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Digital Politics with Karen Jagoda

Politics

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

Location:

San Diego, CA

Description:

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

Language:

English


Episodes

Automating and Integrating Campaign Processes with Preston Tollinger Bluelink

10/14/2021
Preston Tollinger is CEO of Bluelink, which is part of the Higher Ground Labs Cohort of 2021. Preston brings his knowledge of managing big data to the political world. We talk about: @bluelinkorg @HigherGroundLab #politicalcampaigns Bluelink.org

Duration:00:17:25

Building Relationships with Persuadable Voters with Philip Armstrong and Brandon Harris Votus

10/7/2021
Philip Armstrong is COO and Brandon Harris CEO and both are Co-Founders of Votus, part of the Higher Ground Labs cohort of 2021. Votus is a communications platform that helps campaigns and elected officials establish meaningful 1:1 relationships with voters and constituents. We talk about: #Votus @HigherGroundLab #SocialListening #SocialAnalytics #CivicEngagement #VoterPersuasion #VoterEngagement Votus.com

Duration:00:20:05

Value of Social Media Data and Content Analytics with Thomas Kramer Measure Studio

9/30/2021
Thomas Kramer is Co-Founder of Measure Studio, part of the Higher Ground Labs 2021 Cohort. Measure Studio is bringing this Software as a Service to political clients to provide a way for them to organize and make sense of social media data. With deep experience in the entertainment world, Thomas understands what content works well and why. He talks about: @MeasureStudio @HigherGroundLab #SaaS #SocialMediaAnalytics Measure.Studio

Duration:00:19:32

Using Hologram Technology to Beam Politicians into Virtual Encounters with David Nussbaum PORTL

9/23/2021
David Nussbaum is the Founder and Chief Executive Officer of PORTL, a hologram technology company that lets people beam high resolutions of themselves to multiple locations to interact with other people. Called telepresence or holoporation, this company is inventing the future of political campaigning, fundraising, and voter engagement. Talking with guest host Cyrus Krohn, David describes the history of using holograms in politics and professional speaking since the 1860s. No longer just a...

Duration:00:24:55

Strength of Online for Voter Persuasion with Loren Merchan Authentic

9/13/2021
Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media. We talk about: @Authentic_HQ #VoterPersuasion #Fundraising #Voters Authentic.org

Duration:00:16:46

Effectiveness of Audio Ads in 2021 Primary Campaigns and COVID Outreach with Sean Duggan SXM Media

8/26/2021
Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients. We talk about @SXMMediaGroup #politicalads #audioads #Voters #GOTV #COVID SXMMedia.com/ad-solutions.com

Duration:00:19:22

The Expanding Political Advertising Options with Matthew Dybwad Xandr

8/20/2021
Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of targeted viewers. We talk about: @Xandr #Voters #PoliticalAdvertising #OTT #CTV #DigitalAds #AudioAds Xandr.com

Duration:00:18:15

Eliminating Traffic Injuries and Fatalities with David Braunstein Together for Safer Roads

8/5/2021
David Braunstein is President of Together for Safer Roads, a global NGO actively raising awareness and pursuing solutions to increase road safety and eliminate traffic injuries, fatalities, and near-misses. To promote public-private partnerships and social responsibility, TSR is working with corporations, government agencies, and other interested parties to improve the health of all drivers, passengers, cyclists, and pedestrians. They are also executing evidence-based fleet safety...

Duration:00:17:47

Reimagining Unemployment Insurance with Rachel Korberg and Naomi Walker

7/22/2021
Rachel Korberg is the Executive Director at the Families and Workers Fund, and Naomi Walker is the Director of the Economic Analysis and Research Network (EARN) at the Economic Policy Institute. They join me on this podcast to discuss the economic recovery from the pandemic and the need for dramatic unemployment insurance reform. We focus on the previously overlooked value of unemployment insurance with a mission to bring it into the 21st Century. #FamiliesandWorkersFund @EconomicPolicy...

Duration:00:18:55

Fighting Political Online Fundraising Scams with Mike Nellis Authentic

7/15/2021
Mike Nellis is the CEO and Founder of Authentic, a digital consulting and fundraising company working with top-level Democratic and Progressive campaigns. Mike is deeply concerned about the fundraising malpractices and scams used by Republican and Democratic campaigns to confuse seniors, low-information low-tech voters, and those eager to join a community of supporters of a campaign or cause. Mike points out that many digital strategists and consultants take advantage of deceptive wording,...

