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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Business & Economics Podcasts

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Location:

Indianapolis, IN

Description:

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Language:

English

Contact:

3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


Episodes

670 | The GA4 Concert and Afterparty w/ Brie Anderson

3/15/2024
Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web! [00:03:21] Introducing Brie Anderson [00:04:06] Brie’s GA4 Session at Brighton SEO [00:06:05] Testing GA4 Before the ‘Show’ [00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis? [00:16:12] EDGE of the Web Title Sponsor: Site Strategics [00:17:14] What to Actually Do With All This Data [00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting? [00:23:18] Benchmarks of User Experience [00:29:00] EDGE of The Web Sponsor: Wix [00:30:11] Mapping Out The User Journey [00:38:40] Brie’s Experience From Developing Educational Courses [00:41:11] Final Pro Tip From Brie Anderson Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/brie_e_anderson?lang=en LinkedIn: https://www.linkedin.com/in/brieeanderson/ Resources: BEAST Analytics GA4SEO - BEAST Analytics UTM Generator Google Sheet

Duration:00:44:03

669 | News from the EDGE | Week of 3.11.2024

3/12/2024
TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now. We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:04:50] Here we go again…Is TikTok about to get BANNED in the US? [00:09:26] EDGE of the Web Sponsor: Site Strategics [00:10:02] Are Google Ads about to screw up your targeting at the country level? [00:13:06] You know what we’ve been needing around here… A COOOOOOORE UPDATE AI Blitz: [00:27:03] Google engineer stole AI tech for Chinese firms [00:28:26] Researchers create self-spreading AI malware AI Tools: [00:29:54] Suno - Make a song with a prompt [00:32:33] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates [00:35:18] Google Maps Hides Views Counts On New Reviews [00:36:25] Does Google Search Know What Is Reliable Information Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources: Here we go again…Is TikTok about to get BANNED in the US? Are Google Ads about to screw up your targeting at the country level? Core Update Core Update Core Update Google engineer stole AI tech for Chinese firms Make a song with a prompt Content & SEO GPT Researchers create self-spreading AI malware Google: We Still Try To Avoid Overlapping Algorithmic Updates Google Maps Hides Views Counts On New Reviews Does Google Search Know What Is Reliable Information Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:41:14

668 | Rocking Out GA4 w/ Brie Anderson

3/11/2024
This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today. Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! As we help you find your Google Analytics 4 rhythm this week on the EDGE! Key Segments: [00:03:28] Introducing Brie Anderson [00:05:19] How Brie Navigated Her Career [00:12:22] Transitioning Into GA4 [00:17:01] Setting Up GA4 [00:20:42] EDGE of the Web Title Sponsor: Site Strategics [00:32:10] EDGE of The Web Sponsor: Wix [00:33:34] How to Collect Search Traffic Analytics? [00:35:26] Final Tips For Setting Up GA4 Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/brie_e_anderson?lang=en LinkedIn: https://www.linkedin.com/in/brieeanderson/ Resources: BEAST Analytics GA4SEO - BEAST Analytics

Duration:00:41:54

667 | News from the EDGE | Week of 3.4.2024

3/6/2024
There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on Google, the crew looks at a new survey that says SEO’s distaste in Google is at an all time high. Tensions have risen, where will Google turn next? Tune in this week to find out, here on the EDGE of the Web! We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:04:34] LinkedIn Boosts Quality Posts: Your Best Content Could Shine for Months [00:09:28] Google Tests Tool that Refines Existing Quality Content [00:14:41] EDGE of the Web Sponsor: Site Strategics [00:15:37] A Judge Rules: Google Must Address Some Antitrust Concerns from Advertisers AI News: [00:19:17] Elon Musk sues OpenAI over alleged breach of nonprofit agreement [00:20:51] Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection [00:26:33] Elon Musk: AI will run out of electricity and transformers in 2025 AI Tools: [00:28:29] Transform any picture into a sticker [00:29:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:31:07 ] Report: Google Local Service Ads To Gain New Verification Process [00:32:46] Google Popular Opinions Search Carousel [00:35:14] Survey Says Most SEOs Dislike Google Now More Than Before Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources: LinkedIn Algorithm Change Could Promote Your Best Posts For Months Google Testing AI Tool That Finds & Rewrites Quality Content Google must face some advertisers’ antitrust claims, says U.S. judge Elon Musk sues OpenAI over alleged breach of nonprofit agreement Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection Elon Musk: AI will run out of electricity and transformers in 2025 Brody Clark: Popular Opinions Search Carousel Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Duration:00:40:41

