Change Wired

What if consistency were easy? We pull back the curtain on how long‑term results come from better decision design, not iron will. After years of yo‑yo attempts, I found three frameworks that made health, work, and daily choices surprisingly easy to sustain—even through parties, vacations, and stressful seasons. If you are ready to stop white‑knuckling and start designing for habits that stick, this conversation gives you the playbook to build automaticity, instead of training willpower. Subscribe, share this with a friend who is stuck in “try harder” mode, and leave a quick review to help more people discover decision models that make goals feel almost effortless. Claim your sample Executive Coaching Session with Angela: https://calendly.com/angelashurina/executive-coaching-360 Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Ever notice how easy it is to diagnose everyone else’s mistakes while your own patterns stay stuck on repeat? We dive into a simple, research-backed tool that cuts through bias fast: self-distancing. By stepping just a little outside your story, you cool emotional heat, spot blind spots, and see the strategic move that’s been hiding in plain sight. We start with the core problem of the inside view—how ego, fear, and history warp our decisions—and show why clarity comes from changing the frame, not collecting more facts. Then we get practical. You’ll learn the Friend Test for emotional regulation, the New CEO Test to pierce organizational inertia, and how to build an outside view with base rates before your hopeful narrative takes over. These aren’t theories; they’re field-tested habits drawn from leadership research, decision science, and emotional intelligence. If you want different outcomes in your business, health, or relationships, you don’t need endless motivation—you need a better vantage point. Listen for the prompts, try them this week, and watch how your choices shift from reactive to strategic. If this resonated, subscribe, share with a friend who needs a clearer view, and leave a review to help others find the show. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the real reason your motivation fades isn’t what goals you achieve, but the way you plan your days? We open up a counterintuitive truth: the way to lasting motivation is understanding that your brain rewards visible progress toward meaningful goals, not big payoffs. Using the Progress Principle research on 12,000 work diaries, we break down why tracking inputs you control, reps, learnings, foundation work, creates renewable motivation, while fixating on outcomes you can’t control drains it fast. We get practical and specific. You’ll hear the exact daily ritual we use with clients to turn motivation into eternal fire that keeps you moving as long as needed. Along the way, we address common pitfalls like bloated to-do lists, optimism bias about timelines, and the quiet shame of missed goals. Instead of judging yourself when results lag, you’ll learn to inspect the system, adjust the channel, refine the offer, and keep stacking reps. If you’re a founder, builder, or leader searching for a reliable spark, this conversation gives you a simple, science-backed blueprint to keep your internal fire burning. Progress becomes visible, discipline becomes easier, and outcomes become more likely, even if they refuse to happen on your schedule. Better is always available. _______ THE CHALLENGE: Ready to build systems for health, energy, focus, and consistent productivity? Apply for our free 5-day High-Performing Entrepreneur Reboot. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the real problem isn’t your willpower, but your timing? Today we dive into a very practical exploration of how your brain shifts across the day, and how to design a life that cooperates with those shifts instead of fighting them. From the morning’s high executive function to the evening’s predictable crash, we unpack why your 9 a.m. self feels like a sharp CEO while your 9 p.m. self behaves like a tired intern, and how to use that predictability to your advantage. We break down the predictability principle and share accessible, battle-tested tools that remove decision friction when you’re depleted. You’ll hear how to apply “system over hope” in real life. Then we get strategic about the high points. Guard your mornings for high-friction work like writing, strategy, complex learning, difficult conversations, when focus and clarity peak. Shift afternoons to nudge tasks like email, scheduling, and admin, so your best hours serve your most important goals. We also show why coaches wire new habits to early slots for dramatically better odds, and how to run a simple audit: identify where you’re pushing against your biology, realign tasks to your energy, and install one small system tonight to help your future self succeed. If you’re ready to reduce regret, increase follow-through, and build kinder systems that work even when you’re tired, this conversation is your playbook. Listen, try one tool today, and tell us: which habit are you moving to your morning slot? Subscribe, share with a friend who overplans mornings and underdoes nights, and leave a review with your biggest takeaway. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

