Brandwidth On Demand

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights: (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions. (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights. (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market. One-Minute Martinizing (tap here) * * * Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop Morning Show Boot Camp

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS. Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7. As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others. The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success. Sound that Brands Recent Blog Posts One-Minute Martinizing (tap here) Thanks to these supporters! Musicmaster Radio Swag ShopReplay Radio Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them: Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of radio…and your career awaits! Time-stamped takeaways you won't want to miss: [1:59] Sean questions music beliefs, citing 2023 hits like Miley Cyrus's "Flowers" and Olivia Rodrigo's "Bad Idea," impacting Top 40 radio. [5:07] Radio's evolving role is discussed. Sean notes its vital role to listeners, raising questions about its significance to labels. [7:11] Sean anticipates changes, highlighting radio challenges and emphasizing collaboration with labels. Discusses reliance on platforms like TikTok. [9:02] Sean explores the ideal radio station model, balancing local and national focus, and discussing their roles in the marketplace. [11:00] Sean challenges radio success metrics, advocating a broader evaluation beyond AQH share, and suggesting a more comprehensive approach. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Morning Show Boot CampRadio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape. Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success. One Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage. As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies. One-Minute Martinizing Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

In this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through. You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring journalists, emphasizing continuous improvement and resilience in the face of criticism. This episode is a concise guide for radio stations and individuals looking to enhance their news reporting, offering a glimpse into the mind of one of the industry's influential figures. Some Key Takeaways you won't want to miss: (01:58) Understanding Multiple Perspectives (03:00) Thorough Research and Context: (03:57) Controlling Sensational, Positive and Negative language (05:51) Recognizing Personal Biases (10:00) Dealing with Pressure Special Episode celebrating International Podcast Day: Hear the Origin of The Newsworthy podcast here Read ONE-MINUTE MARTINZING by Dave Martin Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp 36 in San Diego Return to BRANDwidth on Demand episodes

Harry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience, ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You Won't Want to Miss [01:58] Harry discusses the very first signs he looks for to see whether a radio station is likely to succeed or not, and what to do about it. [04:02] Breaking some complex concepts into bite-sized doses, Harry offers some pointers from his Radio Ratings Problem Solving Method, and how “A Self Reflection” can be a good, easy and free starting point for anyone. [08:59] Harry reminds us of what Radio's first job should be, and provides some pointers on how to make sure your station is doing it. (Spoiler: Many are not!) [11:04] As a radio veteran who works with many stations in a wide variety of markets, Harry is consistently baffled by one key thing most broadcasters don't do. He shares how it can happen, and reminds us of a secret that will correct this and grow your career! Read Dave Martin's ONE-MINUTE MARTIZING on "INTENTION" HERE Brandwidth on Demand is provided FREE, thanks to these supporters: Musicmaster Music SchedulingRadio SWAG ShopThe Jacobs CES 2024 VIP Experience Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

Get an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media! In this episode, he shares priceless insights from his journey, straight out of his book, 'Never Ride a Rollercoaster Upside Down.' Hit the ‘play’ button to hear a rollercoaster ride of stories, wisdom, and a firsthand look at the magic of media...Smulyan style. This time, BRANDwidth on Demand is not just a podcast; it's a thrilling adventure into the heart of the industry. Buckle up, and let one of radio's most respected operators, Jeff Smulyan be your guide. Get your copy: Never Ride A Rollercoaster Upside Down by Jeff Smulyan One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag ShopMorning Show Boot Camp 36 (Save the dates 8/8-10, 2024) Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

In today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial. Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets. He also reveals how to "make your work count twice" by creating content that can be repurposed across platforms, maximizing its impact in a competitive media landscape. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDwidth on Demand free! MusicmasterRadio Swag Shop YES! Send me the free SHOW NOTES preview email Return to BRANDWIDTH on DEMAND episodes

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc. Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance. In this episode, Steve shares some key points, including: adio is still the number one audio reach mediumWhat’s radio’s next move One Minute Martinizing by Dave Martin Please help us thank these supporters: Musicmaster Radio Swag Shop Throwback 2K with Chris Cruise Return to previous Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

Andy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics. He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio. He is also a frequent speaker at industry events and a contributing writer to Barretts Media. While based in Minneapolis, Andy's influence extends far beyond his locale. His passion, strategic vision, and dedication to the radio industry continue to shape its future in our ever-evolving media landscape. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag ShopMorning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience. Experience The TJ Show Hear TJ's Podcast One-Minute Martinizing (tap here) Please help us thank these BRANDWIDTH ON DEMAND supporters! Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES pre-mail before each episode

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens? Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes, and evolving approaches you need to succeed! === Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp YES! Send me the free SHOW NOTES preview email Return to BRANDwidth on Demand episodes

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent. With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications, and regularly speaks at industry events. Time-Stamped Highlights: (01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions. (05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights. (10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop https://bit.ly/KipperSwag Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels, bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since. Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many. Nick rose to fame in the late 1970s, captivating audiences with his dulcet tones on local radio. His talent propelled him to television, where his voice became synonymous with trust and reliability in commercials and movie trailers, some of which are heard in this episode. Despite his fame, Nick always remained down-to-earth, leaving a lasting impact on colleagues. He generously shared his wisdom, becoming a mentor to aspiring voice actors. Nick's legacy reminds us that true greatness extends beyond talent, encompassing the ability to inspire and nurture others. His unwavering passion encourages us to pursue our dreams wholeheartedly, striving for excellence in every endeavor we undertake. As we mark the 5th anniversary of his passing, let us honor Nick Michaels by embracing our passions, uplifting others, and relentlessly pursuing excellence. For in doing so, we keep his spirit alive and inspire a new generation tofollow in his footsteps, leaving your own indelible mark on the world of media, and radio -- whatever it may become. Next time, we return with TOP 10 MORNING SHOW COACH, STEVE REYNOLDS!

Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities. Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content and stay ahead. See ONE-MINUTE MARTINIZING: CONSISTENCY Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes

This time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the limitless possibilities of storytelling in the digital age. See ONE-MINUTE MARTINIZING: "Events" Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! MusicmasterRadio Swag Shop Return to Brandwidth on Demand episodes

Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously. In this episode, they share 5 Tips that can help separate your show from the competition. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! MusicmasterRadio Swag ShopMorning Show Boot Camp Return to previous Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience. Key Time-stamped Takeaways: (01:49) Phil shares his approach to keeping over 200 stations on track. (02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it. (05:20) Phil tackles the same question, but for PDs, OM’s, or Brand Managers. His approach may surprise you. (09:48) Phil discusses the ONLINE presence of your stations, and delves into the guidance he gives to Alpha stations to create a 360-degree local-first presence on their website, social media, apps - and explains WHO is usually responsible for online content. (12:28) Phil shares the best way for job seekers to get on his radar…especially if they don’t often get to attend conferences and seminars. One-Minute Martinizing (tap here) Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! MusicmasterRadio Swag Shop Morning Show Boot Camp Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email

Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm. A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand. For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us! One Minute Martinizing explores Finding the RIGHT Job. Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free! Musicmaster Radio Swag Shop Return to Brandwidth on Demand episodes YES! Send me the free SHOW NOTES preview email