Episode – SchneiderB Media

Welcome to SBfm25. Today’s podcast is going to be a little unorthodox. Now that I’ve piqued your interest, let me explain. As the school year begins, I’m really excited to share the findings from Year 2 of the School Marketing and Social Media Survey 2019. As a reminder, I’ve conducted the report with my partners, […]

Welcome to Episode 24 where my guest today is Mike Ziemski. Mike is the Regional Vice-President of FACTS Management Company and also the Founder of SchoolAdvancement. He’s also the author of a newly updated book “Retention: A Systems Approach to Growing Enrollment”, which is the topic of our discussion today.In this episode, here’s what we’ll […]

Welcome to Episode 23 where my guest today is James Pizarro. James is the Creative Director at Red Bicycle Media, a video production company located in northeast Ohio. I was first introduced to James through a mutual friend, and then when I checked out the sample videos on his website I was completely blown away. I […]

Welcome to Episode 22 where my guest today is Paul Warner. Paul is the Communications Director at the Lawrence School, located in northeast Ohio. The reason I invited him on the show today is because he’s the main force behind their podcast, which is The LionShare Podcast. In episode 21 we talked about an alumni […]

Welcome to Episode 21! Today’s guest is Jason Schwartzberg. Jason wears many hats, which you’ll hear about during the episode. The hat he wears on today’s episode is the host of his own podcast, McDonogh Works Podcast. Jason is an alumnus of the McDonogh School, a private school located just outside of Baltimore that was […]

Welcome to Episode 20 where the guests today are actually listeners of this podcast. I asked in my Facebook Group for listener questions they wanted me to answer, and I’m going to answer them in this podcast. In this episode, here are the questions I’ll cover What is the best way to spend a small […]

Welcome to Episode 19 where my guest is Risa Engel. Risa is the Director of Communications at the Stuart Country Day School, an independent day girls school for preschool through 12th grade in Princeton, NJ. Today’s topic is about project management and office organization for independent schools. Project management is about much more than time […]

Welcome to Episode 17 where my guest is James Collins. James is a Regional Director at School Admin, where for the last 7 years he’s worked with a variety of admissions offices. James has managed anywhere from 10+ admissions offices to one-person shows. He is a leader in best practices as they relate to enrollment […]

Welcome to Episode 17 where my guest today is Brian Kaplan. Brian is a New York City-based marketing and communications consultant who operates a practice called BrainKap Communications. He’s a former MarCom director of independent schools and, prior to that, he ran a marketing and public relations firm called Impression PR. In today’s episode, we […]

Today’s guest today is Dana Nelson-Isaacs, who is the Founder and President of DNI Consulting. Dana is a former school marketer who went out on her own five years ago. Dana says that she is the product of independent schools and started in admissions right out of college. She is committed to making an independent […]

Today’s guests are Rob and Liza Norman from InspirED School Marketers. Rob and Liza are a married couple that have been business partners for 27 years. They were in business for 25 years as Turnaround Marketing exclusively working with independent schools doing brand development, enrollment marketing as well as other types of development marketing. About […]

Today’s guest on the podcast is Trevor Waddington, CEO of TYW Education Group. Trevor has many years of experience in the role of director for school admissions, communications, marketing and financial aid. The topic for this episode originated in the SchneiderB University Facebook Group, where someone asked for an example of a parent decision journey […]

When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it […]

I can’t remember when I first connected with Rebecca Moore, the Director of Communications at Randolph School located in Huntsville, AL. What I do know is that when we recently connected she shared a project they were completing at Randolph School involving the school’s Instagram account, students, hashtags, and more. I became really excited about […]

In August 2014 it was announced that Blackbaud had acquired Whipplehill. It was a move that surprised and left those in the independent school community excited, scared, and asking questions about the future of each company. While I don’t have the answers to those questions I was able to get Travis Warren on the podcast […]

Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty […]

When I began SchneiderB.com four years ago one of the blogs that I consistently read and modeled was Chuck’s Corner written by Chuck Will. Although I’m excited for you to hear my conversation with Chuck it’s also bittersweet for me because Chuck’s Corner but will end this year when Chuck retires from Proctor Academy. For […]

A topic that is hugely important to school marketing, and one that I probably haven’t spent enough time discussing, is branding for schools. My opinion is that schools that have a good grasp of their brand have a much better chance of being successful marketing their school than those who don’t. It’s because of this […]

For episode 7 I’m excited to interview Randy Vaughn from Your School Marketing about creating a systematic school marketing plan. I’m a big fan of Randys and am excited to share this great interview full of actionable tips to help you create your school marketing plan. Here is Randy’s bio: He has occupied the corner […]

Using landing pages should be an important part of your school marketing efforts. In this podcast episode I’ll share 6 ways to use landing pages in your school marketing. In this episode, here’s what we’ll cover: What is a landing page? 6 ways to use landing pages? My landing page tool of choice Reader Question: […]