Digital Politics with Karen Jagoda

Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement. We talk about: How the DNC Convention reached out to multicultural and young votersHow media buying in the last part of the election season has been a new challenge for content creation and ad placementWhere the new infusion of campaign dollars will be spentAdvertising on YouTube to audience segments otherwise unreachableMistakes campaigns make about how voters get their news #SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube Sean Duggan Media

Eitan Koter is the Co-founder and Co-CEO of Vimmi, which brings next-generation e-commerce functionality to digital video content. With its video commerce platform, audiences can engage with video, make purchases, and contribute within the context of the video. Applications can include digital feeds of live events and social media posts. We talk about: How interactive videos transform the way candidates and advocates can build relationships with their target audiencesHow Vimmi's platform overcomes the challenges of seamless social commerceRising expectations for the availability of shoppable videosStrategies for driving digital engagement #Vimmi #VideoCommerce #SocialCommerce #ShoppableVideos #PoliticalCampaigns #VoterEngagement vimmi.net

Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior. We talk about: The content creator economyHow consumer media consumption habits are changingValue of targeting voters on YouTubePolitical advertising in a streaming media world #Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters spotter.la

Deepak Puri, CEO of The Democracy Labs, attended the DNC Convention in Chicago and came away with a strong sense of the energy that will be applied to Democratic campaigns moving into election season. Deepak was struck by the crowd's diversity, particularly the younger multi-cultural attendees. He also points out the historical views that were driven home by the diverse speakers. We talk about: @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #Organizing #CampaignVolunteers #Project2025 #DNCConvention #Election2024 TheDemLabs.org

Jamie Miller is a political consultant, field operations expert, and author of Reasonable Arguments @ Substack and the book American Speeches that Changed History. As a leader in the Florida Republican party and director of the Florida statewide field operations for the 2000 election and recount, Jamie brings unique insights about Florida voters. He is also exploring the use of AI to improve predictive models of voter behavior and field tactics. We talk about: #FloridaVoters #RepublicanVoters #FieldOperations #VoterSegmentation #GOTV American Speeches That Changed History ReasonableArguments.com

Reid McCollum, Program Outreach Director for Progressive Turnout Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss tactics for getting out the vote in swing states by paying canvassers. This approach to door-knocking is particularly effective in small towns where people from the community use technology to create walk lists to find likely Democratic voters. PTP will invest $35 million in programs to rally Democrats to vote through direct voter contact. The paid door-knocking program pays $125 for every completed list of 50-60 doors. Deepak and Reid talk about: #TurnoutPAC @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #PaidCanvassers #PhoneBanking #Postcarding Turnoutpac.org Turnoutpac.org/door TheDemLabs.org

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change. We talk about: Self-organized groups and reaching these niche audiences What the term Progressive means Which candidates are considered old Media bubbles Impact of grassroots activity on voter turnout #Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024 Resonate.com

Andrea Miller, Center for Common Ground, joins Deepak Puri, CEO of The Democracy Labs, to discuss tactics to encourage voters and volunteers in the Black, Indigenous, and People of Color communities, particularly in rural areas, to get involved in campaigns. With an emphasis on grassroots organizing, training for effective phone banking, and activities such as postcarding that can be done at home or in small groups, this Center is mobilizing voters and eager to get out the vote in November 2024. Deepak and Andrea talk about: #CTR4CmnGround @TheDemLabs #VoterOutreach #VoterTurnout #RuralVoters #Election202 #Voters #VoterSuppression #BIPOC #GOTV #Postcarding #Postcards #CampaignVolunteers CenterforCommonGround.org TheDemLabs.org

Varun Nikore, Executive Director of the AAPI Victory Alliance, joins Deepak Puri, CEO of The Democracy Labs, to discuss the voting habits of Asian American or Pacific Islander voters and how to increase turnout. With an eye on overcoming resistance in the AAPI population to voting, the Alliance offers various activities to encourage involvement in campaigns and excitement for voting. Deepak and Varun talk about: #AAPIVictoryAlliance @TheDemLabs #AAPI #AAPIVoters #Voters #AsianVoters #AsianAmericanVoters #PacificIslanderVoters #Election2024 AAPI Victory Alliance TheDemLabs.org

Greg Miller, Co-Founder, COO, and Chair of the OSET Institute, joins Deepak Puri, CEO of The Democracy Labs, to discuss using innovative technology to support election administration, including using AI to support call centers to address voters' questions. OSET has also built an AI model to analyze the text of Project 2025 to connect the dots and cut through the coded language to identify potential risks. Deepak and Greg talk about: #OSETInstitute #TrusttheVote @TheDemLabs #ElectionAdministration #Project2025 #Agenda47 #AI #VoterSuppression #Voters #Election2024 OSET Institute TrusttheVote.org TheDemLabs.org

