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PRE-LAUNCH IN SOUTH AFRICA


Paris, June 8, 2010

TRACE, the leading international urban brand and media platform is actively preparing the
launch of its new channel: TRACE Sports.

TRACE Sports is the first 24-hour channel proposing factual entertainment and lifestyle
content exclusively dedicated to sports celebrities. With more than 80% of its content made of
original programming, TRACE Sports is a unique gateway to the intimate life of sporting
icons. TRACE Sports will be available in HD and SD.

On Wednesday June 9, just 2 days before the FIFA World Cup, TRACE will gather sports
and music celebrities, sports executives, TV distributors, journalists and advertisers from 30
different countries for a special Pre-launch Party at MIBAR lounge in Johannesburg, South
Africa.

Christian Karembeu (1998 Soccer World Champion) and his wife, top model Adriana
Karembeu, will host the function together with Olivier Laouchez, TRACE’s Chairman &
CEO. During the party, Olivier will present the TRACE Sports pilot including exclusive
content with and about Lance Armstrong, Rio Ferdinand, Usain Bolt, Kelly Slater, Yodsanklai
Fairtex, Michael Jordan, Jenson Button, Zinedine Zidane, David Beckham, Lionel Messi…

Since June 3, 2010, this pilot is being broadcast in HD in Europe and Middle East on
EUTELSAT Euro Hot Bird 9 satellite and will be presented all over the world to Pay TV
distributors.

TRACE Sports launch is scheduled for Q2, 2011.
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