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Why the Print Book Won't Die: Part 1

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Many publishers are interested in bundling ebooks and print books, but don't know where to start. Will ebook bundling erode traditional ebook sales? Which price points are most likely to attract readers to bundle their books? Can ebook bundling be used as a discoverability strategy? And, what are the different options available to publishers who want to start offering print and ebook bundles? Mary Alice Elcock of BitLit will present answers to these questions and more, along with further insights into the book bundling market.

Presented by Mary Alice Elcock (BitLit) at Tech Forum 2015 / BookNet Canada / March 12, 2015
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