Change Wired

Feeling stuck while juggling big, messy goals? We’ve all been there. Today we talk about a simple, coaching-proof, reliable way to turn overwhelm into motion: after years of coaching complex client cases, one thing never fails - oversimplification outperforms overcomplication when you need momentum and progress. You’ll hear practical examples across domains: a single rule that quietly drives weight loss, a daily recognition habit that nudges culture toward engagement, and a no‑frills sales sprint that outperforms complex business strategies. Each tactic is intentionally small, easy to track, and resilient on your busiest days. We also dig into the softer but crucial arenas: repairing strained relationships with one genuine appreciation every day, and rebuilding self‑esteem by recording a single hard thing you did or value you upheld. These practices shrink the gap between intention and action and create proof you can feel. No sprawling frameworks, no massive life overhaul just one behavior you can start your day on. If this resonates, tap follow, share it with someone who feels stuck, and leave a quick review. What’s your one action you’ll start today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Most teams, people and companies don’t have a motivation problem - they have a design problem. In this episode I sit down with Ricardo Lopes Costa, founder and CTO of Funifier from Brazil and the author of "The Fantastic Engagement Factory: how to motivate people on a large scale with gamification". We uncover how gamification, psychology, and smart feedback loops can turn apathetic workflows into performance engines people actually want to use. Ricardo’s company, Funifier, has worked with global brands like Coca-Cola, HP, Banco do Brasil, and Caixa Econômica Federal, helping them turn dry KPIs into dynamic challenges that spark human motivation — often with billion-dollar impact. Ricardo shares how: turned learning into a movement“Tamo Junto 9Bi+”the world’s largest gamification case — driving over$1 billion USDRecognition and belonging often outperform moneyfrom cupcake stands to ice-cream shopsgamify experiences to make people participate morethe future of leadership Engagement is not a bonus — it’s an asset If you’re a leader, HR professional, or entrepreneur who wants to build teams that care, perform, and grow — this episode will show you how to make motivation measurable. Key Takeaways Motivation is designableRecognition > rewardsStart smallEmotional design is the missing layerspark engagement🔗 Learn More The Fantastic Engagement Factoryfunifier.comInstagram👤 About Ricardo Lopes Costa Ricardo Lopes Costa is an entrepreneur, author, and international speaker specializing in gamification and behavioral design for business. He is the founder and CTO of Funifier, creator of the Funifier Gamification Platform, used in over 25 countries to help organizations motivate people at scale. His work with banks like Caixa Econômica Federal and Banco do Brasil has been recognized as some of the most impactful gamification projects in the world. Ricardo is also the author of The Fantastic Engagement Factory, where he shares the psychology, design, and strategy behind motivating thousands of people, one g Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Habits don’t fail you because you’re weak. They fail because they’re stuck in the wrong place. Let me explain... Today we unpack a simple, powerful rule for consistency: put each habit where it naturally fits your life so it stops feeling like work. Think of your day like a kitchen - your daily coffee maker sits by the water and the mugs, not in the back of a cabinet. Your routines deserve the same thoughtful placement. Years of weekly training, hundreds of days of writing and language practice, and long-running reading and meditation - I break down exactly how the placement principle keeps these habits alive. We explore how friction hides in tiny details: a gym that requires a drive, a planner out of reach, a walk in an unsafe or unpleasant area, or a “react first” habit embedded in chaotic meetings. When the tools, timing, and context don’t match the behavior, every repetition feels like a negotiation. When they do, starting will NEVER become automatic, habits will not survive. You’ll learn how to find the perfect slot for each habit by mapping your energy peaks and valleys, pairing high-focus tasks with your sharpest hours and low-effort rituals with natural rhythms. If your goal is lifelong change, design beats discipline: reduce friction, keep cues consistent, and let ease and automaticity grow from repetition. Ready to make your routines feel seamless instead of heavy? Press play, pick one habit, and move it to a better place in your day. If this resonated, share it with a friend, start a mini listening club, and leave a quick review so more people can build habits that last. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Big goals shouldn’t feel like hauling a suitcase of rocks up a hill. We’re talking about how ambitious people accidentally strap on extra weight with the wrong scorecard - chasing outcomes, timelines, and approval - when the real leverage lives in daily process, commitment to daily work, clear systems, and consistent action. Today, I'm walking you through a practical high-performance exercise that reframes control, so you can stop measuring what you don’t own and start optimizing the inputs you do. We dig into concrete examples across life and work: training vs winning, habits vs goals, preparation vs luck, and systems vs willpower. On the communication and leadership side, we unpack speaking clearly vs being understood, authenticity vs approval, boundaries vs reactions, and decision quality vs outcome certainty. In creative strategy, we anchor on experimentation, iteration, and feedback instead of perfection and prediction, showing how curiosity and small learning loops speed up real progress and reduce burnout. We'll finish with 2 grounding questions that tie it all together, 2 questions you must ask yourself whenever life, goals and work feel heavy. If you’re feeling stuck, overwhelmed, or judged by an external scoreboard, this conversation gives you a lighter way to travel - focused, energized, and resilient over the long haul. If the episode resonates, follow the show, share it with a friend who’s chasing something big, and leave a quick review to help others find it. Then tell me: what controllable input will you commit to this week? Also, try my new GPT - Negative Self-Talk Trainer: https://chatgpt.com/g/g-68f9e96bb94c81918b16bc403c31adfe-self-talk-trainer Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

In this special episode of Change Wired, I sit down with Claude Silver, the world’s first Chief Heart Officer at VaynerX, to celebrate the launch of her new book, Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart. Together, Angela and Claude unpack how to build cultures of belonging -where people don’t just fit in, they flourish. 🔑 Episode Highlights Why “fitting in” is outdated and how belonging unlocks performance. psychological safetyconformityTeams thrive when people feel seen, not when they matchThe 3 Emotional Pillars of Heart-Led Leadership:Emotional OptimismEmotional BraveryEmotional EfficiencyThe Lie Exercise: Culture Fit vs. Culture Add: curiosity and openness to differenceHow to Retain Top Talent: stay interviewsRunning on Calm: grounding, breathing, and visualization to help leaders find calm under pressure💬 Practical Takeaways What part of me am I not bringing to work? Emotional Braveryself-awareness rituals“What do you need from me this week?”👩‍💼 BIO Claude Silver is the world’s first Chief Heart Officer at VaynerX, working alongside CEO Gary Vaynerchuk to build a people-first culture that powers creativity and growth. A pioneer in emotional intelligence at scale, she’s on a mission to bring more heart, humanity, and authenticity into the workplace. Claude has been honored with Campaign US’s Female Frontier Award and AdWeek’s Changing the Game Award, and has spoken at Meta, Google, the US Armed Forces, and more. She lives in New Jersey with her wife and two children. 🔗 Links Claudesilver.comBe Yourself at Work LinkedInInstagram Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

When a tough week whispers “You’re a failure,” what do you do next? We dig into a fast, 4-question CBT flow that turns harsh self-talk into a clear plan you can act on in minutes feeling confident, empowered, hopeful and motivated again - we demo a custom Self-Talk Trainer that guides the process and exports a one-page PDF you can use as a mental training log. We start with a core premise: thoughts, feelings, and behaviors are linked, and high performers are often tripped up not by skill but by the voice in their head. Using a relatable example - missing sales targets for a few weeks - we will do a live walkthrough of the Self-Talk Trainer, a custom GPT I designed to help you rewire negativity in your head into positive action that helps you grow and make progress despite the challenges. This sequence in under 60 seconds. It prompts you to capture the situation, analyze distortions like catastrophizing, craft a better thought you actually believe, and choose one small action. It then generates a clean PDF recap so you can track reps and see your thinking evolve over time - perfect for leaders, founders, and anyone who wants to perform under pressure without being dragged by rumination or self-attack. This is the start of our “mind gym” approach: short, consistent drills that condition your inner voice to be precise, fair, and forward-moving. If you’ve ever spiraled after a setback, this tool and framework will keep you learning, adjusting, and taking action. Try the Self-Talk Trainer, share it with someone who needs a mental reset, and tell us what shifts for you. If this conversation helped, subscribe, leave a review, and send the episode to a friend who could use a stronger inner coach. Try Self-Talk Trainer here -> https://chatgpt.com/g/g-68f9e96bb94c81918b16bc403c31adfe-self-talk-trainer Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ready for a life boost that doesn’t require another app, hack, or supplement? Today we unpack why sleep is the hidden engine behind emotional stability, sharper decisions, and real learning, and how a few consistent habits can transform your days by fixing your nights. We start with the brain, how chronic restriction (yes, even 1-2h a night) quietly erodes attention, working memory, processing speed, and reasoning. If you lead teams, negotiate deals, parent, or simply want to grow faster, “sleep on it” isn’t a cliché; it’s a strategy. Then we get practical. We lay out the core behaviors that reliably improve sleep quality. Finally, we show you how to make these shifts stick with a simple habit loop: trigger, action, reward. Pick one change per week, set hard boundaries around your schedule, and anchor it to a personal why that matters more than late-night distractions. This is a warm, candid guide for anyone who wants better focus, calmer emotions, and faster growth without grinding harder. Subscribe for more science-backed tools, share this with someone who’ll keep you accountable, and leave a quick review to help others find the show. What’s the one sleep habit you’ll start tonight? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ever notice how big goals melt into "some day land" when the day gets messy? On today's episode we break down a simple, evidence-backed tool that turns “I should” into “I did,” replacing fragile motivation with clear cues and automatic actions. Instead of relying on willpower, we show how to script your behavior like software: a specific trigger, a concrete next step, and a defined finish line that delivers a quick reward your brain actually remembers. Who does what, when, where, how often, and with whom? A fundamental question to answer if you want to get good at programming your brain for challenging, consistent action. You’ll hear a practical running example that moves from vague hopes to precise routines: when to act, what to wear, where to go, and how to know you’re done. We layer in environment design to remove hidden friction and temptation bundling to make new habits feel rewarding right away. The goal is less decision-making in the moment and more doing on cue. Then we add the secret amplifier: WOOP—Wish, Outcome, Obstacle, Plan. By naming likely blockers upfront - low energy, surprise tasks, bad weather - and writing alternative if-then plans for each, you keep momentum even when the day doesn’t cooperate. You’ll learn how to apply the same structure to leadership, feedback, learning, and communication, so your next move is already decided when it matters. Fewer negotiations with yourself, more consistent action, and a system that sticks. If you’re ready to trade hope for a reliable plan, press play and build your first brain program today! 3-minute blog this episode is based on: The simple trick that 2X your chances of doing what you said you would. Programming your brain to follow through 101 Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if feeling your best days weren’t random at all but designed by what you did over the past 3 days? We break down a simple, repeatable system to engineer energy, calm focus, and confident decisions by auditing the last 72 hours of sleep, food, movement, people, media, and thought patterns. Instead of chasing motivation, we build fertile “soil” so your potential has a fair shot to grow and your good choices become the default, not the exception. Along the way, I share my own checklist for feeling and doing my best. The goal isn’t perfection; it’s predictability. With a simple morning question you can replicate great days on demand and avoid the patterns that lead to regret. If you’re ready to design your state, improve your decisions, and grow the next version of you, this playbook will help you take off. If this resonated, follow the show, leave a review, and share this episode with someone who’s ready to build their own 72-hour playbook. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Growth doesn’t vanish because we lack motivation; it stalls because we never gave it a place to live on our calendar. Today we dig into the most unglamorous yet powerful practice that top coaching schools use to build mastery: making the time. I share how small, protected commitments beat bursts of inspiration every time. We walk through concrete examples - from a daily 30-minute fitness slot that compounds strength, to relationship check-ins that turn intentions into trust, to a personal miss on public speaking that proved how plans without scheduled time go nowhere. You’ll hear how to set alarms and triggers that support follow-through, how to scale tasks on low-energy days without breaking the streak, and how to be honest about the hours excellence requires. This isn’t about being busy; it’s about building a reliable system that matches your goals. By the end, you’ll have a simple playbook - if you’ve been stuck at “almost ready,” this is your reset, choose a slot, protect it, and watch momentum return. If this resonates, tap follow, share the episode with someone who needs a nudge, and leave a quick review so more people learn how to turn intention into progress. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if optimism isn’t personality but practice? And what if it's the best practice to unlock your full potential? We dive into a simple, repeatable way to build a more optimistic outlook—without fluff, forced positivity, or ignoring reality. Think of it like strength training for your mindset: small, consistent reps that shift how you see options, make decisions, and take action. Along the way, we connect the dots between optimism and procrastination, and why believing your effort matters is the difference between starting now and stalling out. We break down two beliefs that power action—“I can handle this” and “this will be worth it”—and show how most of us inherited mental habits that over-index on risk. Then we offer a counterweight: 3 pragmatic questions you can use anywhere to reframe doom-and-gloom thinking into possibility. Full Blog Here: https://angelashurina.posthaven.com/optimism-reps-cure-procrastination-3-questions-to-shift-your-doom-n-gloom-thinking-that-keeps-you-stuck By running these questions for one minute at a time, you’ll train your attention to see hopes instead of only hazards, which changes your energy, your presence, and your results. If this episode helps you - share it with someone who could use a mental spotter, then subscribe, rate, and leave a short review so more people can find the show. Your next rep starts now - what’s one thing that could go right? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Strong emotions can be fuel or friction. Which one is it for you? We walk through 6 practical tools - from CBT reframes to visualization - that help you stay steady in hard conversations, handle feedback without spiraling, and turn “I blew it” into “that was a rep.” We get tactical with spatial distancing to cool heat in the moment, temporal distancing to choose what future you will respect, and distancing self-talk to access the clear advice you’d give a friend. Each tool lowers emotional noise and raises cognitive control, so you respond rather than react. We then move into reappraisal, and close with athlete-style visualization to prime calm, confidence, and clean execution. Along the way, we share simple cues, real-life examples, and a practice plan you can run this week: pick one tool, choose specific situations, and debrief quickly to lock in gains. By stacking these methods, you’ll build a repeatable way to navigate stress, stay connected in tough conversations, and keep momentum on the goals that matter. Let's grow together! Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Why do we invest millions changing customer behavior but ignore how people behave inside companies? In this thought-provoking conversation, behavioral scientist and author Matt Wallaert returns to Change Wired to explore the next evolution of behavioral science: internal change. We discuss why most organizations treat employee behavior as fixed or random — and what it takes to build systems where people grow continuously, without relying on luck, politics, or the next big program. 🔍 In this episode: economic biasmake behavioral science practical inside organizationsBoy Scouts modelof developmentThe trap of “participation-trophy culture”How leaders can startfuture of meaningful workdesigning systems where people stay.💡 Key Takeaways: Growth human needand business driverPeople don’t resist growth and changeMaking it easier ≠ lowering the barsimplest place to start culture changeunlock deeper innovation and resilience🎯 Why you should listen: If you’re leading transformation, culture change, or talent growth strategy — this episode gives you a blueprint for building systems that make growth inevitable. Matt offers practical, evidence-based steps any leader can apply, starting tomorrow. 👉 Listen to the full episode to learn how to turn growth into your company’s competitive advantage — one behavior at a time. 👤 Matt Wallaert – Short Bio Matt Wallaert is an applied behavioral scientist, author, and public speaker known among other things for pioneering how behavioral science can drive organizational change. He currently serves as a Chief Experience Officer at Oceans, leading initiatives that combine behavioral insights with systems design to help companies improve performance, motivation, and growth. Previously, Matt was Microsoft’s Director of Behavioral Science, the Chief Behavioral Officer at Clover Health, and the author of Start at the End: How to Build Products That Create Change. He has advised Fortune 500 companies, governments, and startups on building behaviorally informed systems that make doing the right thing the easy thing. 📚 Learn more and connect: mattwallaert.comLinkedIn: Matt WallaertBook: Start at the EndText Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ever felt “off” without a clear label? That unsettled itch - not sure what it is or what to do with this feeling? We unpack 1 question that flips the script from vague discomfort to decisive action. The shift from analyzing your current mood to aiming at a target feeling - confident, capable, empowered, which opens a practical path you can actually walk. air it with one follow-up question, that naturally comes to you - and you’ve got a daily operating system for momentum for the last 90 days of the year. I share how this came to me after reading Marc Brackett’s Dealing with Feeling. On today's podcast we'll also challenge a common trap: waiting to be picked. Choosing yourself isn’t posturing; it’s stewardship of your craft. If your work helps others, your job is to ship it, test it, and refine it until the world takes it off your hands. You’ll learn how to use emotions as a compass to design action path that reliably generates the inner state you want, helping you to make progress without waiting for permission. By the end, you’ll have a simple, repeatable tool you can use whenever life feels unsettled: pick a feeling, plan the reps, and step into the driver’s seat. If this resonates, tell me: What feeling are you choosing for your next 90 days, and what’s the first action you’ll take today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the difference between busy and brilliant is one decision - choosing what feels right over what feels good? Today, together we build a practical system for high performance: map your peak cognitive hours, defend them with clear boundaries, and feed them your most important task so your best thinking meets your highest leverage. We walk through an elegant 2-step method for turning down distractions and saying no without drama. We'll learn how to prevent burnout, often coming from over-committing, trying to look good or please others. Burnout (even from the work you love) isn’t a mystery when you know where to look. We highlight early warning signs, and pair them with a ready-made recovery protocol. Finally, we share a daily add-and-remove challenge to make good habits not a struggle but a default. Together, on today's episode, we'll build a simple work-life operating system: design days that match your goals, say no like a pro to distractions, and let systems—not willpower—carry you forward. If this resonates, tune in to today's show and share it with someone who needs better boundaries to protect the work that matters and the life, that feels fulfilling. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ever felt like so much of what happens at work is utterly meaningless, wasteful and backwards? You're not alone. In this eye-opening conversation with James Healy, founder of Behavior Boutique and author of "BS at Work," we dive deep into why modern work often feels like bullshit. What if the biggest problem in modern work isn’t lack of effort, technology, strategy, or "better humans" but the simple fact that we keep designing for humans as if we were some logical machines… instead of messy, emotional, social creatures we are? James reveals the fascinating disconnect between how organizations design systems and how humans actually operate. We've built workplaces on the false assumption that humans are rational, logical beings making careful calculations, when in reality we're "social, emotional, tribal storytelling animals" who often make decisions based on context, ease, and what others are doing. Take modern communication crisis. The average worker now faces 153 Teams messages and 117 emails daily, with interruptions approximately every two minutes. This constant barrage prevents deep work, destroys focus, and fuels burnout. And with AI potentially supercharging this problem. But there's hope. James offers practical principles for creating more human-centered workplaces. What you’ll learn: burnout is 100% preventable Myers-BriggsDISCWhy e-learnings and endless policies failcontext, not individual willpowerdrives behaviormost effective solution isillogical, creative, or has to do with removing, not adding thingsstorytelling as a leadership toolfor influence... and so much more! 👉 If you’re a leader tired of wasting energy on initiatives that don’t stick, this conversation will show you how to make work more human and more effective. Ready to question the workplace BS you've accepted as normal? Listen now and discover how behavioral science can transform your work experience from meaningless to meaningful. ___________________ 👤 James Healy is a keynote speaker, executive advisor, and author passionate about using behavioral science to build better organizations. He is the Founder and Managing Director of The Behaviour Boutique, has led transformation projects in 60+ countries, and previously co-founded Deloitte’s Behaviour First offering. James is the author of The Future of Change Management, Adopting AI: The People-First Approach, and BS at Work, and hosts The B-Word podcast, featuring leading voices in behavioral and social sciences. Connect with James: thebehaviourboutique.comJames HealyThe B-WordBS at Work: Why so much of modern work is bullshit and how behavioural Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ever wonder why you can't just willpower your way to better habits, doing better work and making smarter choices? The answer lies not in trying harder, but in understanding how your brain actually works. The most powerful force shaping our behaviors isn't conscious decision-making—it's our environment. Research consistently shows that what surrounds us impacts our choices far more than we realize. This environmental influence extends to every aspect of our lives. Researchers have identified the "zip code effect"—the remarkable finding that where you live predicts your health outcomes better than your genetic makeup. Your neighborhood influences your activity levels and food choices so powerfully that it can affect your lifespan by 10-20 years. Similarly, your social circles—both in-person and digital—shape your aspirations and behaviors more profoundly than conscious goal-setting. Even work motivation follows this pattern. While we often believe perks or compensation drive performance, Teresa Amabile's research reveals that experiencing regular progress toward meaningful goals is actually the most powerful motivator. When we can see our efforts adding up to something significant, our engagement naturally increases—regardless of external rewards. The takeaway? Stop fighting against your natural tendencies and start creating environments that make your desired behaviors the path of least resistance. Architect your physical spaces, social circles, and work processes to naturally guide you toward better choices. By designing your life around how your brain actually works—not how you think it works—you can achieve lasting change with less struggle and more satisfaction. Share this episode with someone who's trying to make a change in their life! Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Decision regret doesn't have to be your default state. Whether you're choosing shoes, supplements, a new career path, or a life partner, the quality of your decisions dramatically shapes your life satisfaction and success. Drawing from Nobel Prize-winning psychologist Daniel Kahneman's work on dual thinking systems, this episode reveals why we make poor choices when stressed or overwhelmed. Your brain switches to autopilot (System 1) when resources are limited, falling back on habitual patterns that might not serve your current goals. The solution? A simple yet powerful decision-making framework that works even when you're not at your cognitive best. The 3-step formula I share cuts through complexity and protects you from emotional biases. Through practical examples—from buying shoes to choosing careers and relationships—you'll see how this versatile framework creates faster, more satisfying decisions in any domain. Beyond the framework itself, I share how creating boundaries around decision-making (like my Saturday-only purchase rule) can further enhance your choices and prevent impulsive decisions you'll later regret. These systems become your protection against the whims of emotion and energy fluctuations that typically derail good judgment. The beauty of this approach lies in its simplicity and adaptability. You don't need perfect decisions—you need a reliable system that works consistently well. By implementing these strategies, you'll make choices that align with your values and goals, even during times of stress and overwhelm. Remember, our decisions define our life's journey—make them count. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Whether you’re a business leader, entrepreneur, or someone reinventing yourself, the way you think about innovation will shape your future. Innovation isn’t about guessing or chasing shiny ideas. It’s about having a process, the right tools, and the discipline to test, learn, and scale what creates value. In this episode, I sit down with Alex Osterwalder—one of the world’s most influential strategy and innovation thinkers, inventor of the Business Model Canvas, bestselling author, and CEO of Strategyzer. Alex has changed how the world approaches business design. Millions of entrepreneurs and leaders use his tools to innovate with clarity instead of chaos. We dive deep into the fundamental mistakes both large corporations and startups make: falling in love with ideas, building too much too fast, and only later discovering customers don't care. Perhaps most valuable is Alex's framework for balancing core business operations ("exploit") with future-focused innovation ("explore"). This practical approach helps organizations avoid the common trap of applying existing business rules to innovation projects—a mistake that almost guarantees failure. Whether you're leading a Fortune 500 company, building a startup, or reinventing your own career, this episode offers actionable insights to make innovation less of a gamble and more of a repeatable process. What You’ll Learn From Volleyball to Strategy:Why Business Plans Fail:AI & Innovation:Portfolio Thinking:manyAvoiding Zombie Projects:Systems, Not Slogans:Personal Success Strategy:own👤 Guest Bio: Alex Osterwalder Dr. Alex Osterwalder is the founder & CEO of Strategyzer and a visiting professor at IMD Business School. Ranked among the world’s top 10 management thinkers (Thinkers50), he is best known for inventing the Business Model Canvas together with Yves Pigneur. Alex has authored five global bestsellers, including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. Through Strategyzer, he helps organizations around the globe build innovation capabilities and transform systematically 🔗 Links Mentioned Strategyzer Alex on LinkedIn Innovation isn’t luck—it’s design. Tune in to this episode to learn how to turn your vision into a system of repeatable wins, master the fundamentals that don’t change, and lead with clarity in a world of uncertainty. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Have you ever wondered why so many of your meaningful intentions never transform into actual behaviors? That language you want to learn, the presentation skills you hope to develop, the health habits you wish to build - all sitting in a metaphorical bucket of good intentions that rarely see the light of day. The gap between intention and action represents your untapped potential, dreams that slowly fade as urgent (but perhaps less meaningful) tasks continuously take priority. But what if behavioral science could offer a solution? In this episode, I introduce you to a powerful concept used by researchers to help people take consistent action on important but non-urgent goals: just-in-time adaptive interventions (JITAIs). Unlike traditional reminders that pop up at predetermined times regardless of your circumstances, JITAIs deliver personalized prompts precisely when your internal state (energy, motivation) and external context (environment, resources) make action possible. This seemingly simple shift - from generic reminders to smart, contextual prompts — can dramatically increase your follow-through on meaningful intentions. The beauty of this approach lies in its practicality. You don't need special technology or expertise to implement your own JITAI system. Ready to transform intentions into actions? Listen now to discover how you can design personalized just-in-time interventions that help you tap into your full potential and create a life filled with meaningful accomplishments rather than unfulfilled aspirations. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant