Why the Print Book Won't Die: Part 212/12/16
In the second part of our series on the print book and why it won't be going away any time soon, we talk with David Sax, the author of the new book, The Revenge of Analog: Real Things and Why They Matter. With the recent resurgence of brick-and-mortar...
When nothing ever goes out of print: The trials &...
At last year's ebookcraft conference, Teresa Elsey, the Digital Managing Editor of the Trade & Reference Division at Houghton Mifflin Harcourt, shared her experiences maintaining backlist ebooks with her team. Besides the technology advances that...
How price weaves into reader engagement - Nathan Maharaj -...
Is there a difference between readers who mainly purchase heavily discounted ebooks versus those who pay full price? How about readers who purchase an ebook as soon as it's available, compared to readers who wait until the ebook price drops in...
More informationMany publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market.
Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015