666 | Design Thinking for SEOs w/ Ola King

2/29/2024
Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web! [00:03:29] Introducing Ola King [00:05:23] What Does it Mean to be a Search Experience Designer [00:10:06] Taking a Holistic Approach to Your Strategy [00:14:17] Design and Storytelling Techniques [00:15:41] Five Elements of User Experience Design [00:21:22] Embracing New Disciplines to Stay Competitive [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:13] Collecting Data to Drive User Journey [00:27:17] Learning to Empathize with the User [00:32:11] Building a UX Strategy From the Ground Up [00:34:10] EDGE of The Web Sponsor: Wix [00:35:40] Resources for Learning UX Design Optimization [00:37:49] Closing Thoughts From Ola Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/justolaking LinkedIn: https://www.linkedin.com/in/olaking

Duration:00:43:55

665 | News from the EDGE | Week of 2.26.2024

2/27/2024
Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google’s Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain't us’, as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit - who’s rankings have been off the charts… coincidence? Don’t miss the action this week, catch up on all the latest SEO news to help you excel each and every week right here on the EDGE! We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:04:36] Google's latest quest: Investigating a glitch in Local Services Ads [00:09:08] Google also unveils its new AI Assistant called ‘Help Me Write’ for the Chrome Browser [00:17:07] EDGE of the Web Sponsor: Site Strategics [00:17:50] And here’s a hot take, “DON’T BLAME US IF WE HAVE SUCCESSFUL SEARCH RESULTS!” AI Blitz: [00:22:04] Google explains Gemini’s ‘embarrassing’ AI pictures of diverse Nazis [00:28:02] Tyler Perry halts studio expansion over AI fears [00:32:20] Reddit signs AI content licensing deal with Google [00:40:07] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:11] Google Most-Read Articles Search Carousel AI Tools: [00:43:22] Alpaca: A Photoshop Plugin Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources: Google investigating Local Services Ads bug Google Launches “Help Me Write” AI Assistant For Chrome Browser Google: Don’t punish us for our success in Search Google explains Gemini’s ‘embarrassing’ AI pictures of diverse Nazis Massive Volatility Reported - Google Search Ranking Algorithm Update? Google Most-Read Articles Search Carousel Greeting Cards GPT Talently Mock Interview Alpaca: A Photoshop Plugin Follow Us: Twitter: @ErinSparks Twitter: @CindyKrum Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:45:54

664 | Search Experience Optimization w/ Ola King

2/22/2024
Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE! Key Segments: [00:03:45] Introducing Ola King [00:05:27] Ola’s Rise into the Industry [00:17:34] EDGE of the Web Title Sponsor: Site Strategics [00:18:20] AI’s Role in Search [00:21:38] Is SEO Dead? [00:26:03] Prioritizing User Experience [00:32:345] EDGE of The Web Sponsor: Wix [00:33:46] What Role Does User Experience Play in Determining Content’s Helpfulness? [00:34:46] What Metrics Should you Focus on to Grow Search Experience? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Hostinger: https://edgeofthewebradio.com/hostinger Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/justolaking LinkedIn: https://www.linkedin.com/in/olaking

Duration:00:44:55

663 | News from the EDGE | Week of 2.19.2024

2/20/2024
The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry. We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show, but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:03:33] Google Launches "How Search Works" Series To Demystify SEO [00:07:35] Meta Apologizes After Ad Error Causes Campaigns to Overspend by 'Thousands' [00:10:35] EDGE of the Web Sponsor: Site Strategics [00:11:31] Reddit Dominates Google Search Discussions/Forums AI News: [00:17:57] Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports [00:21:14] OpenAI Introduces Sora [00:22:58] OpenAI's ChatGPT Is Testing a Memory Feature AI Tools: [00:24:20] FirstPic.ai Unveils New Image Recognition Technology [00:26:47] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:27:52] Google Introduces New Stories in Top Stories Section [00:28:42] Google Emphasizes the Importance of Recovery Timing and Helpful Content Update [00:30:21] Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Duration:00:39:06

