Martech Zone Interviews

In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

Development isn’t limited to product engineers—it’s increasingly collaborative, involving sales engineers, marketers, and data teams who work together to build and maintain dynamic workflows, personalized user journeys, and integrated platforms. As tech stacks grow in complexity and expectations around speed and agility increase, businesses need collaborative coding tools that are not only efficient but AI-enhanced …

Adaptability and quality are critical online. Designers need graphics that maintain clarity on any screen size and load seamlessly across devices and platforms. Scalable Vector Graphics (SVGs) meet this demand perfectly, offering dynamic resizing, lightweight code, and native support in all modern browsers. As businesses and creatives increasingly focus on responsiveness, SVGs have become the …

Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new …

Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving customers’ lives. But …

The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you’re attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do you choose the right one for your home office? This guide breaks down the different …

Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D …

Website optimization is essential for businesses aiming to maximize conversions and provide a superior user experience. However, testing various website elements to identify winning variations can be time-consuming, costly, and complex. That’s where Keak steps in. Keak Keak is the first AI-powered platform designed to run continuous A/B testing on your website. Unlike traditional testing …

In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof …

Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless of skill level. VistaCreate VistaCreate is a powerful design tool that provides access to a …

I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean that those sales did not exist. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term. Podcasting can significantly enhance inbound sales strategies by leveraging the power of voice, capturing the attention of podcast listeners, and utilizing the necessity of repetition to get heard. Here's how: Engaging Voice: Podcasting allows businesses to convey their message using a human voice, which adds a personal touch and authenticity to the content. A well-spoken host or guest can establish a connection with the audience, making the content more relatable and trustworthy. This personal connection can positively influence listeners' perception of the brand and its products or services. Captured Attention: Podcast listeners are often highly engaged and attentive. Unlike written content, which requires visual focus, podcasts can be consumed while multitasking, such as during commutes, workouts, or household chores. This captive audience is more likely to absorb the message and remember it, increasing the likelihood of brand recall when making purchasing decisions. Necessity of Repetition: Repetition is key in marketing, and podcasting provides an excellent platform for consistent messaging. By regularly releasing podcast episodes, businesses can reinforce their brand's value proposition, key benefits, and offerings. Repetition helps ingrained the message in the minds of listeners, making them more likely to consider the brand when the need arises. Incorporating podcasting into your inbound sales strategy can capitalize on the power of voice, engage listeners' attention, and ensure consistent repetition of your messaging, ultimately boosting brand awareness, trust, and conversion rates. It will be interesting to see how long it takes for me to get my momentum back... I'll keep you posted!

In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management platform that helps organizations understadn the words, phrases, and sentence strucutres of what your audience wants to read, hear, or watch. They have impressive results: * Marketers are spending 84% less time generating content with Lately's algorithms highlighting what the audience will love. * Marketers can automatically atomize any longform video, audio, or textual content into dozens or hundreds of pre-tested social media posts, producing 12,000% times more engagement. * Marketers can get consistent, engaging content designed to generate 200%+ more high-quality leads without being experts at copywriting. You won't find a more engaging speaker than Kate when it comes to learning about content engagement,be sure to listen to this fantastic interview! Special Guest: Kate Bradley Chernis.

In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world where being great may not be enough. We need momentum. From the best-selling author of KNOWN (https://amzn.to/3yWzo7R) and Marketing Rebellion (https://amzn.to/3ejY42f) comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage (https://amzn.to/3i8B9bm) is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: How the initial advantage that drives momentum comes from everyday ideas. The inside secrets of creating vast awareness for your projects. How to nurture powerful connections that lead to break-through opportunities. Why momentum is driven by the speed, time, and space of a "seam." How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now! Special Guest: Mark Schaefer.

In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video and audio are critical to B2B marketing strategies * How technology is providing businesses with the means to edit, publish, and amplify that content * An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel. Special Guest: Lindsay Tjepkema.

For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on their sales and marketing processes. 33% of buyers want a sales-free customer purchase journey. Wether a consumer or business-buyer, customers are seeking assistance online where they can self-schedule, self-price, or walk through a self-assessment to reach a recommendation. Marcus shares valuable information on the strategies companies should be adopting... including the seldom-seen strategy of disqualifying visitors who are not prospective buyers. Special Guest: Marcus Sheridan.

In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are utilizing this as a key go-to-market strategy. We discuss the key benefits of bottom-up SaaS including: * How users can easily try or use the product without heavy integrations or cumbersome onboarding. * How the decision-maker is sometimes a front-line employee (not always the C-Suite). * How teams and individuals get immediate value from the product opposed to a full enterprise roll-out. * How every application should have a consumer-like quality, making it something customers enjoy using. Pouyan is the co-founder and CEO of Scratchpad (https://martech.zone/scratchpad-command-salesforce-chrome-plugin/). Scratchpad is the first workspace built for sales. They designed every feature and interaction with account executives in mind, which means speed. Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace - connected to Salesforce to eliminate all those tabs and double work. Special Guest: Pouyan Salehi.

In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can market research accelerate your product development and marketing strategies? * What is the difference between qualitative and quantitative research? * What are the complexities of market research that are often missed when companies attempt a DIY approach? * What are some examples of how B2C and B2B companies are utilizing research to drive business decisions? Special Guest: Michelle Elster.