marc Maron, he developed a passion for storytelling through audio. After gaining traction as an independent show, "Famous and Gravy" was picked up by Wondery, a major podcast network. Osborne emphasizes the importance of thorough research, engaging storytelling, and maintaining creative control while providing inspiration for emerging podcast creators. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Valerie Geller is back with an updated edition of Beyond Powerful Radio, a must-have guide for today’s audio communicators navigating podcasting, social media, storytelling, and AI. Six years in the making, the book will continue to act as a companion for any content creator. Staying true to her core principles—tell the truth, never be boring, and make it matter—Valerie urges content creators to focus on authenticity, listener relevance, and compelling storytelling. We dove into th "prism method," a storytelling technique that adds depth by exploring multiple perspectives. We also covered the rise of AI and reaffirm the need for human creativity to be apart of that process. I zeroed in carefully on what has been lacking in broadcasting over the last decade, and that's risk-taking. Valerie's words offer actionable advice for podcasters, including how to craft promos, conduct meaningful interviews through deep listening, and how to build a consistent content strategy. She emphasizes the importance of refining content before promotion and understanding the difference between writing for the eye and the ear. Drawing on her work with over 500 radio and TV stations and 100 podcasts, Beyond Powerful Radio is invigorating and inspiring—ideal for broadcasters, podcasters, and journalists adapting to new platforms and striving to truly connect with their audiences. You can get your copy of the book through the publisher, Routledge or Amazon. If you teach or train? There’s a full accompanying Instructor Manual available for download here: If you would like Valerie to work with your performers and creators, please contact her through her website. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Blair first fell in love with the storytelling in podcasts. Then she started a bedtime story podcast called Dreamful, initially for her children, but unexpectedly evolving to attract a diverse audience of adults seeking relaxing content. Her podcasting journey involved extensive research like listener surveya and using Buzzsprout's resources and community. She experimented with monetization strategies like listener support, affiliate marketing, and sponsorships, always prioritizing brand alignment. Jordan became deeply involved with Buzzsprout, first as a community moderator and later as a co-host of the Buzzcast podcast. She is a big fan of the Rodecaster Duo and we spent a litte time at the end of the show geeking out over a few tech toys. Buzzsprout is a great places to host your podcast, especially if you are starting out. There is an excellent Facebook Group (where you can find Jordan moderating), a great Tuesday Newsletter and companion podcast, and now a Reddit group. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the podcast world, a feed drop is when one podcast publishes an episode from another podcast directly into its own feed. I know, sounds serious. It's not really. It's basically a way to share and promote another show by letting your audience hear an actual episode of it. That's what you're getting today. Now, for a few years, you might have heard this on the Sound Off Podcast: "Transcription of the Sound Off Podcast is powered by the You May Also Like Podcast, the show about people, places and things. Follow the show on your favorite podcast app, or at YouMayAlsoLike.net." Well, what is that show? Originally, it was called the Hot Air Podcast with Matt Cundill, and then it morphed into something different. You May Also Like tells stories about creatives who aren't necessarily in broadcasting. Today's episode, though, does feature someone well known to the broadcast world. David Tyler has appeared on the Sound Off Podcast before- way back in 2016- and recently he appeared on You May Also Like. So do me a favor, give this show a like and a follow, and I hope you like the short format, presentation and style of it. David Tyler, a seasoned broadcast and voiceover talent since the 80s, discusses the importance of communication. He emphasizes that effective communication is more than just words, and shares techniques for concise speech, such as recording and editing one's own words. Tyler's book, "Connect: A Field Guide for Master Communicators," aims to help young professionals improve their communication skills, advocating for brevity and preparation. He also highlights the need for cultural sensitivity in communication and the power of silence to deepen engagement. David's podcast, "The Master Communicator," complements his book by offering bite-sized communication lessons. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I catch up with Jeremy White, who left his position at Montreal's 92.5 The Beat in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists. Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and creativity is secondary. He describes his experiences voice tracking for stations, creating a professional video setup, and ultimately breaking free from corporate constraints. His move to fill in on talk radio at 640 Toronto was an unexpected but enlightening experience that showcased his versatility as a broadcaster. We got into it over the music industry's gatekeeping practices, sharing frustrating experiences of booking interviews and promoting artists. He emphasizes the importance of building a personal brand and creating high-quality content that transcends traditional media limitations. Currently, Jeremy can be found running the Mohawk Market with his family and producing great online content. He remains passionate about disrupting radio's traditional models, advocating for more support of talent and innovative approaches to broadcasting. His story is a testament to breaking rules, staying true to one's roots, and creating opportunities outside of conventional media structures. Currently, you can hear Jeremy on great radio stations like 105.5 WJYY in New Hampshire, on his podcast, or or on his YouTube channel. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bob Willette, a radio veteran who recently joined Indie 88 in Toronto after being let go from his program director role in Kingston. Matt and Bob discuss the challenges facing the radio industry, including corporate consolidation, content repurposing, and Canadian content regulations. Bob shares his journey from being a program director to becoming a full-time announcer, emphasizing the importance of creativity and live radio. They explore the changing media landscape, the role of the CRTC, and the need for radio stations to adapt to new technologies and audience preferences. He also highlights the value of local content, community engagement, and the potential of social media in radio, and discusses his podcast "Bob's Basement" and his experiences with improv and voiceover work, offering insights into the evolving world of broadcasting and entertainment. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing that has not changed is suggesting podcasters consider their niche audience when seeking advertisers. And podcast monetization methods extend beyond traditional ads; consider Patreon support, affiliate partnerships, and direct brand relationships. Heather emphasizes the importance of understanding different ad types as well: baked-in, dynamic insertion, and host-read ads; each with unique pricing and engagement strategies. One golden suggestion from Heather - know which advertisers to approach. Podcasters should focus on mid-level companies within their industry rather than large, hard-to-reach brands. The key is creating long-term partnerships by understanding an advertiser's expectations and delivering value and added value. Something else we often forget is to highlight podcasting's unique strength: high listener engagement, with audiences typically consuming 80% of an episode compared to seconds on social media platforms. Her podcast brokerage service offers another monetization avenue, helping podcasters sell their shows to interested buyers or networks. Do you know how much of your show listeners are consuming? Apple and Spotify have that data for you, if you know how to access it. You definitely want to follow Heather's show, Podcast Advertising Playbook, and if you feel your show is ready to be represented by True Native Media - reach out to her and her onboarding team. (She explains who would be an ideal partner in the show) A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he learned the multifaceted nature of radio, handling everything from answering phones to writing commercials and reporting news. Farwell's career trajectory took him through various markets, including Thunder Bay and eventually Toronto, where he worked at MOJO Radio, CFBR and the legendary 1050 CHUM. His versatility became his greatest strength, earning him respect from veteran broadcasters like Tom Rivers and Evelyn Macco. A defining moment came during a 24-hour reporting marathon covering a transit strike, showcasing his dedication to journalism. Returning to his hometown of Kitchener, Farwell found his niche at 570 News Radio. He expanded his repertoire by hosting a local Rogers TV show and later transitioning to a talk radio format. His commitment to community engagement and storytelling has been a hallmark of his career. The Sound Off Media Company was home his OHL podcast for a few years, which has grown to over 500 episodes and attracted a global audience. Farwell's ability to adapt, his love for radio, and his deep connection to the Kitchener-Waterloo region have defined a remarkable broadcasting career spanning decades. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ashley Greco discusses her career journey from high school to becoming a morning host at Pure Country in Ottawa. She recounts her early experiences, including moving schools, finding purpose in theater, and starting a high school radio station. Ashley details her career progression, from internships at Kiss 92 and Skyward Traffic to co-hosting at Z103 and CHUM. She shares her transition to Ottawa, the challenges of co-hosting with Gord Saint Denis, and her foray into voiceover work. Ashley also reflects on the evolving role of traffic reports and the impact of social media on her show prep. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest. He highlighted the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits. What I really like about Graham, was how he covered the Trucker Convoy from a local and national level. He managed to convey the viewpoints of both the residents who were ticked off with the commotion and the truckers who travelled to deliver their message to Ottawa. It was truly a strange time and Graham's reflection is compelling. He also talked openly about his transition to Edelman Global Advisory, where he now works on media and crisis management for clients, including the Concussion Legacy Foundation. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elsie Escobar is, without question, one of the pioneers of podcasting. All the way back in 2006, she started one of the original yoga podcasts: Elsie's Yoga Class, which garnered 4 million downloads in its lifetime. She stuck with it until 2013, when she joined Libsyn, and she's been co-hosting their official podcast The Feed ever since. She also happens to be the first Latina ever inducted into the Academy of Podcasters' Hall of Fame. That's about as fruitful of a career as any podcaster could hope for, but like most of us, Elsie had another life before embracing the world of online audio. She pivoted from her Hollywood acting career after growing tired of feeling tokenized, thinking podcasting might finally let her stretch her creative legs - and boy, did it ever - but of course, not without a struggle. Getting into podcasting is hard enough today, even with the massive online infrastructure and endless number of tools & resources we have access to. Can you imagine how daunting it must have been in 2006? And yet, Elsie endured, and has an Everest-sized mountain of successes to show for it. As someone who's been around since the dawn of podcasting, and has seen just about every evolution the medium has gone through, Elsie brought an incredible (and very rare) perspective to the show. Between her thoughts on things like monetization, adapting to new platforms, adding a video component, the importance of promos, and the future of the industry, anyone looking to make a living in this business will no doubt find something incredibly valuable in this episode. Elsie is also the co-founder and co-host of She Podcasts, the largest online community for women and non binary podcasters on Facebook with over 20,000 members. She continues to make the podcasting space safer and more connected every day, and even shares her future plans to create a better ecosystem for her audience. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario. Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his four-year trajectory from making $15,000 a year to moving to 6 figures by making some smart decisions. The discussion delves into the risks of relying solely on online casting platforms, the importance of establishing fair rates, and the necessity of coaching and training before creating a solid demo. Marc also shares the impact his podcast has had on his coaching business, and provides advice for new voice actors looking to invest in their career. Connect to his podcast here. Throughout the conversation, Marc shares valuable insights and lessons learned from his own experiences transitioning from radio to voiceover. Get Marc's 10 Voiceover Marketing Mistakes to avoid. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways. MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to develop innovative campaigns like "Beat the Bank" and work on iconic morning shows with the likes of Roger Ashby, Rick Hodge and Marilyn Denison. Beyond his work at CHUM, MacInnis also discusses his involvement with the Pro Bono Group, a collective of creatives who produce free public service announcements for worthy causes. He shares insights on the group's origins and impact, as well as his perspective on the role of AI in the future of radio and advertising. If you work in radio or podcast - get on their distribution list and check out their work. MacInnis reflects on the mentorship and opportunities that shaped his storied career, and his enduring passion for the radio industry. This episode offers a captivating look into the golden era of Canadian radio. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Cridland is Editor of Podnews, the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future. In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also discusses the challenges of podcasting 2.0, the lack of a clear cheerleader, and the potential of live podcasting and comments to improve engagement. Additionally, he touches on the future of radio, advocating for real and relevant content over live and local. A Transcript and video of the show is available on our network page. You get a lot of junk email everyday, but this will not be one of them Subscribe to Podnews and get the latest on everything happening in the world of podcast. There's also a companion podcast available everywhere... I listen to it daily in a flash briefing via an Alexa Skill. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Spain was a three-sport athlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Spain shares her work at ESPN, including her time on "Around the Horn" and her podcast, "That's What She Said", which wrapped up in 2023. She also talks about her involvement with the Chicago Red Stars and iHeart's Women's Sports Audio Network. Spain emphasizes the need for better representation and investment in women's sports, noting the economic potential and growing interest in women's leagues. Sarah's new podcast "Good Game" is apart of the Women's Sports Audio Network founded by iHeartMedia and Deep Blue Sports + Entertainment, and reveals new programming from top athletes and personalities including Madison Packer and Anya Packer, Tisha Alyn, Sheryl Swoopes, Rennae Stubbs, Khristina Williams and of course, Sarah Spain. A Transcript and video of the show is available on our network page. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jay Stone, station manager and program director of 102.3 NOW! Radio and 99.3 Up in Edmonton, shared his journey from the Air Force to radio. He highlighted the station's success, including winning Major Market Station of the Year and Best Community Service Initiative for the Alberta Day of Caring for Jasper, which raised over $3 million. Jay himself also took home the award for Major Market Program Director of the Year. You can see all the station's awards, as well as a full list of winners, at the Canadian Radio Awards website. Jay emphasized the importance of emotional connection and unique content, such as the Swiftie-oke contest, which drew 2,000 participants to the River Cree Resort & Casino to sing Taylor Swift songs (in front of a live band) for the chance to win tickets to her next show in Vancouver. He also discussed the station's focus on live, local programming and the community's support, exemplified by a listener donating $5,000 for the Pay It Forward initiative. This year, the station was able to donate $1000 each to 12 deserving nominees from the NOW! Radio community, telling their stories live on air from December 9th to 24th. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dani Stover discussed her experience with "Let's Talk with Danny Stover," a non-live, pre-recorded radio show that curated content from across Canada. The show, which involved creating six to seven new segments daily, was well-received but faced challenges, including a shift in station direction and a negative climate during the pandemic. Stover expressed her dislike for live radio and the reliance on text lines for audience engagement. She also criticized the use of AI and the negative impact of social media. Stover plans to continue writing on Substack and is considering a future podcast. Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station. Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website. Megatrax - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our fearless leader, Matt Cundill discusses the challenges and outlook for radio and podcasting in 2025. He criticizes the current state of radio, noting its lack of innovation and the disinterest of station owners. He advocates for a CRTC-led consultation to enhance radio for listeners, not record companies. Matt warns podcasters against adopting every new trend, particularly the shift to video, which can dilute the audio experience and complicate monetization. He highlights the stringent requirements for Spotify's video monetization and emphasizes the importance of maintaining audio quality. Cundill encourages podcasters to strategically use platforms without compromising their core content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Way back in my 1990's radio days, I got to work alongside Terry Evans. He is the same Terry Evans that wakes Edmontonians up on K97. Terry had a 5 year stint where in worked at the Bear together, we later worked against one another on competing radio stations. He loves music and has been a champion of the Edmonton music scene since he arrived there from British Columbia in the 1980's. One of the things I like about Terry is that he is unwavering. One of the things I dislike about Terry is that he is unwavering. He was unwavering about starting a podcast - until his position shifted "Reluctantly". Earlier this year, Terry launched his new show Reluctantly, and what follows is one of our famous "Feed Drops" where we feature an episode from another show we know you will enjoy. Terry recorded an episode a few months back with comedian Craig Gass, who has appeared on TV shows like King of Queens, and Sex in the City. Craig tells a few stories from his time writing jokes on the Howard Stern show which I know you will find interesting. If you like this episode, you will find value in Terry's other interviews with former Edmonton Oiler Kevin Lowe, Musicians Darby Mills from the Headpins, and Tom Cochrane from Red Rider. We featured Terry on this podcast way back in 2016... you can check that out here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.