If doing the “right thing” still feels like a daily arm wrestle, you don’t need a pep talk - you need better systems. Today we dig into systems that make good choices easy and consistent, drawing on Angela Duckworth’s research on grit and practical behavior change to show how environment, routines, and scheduling can carry the load so willpower doesn’t have to. We start with a simple truth: humans, young and old, choose the path of least resistance. Phones win when they’re within reach. Late nights win when nothing reminds us to stop. Instead of blaming discipline, we rewire the setup. You’ll hear practical examples: a bedtime cue that ends nightly debates, frictionless food prep like pre-boiled eggs and pre-loaded protein shakers, and a weekly shopping and planning loop that removes decision fatigue. These aren’t hacks; they’re scaffolds that keep your values front and center on the busiest days. Then we zoom out to time and energy. Most of us hit a predictable early afternoon slump. Rather than fight biology, we protect morning peak hours for deep work and tough thinking, move admin to the dip, and leave room to finish strong later. We also share a simple weekly outcome planning system: define what success looks like by Friday, block it on the calendar, cancel what doesn’t serve the target, and stack those wins week after week. By the end, you’ll have a blueprint to make progress automatic: design your environment, align your schedule with your rhythms, and let systems do the heavy lifting. If you’re ready to stop grinding and start gliding, press play. If this resonates, subscribe, share with a friend who needs it, and leave a quick review to help more people find the show. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

The finish line is seductive and often the very thing that stalls progress. We take you inside a behavior-first approach that replaces outcome anxiety with clear, repeatable actions you can control today. Speaking from nearly two decades of coaching, we break down why revenue targets, weight goals, and follower counts are lagging indicators that reflect the past, and how leading indicators—your consistent behaviors—are the true drivers of future results. We map the mindset shift from chasing to creating, showing how to use vision as a compass while building daily momentum with quality reps. Expect practical examples across fitness, writing, and business: from scheduling a 45-minute strength session to publishing one deeply researched article a week to delivering two sharp sales presentations. You’ll learn the 2-step method—realistic assessment and internal release—that translates big aspirations into scheduled, trackable behaviors, then frees your mind from fixating on the scoreboard. We also reframe failure as feedback. When the outcome lags despite solid execution, it’s not a moral verdict—it’s data that your plan needs adjustment. We offer three reflection questions to drive continuous improvement and show how to protect your best energy for your most important reps. If you’re ready to swap magical thinking for a system that compounds, this conversation gives you the tools to define, schedule, and honor the actions that move you forward. Subscribe for more process-driven strategies, share this with a friend who’s goal-stuck, and leave a review to tell us the one behavior you’re committing to this week. Your next step is the only one that matters—what will you put on the calendar today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the best shape of your life has little to do with the willpower problem? And more with a system design problem. We break down a practical, science-backed framework that turns cravings from a daily fight into a reliable signal you can trust, that works FOR your health and fitness, not against it. Drawing on my 10+ years of weight loss and health, coaching and evidence-based nutrition, plus a guided AI co-host experiment, we map out 6 simple, actionable pillars that align biology, behavior, and environment so the right choices feel easy. We close with a challenge: pick one pillar this week and create a small win that cascades across the rest. Subscribe, share with a friend who’s tired of white-knuckling cravings, and tell us which pillar you’re choosing so we can celebrate your momentum and keep your accountable!👊 Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the real barrier to change isn’t willpower but the context you live in? And what you could design it but rarely do? Today we unpack 4invisible forces—systems, social norms, flexible framing, and co‑design—that quietly steer your decisions, emotions, and actions. Drawing on a fresh conversation with behavioral scientist Michael Hallsworth of the Behavioral Insights Team, we translate big‑picture insights into daily moves that make change feel natural instead of forced. We start by challenging the myth of pure personal agency. Systems determine what is easy, what is hard, and what happens by default. When you redesign cues, constraints, and sequences, you lower friction and stop wasting energy on self-control. Then we zoom into the social layer. Your choices mirror the norms of your circle, from how you work to what you eat. Rather than fight your social brain, enlist it: align your peers, set shared rituals, and curate the voices you let in. Next, we practice flexible framing. Stuck problems often need a new lens, not more effort. Reframing “my discipline” as “our design” opens options that were invisible from a narrow view. Finally, we get practical with co‑design. Telling people what to do sparks resistance; building the plan together creates ownership. Whether you’re leading a team, parenting, or coaching yourself, collaborative design turns compliance into commitment and helps change stick. You’ll walk away with a simple playbook for an aligned not forced change: audit your system for the results it’s producing, realign your social environment, reframe until better options appear, and co‑design the next step with the people involved—including yourself. Subscribe, share this episode with someone who needs a nudge toward easier change, and leave a review to help us reach more curious minds. What’s the first context tweak you’ll make today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

