Buy Black Podcast | The Voice of Black Business-logo

Buy Black Podcast | The Voice of Black Business

Business & Economics Podcasts

We amplify the voices of Black Business Owners and Entrepreneurs to Ignite the Global Black Economy. Through this platform our socially conscious listening community connects with black business owners and their companies to learn actionable tips for building successful businesses. Each week we publish a new, compelling interview with a black entrepreneur who shares their story, teaches us some useful business information, and gives their number one piece of advice for the Buy Black Community as a whole. Join us in the Buy Black Podcast Community Facebook Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Email: gerald@buyblackpodcast.com Phone: 501-703-0363

Location:

Omaha, NE

Description:

We amplify the voices of Black Business Owners and Entrepreneurs to Ignite the Global Black Economy. Through this platform our socially conscious listening community connects with black business owners and their companies to learn actionable tips for building successful businesses. Each week we publish a new, compelling interview with a black entrepreneur who shares their story, teaches us some useful business information, and gives their number one piece of advice for the Buy Black Community as a whole. Join us in the Buy Black Podcast Community Facebook Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Email: gerald@buyblackpodcast.com Phone: 501-703-0363

Language:

English

Contact:

5017030363


Episodes
Ask host to enable sharing for playback control

075: Malcolm X at Berkeley Spilling Tea and Throwing Shade

5/19/2019
May 19th, 2019 Happy 94th Birthday Malcolm X A.K.A. - el Hajj Malik Shabazz

Duration:01:06:10

Ask host to enable sharing for playback control

TBT: Black History Month - More than Martin, Malcolm & Maya

2/28/2019
Here's a little throwback to February 28th, 2017...several months before I even had the idea for Buy Black Podcast. Happy Black History Month! Also...don't be surprised if I randomly pop up with an episode for you guys while we're between seasons. Uh huh! Gotta keep you on your toes...don't cancel that subscription yet! LOL Enjoy, and please shoot me an email at... gerald@buyblackpodcast.com ...to share any ideas you have for other historical content we can produce and share while we're waiting for season 2. Talk to you soon! Gerald

Duration:00:26:30

Ask host to enable sharing for playback control

074: Three Things You Can Do to Start Brand New in 2019

1/28/2019
From Self-Employed to CEO: How Close Are You? Take This Assessment to Find Out https://www.dopebusinessplan.com/ceo Episode Notes Things You Can Do to Start Brand New in 2019 "If you're content being overworked, worn out, and miserable, just go get a job...at least you'll have benefits. Otherwise, make the changes you need to make in order to build the lifestyle you started your business to create." Is it time for you to make a change? This is the final episode for Season 1 of Buy Black | The Voice of Black Business Stay tuned for our return: July 2019

Duration:01:53:19

Ask host to enable sharing for playback control

073: Martin Luther King - The Three Evils of Society

1/21/2019
Episode Cover Photo Attribution - Bob Fitch Photography Archive, © Stanford University Libraries https://purl.stanford.edu/bc967hk3892 The Three Evils of Society - Transcript Mr. Chairman, friends and brothers in this first gathering of the National Conference on New Politics. Ladiesand gentlemen. . .can you hear me in the back? (No) I don’t know if the Klan is in here tonight or not with allthe troubles we’re having with these microphones. Seldom if ever. . . .has. . . .we’re still working with it. As I was about to say, seldom if ever has such a diverse and truly ecumenical gathering convened under the egis of politics in our nation, and I want to commend the leadership of the National Conference on NewPolitics for all of the great work that they have done in making this significant convention possible. Indeed byour very nature we affirm that something new is taking place on the American political horizon. We have comehere from the dusty plantations of the Deep South and the depressing ghettos of the North. We have come fromthe great universities and the flourishing suburbs. We have come from Appalachian poverty and from consciousstricken wealth. But we have come. And we have come here because we share a common concern for the moralhealth of our nation. We have come because our eyes have seen through the superficial glory and glitter of our society and observed the coming of judgment. Like the prophet of old, we have read the handwriting on the wall. We have seen our nation weighed in the balance of history and found wanting. We have come because wesee this as a dark hour in the affairs of men.For most of us this is a new mood. We are traditionally the idealists. We are the marchers fromMississippi and Selma and Washington, who staked our lives on the American Dream during the first half of this decade. Many assembled here campaigned lasciviously for Lyndon Johnson in 1964 because we could notstand ideally by and watch our nation contaminated by the 18th Century policies of Goldwaterism. We were thehardcore activists who were willing to believe that Southerners could be reconstructed in the constitutionalimage. We were the dreamers of a dream – that dark yesterdays of mans inhumanity to man would soon betransformed into bright tomorrows of justice. Now it is hard to escape, the disillusionment and betrayal. Our hopes have been blasted and our dreams have been shattered. The promise of a Great Society was shipwreckedoff the coast of Asia, on the dreadful peninsula of Vietnam. The poor, black and white, are still perishing on alonely island of poverty in the midst of a vast ocean of material prosperity. What happens to a dream deferred?It leads to bewildering frustration and corroding bitterness.I came to see this in a personal experience here in Chicago last summer. In all the speaking I have donein the United States before varied audiences, including some hostile whites, the only time I have ever been booed was one night in our regular weekly mass meetings by some angry young men of our movement. Now Iwent home that night with an ugly feeling. Selfishly I thought of my suffering and sacrifices over the last twelveyears. Why would they boo one so close to them? But as I lay awake thinking. I finally came to myself. And Icould not for the life of me have less impatience and understanding for those young men. For twelve years, I amothers like me, have held out radiant promises of progress. I had preached to them about my dream. I hadlectured to them about, the not to distant day when they would have freedom, all here, now. I had urged them tohave faith in America and in white society. Their hopes had soared. They were now booing me because they feltthat we were unable to deliver on our promises. They were booing because we had urged them to have faith in people who had too often proved to be unfaithful. They were now hostile because they were watching the dreamthat they had so readily accepted, turn into a frustrating...

Duration:01:05:12

Ask host to enable sharing for playback control

072: Purchase Your First Real Estate Investment Property w/ Roxanne Little

1/14/2019
REGISTER FOR FREE TRAINING HERE From Self-Employed to CEO: How Close Are You? RESERVE YOUR SEAT ---> CLICK HERE <--- or visit... https://www.dopebusinessplan.com/iwantin Roxanne Little, originally from Trinidad and Tobago, migrated to the United States at the age of 16. After graduating high school, she joined the United States Marine Corps and served with honor from 2001 – 2010. In 2014 she purchased her first real estate property. Four years later, she became an active investor and started expanding her portfolio. Roxanne currently owns three properties: two occupied with tenants, one fix and flip. She is a creative thinker, problem solver, decision maker...and she is an author. In 2017 Roxanne published her first children's' book under the pen name Hazel Walcott as a creative outlet for her spiritual struggles and a tool for her daughter who was struggling with reading. The book, titled "The Choice", helped her daughter to articulate her thoughts and words when she is speaking with her teachers and other children her age. In the real estate arena, Roxanne has built relationships with private lenders as well as investors for properties in Anne Arundel County, Prince George’s County, Montgomery County, Baltimore County and Northern Virginia on (duplexes, lease options, single family homes, rental properties, wholesale deals, and short-sales and fix and flip). Her goal is to leave a legacy for her children, as well as spending more time with them versus working hard for someone else. In today's episode, Roxanne shares the stories of how she invested in the tools resources and mentors she needed to be successful in real estate BEFORE becoming an active investor. She also teaches us the critical formulas that you need to know before you decide to purchase your first real estate investment property. Fix & Flip Formula (After Repairs Value [ARV] x 70%) - Repair Costs = Max Allowable Offer [MAO] Wholesaling Formula Buyer's Price - Your Desired Profit = Max Allowable Offer Buy Roxanne's Children's Book "The Choice" https://www.amazon.com/gp/product/1478792140?pf_rd_p=c2945051-950f-485c-b4df-15aac5223b10&pf_rd_r=6MN4PQAGM5GWFCDHZ2PH Connect With Roxanne https://hafkarsolutions.com hafkar21@gmail.com https://facebook.com/hafkar21 Resources BEST FREE ONLINE BOOKING SOFTWARE:https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=shareBE A GUEST ON BUY BLACK PODCAST:https://buyblackpodcast.com/podcast-guestFIND BLACK-OWNED BUSINESS DIRECTORIES:https://buyblackpodcast.com/business-directory/REGISTER YOUR BUSINESS IN YOUR STATE:https://buyblackpodcast.com/register-new-business-your-state/FIND BUSINESS RESOURCES:https://buyblackpodcast.com/business-resources Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/

Duration:01:14:41

Ask host to enable sharing for playback control

071: #TheForeverS7even - Compilation & Original Poetry w/ RaeAnne Chanelle

1/7/2019
RaeAnne Chanelle. God's poet. Robin Every's Daughter. Author. Foreverness Obtainer. Interviewer. Healer. S7even. Mental Illness-Awareness Advocate. Soul Collector. Time Taker. Lover. Passion-Giver. Helper. Forever Evolving. Student. Award-winning Poet. Future Nurse. Stigma Breaker. God's muse. First things first for me is God. I believe the more a person believes in him the more they will be able to better focus and execute during lifes endeavors. I have seen my mother manage businesses so I would like to use her insight to remind your audience to do what works for them, while I set an example of doing what works for me. Connect with RaeAnne Follow the hashtag #TheForeverS7even on Instagram Resources BEST FREE ONLINE BOOKING SOFTWARE:https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=shareHEART RHYTHM MEDITATION GUIDE:https://canva.comBE A GUEST ON BUY BLACK PODCAST:https://buyblackpodcast.com/podcast-guestFIND BLACK-OWNED BUSINESS DIRECTORIES:https://buyblackpodcast.com/business-directory/REGISTER YOUR BUSINESS IN YOUR STATE:https://buyblackpodcast.com/register-new-business-your-state/FIND BUSINESS RESOURCES:https://buyblackpodcast.com/business-resources Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/

Duration:01:06:58

Ask host to enable sharing for playback control

070: The FUNdamentals of Planning Your Business w/ Sheena Morgan

1/1/2019
Sheena began her career with the small, minority, women, and disadvantaged business community in 1999. In her role as Executive Director of both the North Central Texas Regional Certification Agency and the South Central Texas Regional Certification Agency, from May 2006 to June 2013, she developed and improved community awareness programs, built sustainable relationships with local and federal government business partners and participated in a multitude of educational and speaker forums concentrating on business development and certification. Sheena is now the owner of Lengo, a consolatory suite of best business practices which bridge the gaps and facilitates the expansion of unyielding opportunities and results that rest within the potential of a truly focused organizational vision. She also enjoys public and motivational speaking. Some of her speaking topics include the Power in Female Negotiation and the Growth Zone, Finding Potential in Yourself & Others. She enjoys empowering women with her story and transforming their minds to focus on their inner power and ability to exceed their wildest dreams! Sheena was appointed in August 2017 by the City Council, to the Planning & Zoning Commission for the great city of Glenn Heights, TX, and she is currently RUNNING FOR MAYOR! (Election Day is 26 January, 2019) We get into some discussion about her mayoral run later in the program, but our main focus today is to take the pretentiousness out of business talk and strip back techniques to expose just how easy it is to understand the basics of business. Sheena will teach you how to position yourself with strategic plans that support your vision and maximize your company's success and growth! Exclusive Offer Leverage Unleashed is a master class devoted to educating business owners about techniques to maximize their success and develop true strategies aligned with their firm's overall experience. This is a self-paced online program with monthly chat sessions, 1-on-1 coaching, and competitive business development. For any listeners that sign up for the course, there will be a 30% discount offered! Competitive Business Plan Development for all entrepreneurs is now being offered through December 31st for 30% off. Listeners will receive a full competitive business plan, market research included. Secure a free consultation call by December 31st and receive the offer for all plans booked before March 1, 2019! Discount code BP2019 Support Sheena's Run for Mayor of Glenn Heights, TX https://sheenamorgan4glennheights.com sheena4mayor@gmail.com 972-866-4660 Connect With Sheena https://www.lengofocus.com sheena@lengofocus.com https://facebook.com/lengofocus https://twitter.com/lengofocus https://linkedin.com/in/sheenadmorgan https://instagram.com/lengofocus https://www.youtube.com/channel/UCKCpBsNtHweboj3QxaDy5UA

Duration:00:51:28

Ask host to enable sharing for playback control

069: Economics, Community and the Ultimate Black Love Gift Guide w/ Leshelle Smith

12/17/2018
LeShelle Smith is a woman who decided she wanted to start her media platform, interviewing individuals who are contributing to the rebuilding of Black Wall Street(s) in cities across America. That decision lead to LeShelle creating Minority Report featuring Black Owned Businesses, a video blog on YouTube that highlights African American entrepreneurs, operating as the media extension of Smith Communication Services, LLC. The mission of Minority Report is to feature Black entrepreneurs through interviews and product/service reviews. The vision of Minority Report is to do for Black Owned Businesses, what Oprah's Book Club did for authors - provide exceptional, one of a kind, Word of Mouth Marketing that converts into increased sales. The goal of every blog article, social media post, and YouTube video is to highlight Black owned businesses through storytelling, promote their products and services but to also empower and educate aspiring entrepreneurs. Advocating for the "buy black movement" has become more and more prevalent as we have moved from the Civil Rights Movement, through Jim Crow, survived the Crack Era and still navigating the Preschool-Prison pipeline. Our community is beginning to see the value of our dollar as it relates to our vote, our livelihood, and our legacy. I am one of many who are on the front lines advocating for black entrepreneurs. But I am one of few exclusively educating consumers on reputable black owned businesses through honest product reviews. I also created the Ultimate Black Love Gift Guide Black Owned Business Coupon Book. I release a new coupon book every year on Black Love Day, February 13th and focus on the 5 Tenets of Black Love. Minority Report TV Show https://www.minorityreporttvshow.com/ https://youtube.com/c/minorityreporttvshow Ultimate Black Love Gift Guide https://bobcouponbook.com Connect With Leshelle info@minorityreporttvshow.com https://facebook.com/minorityreporttvshow https://twitter.com/mreport_tv https://instagram.com/minorityreport717 https://linkedin.com/in/minorityreporttvshow Resources BEST FREE ONLINE BOOKING SOFTWARE:https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=shareHEART RHYTHM MEDITATION GUIDE:https://canva.comBE A GUEST ON BUY BLACK PODCAST:https://buyblackpodcast.com/podcast-guestFIND BLACK-OWNED BUSINESS DIRECTORIES:https://buyblackpodcast.com/business-directory/REGISTER YOUR BUSINESS IN YOUR STATE:https://buyblackpodcast.com/register-new-business-your-state/FIND BUSINESS RESOURCES:https://buyblackpodcast.com/business-resources Connect With Me Email Me Show Feedback: gerald@buyblackpodcast.com Business Questions: questions@buyblackpodcast.com Follow Me on Facebook Personal: https://facebook.com/gwjonesii Fan Page: https://facebook.com/buyblackpodcast Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/ Follow Me on Twitter Personal: https://twitter.com/gwjonesii Fan Page: https://twitter.com/buyblackpodcast Follow Me on Instagram Personal: https://instagram.com/gwjonesii Fan Page: https://instagram.com/buyblackpodcast Connect With Me on LinkedIn https://www.linkedin.com/in/gwjonesii/

Duration:01:27:46

Ask host to enable sharing for playback control

068: Four Game-Changing Tips to Make Your Service Business More Profitable

12/10/2018
Maya believes that one of the best things people can do is create the flexible lifestyle they want. Creating that lifestyle begins when you create something that gives you ownership of your ideas and how you work with your clients....something you're proud and confident enough to share with the world. She has paired her love for helping people leverage their knowledge by creating a profitable online program that shows women how to confidently share more of their purpose-driven messages with the people who need to hear it. On episode 68 of The Voice of Black Business, Maya shares her top 4 Game-Changing Tips to help you get started! For the last 7+ years, Maya Gaddie has built, launched and sold online classes and programs in her business. She loves showing her clients how to do the same. She's backed her education up with a lot of real experience with clients who are out in the field, really doing the work, making money and creating communities online. Maya knows what's up when it comes to online business, how to navigate it and how to elevate an online strategy. Knowing things like what tools she uses to run her business, how she automates payments for new enrollments and how to run a membership site are always useful to other entrepreneurs. I'm convinced that one of the core reasons for me being on this planet, and existing in this space, is to show women that this (this life, this type of business) is possible for them too.

Duration:01:23:18

Ask host to enable sharing for playback control

067: 5 E-Commerce Website Details that Will Make Customers Run and Never Return w/ Courtney Underwood

12/3/2018
E-Commerce Retailers strap in and get ready as Courtney Underwood shares the steps - in detail - that it took to build PassportsandPurpose.com. By taking the unusual path of learning to do everything herself so she could effectively delegate later, Courtney learned everything from the psychology of e-commerce to discovering niche audiences to tailoring the voice of your brand. She's handing ALL of that knowledge over to you in this episode! Courtney Underwood is a speaker, mentor, and entrepreneur with a mission to teach people how to value their worth, set boundaries, and create memories that have a lasting impact. She equips both companies and individuals with the necessary tools and resources to discover their strengths and maximize efficiency without sacrificing quality or value. In 2016, she founded Passports and Purpose, an e-commerce retail company that sells travel and affirmation apparel and accessories. Within the first year, she outgrew the platform and expanded the business, adding product lines and multiple languages to satisfy her international customers. Currently, Passports and Purpose is recognized for both high performance, high engagement, and high conversion - metrics that reveal an unparalleled dedication to customer service and product quality. Courtney holds a Bachelor’s degree in Organizational Communication from DePaul University and holds several certifications that point to her years of experience in E-Commerce, Strategic Leadership, Entrepreneurship and Career Consulting. When she is not working, Courtney spends quality time with her family, mentors and volunteers across the Chicagoland area, and travels extensively. Exclusive Offer https://passportsandpurpose.com Use Discount Code - BUYBLACK5 - Get $5 off any order Use Discount Code - FALLSAVINGS - Get Free Shipping on orders over $75 Connect With Courtney hello@passportsandpurpose.com https://facebook.com/passportsandpurpose https://twitter.com/passportsandpurpose https://instagram.com/passportsandpurpose https://pinterest.com/passportsandpurpose

Duration:01:51:07

Ask host to enable sharing for playback control

066: Master Your Craft, Be Brilliant in the Basics

11/26/2018
In this episode we talk about what it takes to build and run an elite-level team and how the same principles apply to the military, sports, and businesses. You will learn the three fundamentals you must master to win championships and how they translate into your day-to-day business operations. Finally, I share a sneak preview of the online course I'm developing to help entrepreneurs build a strong foundation and frame around their big business ideas. Visit DOPEBusinessplan.com to stay updated!

Duration:00:27:39

Ask host to enable sharing for playback control

065: Who Are You Saying No To?

11/18/2018
Apologies...but I had to say no to show notes for this episode. You can find key points and links from Rohan's interview on Episode 41 here: https://buyblackpodcast.com/podcast/design-million-dollar-online-business-rohan-gilkes/

Duration:01:23:22

Ask host to enable sharing for playback control

026-B: Don't Put Your Tax Refund Into A CD!

11/11/2018
Certificates of Deposit (CD) Make You Lose Money This is a quick bonus episode for all of you who have downloaded the Buy Black Podcast App! It's not going to any of the directories so if you know someone who needs this info (and so many of us do), help them download the app on their phone as well. Points We Cover In This Episode Certificate of Deposit (CD) Supporting Concepts: APR: Annual Percentage Rate Compound Interest: Additional return on investment that you get when your principle investment PLUS previously accrued interest are multiplied by your APR Compounding Schedule: How often the interest on your investment or loan is compounded. (Most savings accounts compound daily, loans compound monthly, and CD typically compound annually) APY: Annual Percentage Yield Inflation: The rate at which the cost of goods and services increases over time. This fluctuates and is reported monthly The Numbers Current Best CD Rates In the episode I use the examples of a 1-Year CD with 2.0% APR (not realistic...absolute best case investing scenario), and a 5-Year CD with 2.5% APR (typically only available with minimum $25,000 deposit). Current Inflation Rate Average inflation for 2017 was 2.13%. I use that number throughout the episode. The Math We use a $1000 tax refund example, putting it into a 1-Year CD at 2.0% Investment: $1000 * 1.02 (100% principle + 2.0% interest) = $1020 Inflation: $1000 * 1.0213 = $1021.30 Net Value Loss of $1.30 ***The person I first discussed this with argued that I wasn't accounting for Compound Interest...so let's work through that*** What About Compound Interest? Chopped Into 12 Equal Bits0.00166666670.16666667% $1000 * 1.0016666667 = $1001.67 (End of January) $1001.67 * 1.0016666667 = $1003.34 (End of February) $1003.34 * 1.0016666667 = $1005.01 (End of March) (Here, you see the benefit of Compound Interest because rather than having a simple return of $1.67 each month based on your original $1000 principle, the return each month gets slightly larger because interest accrual is based on a higher amount that is in your account after each additional accrual. Because of this, your APY gets higher the more often that your Loan or Investment Compounds) FAST FORWARD $1018.49 * 1.0016666667 = $1020.18 (End of December) Yes, you read that right. In this scenario compound interest will earn you an EXTRA $0.18 over the year. So, as I said, compound interest doesn't really apply with CDs, especially when you're putting in small money. But Gerald, I'm Big Bank Hank Cool. I looked at the outcomes for a person dropping $25,000 into a 5-year CD at 2.5% APR. In that scenario, I ignored the fact that the average Long Term Inflation Rate is 3.22%. Instead, I assumed that inflation would not change AT ALL over the next 5-Years while your money is tied up. Here's the outcome: $28285.21+$3285.21$27778.36$506.855 Year Commitment of your $25,000 Yes, you gave up access to $25,000 of your money for five years so that the bank could pay you the equivalent of $506.85. Wealthy people don't put money into CDs. If you want to become wealthy, don't put your money into a CD. Monday, 12 Feb 2018, we will talk about another safe, and much more profitable way to invest your Tax Refund. Thanks for joining me in this Bonus, App Only Episode. If you have questions about the numbers we ran or want to dig deeper into this subject, go to the contact tab in the app and Email or Call Me. If you haven't already, JOIN the Buy Black Podcast Community Facebook Group and let's continue and grow the conversation there! Talk to you soon!

Duration:00:42:29

Ask host to enable sharing for playback control

063: Why Most Facebook Ads Campaigns Fail and How You Can Make Yours Profitable w/ David W Williams

11/5/2018
How much time and money have you dumped into failed Facebook Ads Campaigns? Don’t blame Facebook! They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part! My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable. Buy Black | The Voice of Black Business SUBSCRIBE NOW https://appurl.io/jnj6a662 DOWNLOAD THE APP https://appurl.io/jnj7wd6n Started off as an Email Marketer Built email listsSold them to other digital marketersGot into facebook ads when they first started around 2013Started build his business for himself mastering Facebook Ads What makes Facebook Ads so powerful [05:00]If your target audience is over 25, they are probably on facebookIt’s the platform with the widest reach…”unlimited traffic”Advertising on websites, there’s a limit to the number of people you can get your offer in front ofFacebook makes it easy to start doing ads, but you need a little education to do it effectively Download the Free PDF Highlight Reel! Click here to download David's top Facebook ad campaign tips from the episode. Why do most Facebook Ad Campaigns Fail? [07:00]Most business owners do not know their numbersGoing to facebook, spending money on ads, but don’t have Key Performance Indicators setupMost businesses really don’t know who they’re marketing toTheir customer avatar is very “thin”Facebook is a great platform, but it doesn’t do the marketing work for you How to identify your Customer Avatar [09:30]This is the “ideal person” that you are trying to do business withLike building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing How to find the Psychographic Information [11:50]30-40 years ago you had to do focus groupsToday, people tell you everything they think and feel on the internetFind where your customers hang out (blogs, social media), and follow them and observe what they saySit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketingYou must do the front-end marketing work to be successful with back-end advertising Marketing vs. Advertising [16:40]1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollarsMarketing is a science, Advertising is a technical practiceMarketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them reactAdvertising is specifically choosing how much money will be spent on what ads in what places for what period of time Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013 [21:30] These two videos are basically the same ad, targeted at different customer avatars Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7IDodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE How Do You Set Up Your Advertising Campaigns for Success? [24:00]Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps:Run a page post engagement ad firstFacebook doesn’t see your ad as an ad...it sees it as contentFacebook will reward you for compelling content by lowering ad costsWant to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costsRun a conversion focused ad at a later date What are the different types of Facebook Ad Campaigns that you can run? [26:15]Do you want sales or do you want exposure?As a new advertiser, focus on sales, engagement, or lead generationFacebook has in internal lead tool called Lead PagesStay focused on those few Always have a Facebook Pixel Embedded in your Website [29:00]Here are a few good Wordpress Plugins to...

Duration:01:06:14

Ask host to enable sharing for playback control

062: How You Can Dress Sharp without Wasting Money on New Clothes w/ Tyron Cutner

10/29/2018
You want the world to see you at your best, but your bank account is not cooperating. No problem. Tyron Cutner, founder of WellDressedAcademy.com, will teach you how to dress sharp starting with the clothes you already own. Stop wasting money on new clothes and start taking control of your image without breaking the bank! SUBSCRIBE NOW https://appurl.io/jnj6a662 DOWNLOAD THE APP https://appurl.io/jnj7wd6n [04:25] A Hard Look in the Mirror Girlfriend cheatingDecided to change imageStarted wearing professional clothes everywherePeople started looking at me differently“I started to see myself differently” [07:28] From Bus Driver to COO in a Few Short Months On the road working for Greyhound...lots of time to think but no opportunity to actWould drop back into his comfort zone when he returned homeThe cheating incident gave him the motivation to make new movesA friend, CEO of a non-profit organization, noticed the change and offered Ty the COO job [09:10] New Circles, New Opportunities Started going out more, “I wanted people to see me”Got more invites to higher level eventsFriends want to bring me around...I make them look good around THEIR friendsShortly thereafter, Ty started teaching his friends how to dress as sharp as he doesHe decided to create theWell Dressed Academy [17:00] The Keys to Dressing Sharp Take lessons from The GodfatherBeing sharp is about fit, not fashionEmphasize masculine body featuresBig chestWide backLarger feetBigger handsYour clothes need to frame you properly to accentuate your best attributes [20:25] Choose Classic Men’s Styles over Fashion Trends Take lessons from Frank Sinatra, Winston Churchill, Al CaponeClassic style has not changed in the last 100 yearsWhatever body style you have, there are classic style clothes that will make you look goodInvest in clothes that will never go out of styleHave your clothes tailored to frame you properlyFit close to your body without being tight“Close, but comfortable” [25:15] How to Look Sharp Without Breaking the Bank “Having money doesn’t make you sharp”It’s all about the knowledge first...fit over fashion“Start with the clothes you already own”Get them altered or tweaked to fit your body perfectly“Get comfortable wearing those clothes when it’s NOT necessary”To look sharp, you have to believe you’re sharp Questions from the Live Audience [31:00] Do you help with women who want to help their men dress better? Best thing you can do is introduce him to Ty and/or Ty’s content. A woman can help with fashion, but a man must take control of his own image. Ty teaches men to take control of their image first. Then, you can help him find and wear fashionable clothes that fit properly. [33:15] What do you do when your body is transitioning? “You want to have clothes that fit the body you have now”Find the clothes you have that fit you best, and get them altered to fit you properlyuntil your body can stabilizeYou never want to wear baggy clothes - subconsciously, it makes you look like you’re wearing someone else’s clothesPeople don’t know “the rules” of men’s clothing styles, but visually they can tell when you are breaking the rules because something just looks off [37:05] Do you work with teens and young men to help them dress for success? In the process of building out the Well Dressed Academy membership site for people who do not want 1-on-1 coachingYoung men can learn these skills early to help open doorsTeachersCoachesCounselorsCollegeJobsPeople want to help young people who look like they care about themselves and their futures [41:20] About Well Dressed Academy “My goal is to help you become the sharpest in the room...any room.” 1-on-1 coachingOnline coursesHow-to videosGroup coaching cohorts Most guys reach out because they feel something is missing in their life Connect with Ty Email: tycutner@gmail.com Facebook: https://facebook.com/tyron.cutner LinkedIn: http://www.linkedin.com/in/tycutner/ Instagram:...

Duration:00:59:38

Ask host to enable sharing for playback control

061: Build Your Self-Publishing Empire Using Createspace & Social Media Marketing w/ Author Edd Far

10/22/2018
We both know you have at least one book inside of you...probably more. It’s time for you to let it out and share it with the world. My guest, Edd Far, answered the call and released two poetry books this year. His latest, “Normal Thoughts from a Random Mind, Vol. 2”, hit shelves last month. During our conversation, Edd shared tools (like Amazon’s “Createspace”), tips, and secrets that you can use to write your book, market it on social media, and build your self-publishing empire. Edd Far is a Writer from NYC who believes the key to happiness is finding your Purpose and Making that Your Passion. He also illustrates Children's Books, Works in Sales, and has a Private Tutoring Business for people ages 18 and over. When Ed is not working, he's going to Concerts, Museums, Parks, and learning at least one new fact each day. Thanks for the Platform. Links: Normal Thoughts from a Random Mind Series: https://www.amazon.com/gp/bookseries/B07J5HP9HR/ref=dp_st_1983642851 Top Nine Best Places to Self-Publish Your Book: https://thepennymatters.com/best-self-publishing-sites/ Edd Far Author’s Page - Facebook: https://www.facebook.com/EddFarAuthor/ Follow Edd on Twitter: https://twitter.com/edfarquharson42 Find Edd on Instagram: https://instagram.com/eddzartworrld

Duration:01:26:50

Ask host to enable sharing for playback control

060: If Your Mind Ain't Right, Your Business Ain't Tight - Self Care Tips w/ Spiritual Healer Avalaura

10/15/2018
Your business should be a reflection of your true self. Learn practical self care tips to embrace your reality, tap into your purpose, and live in HEALTHY prosperity with my guest, Life Coach and Spiritual Healer Avalaura Gaither. 3 Key Points: Sponsors https://buyblackpodcast.com/patreon Voices of Black Business Show Notes **Click any timestamp to jump directly to that point in the episode. Today’s Voice of Black Business: You Need a Life Coach - Learning Entrepreneur Self Care w/ Avalaura Gaither Avalaura’s #1 Piece of Advice: "Self Care is the best Healthcare! If you're practicing self care, that is the best thing that you can do for yourself, for your business, for your family...for everybody!" Power Quote:“If Your Mind Ain’t Right, Your Business Ain’t Tight”http://spiritualsage.net/1466-2/ Connect with Avalaura http://www.avalaura.comhttps://www.facebook.com/AvalaurasHealingCenterhttps://twitter.com/HealerAvalaurahttps://www.instagram.com/healeravalaura/https://www.youtube.com/user/avalaura2005https://www.linkedin.com/in/avalaura/avalaura@avalaura.com Buy Black Podcast Exclusive Business Resources! How to Register a New Business in Your StateBlack Business Directories…Directory!200+ Business Building Resource Websites Link Library Productivity Apps for Entrepreneurs Join the Voices of Black Business Buy Black Podcast AppiPhone/iPad AndroidBuy Black Podcast CommunityFacebookTwitterInstagramhttps://buyblackpodcast.com/podcast-guest Want to become a show sponsor?

Duration:01:12:58

Ask host to enable sharing for playback control

059: Legal Shield - Take Control of Your Access to Justice w/ Linda Walton-Robinson

10/8/2018
How many black men and women would still be alive today if they had had the power to say those seven magic words. “I would like to call my Attorney”. With Legal Shield, we can all have that power. Take control of your access to justice. It just might save your life! Subscribe: Apple | Google |Spotify | Stitcher | iHeart 3 Key Points: Dealing with most legal challenges will cause a normal person to shut down mentally and emotionally. For an attorney, your biggest nightmare is nothing more...

Duration:01:14:01

Ask host to enable sharing for playback control

058: Does Your Startup Need to Pivot? Reading Market Signals in Ethical Apparel w/ Daniel Abaraoha

10/1/2018
Your Startup is your baby! It’s hurts to find out that the customers you’re targeting don’t really feel it the way you hoped they would. My guest, Daniel Abaraoha shares his experience reading market signals in the ethical apparel niche and explaining how he planned his pivot. Subscribe: Apple | Google |Spotify | Stitcher | iHeart Voices of Black Business Show Notes **Click any timestamp to jump directly to that point in the episode. Today’s Voices of Black Business: How to identify if your startup needs to pivot. Daniel’s #1 Piece of Advice: Hold Black Businesses Accountable. We are just as much a part of the economy as every other business. We need your feedback...we need your help to continue to get better and stronger. [03:10] Interview begins.[06:45] Daniel’s first signal to take a step back and regroup. Casa Libre shuts down.[08:30] Vita’s clarified mission and market position[12:00] Daniel’s plan to pivot Vita Shoes to speak directly to his target consumers.[13:20] Doing market research; connecting with retail store fashion buyers[16:30] Reading the market signals and planning the pivot.[22:30] To pivot, you have to keep one foot planted. Your startup can shift direction without completely abandoning its original[30:30] The challenge of getting your target customers excited and engaged with your brand.[36:00] La Vita e Bella Drive 2018 - Campaign for HopeOctober 1-31, $10 of Each Purchase goes to Dallas Hope Lodge Project https://www.cancer.org/treatment/support-programs-and-services/patient-lodging/hope-lodge/dallas.htmlLearn more andBuy Your Vita Shoesathttp://vitashoesco.com.Buy Black Podcast Listeners use the code “BUYBLACK” to take 10% off your purchase[45:30] Daniel’s favorite tool is Boomerang...a Gmail scheduling pluginBoomerangMailchimpsaves him time and energy sending emails to his previous customers Buy Black Podcast Exclusive Black Business Resources! How to Register a New Business in Your StateBlack Business Directories…Directory!200+ Business Building Resource Websites Link Library Productivity Apps for Entrepreneurs Join the Voices of Black Business Download theBuy Black Podcast App: iPhone/iPad | AndroidJoin our Facebook Group: Buy Black Podcast CommunityFollow me @buyblackpodcast : Facebook |Twitter |InstagramSend Feedback to:gerald@buyblackpodcast.comApply to be featured on the show:https://buyblackpodcast.com/podcast-guest Want to become a show sponsor? Subscribe: Apple | Google | Spotify | Stitcher | iHeart

