Navigate the Rapids - Understanding Digital Marketing for Business Owners

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: What is DISC How knowing your individual behavioral style can help your business grow How to use DISC to get the right candidate in the right seat on your bus How to improve the communication skills of your entire team […] The post Episode 36 – Hiring: Finding Personalities that Work Well Together with Glenda Woolley appeared first on Red Canoe Media.

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: Economy and the Impacts Major areas of change to the PPP PPP1 vs PPP2 EIDL Loan update/changes Other tax changes that impact your business Guest Profile Andy Magnus, CPA of ProActive Tax Pros LLC is a nationally known tax advisor, […] The post Episode 35 – PPP Loan – Now What? with Andy Magnus appeared first on Red Canoe Media.

DigiKnow Episode 94 DigiKnow Episode 94 https://rcm-podcasts.s3-us-west-2.amazonaws.com/digi-know/dk94.mp3 Podcast: Play in new window | Download (Duration: 16:42 — 38.2MB) Subscribe: Apple Podcasts | RSS | More Episode 94 talks about how to Ranking Locally. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Topic Discussed I. Ranking Locally

DigiKnow Episode 93 DigiKnow Episode 93 https://rcm-podcasts.s3-us-west-2.amazonaws.com/digi-know/dk93.mp3 Podcast: Play in new window | Download (Duration: 20:08 — 46.1MB) Subscribe: Apple Podcasts | RSS | More Episode 93 features about link building, how to do it properly, where to hire someone for this job and where to find influencers and bloggers to connect. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Topic Discussed I. What […]

DigiKnow Episode 92 DigiKnow Episode 92 https://rcm-podcasts.s3-us-west-2.amazonaws.com/digi-know/dk92.mp3 Podcast: Play in new window | Download (Duration: 23:20 — 53.4MB) Subscribe: Apple Podcasts | RSS | More Episode 92 features Facebook’s email marketing tools, Google’s discovery ads global availability and google search made easier with snippets highlighted, Snapchat’s removal of President Trump’s Account and Youtube’s ads news analytics report. Featuring Andrew McCauley (@andymac71)...

DigiKnow Episode 91 – What’s Working Now DigiKnow Episode 91 – What’s Working Now https://rcm-podcasts.s3-us-west-2.amazonaws.com/digi-know/dk91.mp3 Podcast: Play in new window | Download (Duration: 25:54 — 59.3MB) Subscribe: Apple Podcasts | RSS | More Episode 91 is a discussion between two digital marketing agency owners about what’s working, what’s new, and what to watch for. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Episode Resources Google […]

Episode 90 features Facebook's new marketing tools for business pages, Google's discovery ads and it's new featured snippets to find what you're looking for easier. Also, Snapchat's removal of Trump's account and Youtube's alert popup on live-streams. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook Facebook Confirms Test of Email Marketing Tools [...] The post DigiKnow 90 appeared first on Red Canoe Media.

Episode 89 features Trump's Executive Order against social media companies, Instagram's monetization and revenue options for Instagram Live, Tiktok's owner profit of staggering worth $3 billion and Google is tracking users even if it is turned off, sued by Arizona. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Instagram Instagram Announces Next Stage [...] The post DigiKnow 89 appeared first on Red Canoe Media.

Episode 88 features Facebooks' acquisition of Giphy, it's new e-commerce platform and it's rollout of Shops, Chrome's new update focus on privacy and safety control, and how Wahl's How-To videos became their best marketing investment they have. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook Facebook Begins Testing Skippable Mid-Roll In-Stream Video [...] The post DigiKnow 88 appeared first on Red Canoe Media.

Episode 87 features Instagram and Facebook's rolled out more features to help small and midsized businesses, McDonald's marketing plan as their dining rooms reopen, Digital Video Ads are now winning against TV ads and Six Flags' post-coronavirus reservation system. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Instagram / Facebook Instagram, Facebook Roll [...] The post DigiKnow 87 appeared first on Red Canoe Media.

Episode 86 features Facebook's Messenger Room to compete with Zoom, the removal of LinkedIn from Google's Index, and Tinder's plan to add video dating. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook Facebook Goes After Zoom With 'Messenger Rooms' Video Chat https://www.pcmag.com/news/facebook-goes-after-zoom-with-messenger-rooms-video-chat LinkedIn LinkedIn Removed From Google's Index...

Episode 85 features Tiktok's Donation Stickers for Organizations providing Covid-19 relief, Instagram also allows raising fund via Live, Amazon is watching the third-party's data and Facebook expands test for in-stream ads on Live. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Tiktok Sensor Tower: TikTok Has Been Downloaded More Than 2 Billion Times [...] The post DigiKnow 85 appeared first on Red Canoe Media.

Episode 84 features how Chatbots saved businesses, Facebook's action towards CoVID-19, Netflix continues to increase subscribers, and Zoom's new encryption after hacking issues. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Chatbots Chatbots saved businesses $300,000 on average last year, study finds https://marketingland.com/chatbots-saved-businesses-300000-on-average-last-year-study-finds-271470 Facebook Facebook rolls out hours and services update for...

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: What John has learned in the last 2 weeks of calling during the quarantine What NOW is a good time to call those C-Level people How you can be positive when doing your cold calling How to take advantage of […] The post Episode 34 – Cold Calling Tips During Quarantine with John Eyres appeared first on Red Canoe Media.

Welcome to another episode of Navigate the Rapids. In this episode, find out things like: How you can craft a message that generates more leads from highly interested prospects How applying the 80/20 rule can keep your message on track The best way to integrate your message into an email campaign Guest Profile Tom Ruwitch […] The post Episode 33 – Clearly Communicating Your Story appeared first on Red Canoe Media.

Show Notes The Productivity Experts Slack The Four Hour Workweek (book) Jabber Teamwork Project Management Show Outline Thanks for joining us today, my name is Will Hanke, and I wanted to bring in a special guest today to help us sort through some things. Since most of us are stuck at home, we’re dealing with […] The post Episode 32 – Productivity & Cash Flow During Crisis appeared first on Red Canoe Media.

On March 24, 2020 we held a special training session to help businesses navigate through the uncertain times and provided tips to help them stay in business. Here are a few things we cover: We are poised for an increase in demand for many products and services over the next 4-6 weeks. Companies that have […] The post Episode 31 – Your COVID-19 Action Plan appeared first on Red Canoe Media.

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 30 - How We Solved the Audience Problem for E4E In today’s show we’re going to talk [...]

Episode 83 features the latest action of Nike breaking from Amazon, the new grocery store of Amazon, Disney's 10 million sign-up, Twitter bans all political advertisements and more of the latest tech news updates. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Amazon Nike Is the Latest Brand to Pull Its Products From [...] The post DigiKnow 83 – The Lots of Big Updates This Week Podcast appeared first on Red Canoe Media.

Episode 82 features Facebook shows interest in News again, Google launches video series for SEO, YouTube to end third-party pixels and more interesting updates in the tech world. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Facebook FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews https://www.socialmediatoday.com/news/ftc-rules-that-selling-followers-and-likes-is-illegal-along-with-posting-f/565598/ Facebook...