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The MadTech Podcast

Technology Podcasts

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Location:

United Kingdom

Description:

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Language:

English


Episodes
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MadTech Daily: Walmart Explores Ads for Sparky AI; Warner Settles With AI Music Firm; YouTube trials new feed control features

11/27/2025
In today’s MadTech Daily, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed control features.

Duration:00:01:46

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MadTech Daily: US Senators Push Meta Scam Ad Probe; ChatGPT Adds Shopping Research Tool; Alibaba Tops Revenue Forecasts

11/26/2025
In today’s MadTech Daily, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

Duration:00:02:03

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MadTech Daily: EU Unconditionally Greenlights Omnicom’s IPG Acquisition; YouTube Usage Hits 84% of Adults; Alibaba’s Qwen Tops 10m Downloads

11/25/2025
In today’s MadTech Daily, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba’s Qwen topping 10 million downloads.

Duration:00:01:55

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MadTech Daily: WBD Draws Bids from Paramount, Comcast & Netflix; Google Makes Final Plea in Ad Tech Monopoly Case; ChatGPT Rolls out Group Chats

11/24/2025
In today’s MadTech Daily, we cover Warner Bros. Discovery drawing bids from Paramount, Comcast, and Netflix, UK Champions League rights targeted by Paramount, as well as Google fighting an ad business breakup. We also discuss ChatGPT Rolling out Group Chats worldwide

Duration:00:01:47

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Nicole Pruess on Meta Serving Scam Ads, the Podcasting Landscape, and Transparency in CTV Advertising

11/21/2025
In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree. They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.

Duration:00:41:30

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MadTech Daily: Perplexity Launches Tool to Simplify Online Shopping; Spanish Court Orders Meta to Pay $550m to Digital Media Firms; EU Probes into Meta

11/21/2025
In today’s MadTech Daily we cover Perplexity launching a tool to simplify online shopping, a Spanish court ordering Meta to pay $550m to digital media firms, and new EU probes into Meta.

Duration:00:01:50

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MadTech Daily: Advertisers Eye 2026 Media Budget Shifts; ChatGPT to Offer Target Shopping; Meta Cleared of Monopoly Claims

11/20/2025
In today’s MadTech Daily, we cover shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and OpenAI striking a deal with Intuit for personal finance integration. We also discuss Meta being cleared of monopoly claims over Instagram and WhatsApp.

Duration:00:02:24

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MadTech Daily: Channel 4 Launches AI Ad Tool for SMEs; Twitter Co-Founder Finances App to Bring Back Vine Videos; Jeff Bezos Creates AI Startup

11/19/2025
In today’s MadTech Daily, we look at Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.

Duration:00:02:07

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MadTech Daily: Havas in Talks Over WPP Stake; Dentsu Prepares for Staff Cuts as International Business Underperforms

11/18/2025
In today’s Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Duration:00:01:56

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MadTech Daily: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

11/17/2025
In today’s MadTech Daily, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.

Duration:00:01:59

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The Telegraph's Samara Hocihara on AI litigation, Reddit's big moment and the new Browser Wars

11/14/2025
On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new Browser Wars. *Check out the winners from The Wires Awards 2025*

Duration:00:43:29

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MadTech Daily: EU plans a new probe into Google over news rankings; Tencent’s profit jumps 19% on AI gains; 58% of UK households holds fewer than three streaming services

11/14/2025
In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent’s profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.

Duration:00:01:52

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digitalAudience and Mediahuis on Data Distribution Across European Marketing & Advertising

11/13/2025
In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership. They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy.

Duration:00:34:55

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MadTech Daily: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads

11/13/2025
In today's MadTech Daily, we look at the latest announcements from ITV’s Palooza event, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.

Duration:00:01:57

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Reed Smith's Nikki Bhargava on California's AB566 and Data Privacy in Ad Tech

11/12/2025
In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.

Duration:00:27:15

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MadTech Daily: Trump Threatens $1bn Lawsuit Against BBC; Major Podcast Push; Wikipedia Urges Responsible Use of its Content by AI

11/12/2025
In today’s MadTech Daily, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We also discuss Wikipedia urging AI developers to use its content responsibly.

Duration:00:02:12

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MadTech Daily: Amazon Expands Global Reach with Bazaar App; OpenAI Proposes Teen Safety Standards

11/11/2025
In today’s MadTech Daily, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and the Daily Mail seeing its traffic disrupted.

Duration:00:01:54

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MadTech Daily: Comcast in Talks to Buy ITV’s Broadcast Arm; Apple Nears $1bn Deal to Power Siri; EU to Weaken AI Act

11/10/2025
In today’s MadTech Daily, we cover Comcast looking to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech pressure.

Duration:00:01:33

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ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars

11/7/2025
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

Duration:00:45:44

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MadTech Daily: Document Reveals Meta's Profits from Scam Ads; Netflix Introduces New Metric

11/7/2025
In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of ads with an eye on the future, and Snap soars surging after a USD$400m Perplexity AI deal.

Duration:00:02:16