The MadTech Podcast

Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the...

In this MadTech Podcast Special episode, Piper Heitzler, head of growth, EMEA at Amobee, and Mathieu Roche, co-founder & CEO of ID5, join ExchangeWire CSO Rachel Smith to discuss the complexity of identity. In this session, they cover new approaches to identifying audiences and how they align with new privacy regulations; how innovation in this area has caused the dynamic between industry players to shift; how changes to tracking and identity have exacerbated fragmentation, and how this can...

Penelope Siraj, principal consultant at R3, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: freelancing takes off amongst marketers (and agencies) amidst the 'Great Resignation'; the IAB Europe have issued warnings to consent management firms for not complying with the TCF; and brands must start thinking creatively about how to reach audiences through the entertainment industry, argues one marketing...

Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.

Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover UK broadcasters nearing a deal to launch a new joint streaming service; Bytedance announcing that Douyin users under the age of 14 will be limited to a maximum of 40 minutes per day on the app; and Discord raising USD$500m in a new financing round.

Dan Hodgson, commercial lead at Rail Delivery Group, joins Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the UK's information commissioner appeals to the G7 to clamp down on cookie pop-ups; Apple are ordered to allow app developers provide users with alternative payment options; and Google's cookie deprecation delay sees advertisers and agencies slow down their post-cookie preparations.

In this episode, Thomas Bienias, director for mobile publisher development, EMEA at PubMatic; Daniel Sichel, global hub lead for TikTok at Zenith; and Ali Khitab, senior programmatic operations manager at Upday, join ExchangeWire CSO Rachel Smith to discuss fundamental challenges in the mobile in-app environment, like fraud and brand safety; the growing diversity of mobile gaming audiences and the opportunity this brings; how measurement and viewability will work in the context of an...

Alex Khan, group MD, international at Unruly, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Visa spend USD $150m on an NFT; big tech scrambles to build the metaverse; and China's CCP impose the country's first national privacy law.

Kenneth Sim, digital marketing manager at Johnson & Johnson, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Facebook redesign their ads business to depend less on users' data; Gen Zers in APAC feel more capable of forcing brands to change for good; and Southeast Asia streaming services are seeing success from partnering with local telcos.

Wendy McEwan, CMO Council Asia member and media and marketing veteran, joins Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: Twitter begin trialling a new ecommerce feature, 'Shop Module'; the EU issue Amazon with the highest GDPR fine in history; and more brands are exploring bringing gaming and esports expertise in-house.

ExchangeWire CSO Rachel Smith and CEO Ciaran O'Kane join Grace Dillon, editor, to discuss the latest news in ad tech and martech. In this episode, they cover: the findings of The State of Programmatic in JAPAC - 2021 Report, produced by ExchangeWire and OpenX; how changes to the ad tech infrastructure and the realities of a post-pandemic world will affect travel companies; and the projections outlined in Zenith's latest Advertising Expenditure Report.

JJ Eastwood, managing director at Carousell Media Group, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Twitter and Facebook open themselves up for audits by the MRC; brands see retention rates increase when they use SMS to talk to customers; and how supply chain issues in the US are affecting DTC brands.

Our latest MadTech Podcast Special examines the future of measurement and the role of brand suitability and contextual in a privacy-first world. For this episode, ExchangeWire CEO Ciaran O’Kane interviews Rich Raddon, co-CEO of ZEFR and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM.

Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: the FTC's power to force companies who violate data regulation to delete their algorithms; the ramifications of Apple's Hide My Email for publishers; and where responsibility lies when it comes to informing the public about data sharing.

Simon Peel, senior director of global media at Adidas, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's plans to expand APS; retailers listing products from third-party sellers on their websites; and research into how much attention consumers give to advertisements.

Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party data; and preserving an open internet model.

Simon Halstead, VP exchange and supply international at Verizon Media, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's decision to block Google's FLoC from some of their websites; Apple's newly announced "Private Relay" and its impact on targeting; and the prediction that Amazon will become the UK's largest retailer by 2025.

Joe Camp, senior media partnerships manager at Dentsu joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: first-party data for retailers and publishers; Netflix's e-commerce offering; and CTV.

Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the importance of location data in a post-cookie, post-COVID era; the rise of social media platforms as ecommerce battlegrounds; and Australia's ad spend recovery.

Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode, they cover: the UK government introduce the Online Safety bill, which will allow Ofcom to fine digital platforms for failing to crack down on harmful content; whether podcasts really are the next big thing; and reports that Netflix plan to move into gaming.