Marketing Freaks

Send us a text Hello everyone and welcome back to the Marketing Freaks podcast! In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven’t yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

Send us a text Welcome to this week’s episode! I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation. To summarise what we cover:

Send us a text Welcome back to the marketing freaks podcast! This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!

Send us a text Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast! In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help! We very much hope you've enjoyed this series, and if you have, please don't forget to subscribe for future episodes. Enjoy!

Send us a text Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the business forwards. Enjoy!

Send us a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be. Enjoy!

Send us a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement. They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements. Key Takeaways:

Send us a text Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance marketing, PPC and paid social is awash with magic hacks and tricks. But do they really work and can they help your efforts? Key takeaways: Enjoy and subscribe for future episodes!

Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes. Key Takeaways:

Send us a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping into a management role can be both exciting and daunting, yet many new managers receive little to no training when taking on this new responsibility. From developing self-awareness to balancing people leadership with commercial success, Paddy shares insights from his career, including lessons learnt from his own transition into management. Key takeaways: Whether you're new to leading a team or looking to refine your leadership approach, this conversation is packed with valuable advice to help you navigate the challenges of management.

Send us a text Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board. Enjoy and please subscribe for more!

Send us a text In this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?

Send us a text Welcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshall brand evolved from Amps to Albums. Marketers and music enthusiasts alike will gain valuable takeaways from this conversation on building brands and nurturing talent. Key Takeaways:

Send us a text Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing. We explore the complex KPI's for brand awareness campaigns, the "halo effect" of large scale activations and how budgets can be optimised for maximum impact. Key Takeaways:

Send us a text In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the differences between scaling and growth, taking calculated risks, and the power of data-driven decisions. Whether you're navigating the complexities of luxury retail or looking to refine your marketing approach, this episode is packed with valuable takeaways to help you scale smartly and sustainably.

Send us a text Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season. In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Richard provides practical advice for marketers in highly regulated industries. To learn more about scaling your B2B business, download our free B2B business outcomes guide here: https://bit.ly/3XWhWie

Send us a text Welcome to episode 163 and the next instalment of The Scale Up Season. In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry. In the episode, Natasha Crowe provides insight into Kraken's approach to creative strategy, especially within the context of B2B marketing, how Kraken is navigating current economic challenges, optimising its marketing efforts, and staying ahead in an ever changing market. From balancing brand building with direct performance tactics to leveraging technology for marketing success, Natasha provides actionable insights that any B2B marketer can apply to their own strategies. Key learnings include:

Send us a text Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is a key driver of growth alongside tactics and strategies. Key learnings from this episode:

Send us a text Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performance marketing, Arafa shares insights into the tactics that senior marketers need to stay ahead. Discover how AO stays relevant with even the most functional products and learn why simplicity in messaging and internal brand alignment are critical for scaling success. If you're a senior marketer looking for actionable strategies to elevate your brand, this is a must-listen! Key Takeaways:

Send us a text Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them. Key Takeaways: