Competitive Intelligence Podcast

Rick Marcet describes the innovative Win/Loss practices at Microsoft.

Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.

Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.

Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.

Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in technology.

In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org. We talk about Ted's recent blog entry "The Problem with Competitive Intelligence." Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support. Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners. Ted offers specific advice on CI professionals can go about building those critical bridges.

Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview touches on a number of big topics in business, strategy and competitive intelligence.

Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.

John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions. On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.

Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities." Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.

Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage." Seena and I talk about a wide array of topics related to CI, business and strategy.

This is my interview Tom Hawes of JT Hawes consulting. Tom is the author of the "Strategically Thinking" blog at http://blog.jthawes.com. We discuss aligning CI with business leaders' needs and blogging for CI.

In this episode I interview Ellen Naylor of Business Intelligence Source. Ellen outlines the concept of Cooperative Intelligence and shares examples from her career as a practitioner and CI consultant.

In this episode, I discuss the future of the Competitive Intelligence profession with Arik Johnson of Aurora WDC. Aric discusses his theory of the asymetry of interpretation replacing asymetry of information as the key basis for delivering CI insight.

In this far-ranging interview Eric Garland of Competitive Futures, Inc. discusses the evolving role of CI and complexity in the global economy.

Eric Garland of Competitive Futures interviews August Jackson in a broad-ranging intellectual discussion on the changing role of CI in a post-Recession, post-Bush global business environment. Recorded 01 March 2009 in Washington, DC.

This episode is an interview with Karthik Vijayakumar on conducting Competitive Intelligence in India. Karthik is the President of Excedos, a CI research and consulting firm based in Chennai, India.

Interview with Suki Fuller, CI and Social Media Evangelist. Suki can be reached on Twitter (http://www.twitter.com/SukiFuller) or e-mail (shfuller@gmail.com). Social Media Tools discussed in this podcast Twitter: http://www.twitter.com Brightkite: http://www.brightkite.com Evernote: http://www.evernote.com Adobe Buzzword: http://www.adobe.com/acom/buzzword/

The return of the CI Podcast! An opportunity to catch up on what's been going on and look forward.

Recently I came across several podcasts from the annual conference of the Special Libraries Association (http://www.sla.org). I thought these were very useful programs. I am working with SLA to get the appropriate releases to share all of these programs with the CI Podcast listening audience. In this session J.P. Sherman talks about search engine optimization and how this relates to competitiveness and competitive intelligence. Randy Marcinko discusses the important relationship between content and meta-data.