If there was a pill that consistently and instantly boosts your cognitive and physical performance - it would contain sleep! If peak performance starts to slip, don’t blame your willpower - look at your sleep. We dive straight into the 3 levers that consistently turn “I’m fine” into focused, calm, and energetic: the stories you tell yourself, the routine you follow, and the environment you live in. From caffeine myths to all-nighter bragging rights, we call out the habits that quietly wreck deep sleep and show a clear path to better nights that fuel better days. First, we challenge the big beliefs. Then we move into daily routines that make sleep reliable. Finally, we tackle context - the social and physical cues that shape your sleep quality. The throughline is simple: sleep is a skill you design, not a mystery you endure. Share the episode with someone who wants to sleep better with you, subscribe for more practical performance tools, and leave a quick review to support the show. Your best work starts the night before, ready to claim it? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

We explore how the questions we repeat shape our focus, emotions, and results, and how a small shift in wording can turn stuck energy into practical motivation. Drawing on coaching sessions and real-life experiments in fitness, business, and habit building, we show why your brain reliably hunts for whatever you ask it to find, even while you sleep, and how to use that fact to your advantage. We walk through a simple 3-question sequence that helps you get back on track with your goals. Along the way, we unpack common traps like asking blame-heavy questions that generate worse stories, and we offer easy reframes that shift you toward agency, clarity, and consistent progress. You’ll hear practical ways to install “question habits,” plus a lightweight system for tracking proof that your new questions are working. Whether you’re aiming for better health, stronger leadership, or a calmer mind, the process is the same: ask better, act sooner, and let repetition compound. If this resonates, follow the show, share it with one person who needs a nudge, and leave a quick review so more people can turn curiosity into change. What’s the one question you’ll start asking today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

