Not Another Marketing Podcast

In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms. We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media. We delve into client relationships, the necessity of balancing creative freedom with structured workflows and how tools like Plannable can simplify the whole process. I really enjoyed this chat. Connect with Xenia https://planable.io/ https://www.linkedin.com/in/xeniamuntean/

Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO. Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO. With tips for both businesses and freelancers, this episode is a must-watch for anyone looking to improve their online presence! Connect with Kyle https://hvseo.co https://www.pageoptimizer.pro https://img.courses

This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York. Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers. Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn. Connect with Sam here: https://www.sociummedia.com/ https://www.linkedin.com/in/samuel-sherman/ https://www.linkedin.com/company/sociummedia/ https://www.instagram.com/sociummedia/

Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business. Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and limitations. Learn about the holistic approach to branding, the triggers for a rebrand, and the critical role of company culture in brand expression. Essential viewing for anyone looking to build and manage their brand effectively. Connect with Darren https://www.tentengroup.com https://www.linkedin.com/in/darrenhorwitz/

Join me this week with Robert Brandl, CEO and Founder of ToolTester who's going toi share a ton of tips on email marketing. Discover why choosing the right email marketing tool is crucial, understand the limitations of open rates, and learn best practices for crafting engaging emails. Robert shares his expertise on how to improve deliverability, the importance of personalisation, and the impact of call-to-action buttons. Whether you're a beginner or an advanced marketer, this discussion is packed with valuable tips to enhance your email marketing strategy and achieve better results. Connect with Robert https://www.emailtooltester.com/ https://www.linkedin.com/in/robertbrandl/ https://www.youtube.com/@tooltester

This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients. Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies. We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources. https://appletreeuk.com/take-the-test/ https://www.linkedin.com/in/chantalcornelius/

In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO. We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings. Connect with Matt https://www.linkedin.com/in/matt-harrison-6480536/ https://www.facebook.com/Authoritybuildersco/ https://authority.builders/

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies. We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm. A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement. Connect with Mona https://www.g2a.com https://www.linkedin.com/company/g2a-com/ https://www.linkedin.com/in/mona-kinal-51255163/

In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI. Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design. We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand. Connect with Deirdre http://brandguard.ai/ https://www.linkedin.com/in/deirdremcg/

This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'. This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works! We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations. Greg also explains how SearchTides understands these ranking factors through extensive data analysis. There's also plenty of chat about the increasing role Ai and LLMs play in SEO and the future of content creation. Connect with Greg https://searchtides.com https://www.linkedin.com/in/gregorybbrooks/

In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations. Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation. We also chat about the impact of AI, guidelines for hiring VAs and the importance of integrating VAs into the company culture. Connect with Barbara https://www.linkedin.com/in/barbara-turley/ https://www.thevirtualhub.com https://www.youtube.com/c/TheVirtualHubLtd

In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing. Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science. We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical experience, and views on the fragmentation in marketing. Ai prompt engineering also gets a mention with its looming significance in the marketing space.

This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army. We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google. Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy. There's also unsubscribe and reputation plus a lot more. Connect with Scott: https://inboxarmy.com/ https://www.linkedin.com/in/scottcohen13/ View this episode on YouTube: https://youtu.be/QaF9Btj3uzU

This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising. Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of measuring campaign success. Even more interesting, she reveals surprising facts about Gen Z's trust in traditional media like OOH over purely digital advertising. A must-watch for marketers! http://www.commb.ca/ https://www.linkedin.com/in/amanda-dorenberg/ https://www.instagram.com/amandadorenberg/ https://twitter.com/AmandaDorenberg

In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind. We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results. We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic. Danny highlights the role of AI in creating quality, compelling content and improving ad targeting. However, he also cautions about issues relating to data accessibility, privacy concerns, misinformation, and the misuse of AI in scams. 00:49 - AI's Role in Content Creation 01:14 - AI and Marketing Jobs 01:49 - AI's Current Usage and Future Prospects 02:44 - AI and Content Spam 05:56 - AI and Google's Perception 07:49 - AI and Return on Investment 12:57 - AI and Reporting 17:30 - AI and Efficiency

Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we're diving into the world of buyer personas. Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your marketing efforts. What are personas? How do we start building them and can ChatGPT can help? We also talk a lot about behavioural personas and if demographic personas are dead. Connect with Jim Website http://www.buyerpersona.com/ LinkedIn https://www.linkedin.com/in/jimkraus/

Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations. Connect with Kate Website https://katedileo.com LinkedIn https://www.linkedin.com/in/katedileo/

This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual. Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!