Duration:00:17:27

Countering Disinformation with Tara McGowan Courier Newsroom

7/8/2021
Tara McGowan is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters. We talk about: Advice to campaigns: Never too early to tell your story proactively by reaching Americans with facts instead of allowing disinformation to define the narrative. @taraemcg #CourierNewsroom #TaraMcGowan #swingvoters #lowinformationvoters #voterpersuasion CourierNewsroom.com

Duration:00:18:57

Third Wave of Fundraising with Ben Katz ISPolitical

6/17/2021
Ben Katz is a political internet pioneer and Chief Architect ISPolitical and concerned about getting beyond the hyper-partisanship when dealing with questions about how to make sure elections are safe and secure. We also talk about: #fundraising #VoterFraud #VoterSuppression #politicalcampaigns ISPolitical.com

Duration:00:19:12

Influencing Decision Makers Wherever They Are with Joe Corbe 1631 Digital

6/11/2021
Joe Corbe is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax. As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision...

Duration:00:18:26

Bernie Sanders' Mittens and the World of Viral Memes with Don Caldwell Know Your Meme

6/2/2021
Don Caldwell is Editor-in-Chief of Know Your Meme and an expert on the growth of memes, GIFs, viral videos, and other digital content that is widely shared and hits a responsive chord. Don talks about tracking Internet culture, the history of the word meme, the life cycle of memes, and how social media fuels the speed of how fast and far memes spread. While predicting which memes will go viral is difficult, Don had a feeling that the image of Bernie Sanders wearing his mittens at the Biden...

Duration:00:17:52

Taking Action Against Asian American Pacific Islanders Hate Crimes with Ken Fujimoto APAPA

5/21/2021
Ken Fujimoto is the National Spokesperson for the Unity Against Hate Rally and Executive Director at APAPA a non-partisan non-profit grassroots organization focused on empowering Asian and Pacific Islanders in civic and public affairs. We talk about the goals for the rallies that were held around the country on May 15, the sponsors and participants, and the current anti-hate legislation. While some Hispanic voters may be motivated by Spanish language political and advocacy ads, Ken...

Duration:00:16:49

Power of Memes and GIFs to Break Through the Noise with Deepak Puri The Democracy Labs

5/14/2021
Deepak Puri, Co-Founder and CEO, The Democracy Labs shares insights about the use of memes, GIFs and stickers in a time when people have increasingly short attention spans and are bombarded by messages. There is no magic formula for what will go viral but experimentation is key as are optimizing the images to appear on search engines and having memes ready to go when there is a planned activity. Deepak also reminds us that there are many languages that voters are comfortable with....

Duration:00:18:37

Determining Mechanics of Voting Has Always Been Decentralized with Joe Sandler Election Law Expert

5/6/2021
Joe Sandler, Sandler Reiff Lamb Rosenstein & Birkenstock PC confirms that Federal and State laws regarding voting and voters are just the beginning of the story about how easy or difficult it is to vote. With no national standards for voting and for counting and auditing those votes, mechanisms vary from state to state with election laws often designed to benefit one group over another. Reflections on the current audit of the 2020 votes in Arizona, lessons learned about voter turnout in...

Duration:00:17:15

Micro-Targeting Persuasive Messages with Bryan Miller Neptune Ops

4/30/2021
Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative. Geo-fencing and targeting at the household level is reducing wasted ad dollars and surgically delivering engaging content on the right screen and at the right time. While some issues beg for personalized video, some complicated issues might...

Duration:00:17:27

Reaching the COVID-19 Vaccine Hesitant with Sean Duggan SiriusXM

4/23/2021
Sean Duggan VP Advertising, SiriusXM shines light on efforts by government agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach those who are qualified to get the shot with broader targeting now that more people are eligible. At the same time, starting to see a pivot to a local multi-language outreach tailored to under-served communities. There is also a growing interest in using...

Duration:00:18:24

Civic Engagement in the Age of Boycotts with Katie Harbath Anchor Change

4/15/2021
Katie Harbath, Founder, Anchor Change is looking to solve issues at the intersection of democracy and technology. Katie reflects on the role corporations play in driving change, the likely benefit of boycotts by consumers and voters, need for corporations to be authentic and transparent about political and cause related contributions, and how we think about protecting First Amendment rights. After 10 years at Facebook, most recently as a Public Policy Director, Katie talks about lessons...

Duration:00:16:00