If you’ve ever wondered why people do the strange things we do, this episode is your new favourite rabbit hole! Today we have Phill Agnew on the show, the mind behind Nudge — the UK’s #1 marketing podcast, downloaded hundreds of thousands of times. But today? You get Phill unplugged — telling stories, breaking down psychology, and showing you how a few behavioral science principles can transform your business, your life, your TikTok following and even your marathon time. 🎧 What you’ll hear inside (and why you will NOT want to stop listening): How a chocolate bar hijacked Phill’s childhood brain into love for marketing A caramel wafer + a tiny line on the wrapper (“7 million sold this week”) = the moment Phill discovered the power of social proof… years before he knew what social proof was. The loyalty card trick that increased customer return rates by 82% and why you are so loyal to your favorite coffee shop A barista stamping his card twice for free wasn’t kindness — it was the endowment effect and reciprocity in action. Why Uber wins (and traditional taxis fail) It’s not price. It’s not convenience. It’s the illusion of control, and once you see it, you’ll start spotting this everywhere. The Peak-End Rule, and how Phill used it to finish 2nd in an ultramarathon A Nobel Prize–winning principle that helps restaurants delight customers… and helps Phill outrun people and stick with hard training. The curiosity hack that got Phill 10,000 TikTok followers in one week Shakespeare used it. Dickens used it. Clickbait uses it. You should too. Why handwritten notes outperform almost every digital strategy One South Korean study. $50+ increase per customer. And the wild story of a family who bought their dream home on a street where no houses were for sale — just by using this principle. The biggest mistake companies make when raising prices And the simple, psychology-backed tweak that reduces cancellations and makes customers say yes almost every time. How to use behavioral science TODAY Phill shares easy, immediately applicable ideas you can use at work, at home, in relationships, in your next email or conversation. If you listen to ONE episode this month - make it this one. It’s packed with stories, experiments, practical tools, and “holy sh*t, why didn’t I know this sooner?” insights you’ll use for the rest of your life. About Phill Agnew Phill Agnew is the host of Nudge, the UK's #1 marketing podcast — a critically acclaimed show that brings behavioral science to life through real experiments, research, and practical applications. His work has featured world-renowned thinkers like Rory Sutherland, Richard Shotton, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. His podcast reaches hundreds of thousands globally and has become a go-to resource for marketers, leaders, and anyone who wants to understand human behaviour. 🔗 Links Listen to the Nudge Podcast:https://www.nudgepodcast.com/Phill’s Recommended Reading List:https://nudge.kit.com/reading-listText Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if the fastest way to beat cravings, cool heated words, and stop impulse buys is as simple as changing what you pay attention to? In today's episode we explore a practical, science-informed method for redirecting focus and shifting body state so urges lose their grip and better choices get easier. Along the way, we share real examples from coaching and daily life that show how quickly a craving fades when you anchor your mind elsewhere. The same playbook helps in relationships and money choices. Train these skills like reps in the gym and you’ll see spillover benefits across food, leadership, relationships, money-saving and decisions for better life. If you’re ready to turn urges into opportunities for deliberate action, press play and pick one tool to test today. If the method helps, share this episode with a friend, subscribe for more practical mindset tools, and leave a quick review so others can find the show. Your attention is your leverage - let’s use it for good. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

If your calendar predicted your future, would you like what it shows? In today's episode we'll walk through a clear, 5-step work-life integration system designed to turn values and your future self visions into the life you live daily. Instead of chasing someone else’s idea of balance, we strip away borrowed goals and define a good life in your words, for this season, starting now. It's a realignment process. We create a match between what you want in life and what you do every day. If this resonated, subscribe, share with one person who’ll keep you accountable, and leave a quick review to help more people build a life they love. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