662 | Local SEO and Google SGE w/ Greg Gifford

2/15/2024
Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It’s time to master your SEO at a local level this week on the EDGE of the Web! Key Segments: [00:03:13] Introducing Greg Gifford [00:06:08] Challenges and Myths of Local SEO [00:14:25] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Issues with the Google Appeal Process [00:19:04] Flaws in Google Business Profile [00:33:17] When are we going to see Google SGE? [00:45:37] EDGE of The Web Sponsor: Wix [00:46:47] What Does the Spike in Organic Traffic Loss Tell Us? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/

Duration:00:54:35

661 | News from the EDGE | Week of 2.12.2024

2/14/2024
Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase? AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one… you’re not the first! Please, it’s time to let go of the disavow tool finally. Catch up on all the greatest SEO news happening this week, as always, here on the EDGE of the Web! News from the EDGE: [00:03:52] New AI Algorithm Takes Down 45% More Fake Reviews In 2023! [00:09:18] Tracking Paid And Organic Traffic In GA 4 Just Got A Little Easier [00:10:06] EDGE of the Web Sponsor: Site Strategics [00:11:50] New Bulk Email Regulations from Google and Yahoo AI Blitz: [00:16:43] The UK is Outpacing the US for AI Hiring [00:18:01] AI-generated Obituaries Litter Google Search [00:21:09] "AI native" Gen Zers are Comfortable with AI AI Tools: [00:24:28] Diet Helper: ChatGPT Prompt for Healthier Living [00:26:26] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:29:08] Google: You Won't Get Your Rankings Back By Disavowing Toxic Links [00:31:48] Google: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google says it took down 45% more fake reviews in 2023 thanks to new algorithmGoogle Analytics 4 adds new dimensions for measuring paid and organic trafficNew rules for bulk email senders from Google, Yahoo: What you need to knowThe UK is outpacing the US for AI hiringWebsites with seemingly AI-generated obituaries litter Google search, sometimes listing living people as deceased and turning private individuals into clickbait "AI native" Gen Zers are comfortable on the cutting edgeDiet Helper: Your smart, personalized path to healthier eating.Google: You Won't Get Your Rankings Back By Disavowing Toxic LinksGoogle: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:36:19

660 | How To Dominate Your Local SEO w/ Greg Gifford

2/9/2024
Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE! Key Segments: [00:03:27] Introducing Greg Gifford [00:06:04] Greg’s SEO Journey [00:13:06] EDGE of the Web Title Sponsor: Site Strategics [00:15:31] Greg’s BrightonSEO Presentation [00:24:04] Google Business Profile Optimization Factors [00:26:11] EDGE of The Web Sponsor: Hostinger [00:27:33] Varying Verticals to Industries in the Google Algorithm [00:33:49] Aligning Business Photos to Google’s Standards [00:39:12] EDGE of The Web Sponsor: Wix [00:40:23] Are Certain Ranking Factors More Dynamic Than Others? [00:45:25] Biggest Takeaways from Greg’s Study Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/GregGifford LinkedIn: https://www.linkedin.com/in/greggifford/

Duration:00:49:12

659 | News from the EDGE | Week of 2.5.2024

2/6/2024
Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni. The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps. Come join us on the EDGE for this week’s latest SEO news, and please remember to keep Bard in your thoughts as we honor the Chat bot’s mediocre legacy. News from the EDGE: [00:04:36 ] Bard Out, Gemini In: Changelog Confirms the Upcoming Rebrand Effort from Google [00:10:14] Do You Have Some Invisible Pages? Google Addresses Indexing Glitch from Last Week [00:12:03] EDGE of the Web Sponsor: Site Strategics [00:12:58 ] Tracking Trouble: Can Google Fix its Cookie Alternative in Time? AI Blitz: [00:17:58] EDGE of The Web Sponsor: Hostinger [00:19:21] Experts from 30 nations will contribute to global AI safety report AI Tools: [00:20:28] Books GPT- Your personal AI guide for discovering and recommending books [00:21:22] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:23:34] Google Search officially retires cache link [00:24:52] Google Maps Tests AI Generated Answers For Local Questions With Local Guides [00:29:32] Google Local Service Ads "Highly Rated" Label Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Hostinger: https://edgeofthewebradio.com/hostinger Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Duration:00:37:56

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

2/1/2024
Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers. Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content while avoiding all of the negative stereotypes out there. The future of AI is set to expedite the entirety of the content process as we know it. Join us as we dissect AI-assisted content at scale this week on the EDGE of the Web! [00:03:28] Introducing Julia McCoy [00:04:54] Where Does the Role of SEOs and Content Writers Lay Within AI Optimization? [00:08:43] How do you Maintain Brand Specifications When Using AI to Develop Content at Scale? [00:13:29] EDGE of the Web Title Sponsor: Site Strategics [00:15:02] How do you Measure the Success of AI Driven Campaigns? [00:22:34] EDGE of The Web Sponsor: Hostinger [00:23:56] Are There Any Studies Out There That Investigate The Effectiveness of AI Content? [00:30:09] How to Ensure AI Content Avoids Negative Stereotypes [00:33:58] EDGE of The Web Sponsor: Wix [00:35:37] Guiding AI With Structured Parameters [00:41:39] Julia McCoy Pro Tip Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/JuliaEMcCoy LinkedIn: https://www.linkedin.com/in/juliaemccoy Resources: Content Hacker Julia McCoy Books Content at Scale Content Transformation Podcast

Duration:00:46:03

657 | News from the EDGE | Week of 1.29.2024

1/31/2024
SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What’s next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fresh with all the latest SEO awesomeness every week. Join us on this episode of News from the EDGE! News from the EDGE: [00:01:04] Free Ticket to BrightonSEO: us.brightonseo.com/freetickets [00:06:15] SGE is still stuck in Google Labs - will it escape? [00:12:37] WordPress security issue affecting over 1 million sites [00:16:26] EDGE of the Web Sponsor: Site Strategics [00:18:04] A big update is coming for Google’s SEO Starter Guide AI Blitz: [00:23:46] EDGE of the Web Sponsor: Hostinger [00:25:07] Meta expands automated audience targeting options in latest AI push [00:26:58] ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best? AI Tools: [00:28:45] Jellypod - Transform your inbox into a personalized daily podcast. [00:33:56] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:04] Some advertisers are unable to access Google Ads [00:36:12] Report: Custom Google Business Profile Services Impact Rankings Too [00:37:51] Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:42:53

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

1/25/2024
Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a ‘human’ element in the eyes of Google. It’s time to turn this AI uprising into an opportunity for rapid optimization this week on the EDGE of the Web! Key Segments: [00:03:10] Introducing Julia McCoy [00:04:49] Julia’s Career Journey [00:07:43] What Role Does AI Have in the Industry? [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:14] How is AI Changing the Way Brands Interact with Their Audience? [00:17:32] When will AI Reach its ‘Breakthrough’ Moment? [00:22:35] EDGE of The Web Sponsor: Hostinger [00:23:39] What is AIO? [00:28:10] Prioritizing Expertise in Content [00:30:53] EDGE of The Web Sponsor: Wix [00:32:15] Utilizing AI as a Content Writer [00:36:30] Could Human Error be Rewarded in the Future? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/JuliaEMcCoy LinkedIn: https://www.linkedin.com/in/juliaemccoy

Duration:00:43:10

655 | News from the EDGE | Week of 1.22.2024

1/23/2024
Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward. In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words - Skynet. Is AI getting out of control? Don’t navigate this SERP-ocalypse alone. Join us as we take a look into the past week's SEO action right here on the EDGE of the Web! News from the EDGE: [00:04:58] If you’re part of the mass eXodus, you can now sponsor an article on LinkedIn! [00:09:41] What’s going to happen to the Quality Raters program if no one is there? Huge job cuts announced! [00:17:05] EDGE of the Web Sponsor: Site Strategics [00:18:15] New research study asks if Google Search is getting worse…we all know the answer… AI Blitz: [00:26:58] Mark Zuckerberg’s new goal is creating artificial general intelligence [00:31:33] FDA Clearance Granted for First AI-Powered Medical Device to Detect All Three Common Skin Cancers [00:32:49] OpenAI suspends Dean.Bot AI taking on Biden AI Tools: [00:34:15] Reading Coach [00:38:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:39:02] Google Responds To Claims Of Google News Boosting Garbage AI Content Resources: LinkedIn Sponsored Articles Google Job Cuts Google Research Study Mark Zuckerberg AGI Google Boosting AI Garbage Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:43:36

