Nudge Coach Happy Hour
Business & Economics Podcasts
Join Nudge Coach co-founders Phil Beene and Mac Gambill every Friday, for off-the-cuff conversations to help coaches, creators, consultants and experts create better programs, engage clients remotely, find their online coaching niche, grow recurring revenues, and more.
The next wave of the creator economy isn't online courses, it's recurring revenue programs that actually help clients get results. From health experts to business coaches, to relationship gurus and even gaming pros, online coaching is revolutionizing the business of helping people to find personal growth they've been looking for and reach their goals. If you want to turn your expertise into a recurring revenue business, this pod's for you.
Subscribe now for new episodes every Friday, a few shenanigans and lots of insights you can't find anywhere else.
Hosts: Phil Beene and Mac Gambill
Hosted on Acast. See acast.com/privacy for more information.
Location:
Richmond, VA
Description:
Join Nudge Coach co-founders Phil Beene and Mac Gambill every Friday, for off-the-cuff conversations to help coaches, creators, consultants and experts create better programs, engage clients remotely, find their online coaching niche, grow recurring revenues, and more. The next wave of the creator economy isn't online courses, it's recurring revenue programs that actually help clients get results. From health experts to business coaches, to relationship gurus and even gaming pros, online coaching is revolutionizing the business of helping people to find personal growth they've been looking for and reach their goals. If you want to turn your expertise into a recurring revenue business, this pod's for you. Subscribe now for new episodes every Friday, a few shenanigans and lots of insights you can't find anywhere else. Hosts: Phil Beene and Mac Gambill Hosted on Acast. See acast.com/privacy for more information.
Twitter:
@NudgeCoach
Language:
English
Contact:
423.521.1969
Website:
https://scalewellpodcast.com/
Email:
phil@nudgecoach.com
Episodes
Data strategy for coaching programs and Apple kills email?
6/25/2021
This week Phil Beene and Mac (Underscore) Gambill debate how Apple's email privacy updates could impact coaches, creators and newsletter publishers by making it harder to track open rates. Then, we dive into how to think thoughtfully about your data collection strategy for your online programs and how to balance the desire for data with creating a great client experience.
( Learn more about Apple's changes to email opens: https://www.adexchanger.com/mobile/how-apples-new-hide-my-email-feature-may-plague-publishers-and-ad-tech)
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:28:42
Stripe Payment Links and workarounds to launch online programs faster
6/7/2021
Mac (Underscore) Gambill and Phil Beene discuss Stripe's launch of Payment Links and why making it super-simple to generate a simple link for a full checkout process is a gamechanger for a lot of coaches and online program creators. Then, we talk more resourceful ways and workarounds to help you more quickly launch an online program with a great client experience using platforms like Nudge and others. Hint - sometimes workarounds are every bit as effective as integrations.
( Learn more about Stripe Payment Links: https://stripe.com/payments/payment-links )
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:23:38
The creator economy and the online coaching boom
5/21/2021
Nudge Coach founders Mac (Underscore) Gambill and Phil Beene zoom out this week to connect-the-dots between the booming creator economy and the surging online coaching space. We talk about the evolution of online creators and everyday experts from content creators, to business builders and the different steps and opportunities along the way.
( see SignalFire article: https://signalfire.com/blog/creator-economy )
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:35:50
Are you ready to offer corporate coaching programs?
5/14/2021
Mac (Underscore) Gambill and Phil Beene talk through several things you need to consider if you're planning to take your coaching programs corporate. What data privacy and compliance questions will you need to answer? How can using a white labeled (custom branded) platform can accelerate the sale and implementation? How will the structure of your model change in corporate versus consumer sales?
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:34:12
Demand for 'done-for-you' programs and templates
5/7/2021
Nudge Coach co-founders Phil Beene and Mac 'Underscore' Gambill recap the week in online coaching by exploring what appears to be rising demand for done-for-you coaching programs and templates. Where's it coming from? Turns our great coaches and educators aren't necessarily also great content and program creators - and vice-versa! Is there a new market opportunity forming here? Should we be okay with coaches buying programming instead of building it from scratch? Mac and Phil share their thoughts on all of it.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:27:54
Why we measure and the impact of your onboarding experience
4/30/2021
Nudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:37:35
Coaching trends and the audio content boom
4/23/2021
Nudge Coach co-founders Phil Beene and Mac Gambill dig into the rise of audio content delivery (from podcasting to Clubhouse and beyond) and what it could mean for coaches and monetizing coaching programs. Plus, since Mac and Phil can't help but mention a soccer story, one big takeaway from the European Super League debacle.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your own coaching app at https://nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:32:08
The role of tracking in online coaching
4/16/2021
Nudge Coach founders Phil Beene and Mac Gambill dig into the role tracking and accountability play in online coaching, 2 principles to always follow when setting up your tracking protocol for clients, why the creator economy and passion economy are shifting towards coaching platforms and creating online coaching programs, and away from LMS's and creating online courses.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Follow Nudge Coach on Instagram: https://www.instagram.com/nudgecoach
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:33:21
Online coaching is for everybody
4/9/2021
On this episode of Nudge Coach Happy Hour... What high level trends we're seeing in the online learning world, and how does online coaching fit in? What kinds of programs and models are online coaches having the most success with right now?
Nudge Coach's Phil Beene and Mac Gambill dive into big industry trends like the shift from LMS and online course platforms to cohort-based courses and online coaching, the more scalable coaching models we're seeing our clients succeed with right now, why 2021 is the year to create a great client experience, and the many niches online coaching is growing into on Nudge Coach.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:36:34
Creating the ideal day 1 client experience
4/5/2021
On this episode of Nudge Coach Happy Hour... How do you create the ideal experience for your new online coaching clients? When in the process do you introduce your assessment, initial consult, payment, or welcome video?
Nudge Coach's Phil Beene and Mac Gambill talk through how to create the ideal day one client experience, from onboarding for high-ticket one-on-one coaching programs, to high-volume group coaching programs.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:31:29
What role does it play in an online coaching business?
3/26/2021
On this episode of Nudge Coach Happy Hour... Podcasts, social media, videos, online courses, your website and blog - what role do they all play in an online coaching business?
Nudge Coach's Phil Beene and Mac Gambill go rapid-fire to explain the role that several assets you probably already have can play in building a successful online coaching business. Find out where each puzzle piece fits into your funnel, workflow and client journey.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:27:56
The 2 ways to scale an online coaching business
3/19/2021
On this episode of Nudge Coach Happy Hour... There are 2 ways to scale an online coaching business. Which way is right for you? Should you scale one-on-one coaching through hiring? Or scale your coaching program through iteration, automation, and workflow refinement?
Nudge Coach's Phil Beene and Mac Gambill dive into the 2 ways coaches are scaling businesses, why you might consider each, what's different and the same about scaling each direction, and what it takes to make it happen.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:34:32
Free content and freemium models for online coaching
3/12/2021
On this episode of Nudge Coach Happy Hour... Can freemium models work for online coaching? Should you be worried about how much content you're giving away for free? Are you already using a freemium model without even knowing it?
Nudge Coach's Phil Beene and Mac Gambill break down what's important to creating a high converting freemium coaching model, and what kinds of content you may already have that can be used to launch a free tier.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:26:45
Super Follows and simplifying your coaching program
3/5/2021
We dub 2021 the year of creating great client experiences, talk tech with Twitter launching 'Super Follow' and other platforms (OnlyFans, Patreon) that monetize your audience, and explore how that would fit into online coaching models.
Finally we wrap up with advice and tips on how to you simplify your coaching program.
Follow Phil Beene on Twitter: https://twitter.com/philbeene
Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:37:12
What's next in the online coaching industry?
2/26/2021
We speculate on some intriguing news from tech giants Apple and Google and how they could impact the online coaching industry before diving into what we're learning from watching coaches become empowered as program creators, and the (perceived) tradeoff between deeply connecting with clients and creating a framework for scalable coaching programs.
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Mac on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:31:03
Accountability, coaching, and engaging clients in challenging times
2/19/2021
Coaches working with clients in February 2021 are more aware than ever of the challenges of helping people stay motivated, on track and accountable during challenging times. Sarah Philipp of Abundelicious and Blueberry Connect joins Phil to dive into remote coaching strategies to help clients prepare, stay positive, stay engaged, and stay on track through hard times.
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Sarah on Instagram: https://www.instagram.com/abundelicious
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:28:37
Nudge Coach product launch recap and lessons
2/5/2021
On the week we launched a full re-imagining of the Nudge Coach platform to deliver on what we believe online coaching should be, we tell stories from what we did right, what we did wrong, and what lessons you can take away from our product launch experience. We dove into...
* How we responded to manage a high volume of customer issues
* Keeping the team together through high stress and long hours
* How to find focus to solve the root problem amidst the chaos
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Mac on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:33:52
How to scale your coaching online
1/29/2021
So you've got a coaching program that works. The next question is how will you scale it online? Fresh off a presentation for our friends a GrowthTools, we recap specific steps you can take to set yourself up to scale your online coaching.
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Mac on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:41:59
How to take your coaching program online
1/22/2021
So you've got a program, but taking it online seems intimidating. Or maybe you're delivering it via email and Facebook groups, text messaging, spreadsheets and journaling, how do you create a better experience for your clients? We'll break down the areas to focus and steps to take to create an online program that's engaging, effective, and scalable.
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Mac on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:32:21
What happened at Nudge Coach in 2020
1/15/2021
Transparency time! “Things were not good last January.” This week we talk about our 2020 journey at Nudge Coach, and how our singular focus on reducing customer has us in a position of strength going into 2021.
We talk about what we did to reduce customer churn by 70% in 2020 and how coaching businesses can benefit from a similar focus to set the foundation for scale.
From spinning out of a huge strategic partnership that left us to pick up the pieces of a fledgling SaaS business, to radically altering our business model, and finally entering 2021 on a high with a huge product update just days away - here’s our 2020 year in review.
Follow Phil on Twitter: https://twitter.com/philbeene
Follow Mac on Instagram: https://www.instagram.com/mac_gambill
Create your coaching app at nudgecoach.com
Hosted on Acast. See acast.com/privacy for more information.
Duration:00:36:56