Not Your Average Online Marketing Podcast

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When you tune in you're goin to learn: This episode is a bit different, but so important, and I hope you enjoy! Links Mentioned: From Anna Anna on Instagram Anna's Upcoming Spring Clean Your Brain Training How to Make Time For Yourself How to Feel Your Feelings Body Image Workbook Trudi Lebron's Work From Zach TheAdsBootcamp.com TheAdsBootcamp.com

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far… Some of the topics I’ll cover include… Tune in to get the low down… Links Mentioned: GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's Website TIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media. 09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US. 13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer. 15:06: Using Google Analytics and data to determine what the return on the permission that we do is. 18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet. 20:24: Our webinar strategy explained, and what we plan to do after the webinar runs. 23:35: DM the word “SALES” on instagram for a special invite! TheAdsBootcamp.com

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode. Enjoy! xx Zach Spuckler Links Mentioned TheAdsBootcamp.comNot Your Average MembershipZach on Instagram Time Stamps: 03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things. 07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it. 13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first. 13:48: A Sneak peek at my favorite way to build low ticket offers. 18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate. 22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment. TheAdsBootcamp.com

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it! Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses. We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers. When you tune in you're going to learn... For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average! Links Mentioned: TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram Time Stamps: 04:56 Embracing a multi-offer business model - and why it can work so well. 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama. 12:07 Embracing flexibility in content creation and topics. 17:22 Creative strategies for collecting course testimonials effectively. 24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win. 28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing. 31:52 Unique mini webinars sharing tech and strategy. 41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship. 45:50 Interview highlights and review. TheAdsBootcamp.com

In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn... If you're looking to generate sales daily, this episode is a must-listen! Links Mentioned: Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide) TheAdsBootcamp.com

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset. When you tune into this week's episode you're going to hear... Tune in now to get intentionally profitable! Links Mentioned Content Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community. in this weeks episode we cover some AWESOME topics including... Tune in to hear an authentic convo between two seasoned marketers! Linked Mentioned: Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga LifeZach Spuckler on Instagram - @Zach Spuckler TheAdsBootcamp.com

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens... I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years. When you tune in you'll hear... FOUR primary strategies EXACT business models Revenue and Profit over the last 2 years I can wait to hear what you think of this episode! xx Zach Links Mentioned Zach on InstagramThe FB & IG Ads For List Growth BootcampTheAdsBootcamp.com

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you! In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger. When you tun in you'll learn... hint: we don't always see a positive ROI overnight)This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales! LINKS MENTIONED Episode #070: The NEW Way of Marketing in 2024Liz Wilcox: Email Marketing MembershipThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen! Links Mentioned: Zach on Instagram Facebook Ads Bootcamp ($25) Time Stamped Overview: 00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history. 03:31: Utilizing Facebook ads as an effective marketing strategies. 09:23: Comprehensive lead generation campaign strategies for success. 10:07: Ads target engaged audience for high-quality content to boost your omnipresence. 14:05: Using simple ads to remind prospect to buy. 17:19 Use messenger for two-way dialogue marketing. 20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions. TheAdsBootcamp.com

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH. Tune in to learn how you can still profit while the industry shifts. Links Mentioned: Zach on InstagramNot Your Average Membership(Code: BFCM49 Through 11/27/23) TIMESTAMPS: 00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024. 04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing. 07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL. 10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy. 18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works! 23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday! TheAdsBootcamp.com

What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site. Timestamped Key Moments: 01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales. 05:01 Why you MUST monitor churn rate to retain memberships, and grow. 07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks. 11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement. 15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money. 17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after. 20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener. 23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned: Zach on InstagramNot Your Average MembershipThe Facebook & IG Ads BootcampTheAdsBootcamp.com

Where the heck has the podcast been for 10-weeks?! In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks? But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success. Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes” Links Mentioned: Zach on InstagramThe Facebook & IG Ads BootcampTheAdsBootcamp.com

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well. Tune in to discover how to leverage ads to grow you audience, engagement, and sales! Links Mentioned: Episode #066: The $15/Day Facebook Ads Growth Engine Josh Coffy’s CPM CampaignThe Facebook & IG Ads Bootcamp Timestamped Content: [00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business.. [00:06:38] Audience targeting and creative testing for better results. [00:07:43] Testing dynamic creative for better ad performance. [00:13:13] Leveraging ads for paid offers. [00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs [00:19:04] Ads as growth engine, build valuable relationships. [00:20:40] Growing your email list with Facebook ads. TheAdsBootcamp.com

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level. This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward. The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products. Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine. Links Mentioned The $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram Timestamped Overview 00:02:56: 3 ad strategies: $15/day, email list growth. 00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI! 00:11:16: How to get Lower cost per lead, and still get qualified leads. 00:15:47: Grow your list consistently for success - while tapping into the newly grown list 00:18:43: Build audience and community, not immediate sales. TheAdsBootcamp.com

Welcome back to another episode of The Not Your Average Online Marketing Podcast! In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life. We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage. Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue". When you tune in you're going to learn.... "I wanna make a $1,000,000" Links Mentioned: Angela Henderson's WebsiteAngela on InstagramEveryday Payday ($37)Angela's Bali Retreat Time Stamped Overview: [00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling. Avoid irrelevant content and ask for the sale. [00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth. [00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage. [00:24:17] The importance of addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues. [00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI. [00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently. [00:42:07] Having a flexible strategy tailored to one's resources and audience. [00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. [00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth. TheAdsBootcamp.com

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors. We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers. Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books. I'll provide guidance on how to determine the appropriate level of mentorship for yourself. At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear strategies for independent learning and finding mentorship. Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast. Links Mentioned: Buy Back Your Time Book (aff link)Apply for IncubatorZach on Instagram === TIME STAMPS === 00:00:53 The Mentorship layers and finding right mentorship/coaching support 00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors. 00:06:51 Searching, finding mentors and resources online 00:12:47 Different approaches to learning and mentorship. 00:13:44 Mentorship versus group coaching for guidance and community. 00:17:50 Bonus tip: study mentors from different industries. 00:21:28 Different levels in business; and an invite to incubator coaching. TheAdsBootcamp.com

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. Join us as we explore the steps to building a successful online business! Links Mentioned: Episode 19 - Creating High Converting FreebiesThe Facebook Ads BootcampZach on Instagram Timestamps: [00:00:00] Starting Over in 2023: The importance of a starting budget [00:03:05] Creating an Effective Freebie for Your Audience [00:07:14] Balancing Content Creation for New Businesses [00:12:19] Ramp Up Sales with Real-Time Workshop Training [00:16:35] Repeat, Scale, and Monetize: A Strategic Guide [00:17:43] Multiple Offers: Why Having Options is Key TheAdsBootcamp.com

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon. When you listen in you're going to hear: We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support. Links Mentioned The Facebook Ads for Listbuilding Bootcamp Not Your Average MembershipThe Membership WorkshopZach on InstagramTimestamped Overview: [00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away. [00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run. [00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO. [00:05:02] The value of having our team edit and schedule emails and managing the inbox. [00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication. [00:10:59] Creating recurring revenue before leaving the office is key. [00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!) [00:13:41] An overview of the 5-steps I'm taking to be 95% OOO [00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips! [00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility. TheAdsBootcamp.com

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work. When you tune in you're going to learn: So tune in to learn all about how to create a simple strategy to generate a cash injection in your business. Links Mentioned: The Facebook Ads for Listbuilding BootcampZach on Instagram Timestamped Overview: [00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter. [00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly. [00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan [00:07:53] Generate revenue through passive email marketing or flash sale promotions. [00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership. [00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense. [00:15:20] If you want to sell 1:1 offers - the importance of having an application process. [00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar. TheAdsBootcamp.com