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

1/18/2024
Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series. Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team. Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the horizon. Brace yourselves for a new wave of SEO surging this week on the EDGE of the Web! [00:03:26] Introducing Todd Friesen [00:05:03] Challenges Within SEO [00:12:25] EDGE of the Web Title Sponsor: Site Strategics [00:13:09] Has Leadership Development not ‘Caught Up’ to SEO Advancements? [00:21:24] Reporting in Google Analytics 4 [00:25:24] EDGE of The Web Sponsor: Hostinger [00:26:30] How to be the Bearer of Bad News [00:35:44] Being Proactive in Light of Potential Traffic Loss Caused by SGE? [00:41:20] EDGE of The Web Sponsor: Wix [00:42:32] How Can AI Be an Opportunity for Content Writers? [00:48:23] Final Thoughts From Todd Friesen Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/oilman LinkedIn: https://www.linkedin.com/in/toddrfriesen/

Duration:00:50:39

653 | News from the EDGE | Week of 1.15.2024

1/16/2024
A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency. Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space. We’ve got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web! News from the EDGE: [00:06:04] Is it rock-bottom for Google Ad support? [00:10:19] Breaking news: Author bylines are NOT a ranking factor [00:18:17] EDGE of the Web Title Sponsor: Site Strategics [00:19:35] TikTok is worried that non-skippable videos might hurt their engagement AI Blitz: [00:22:23] Microsoft’s New AI Tools Let Anyone Create Retail Media Content [00:24:55] OpenAI Announces ChatGPT Team For The Workplace [00:25:46] Google unveils new set of AI-powered tools for retailers AI Tools: [00:27:50] Leak: Google launching premium Bard Advanced [00:28:48] Anthropic researchers find AI can learn to deceive [00:29:42] Monetize your audience with your AI companion [00:31:19] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:53] Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th [00:35:11] Large SEO Reddit Community Taken Over By New Moderators [00:36:31] Google Says Ignore Spammy Links From AI-Generated Blogs Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources: Anthropic Personage Microsoft AI Tools Google: New AI Tools Search Engine Journal Search Engine Roundtable Search Engine Land Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:40:41

652 | Building SEO For Long-Term Growth w/ Todd Friesen

1/12/2024
Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru. Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth. Todd shares actional practices for developing essential communication skills to propel your career further. Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web! Key Segments: [00:03:14] Introducing Todd Friesen [00:09:02] The Rift Between SEO and Marketing [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:23] What Role Does SEO Really Have in the Marketplace? [00:17:20] EDGE of The Web Sponsor: Hostinger [00:20:29] Where Should SEOs Be Focusing Their Career? [00:24:48] EDGE of The Web Sponsor: Wix [00:25:50] Building Fundamental Communication Skills Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/oilman LinkedIn: https://www.linkedin.com/in/toddrfriesen/

Duration:00:41:30

651 | News from the EDGE | Week of 1.1.2024

1/5/2024
Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users - but there’s a catch… Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking alternatives for the future. Be ready for a year of extreme volatility! Gear up for a thriving 2024 and stay ahead of the pack as always. Check out all the other early-bird news of the year right here on the EDGE of the Web! News from the EDGE: [00:04:26] Do you prefer opt-in or opt-out for new features? Facebook assumes you want opt out! [00:07:05] Google Ads assures users that support remains steadfast while 'big' AI improvements are on the horizon. [00:11:44] EDGE of the Web Title Sponsor: Site Strategics [00:14:10] 90% of small and medium-sized businesses are concerned about losing the same thing… find out what it is! AI Blitz: [00:18:01] Google is bringing AI to Android Auto for some reason [00:20:27] Beyond SEO: John Mueller On AI-Generated Images & Stock Photography [00:21:57] Over 2 months, by feeding every word Seligman had ever written into cutting-edge AI software AI Tools: [00:25:48] PatternedAI - Generate unique patterns for your product using AI! [00:27:44] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:30:21] Google New Years Eve Search Algorithm Update [00:31:30] Bing Tests Copying Google's Knowledge Panel Design [00:33:10] Wharton Professor, Ethan Mollick, On The Decay Of Internet Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks

Duration:00:39:39