Advertising Influencers: Conversations with Marketing Thought Leaders
Business & Economics Podcasts
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Location:
United States
Description:
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Twitter:
@Instapage
Language:
English
Contact:
4152509069
Website:
http://www.instapage.com/podcast
Email:
ander@instapage.com
Episodes
Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
2/13/2018
Paul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more. Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing....
Duration:00:27:24
Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
1/16/2018
Jeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry. Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox...
Duration:00:19:45
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
12/8/2017
Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer
Duration:00:31:34
Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
11/21/2017
Jen Grant is the CMO at Looker, a leading business intelligence company, valued at $850 million as of March 2017. Prior to Looker, Jen spent the last 15 years building powerhouse brands from the ground-up. As the first executive marketing hire at Box, she oversaw its growth from a small “consumer back-up” start-up to an industry-leading enterprise content collaboration company used by the majority of the Fortune 500. After Box, Jen spent a few years advising Homebrew’s portfolio, on the...
Duration:00:29:59
Dale Sperling, CMO of Stash on The Role of Education with Acquisition
11/14/2017
Dale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding. Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in...
Duration:00:24:11
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
10/25/2017
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at...
Duration:00:29:16
Adam Lovallo, Co-Founder of Grow.co on Mobile Application Marketing
10/11/2017
Adam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for...
Duration:00:34:30
Gina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on Marketing
10/4/2017
Gina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American...
Duration:00:36:48
Lou Severine, CEO of NYIAX on Transparency in Programatic Advertising
9/27/2017
Lou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq. NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory. As the first and only trusted, transparent future inventory...
Duration:00:28:27
Josh Fechter, CEO and Co-Founder of BAMF on Transparency and Building Communities
9/20/2017
Josh Fechter is an award-winning growth hacking expert, marketing thought leader, social media influencer, and master of building communities. Central to his most impressive accomplishments is Badass Marketers and Founders, also known as BAMF, a highly curated Facebook community of over 15,000 growth professionals founded by Josh. BAMF includes BAMF Media, a full stack growth marketing and marketing agency. It also includes BASH, a program to empower B2B marketing executives to become social...
Duration:00:33:02
Hailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a Marketer
9/13/2017
Hailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey...
Duration:00:29:39
Leslie Campisi, CMO at Anthemis Group on PR, Holistic Attribution, and the Information Age
9/6/2017
Leslie Campisi is the CMO at Anthemis Group, an early stage investment group, think tank, and consultancy for the financial services sector. Since 2010, Anthemis has developed a diverse portfolio of companies across a number of financial specific verticals, such as wealth and asset management, business and consumer banking, risk management, capital markets and trading, and payments. Betterment, Trov, Tide, and eShares are among their portfolio companies. Leslie has a wide range of marketing...
Duration:00:31:04
Josh Haynam, CEO of Interact on Listening to Your Users During Acquisition
8/30/2017
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. It’s possible that he's seen more quizzes than the majority of all other marketers. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. The topics discussed in this episode include quizzes...
Duration:00:27:13
Jon Bishop, Director of Growth at Heap Analytics on Small Marketing Teams
8/23/2017
Jon Bishop is the Director of Growth at Heap Analytics, a self-serve analytics SaaS product that has changed the ability for non-technical professionals to access deep insights driven by data without the assistance of an engineer. Previously, Jon worked at Periscope Data, another data analytics growth company, in which he multiplied revenue by 48x. At both Heap and Periscope, Jon was the first marketing hire. He has also worked as a growth consultant for venture backed startups. The topics...
Duration:00:29:03
Sean Zinsmiester, VP of Product Marketing at Infer on Creating Soulful Marketing with Data
8/16/2017
Sean Zinsmeister is the VP of Product Marketing at Infer, a predictive analytics and AI platform for enterprise companies. As a full-stack marketer well versed in channels across the entire marketing funnel, Sean’s career spans from time as a writer to marketing operations and product marketing. Sean is also a cohost of Stack and Flow, a podcast featuring news, interviews, and discussions on sales and marketing automation. The topics discussed in this episode include measuring...
Duration:00:33:27
Steven McKie, Head of Growth at Purse.io on Blockchain and Advertising
8/9/2017
Steven McKie is a cryptocurrency and blockchain enthusiast, evangelist, and expert, having participated in the cryptocurrency space since 2012. Steven got his start in Bitcoin when he was studying Information systems and Technology at Old Dominion University. However he’s taken his experience in the blockchain space beyond working as an IT specialist and engineer to also tackle product development, growth, marketing, and UX design. Currently, Steven runs Growth and Product Content at...
Duration:00:34:26
Dan McGaw, CMO of Effin Amazing on The VICE A/B Testing Framework
8/1/2017
Dan McGaw is a seasoned veteran of the growth marketing and analytics space with a passion and talent for helping companies extract and interpret the right data to grow their businesses. He is currently the CMO and Founder of Effin Amazing, an analytics and growth consultancy specialized in using data and analytics tools to increase mid-funnel and bottom-funnel conversion rates. Dan previously served as the Head of Marketing as Kissmetrics, where he oversaw marketing strategy for the brand....
Duration:00:30:02
Nathan Barry, CEO of ConvertKit on Word of Mouth Marketing, Email, and Crowded Markets
7/25/2017
Nathan Barry is the CEO and Founder of ConvertKit, an email marketing solution built specifically for the needs of professional content creators including bloggers, podcasters, online course creators, and more. He founded ConvertKit in Boise, Idaho in 2013 and has been growing the product ever since. Nathan’s initial background in UX and UI turned him into a writer when he published his first book on designing mobile applications. After dramatically exceeded his goals and expectations, he...
Duration:00:22:07
Jordan Crawford, Founder at Scout on Postcard Marketing
7/12/2017
Jordan Crawford is a Co-Founder and CEO of Scout, a company creating the next generation of podcast marketing by bringing all the benefits of digital advertising, targeting, and tracking to this previously analog channel. He also runs a Postcard Pros, a Facebook group for direct mail marketers. Scout launched out of Rocketship Labs in San Francisco. The product allows business owners and marketers to personalize postcards with a SaaS-style in-browser design tool and optimize their direct...
Duration:00:27:16
Scott Lewis, CEO and Founder of KickFactory on Real-Time Social Advertising and Sales
7/4/2017
Scott Lewis is the CEO and founder of KickFactory, a social engagement platform built on Artificial Intelligence that helps give companies a competitive edge by reaching customers before they start to shop. KickFactory launched in 2013 out of Chicago and serves a wide variety of companies from startups to Fortune 500 brands including Domino’s, Sears, and Sprint. Previously, Scott worked as a Co-Founder and Director of Operations at Uloop, a news and classifieds website for college students....
Duration:00:26:02