What if consistency isn’t about willpower but about design? In this special crossover episode, Angela flips seats and becomes the guest. Interviewed by Kevin Joseph from the Lekker Network, I unpack how small, deliberate system changes can unlock unstoppable performance in individuals, teams, and entire organizations. Angela shares her journey from health and neuroscience to behavioral science and leadership transformation, and the practical insights that help people stay on track long after motivation fades. 💡 In This Episode, You’ll Learn: The hidden code of consistencyWhy motivation is unreliableThe Consistency Code™ Awareness Enablement ReinforcementHow to make “soft stuff” measurableThe real reason pilots matterHow accountability and identity shape performanceThe human side of datahow context drives behaviorHow to turn overwhelm into focusWhy Listen: If you’ve ever wondered why change initiatives fade, habits don’t stick, or culture programs stall — this episode gives you the behavioral blueprint to fix it. It’s a candid, practical, and inspiring conversation about designing consistency into your life, your team, and your business — one small system at a time. 🎧 Tune in to the full episode and discover how to build a culture where consistency becomes effortless and success, inevitable. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Feeling stuck while juggling big, messy goals? We’ve all been there. Today we talk about a simple, coaching-proof, reliable way to turn overwhelm into motion: after years of coaching complex client cases, one thing never fails - oversimplification outperforms overcomplication when you need momentum and progress. You’ll hear practical examples across domains: a single rule that quietly drives weight loss, a daily recognition habit that nudges culture toward engagement, and a no‑frills sales sprint that outperforms complex business strategies. Each tactic is intentionally small, easy to track, and resilient on your busiest days. We also dig into the softer but crucial arenas: repairing strained relationships with one genuine appreciation every day, and rebuilding self‑esteem by recording a single hard thing you did or value you upheld. These practices shrink the gap between intention and action and create proof you can feel. No sprawling frameworks, no massive life overhaul just one behavior you can start your day on. If this resonates, tap follow, share it with someone who feels stuck, and leave a quick review. What’s your one action you’ll start today? Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Most teams, people and companies don’t have a motivation problem - they have a design problem. In this episode I sit down with Ricardo Lopes Costa, founder and CTO of Funifier from Brazil and the author of "The Fantastic Engagement Factory: how to motivate people on a large scale with gamification". We uncover how gamification, psychology, and smart feedback loops can turn apathetic workflows into performance engines people actually want to use. Ricardo’s company, Funifier, has worked with global brands like Coca-Cola, HP, Banco do Brasil, and Caixa Econômica Federal, helping them turn dry KPIs into dynamic challenges that spark human motivation — often with billion-dollar impact. Ricardo shares how: turned learning into a movement“Tamo Junto 9Bi+”the world’s largest gamification case — driving over$1 billion USDRecognition and belonging often outperform moneyfrom cupcake stands to ice-cream shopsgamify experiences to make people participate morethe future of leadership Engagement is not a bonus — it’s an asset If you’re a leader, HR professional, or entrepreneur who wants to build teams that care, perform, and grow — this episode will show you how to make motivation measurable. Key Takeaways Motivation is designableRecognition > rewardsStart smallEmotional design is the missing layerspark engagement🔗 Learn More The Fantastic Engagement Factoryfunifier.comInstagram👤 About Ricardo Lopes Costa Ricardo Lopes Costa is an entrepreneur, author, and international speaker specializing in gamification and behavioral design for business. He is the founder and CTO of Funifier, creator of the Funifier Gamification Platform, used in over 25 countries to help organizations motivate people at scale. His work with banks like Caixa Econômica Federal and Banco do Brasil has been recognized as some of the most impactful gamification projects in the world. Ricardo is also the author of The Fantastic Engagement Factory, where he shares the psychology, design, and strategy behind motivating thousands of people, one g Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Habits don’t fail you because you’re weak. They fail because they’re stuck in the wrong place. Let me explain... Today we unpack a simple, powerful rule for consistency: put each habit where it naturally fits your life so it stops feeling like work. Think of your day like a kitchen - your daily coffee maker sits by the water and the mugs, not in the back of a cabinet. Your routines deserve the same thoughtful placement. Years of weekly training, hundreds of days of writing and language practice, and long-running reading and meditation - I break down exactly how the placement principle keeps these habits alive. We explore how friction hides in tiny details: a gym that requires a drive, a planner out of reach, a walk in an unsafe or unpleasant area, or a “react first” habit embedded in chaotic meetings. When the tools, timing, and context don’t match the behavior, every repetition feels like a negotiation. When they do, starting will NEVER become automatic, habits will not survive. You’ll learn how to find the perfect slot for each habit by mapping your energy peaks and valleys, pairing high-focus tasks with your sharpest hours and low-effort rituals with natural rhythms. If your goal is lifelong change, design beats discipline: reduce friction, keep cues consistent, and let ease and automaticity grow from repetition. Ready to make your routines feel seamless instead of heavy? Press play, pick one habit, and move it to a better place in your day. If this resonated, share it with a friend, start a mini listening club, and leave a quick review so more people can build habits that last. Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

Big goals shouldn’t feel like hauling a suitcase of rocks up a hill. We’re talking about how ambitious people accidentally strap on extra weight with the wrong scorecard - chasing outcomes, timelines, and approval - when the real leverage lives in daily process, commitment to daily work, clear systems, and consistent action. Today, I'm walking you through a practical high-performance exercise that reframes control, so you can stop measuring what you don’t own and start optimizing the inputs you do. We dig into concrete examples across life and work: training vs winning, habits vs goals, preparation vs luck, and systems vs willpower. On the communication and leadership side, we unpack speaking clearly vs being understood, authenticity vs approval, boundaries vs reactions, and decision quality vs outcome certainty. In creative strategy, we anchor on experimentation, iteration, and feedback instead of perfection and prediction, showing how curiosity and small learning loops speed up real progress and reduce burnout. We'll finish with 2 grounding questions that tie it all together, 2 questions you must ask yourself whenever life, goals and work feel heavy. If you’re feeling stuck, overwhelmed, or judged by an external scoreboard, this conversation gives you a lighter way to travel - focused, energized, and resilient over the long haul. If the episode resonates, follow the show, share it with a friend who’s chasing something big, and leave a quick review to help others find it. Then tell me: what controllable input will you commit to this week? Also, try my new GPT - Negative Self-Talk Trainer: https://chatgpt.com/g/g-68f9e96bb94c81918b16bc403c31adfe-self-talk-trainer Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

In this special episode of Change Wired, I sit down with Claude Silver, the world’s first Chief Heart Officer at VaynerX, to celebrate the launch of her new book, Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart. Together, Angela and Claude unpack how to build cultures of belonging -where people don’t just fit in, they flourish. 🔑 Episode Highlights Why “fitting in” is outdated and how belonging unlocks performance. psychological safetyconformityTeams thrive when people feel seen, not when they matchThe 3 Emotional Pillars of Heart-Led Leadership:Emotional OptimismEmotional BraveryEmotional EfficiencyThe Lie Exercise: Culture Fit vs. Culture Add: curiosity and openness to differenceHow to Retain Top Talent: stay interviewsRunning on Calm: grounding, breathing, and visualization to help leaders find calm under pressure💬 Practical Takeaways What part of me am I not bringing to work? Emotional Braveryself-awareness rituals“What do you need from me this week?”👩‍💼 BIO Claude Silver is the world’s first Chief Heart Officer at VaynerX, working alongside CEO Gary Vaynerchuk to build a people-first culture that powers creativity and growth. A pioneer in emotional intelligence at scale, she’s on a mission to bring more heart, humanity, and authenticity into the workplace. Claude has been honored with Campaign US’s Female Frontier Award and AdWeek’s Changing the Game Award, and has spoken at Meta, Google, the US Armed Forces, and more. She lives in New Jersey with her wife and two children. 🔗 Links Claudesilver.comBe Yourself at Work LinkedInInstagram Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

When a tough week whispers “You’re a failure,” what do you do next? We dig into a fast, 4-question CBT flow that turns harsh self-talk into a clear plan you can act on in minutes feeling confident, empowered, hopeful and motivated again - we demo a custom Self-Talk Trainer that guides the process and exports a one-page PDF you can use as a mental training log. We start with a core premise: thoughts, feelings, and behaviors are linked, and high performers are often tripped up not by skill but by the voice in their head. Using a relatable example - missing sales targets for a few weeks - we will do a live walkthrough of the Self-Talk Trainer, a custom GPT I designed to help you rewire negativity in your head into positive action that helps you grow and make progress despite the challenges. This sequence in under 60 seconds. It prompts you to capture the situation, analyze distortions like catastrophizing, craft a better thought you actually believe, and choose one small action. It then generates a clean PDF recap so you can track reps and see your thinking evolve over time - perfect for leaders, founders, and anyone who wants to perform under pressure without being dragged by rumination or self-attack. This is the start of our “mind gym” approach: short, consistent drills that condition your inner voice to be precise, fair, and forward-moving. If you’ve ever spiraled after a setback, this tool and framework will keep you learning, adjusting, and taking action. Try the Self-Talk Trainer, share it with someone who needs a mental reset, and tell us what shifts for you. If this conversation helped, subscribe, leave a review, and send the episode to a friend who could use a stronger inner coach. Try Self-Talk Trainer here -> https://chatgpt.com/g/g-68f9e96bb94c81918b16bc403c31adfe-self-talk-trainer Text Me Your Thoughts and Ideas Support the show Brought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant