Amplifier Podcast
Business News
Do you market events or venues? Do you want to learn more but don't have time to do it? Introducing The Amplifier Event Marketing Podcast, your chance to listen in on a “no holds barred” conversation about marketing events and venues from the best in the business. Our goal is to educate, inspire and entertain you, while you hear straight talk from our guests about what works and what doesn’t when trying to pump up the volume for your event or venue. And unlike most conferences or webinars, you can choose what you want, when you want it. Make the most of your downtime with The Amplifier Event Marketing Podcast.
Location:
United States
Description:
Do you market events or venues? Do you want to learn more but don't have time to do it? Introducing The Amplifier Event Marketing Podcast, your chance to listen in on a “no holds barred” conversation about marketing events and venues from the best in the business. Our goal is to educate, inspire and entertain you, while you hear straight talk from our guests about what works and what doesn’t when trying to pump up the volume for your event or venue. And unlike most conferences or webinars, you can choose what you want, when you want it. Make the most of your downtime with The Amplifier Event Marketing Podcast.
Language:
English
Website:
http://www.saffireevents.com
Email:
feeds@soundcloud.com
Episodes
Mary Pinak, Community Events Manager for the City of West Palm Beach, Flordia
3/18/2015
Listen to the NEW Amplifier Event Marketing Podcast – Feel the warmth as you join Kendra Wright in a conversation with Mary Pinak, Community Events Manager for the City of West Palm Beach, FL – where she organizes 150 successful events per year!!!
Duration:00:21:19
JerryHammer, Executive VP and GM of Minnesota State Fair
2/20/2015
Feel as if you were walking and enjoying the sights, sounds and tastes of the “neighborhoods” of the Minnesota State Fair as you listen to Jerry talk about its impressive history. During its run time each year, the equivalent of approximately 40% of the population of the State of Minnesota attends this fair! Find out how Jerry views his job as the fair’s steward and how he and his team keep it relevant and successful after over 150 years!
Duration:00:34:38
Dave Snowden, CEO of Triangle Talent, Inc., on Maximizing Entertainment Dollars
1/19/2015
Dave Snowden, CEO of Triangle Talent, Inc., has produced entertainment events in 38 states. In 2006, he led a team to produce the Closing Ceremonies of the “World Equestrian Games” in Aachen, Germany. The Ceremonies were viewed live by over 40,000 people with it televised in over 35 countries as well as on NBC in the United States. He purchases major headline entertainment for 19 State Fairs, consults major corporations for events and activities. Dave is Past Chairman of the Kentucky Derby...
Duration:00:42:18
Karen Purves, International Speaker & Owner of Innovative Impact
1/7/2015
Listen to the NEW Amplifier Event Marketing Podcast - Join Kendra Wright in a fascinating conversation with Karen Purves about the little things that make a BIG difference in all our communications. Be prepared to hit the pause button to take notes!
Duration:00:53:04
Scott Ferguson, President & CEO of Trade Centre Limited (TCL)
12/12/2014
Join Kendra Wright as she speaks with Scott Ferguson of Halifax, Nova Scotia about achieving success in the event and venue industry. Discover his approach to managing and balancing the event mix at the newly named Scotiabank Centre. For Scott, it all boils down to one basic concept which is the reason for its very existence!
Duration:00:12:31
Amplifier Extra: Planning for the New Year
12/3/2014
For this week's episode of the Amplifier Podcast, Kendra put together another “Amplifier Extra,” an entire episode devoted to one topic we think our audience will find valuable: planning for the new year. Kendra shares the strategy employed by her company, Saffire Events, for this process and how her team will be getting a jump start on 2015 by setting “SMART” goals and objectives! In 15 minutes, you will be inspired to begin your own planning process, armed with enthusiasm and a few key...
Duration:00:12:57
JeanMcFaddin, Owner of McFaddin Associates and former Macy’s East Senior Vice President
11/13/2014
Join a fascinating discussion with Jean McFaddin, past producer of the Macy's Thanksgiving Day Parade, as she shares the story of how she re-built the parade from a “sad” event to the spectacular and iconic one that nearly 50 million people watch each year. Listen also as she talks about other, complimentary “events within the event.” These are so important and enjoyable as they build on and contribute to the success of a “Main Event.” Sometimes, as Jean can attest, these become iconic on...
Duration:00:42:06
Bruce Erley, President & CEO, Creative Strategies Group
11/4/2014
Bruce Erley, who admits to being an “institution” at IFEA conventions, shares some of his extensive expertise in the field of event sponsorship and marketing. Garnered over a 40-year career, Bruce’s knowledge and understanding is invaluable to anyone tasked with the often-dreaded job of “selling” sponsorships. Want to feel empowered and confident when approaching a potential sponsor? Then you must listen to this episode – probably more than once!
Duration:00:34:30
Amplifier Extra: How to Improve Your Photography
10/15/2014
This episode is an Amplifier Extra, an entire episode devoted to one topic we think our audience will find valuable: photography. Listen and prepare to be educated as Kendra Wright shares 6 tips on how to make your photography the best it can be. She even gives a a step-by-step tutorial through one of her favorite apps for making it a “snap!”
Duration:00:24:23
Ali Putnam - Media and Community Relations Manager for Circuit of the Americas
8/9/2014
In this episode, Ali Putnam gives a sneak peek into one of the hottest new venues in the country, Circuit of The Americas, or COTA, in Austin, Texas. COTA is more than a racetrack – it is the only purpose-built facility in the U.S. to host the FORMULA 1 UNITED STATES GRAND PRIX™ through 2021 and V8 SUPERCARS from 2013-2018. It is also home to the Austin360 Ampitheater, hosting world-class concerts and other spectacular shows. Join us as Ali talks about this brand-new venue, how it...
Duration:00:27:04
Wes Allison,President and CEO of Extraco Events Center, Home of the Heart O’ Texas Fair & Rodeo
5/30/2014
In this episode, Wes Allison of Extraco Events Center and Heart O' Texas Fair & Rodeo talks about how volunteers make the fair so successful! He explains their unique self-funded program for incentivizing volunteers to pre-sell tickets and sponsorships to the Fair, and how this has changed and improved the organization significantly. He also talks about the need to use ROI to make decisions – sometimes difficult ones - about events and their viability because “everything should make money!”...
Duration:00:24:28
Doug Lofstrom, CEO and Michele Richards, Chief Business Development Officer of OC Fair
5/16/2014
In this episode, Doug Lofstrom and Michele Richards of the OC Fair & Event Center talk about the success of their fair and venue in spite of much competition for entertainment dollars in their area, including Disneyland! They talk about how they have stayed true to their brand and position their marketing to the “moment in time” aspect of the fair and speak about staying “ahead of the curve” with a continually evolving marketing mix. Discover the very simple philosophy of the fair and how...
Duration:00:34:42
Amanda Blair, Executive Sales & Marketing Manager of Expo Square and Manager of Tulsa State Fair
5/9/2014
In this episode, Amanda Blair, talks about managing and marketing the Tulsa State Fair and how the carefully orchestrated introduction of a new mascot created enormous buzz! Find out about the “Corn Dog Classic” and how it is used to kick of Fair Season with fun and charity. Listen in as Amanda shares her ideas about “scrappy” marketing as well as how to achieve the lofty goal of the Fair - “Disney World in eleven days!”
Duration:00:21:01
Katie McFadden, Tournament of Roses Association
5/2/2014
In this episode, Katie McFadden, Director of Membership Services for the Pasadena Tournament of Roses Association, speaks at length about the unique and crucial roles played by volunteers to put on the Parade year after year. She talks about the “membership” model and how it has worked for the Parade for decades. This episode is a fascinating lesson in how to maximize the talents and enthusiasm of volunteers for the benefit of any organization!
Duration:00:22:35
Sammy Wallace, Assistant VP of Book & Marketing/Assistant GM, Cedar Park Center
4/28/2014
In this episode, Sammy Wallace of the Cedar Park Center talks about how venues need to “think outside the box” to survive and thrive. Filling the calendar is an ever-present challenge, but with a flexible arena and efficient team to convert the venue, the possibilities really are endless. Bringing non-traditional sports and shows to an area are one way to expand the offerings as well as showcasing area favorites in a non-traditional way (indoor tennis, anyone?). Sammy shares current...
Duration:00:29:54
Jenny Nagelmueller, PR/Communications Director at the San Antonio Stock Show & Rodeo
4/18/2014
In this episode, Jenny Nagelmueller, PR/Communications Director of the San Antonio Stock Show & Rodeo, takes time out of a busy day during the 2014 event to discuss all things related to marketing it! She covers the best ways to use social media and the all-important timing and mix of advertising. How is her job made easier? Volunteers! As Jenny says, you cannot buy viral marketing perpetuated by volunteers who are passionate about an event and really view it as their job to promote it.
Duration:00:36:52
Danny Aguilar, Assistant GM & Director of Marketing for Delaware State Fair
4/15/2014
In this episode, Danny Aguilar, Assistant General Manager and Director of Marketing for the Delaware State Fair, talks about the key to success for smaller events: great partners! The marketing staff of Delaware State Fair consists of two people, but, with great partners, like Saffire Events, they are able to do big things in a professional manner. He talks about the crucial need to market to all generations and how a bit of trial and error is to be embraced. It’s the only way to find out...
Duration:00:20:57
John Melleky, CFRE, Chief Executive Officer of Fiesta® San Antonio
4/4/2014
In this episode, John Melleky talks about the iconic Fiesta San Antonio, a two week long festival held every April consisting of 100 events run by 100 different non-profit organizations. With 3.6 million attendees, it is one of the largest annual festivals in the United States! The event has a long history, starting in 1891 as a way to honor the heroes of the Battle of San Jacinto and The Alamo. John talks about how the organization has capitalized on ‘accidental’ happenings to make the...
Duration:00:31:44
Kent Hojem, Chief Executive Officer of Washington State Fair
3/31/2014
In this episode, Kent Hojem, CEO of the newly renamed Washington State Fair talks extensively about the experience of changing the name and re-branding the Fair (formerly known as the Puyallup Fair). He speaks about the why’s and the how’s of the process and in the end says, whatever you call it, “don’t forget to come!” Kent also addresses the crucial need to use niche marketing to reach a diverse and fractured audience. Change may be difficult but it’s a must and it is POSITIVE – even for...
Duration:00:27:07
Liz Land, Assistant Director for Marketing, Sales and Digital Media for Frank Erwin Center
3/25/2014
In this episode, Liz Land talks about what has made the Frank Erwin Center so successful in an area where many venues are competing for an audience. She shares that long-term sponsorships are a must! In this age of social media, it may be surprising to learn that Liz relies on good ol’ print media in trade publications to promote the venue itself. Event promotion, on the other hand, is another story and there are definitely ways Liz uses technology of the 21st Century to attract an audience....
Duration:00:25:49