PUKfm is a student-based community radio station in Potchefstroom (North West province) and broadcasts in a radius of about 15km and has 18 000 listeners. PUKfm’s primary target market is students and scholars between the ages of 16 to 25. We also have a loyal listenership of young working adults. PUKfm mainly plays Rock, Afrikaans and Pop music. This station’s aim is to educate, inform and entertain the community of Potchefstroom.