Duration:01:08:17

Ask host to enable sharing for playback control

057: Build a Successful Business Online - Best Tips from the Experts

9/24/2018
When you're looking for specific advice on starting a business, it can be a pain searching through blogs and podcast archives to find exactly what you're looking for. That's why I did it for you! This episode captures some of the best tips from our experts for building a successful business online! From finding an idea to marketing, search engine optimization, and capturing repeat business, this episode has everything you need to get started! Subscribe: Apple | Google |Spotify | Stitcher | iHeart Get your Questions Answered in our monthly Q&A episode. Send yours to: questions@buyblackpodcast.com 3 Key Points: Don’t put too much energy into trying to find the perfect business idea. Create a solution for a problem you have and sell that.Do the work up front to make sure your business idea is worth pursuing. Have a set of standards your idea must pass before you invest time and resources into it. Build a beautiful front end landing page with good SEO principles to draw in your initial audience.Marketing doesn’t always have to cost dollars and cents. Creative social media strategies can help you land influencer support for free. If you already have customers and an email list, remarketing to those people is a free way to immediately increase sales. Sponsors Mike D’s BBQ –My good friend, Mike De Los Santos makes some ofThe World’s BestBarbeque Sauce! Don’t just take my word for it. Check out thegrowing list of awardsMike’s sauces and rubs are racking up!Get your Labor Day grill on point withThe Best BBQ Sauce in North Carolina, 2017!Visithttps://buyblackpodcast.com/bbqto Make Your Order Now!Use the codeBUYBLACKto get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!Throw Some D’s On It! Show your support for Buy Black Podcast!Become a Patron and gainExclusive Accessto behind-the-scenes and original content!PLUS get a shoutout on our new monthlyAsk the Experts Q&A Episode!https://buyblackpodcast.com/patreonSign up for the ADDIE for Entrepreneurs Online Course Building Webinar HERE:https://10to8.com/book/skpruw-free/546647EXCLUSIVE BUY BLACK PODCAST LISTENER DISCOUNT – 25% OFF$97 Only $73 Voices of Black Business Show Notes **Click any timestamp to jump directly to that point in the episode. Today’s Voices of Black Business: Best Tips for Building a Successful Business Online [07:00] Solve the problem you have and sell it to other people who have that same problem.Nneka Brown-Massey, Innovative Supplies Worldwide, Inc.https://innovativesupplies.net[11:00] Use your unique intersection of skills to create a product or service that few other people would be able to conceive.Jamille Robinson, Phoenix Deep Rooted Organicshttps://phoenixdeeprooted.com[19:55] Find a low-overhead business opportunity selling products that people are already buying. Drop shipping and Amazon-based e-commerce are great options.Rashida Hawthorne, Glambulbhttps://glambulb.com[26:45] Four Go/No-Go Criteria for green-lighting a business opportunityRohan Gilkes, Innclusive & Launch27https://launch27.com[34:30] Fundamental tips for good Search Engine Optimization (SEO)Darrin Marion, Ratel SEOhttps://ratelseo.com[42:30] Get influencers (athletes & entertainers) to market your products for you!Jamel LeBranch, Faith Is Fuel Shadeshttps://fifshades.com[51:20] Don’t overlook the value of having repeat customers. Constantly acquiring new customers is a losing proposition.Thierry Augustin, E-Commerce Marketing Strategisthttps://thierryaugustin.com[54:45] The Three Steps for Email Marketing SuccessThierry Augustin, Stellar Emailshttps://stellaremails.com Buy Black Podcast Exclusive Black Business Resources! How to Register a New Business in Your StateBlack Business Directories…Directory!200+ Business Building Resource Websites Link Library Productivity Apps for Entrepreneurs Join the Voices of Black Business Download theBuy Black Podcast App: iPhone/iPad | AndroidJoin our Facebook Group: Buy Black Podcast CommunityFollow me @buyblackpodcast : Facebook...

Duration:01:00:31