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The MadTech Podcast

Technology Podcasts

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Location:

United Kingdom

Description:

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

Language:

English


Episodes
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The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend

5/9/2024
On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to discuss the latest news in the worlds of media and marketing.

Duration:00:32:14

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Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment

5/9/2024
In this special episode of the MadTech podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, co-founder and Sport, Marketing & Commercial Leader at Sport Design Australia.

Duration:00:21:55

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MadTech Daily: TikTok Appeals US Ban; DotDash Does OpenAI Deal

5/9/2024
On today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth. Read more on ExchangeWire.com

Duration:00:02:24

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MadTech Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector

5/8/2024
On today’s Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint

Duration:00:02:19

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MadTech Daily: Amazon Investing in Singapore, Wayve Receives Massive Investment

5/7/2024
On today's MadTech Daily, Dot guides you through the news of Amazon's investment in Singapore, Wayve's record-breaking funding and more cuts at Tesla. Catch all the latest on ExchangeWire.com.

Duration:00:01:56

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MadTech Daily: iPhone Sales slump; Sony and Apollo to takeover Paramount?

5/6/2024
On today's MadTech Daily; iPhone sales take a downturn, Sony and Apollo gear up for Paramount takeover, and Conde Nast launch new video plans.

Duration:00:01:43

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Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite

5/3/2024
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture into CTV, and TikTok pulling a rewards feature from their Lite app in the EU. Get all your latest adtech news, views and insights on ExchangeWire.com

Duration:00:34:02

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The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

5/3/2024
On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.

Duration:00:02:10

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MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers

5/2/2024
On today’s MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales . Check out all the latest news and views on ExchangeWire.com

Duration:00:02:02

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Swapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable Partners

5/1/2024
On this MadTech Podcast special, Aimee Newell Tarín, Editor at ExchangeWire is joined by Amanda Gandolpho, head of brand at Swapfiets.

Duration:00:15:14

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MadTech Daily: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth;

5/1/2024
On today's MadTech Daily we've got new about the Uk's latest streaming service, Freely, Amazon Ads growth and Google's advertising relationships. Check it all out at ExchangeWire.com

Duration:00:02:04

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MadTech Daily: OpenAI and FT Strike Licensing Deal; Google Wants Antitrust Case Thrown Out

4/30/2024
On today’s MadTech Daily: OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case; Alphabet Reports Q1 Financial Results

Duration:00:02:09

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The MadTech Daily: Digital Video Ad Spend to Grow 16%; UK Watchdog to Investigate Amazon & Meta

4/29/2024
On this episode of the MadTech Daily: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny

Duration:00:02:03

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MadTech Podcast 300th Episode: TikTok Ban and Google's Cookie Deprecation Delay

4/26/2024
In this MadTech Podcast, Anne-Marie Sheedy is joined by Rachel Smith and Ciarán O’Kane, and Lindsay Rowntree to celebrate our 300th episode.

Duration:00:43:52

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The MadTech Daily: TikTok Suspends Rewards App; Meta and Spotify Announce Profits

4/26/2024
On today’s MadTech daily podcast: TikTok Suspends Rewards App; Meta and Spotify Announce Profits

Duration:00:02:19

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Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations

4/25/2024
In this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with Stephanie Dickson, founder and editor-in-chief at Green Is The New Black.

Duration:00:14:51

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The MadTech Daily: US Senate Passes TikTok Bill; X to Venture Into CTV

4/25/2024
On today’s MadTech Daily Podcast: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023

Duration:00:02:23

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Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry

4/24/2024
In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder of Greenbids, and Michael Hanbury-Williams, head of sustainability & purpose EMEA at UM Worldwide.

Duration:00:27:31

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Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

4/24/2024
On this episode of The MadTech Daily: The Cookieless Can is Kicked Once Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan; UK Gov Launches AI Advice Pilot Visit ExchangeWire for all the latest madtech news.

Duration:00:02:26

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MadTech Daily: Sky and Paramount in Ad Sales Deal; US Presses for TikTok Sale

4/23/2024
Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. Today, we hear about a new ad sales deal, TikTok facing crunch time, and Meta's Llama 3 release.

Duration:00:02:31