The MadTech Podcast

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025. Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/

MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change; EU Publishes Draft Proposals for Apple’s Interoperability Requirements

On today's MadTech Daily: Lloyds Ad Banned for Greenwashing; Netflix Fined for Use of Customer Data; Temu Named UK’s Most Downloaded iPhone App

On today's MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks

On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach

In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.

On today’s MadTech Daily: AUS Gov Announces Publisher Payment Incentive; YouTube TV Price Rises 14%; Google Wraps Up Blue Link Search Test

On today's MadTech Daily: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration

On today's MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger

On today's MadTech Daily: Omnicom are reportedly looking to buy IPG: Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program

On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.

MadTech Daily: Experian Acquires Audigent; Vietnam Suspends Temu; TikTok Shop Black Friday Sales Triple

On today's MadTech Daily: Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models

On today's MadTech Daily: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition

On today's MadTech Daily: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media

On today's MadTech Daily: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match Offer; Temu Overtakes eBay Market Share in AUS

On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem.