A Brighter Web | Grow your business with digital marketing-logo

A Brighter Web | Grow your business with digital marketing

Technology Podcasts

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

Location:

United States

Description:

Running a business is daunting. There are too many things to keep track of and everything seems to cost money. So how do you actually grow your company without going crazy or broke? At GreenMellen, we understand the challenges of being business owners. As a digital marketing agency for over a decade, we've got experience helping businesses grow using the latest technology and marketing best practices. The Brighter Web podcast is aimed at sharing practical advice. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes. Join us to learn about effective organizational processes and digital marketing insights.

Language:

English


Episodes

Using Sitemaps and Wireframes For Better Websites

9/15/2022
If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and wireframes play in creating websites and why to consider using both. What is a sitemap? A sitemap is a flowchart depicting the pages that need to be created for your site. Essentially like mapping out the chapters of your book before you start outlining the...

Duration:00:08:37

How to Tell Stories in Your Business

9/1/2022
Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what business storytelling looks like and where you can begin. Why is storytelling worth it for businesses? What are the 4 things that every story has? Where is the first place to start with business storytelling? What’s a good example of business storytelling? Humans of New York...

Duration:00:11:46

Using Personality Assessments at Your Business

8/18/2022
Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing? Show Notes What are some of the personality assessments out there? Myers BriggsEnneagramDISC profileRight PathStrengths Finder How does GreenMellen get into using personality assessments? Are personality tests perfect? What are the pros and...

Duration:00:12:23

Balancing Remote Work with In-Office Work

8/4/2022
Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work? Is this the desirable benefit some people think it is? Is it the future or a fad? How have we made this work at GreenMellen? In-person work: Remote work: What are some of the benefits or disadvantages as we see it? How can other...

Duration:00:13:49

What’s the Difference Between Inbound vs Outbound Marketing?

7/21/2022
There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach, but the best marketers use a blend of both. What’s the Difference Between Inbound vs Outbound Marketing? Outbound is essentially pushing marketing messages out to an audience. This means going to the channels where they are and broadcasting to a broad group. Inbound flips...

Duration:00:10:26

Preparing to Migrate to Google Analytics 4

7/7/2022
Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing. What is Google Analytics 4 and why do we need to move to it? How is it different from Universal Analytics—aka GA 3? It's hard to explain over audio, but there are two main things: What does this mean for the future of digital marketing? How can...

Duration:00:11:41

10 Ways Marketers Can Get Better at Selfcare

6/23/2022
Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and listen to this episode. 3 reasons why self-care is important for marketers 10 tips for better self-care 1. Take breaks during the day Download an app like WorkRave or Timeout. Take a one-minute break every hour. Look away from your computer...

Duration:00:17:29

12 Tools Every Marketer Should Use

6/9/2022
The only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list of our dozen favorite digital marketing tools that you should check out today! Tool recommendations are like the dessert of any conference presentation. So this episode is basically just a sugar rush of fun information of tools to test out and try. We’re not going to mention some of the more obvious...

Duration:00:15:54

Should My Business Have a Podcast?

5/26/2022
Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not every business needs a podcast. Here are a few things to consider if you’re thinking about starting a podcast for your business. Show Notes Why are podcasts so popular? Should every business have one? What are the reasons not to have a podcast? How does your business get...

Duration:00:13:33

Staying On Top of Digital Marketing News & Trends

5/12/2022
Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can certainly still be more informed—even without overwhelming yourself. Here are five ways we like to stay up to date and in the know. First, let’s split out interesting news versus useful information. I enjoy interesting news, but it’s not super helpful. Social Media Books Blogs ...

Duration:00:15:49

Why LinkedIn is the Best Social Platform for B2B Marketers

4/28/2022
Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some advice for how you can leverage LinkedIn for networking, learning, and growing your business. Why should companies, especially B2B companies, use LinkedIn? How can a business leader start using LinkedIn? What are some of the best practices when it comes to LinkedIn? There are a few...

Duration:00:11:52

Taking Control of Your Online Privacy & Security

4/14/2022
If you do anything online, there’s always some risk that your privacy or data could be compromised. Hackers are a real thing, and so is identity theft. Thankfully, there are some simple steps you can take to protect yourself and your business online. Why does this matter? What’s the worst that can happen? What are ways to keep your accounts and passwords safe? How can people keep their online information secure? How does this apply to businesses?

Duration:00:14:43

Why Writing is the Most Important Marketing Skill

3/24/2022
Not everyone enjoys writing. However, it’s a crucial skill for anyone who works in marketing or hopes to grow as a business leader. Writing is central to clear communication and persuasion. Lucky for you, we have a few easily applicable tips for how to become a better writer. Why is writing important for marketing? Here are four reasons why writers make good marketers. What are some examples of places where marketers write? What advice would you have for marketers to improve writing? 1....

Duration:00:12:59

4 Reasons Your Business Shouldn’t Overlook Website Maintenance

3/10/2022
The work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it to ensure your website is secure and represents your business well. Show Notes What happens if you don’t keep your website secure? GT Metrix 4 Steps to keeping your website updated Google Search Console How to keep your website’s content updated

Duration:00:12:14

Using Email Automation to Scale Your Business

2/24/2022
humorous example

Duration:00:11:52

Finding and Tracking New Client Leads

2/10/2022
Finding Clients Thnks Tracking Clients PipedriveNotionHubspot

Duration:00:11:45

Keeping Up With Key Business Metrics

1/27/2022

Duration:00:15:03

Maximizing Your Work Productivity

1/13/2022
Hundreds of Ways to Get S#!+ Done—and We Still Don’tDeep Work by Cal Newport Brain.fm

Duration:00:12:01

10 Books Every Marketer Should Read

12/30/2021
Mickey's List Think AgainGetting Things DoneThe Go-GiverHow to Take Smart NotesSteve JobsRobert's List Creativity, Inc.Building a Story BrandEverybody WritesJab, Jab, Jab, Right HookDeep WorkOther Book Suggestions This is MarketingOutliersEssentialismThinking, Fast and SlowAtomic HabitsOutrageous MarketingLeaders Eat LastFinishGive & TakeCovert Cows & Chick-fil-A

Duration:00:14:10

Is Blogging Even Relevant Anymore?

12/16/2021
We're taking a look at the state of blogging as we head into 2022. Mickey Mellen has been blogging every day for more than a year. He’s following Seth Godin's advice that everyone should blog, every day. It seems crazy, but it's largely not for the reasons you think. Here’s why to blog daily: So businesses should blog daily too? About how long should posts be? There’s no hard and fast rules but here are some thoughts: What are other advantages to blogging for your business in...

Duration:00:12:45