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences. We talk about: Politicians as brands and what they can learn from advertisers of trusted consumer productsThe unique characteristics of digital audio ads and where they are being heardTargeting opportunities for digital audio adsWhy campaigns need to include advertising on podcasts to their media mix to reach niche audiences #DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds dax.global.com/us/

Mark Galvin, Co-Founder, President, and CEO of TALON, discusses the Transparency in Coverage rule in healthcare. This rule was added to the Affordable Care Act and requires commercial health plan sponsors to provide transparency in the costs of tests, procedures, and other medical services. Despite the sharp divide in Congress, this rule received bipartisan support through several administrations. It seems most can agree that providing patients with information on pricing and out-of-pocket costs before committing to medical services allows them to make smarter healthcare decisions. We talk about: How this rule got bipartisan supportThe impact of moving from total opaqueness in prices to transparency in the costs of tests and procedures The lack of awareness and understanding of the rule due to the vested interests of stakeholders such as insurance companies Educating patients, doctors, and employers about the Transparency in Coverage rule #TALONHealthtech #TransparencyinCoverage #MedicalCosts #PatientCare #AffordableCareAct #ReduceHealthcareCosts #Hospitals #MedicalBills #Healthcare #HealthTech #HealthcareReform talonhealthtech.com

Fadi Micaelian, CEO of SPARKDIT, is an AI strategist who brings insights into using generative AI to support political consultants and voters. These voters are weighing choices and making tradeoffs as they decide who to financially support and vote for. Using additional data points to predict voting behavior is increasingly essential as voters become more partisan and face pressure from friends and family to make decisions about candidates and issues. We talk about: #SPARKDIT #AI #VoterSegmentation #PoliticalMessages #Voters SPARKDIT.com

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them. We talk about: Use of Predictive Resonate Elements to target specific voter segments Persuadable, swing, and disengaged voters Educating clients about the use of AI in developing campaign media plans Near real-time analysis of online voter behavior #Resonate #Voters #AI #VotingBehavior #VoterSegmentation Resonate.com

Ryan Davis, Co-Founder and Chief Operating Officer of People First, brings voices from diverse and specialized communities to campaigns to promote candidates and causes. The role of individuals with social media followers and the skills to create content is increasingly relevant to political campaigns trying to reach targeted voters. Influencer marketing is filling the need to find the most trusted voices. We talk about: #PeopleFirstCC #InfluencerMarketing #Influencers #PoliticalCampaigns #AdvocacyCampaigns #MetaPoliticalContent peoplefirst.cc

Wendy Pickering Sullivan, Pickering Sullivan Investigations, joins Deepak Puri, CEO of The Democracy Labs, to pull back the curtain on the job of a private investigator. While a great deal of information is available online, PIs have access to proprietary sources, hard-to-find public records, and the right people to access the right resources. Deepak and Wendy talk about: #PickeringSullivan @TheDemLabs #PrivateInvestigators #PI #FraudInvestigation #WhiteCollarCrime #CampaignFraud #ElectionFraud PickeringSullivan.com TheDemLabs.org

Daniel Barvin, Founder of the End the Legacy Foundation, is also the VP of Operations and Patient Advocacy at Coya Therapeutics. Coming from a family with a genetic predisposition to develop ALS, Daniel has brought together a community of activists who are intent on educating doctors and patients about early diagnosis and testing. This organization is also raising awareness about the need for more research and funding to cure genetic ALS and FTD. Coya Therapeutics is developing diagnostics and treatments for genetic ALS and FTD, and Daniel is bringing the voices of the patients and family members to the table. We talk about: #EndtheLegacy #ALS #GeneticALS #ALSandFTD #GeneticDiseases #RareDiseases #Activism #InheritedDiseases EndtheLegacy.org CoyaTherapeutics.com Interview on EmpoweredPatientPodcast Transcript of Coya Therapeutics interview

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns. Ray and I talk about: #Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy Semcasting.com

Janice Gay, Phonebank Manager at Center for Common Ground, joins Deepak Puri, CEO of The Democracy Labs, to address efforts at the local level to reach out to the BIPOC communities where voting is inconsistent. By including familiar faces in the outreach efforts of local Democracy Centers, residents are encouraged to vote, speak up, find resources, and contribute to bringing change to their communities. Deepak and Janice talk about: #CenterforCommonGround @TheDemLabs #CivicEngagement #Activism #BIPOC #VoterOutreach Center for Common Ground FindmyBenefits.info TheDemLabs.org

Brian Hansbury, Co-Leader of Media and Democracy Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss guidelines for pro-democracy election coverage. With an open letter to American media executives, publishers, and journalists, Brian and his team are intent on expecting more from media companies in their reporting of the 2024 election. The Project is asking national and local journalists to support democracy and encourage the engagement of voters in issues with less focus on polls. Deepak and Brian talk about: #MediaandDemocracyProject #FixMediaNow @TheDemLabs #ElectionCoverage #Journalists #Journalism #Democracy #Election2024 MediaandDemocracyProject.org TheDemLabs.org