School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting. Today, I’m sharing free tools and insights to help connect with your audience better and some juicy news from Spotify that might just change the way you think about your podcast. Spoiler alert: it’s not all sunshine and rainbows. I looked at some of the big names in the biz and guess what? Most of them have one thing in common — they interact with their listeners. They don’t just talk at you; they want to talk with you. We’re talking newsletters, voicemails, and even knowing the eye color of your audience. Because if you can relate to your listeners on that level, you’re doing something right. I even had a hilarious blunder with my email list that turned into a goldmine of feedback — the kind of feedback that makes or breaks your show. So, if you’re still wondering why your podcast isn’t growing, it might be time to roll up those sleeves and get face-to-face with your audience, even if it’s over Zoom. The best way to find out what your audience wants is to ask them. I’m inviting you into my podcast kitchen to help shape future episodes. Because at the end of the day, your podcast should feel like a recipe that everyone can enjoy together. Join me for a live chat on October 16th where we’ll dive into what you want to hear, and let’s make this show the best it can be. Remember, if you want to grow, you have to listen first. Now, go out there and start those conversations! Tools To Get In Touch With Your Audience You could do this via

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK. I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd. On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid. I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together. Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend. Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of Podcasting Key Topics: Audience Relationship Podcasting Journey Monetization Podcasting Challenges

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode Checklist Who and Why When it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception. The Three R’s Relative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.” Remarkable Content: Create episodes worth talking about or sharing. A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentation When you have relative, remarkable content it resonates with your audience (and they tell a friend). Examine Your Show podcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate. Community, Community, Community You can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community. How many checks does your episode check on the Remarkable Content Checklist? Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read). More Ways to Grow Than Downloads Your podcast leads to relationship which lead to opportunity. Your network grows. You can become THE person in your niche - if you don't quit. Feel Like Giving Value Back? Say thanks by giving back (it makes you feel wonderful) Mentioned In This Episode Growthinreverse.comschoolofpodcasting.com

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story). Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring. Need Help Finding an Editor? If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group. Takeaways: Links referenced in this episode: schoolofpodcasting.compodcastbranding.cothepharmacistsvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.commediavoiceovers.comsounddogs.comtunereel.compodpage.comschoolofpodcasting.compodcasthotseat.comempoweredpodcasting.commarriedandloveit.com Mentioned in this episode: Question of the Month This month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take...

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the other is where real connections are made. And let's be honest, who doesn't want to make meaningful connections while stuffing their face with overpriced convention center food? Takeaways: Links referenced in this episode: schoolofpodcasting.compodcasthotseat.comtuulie.comSocial Media News LiveWalt Disney World Radio Mentioned in this episode: Live Appearances - I'd Love To Meet You! AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC Where Will I Be? Join the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the Month

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer." Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show. Takeaways: Links Mentioned Build a Big Podcast Big Podcast Book Channel 146 School of Podcasting Power of Podcasting

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together! This show is brought to you buy the School of Podcasting Takeaways: Sponsor Magnet Links referenced in this episode: schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on Amazon This is episode 996 of the School of Podcasting Mentioned in this episode: Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion. In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware of what’s coming out of your mouth. With tips ranging from joining a Toastmasters club to simply taking a pause instead of filling the space with ‘you knows,’ we’re here to help you become the smooth-talking superstar you were meant to be. So let’s ditch the filler words together and find out how to express ourselves without sounding like we’re stuck in a loop of hesitation! What Stays and What Goes? For me, any time I can make myself or a guest sound smarter I will do it. For me, I go for the low hanging fruit. This is when um someone just has um a standalone um all by itself. You can easily highlight it and press delete. The ums I leave alone are those that run into another word. Tool like Descript and Riverside have built in tools to remover filler words. Be careful with these as they can be a bit aggressive. A good edit is one that doesn't sound like an edit was made. This is why I don't obsess over every single filler words because we all occasionally say "um." It becomes an issue when people lose sight of what you're saying because they are distracted by how you are saying it. Takeaways: Links referenced in this episode: schoolofpodcasting.compodcasteditoracademy.comthepharmacistvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.comDescriptRiversideToastmasters Mentioned in this episode: Podcasting In Six Weeks - Register Today! Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our...

Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good people (looking at you, Sharon), I’m spilling the tea on how to keep your podcast alive and vibrant. Plus, I’ll share some wild stories about Ozzy’s crazy life that’ll make you laugh and cringe at the same time. Buckle up, because we’re about to rock this podcast world with some serious, Ozzy-inspired vibes! Mentioned In This Episode WDW Radio Podcast Lou Monegello's Tour Battery Organizer (aff) School of Podcasting Takeaways: Mentioned in this episode: Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the Month My Live Appearances I can't wait to meet and hang out with you! Check out my schedule at www.schoolofpodcasting.com/where and if you'd like me to speak at your online or in person event, contact me at www.schoolofpodcasting.com/contact Where Will I Be? Yes, People Will Listen to You Yes, people will listen to you. Don't listen to those who said negative things about you growing up. Find your tribe and your community. People who think just like you exist and are waiting to hear from you. Join the School of Podcasting today worry-free with a 30-day money back guarantee School of Podcasting

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable! Takeaways: Links referenced in this episode: schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig ZiglarAudible Traci DeForge Helping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship. As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors. With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MORE Mentioned in this episode: Question of the Month This question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/question Question of the Month What...

Are Spotify and YouTube poisoning podcasting? I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians? So if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster. Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right Thing Purdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener). Sponsor Magnet Book Review The Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Jusin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). he book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader. Takeaways: Links referenced in this episode: schoolofpodcasting.com

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real thing, folks, and I’ve seen it happen. I share my personal stories, including the ups and downs of my own marriages, and throw in some sarcastic wisdom learned from the school of hard knocks. I'm not claiming to be relationship experts, but we’ve been around the block a few times. I break down a simple yet effective framework for content creators: health, attitude, and support. Yes, I know, it sounds like a motivational poster, but stick with me. If you're not healthy enough to hit record, or if your attitude sounds like you just woke up on the wrong side of the bed, guess what? Your podcast is gonna suck. And don’t even get me started on the importance of having a supportive partner who doesn’t roll their eyes every time you mention your latest podcast episode. I share tips on how to set expectations with your spouse, maximize your time, and avoid those sneaky time-sucking distractions like binge-watching YouTube shorts at 2 AM. Trust me, your future self will thank you. By the end, you'll walk away with practical advice on how to keep your relationships intact while you chase your podcasting dreams. From date nights to timeouts during arguments, I’ve got you covered. It’s all about being intentional and proactive in nurturing your personal life while you’re busy building your podcast empire. And let’s be real, no one wants to end up in a messy divorce because they spent too much time talking to a mic instead of their partner. So grab your headphones and let’s get to it! Links referenced in this episode: schoolofpodcasting.comnotejoy.comtodoist.comvidiq.comschoolofpodcasting.com/contactThe Seven Habits of Highly Effective People BookLove and Respect: The Love She Most Desires; The Respect He Desperately Needs Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact Where Will I Be? Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many

In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remains the top choice for most listeners, challenging the narrative often presented in media reports about Spotify's market leadership. Thanks to everyone who chimed in! Gear Review: HollyLand Lark M2s Wireless Lavalier System Quick Take: I was genuinely impressed by the Holly Land Lark M2s - this tiny microphone packs a surprisingly warm sound. At around $150, it's a solid investment for podcasters and content creators. Key Features: Rodecaster Duo Pro Tip: Grab this from Sweetwater. They offer: Noise Reduction: The app's built-in feature is decent - not perfect, but definitely helpful. Pro move? Set up both mics on separate channels so you can fine-tune your audio in post-production. Bottom Line: The Lark M2s is a compact, versatile mic system that punches above its weight. Definitely worth checking out for podcasters looking to upgrade their audio game. Takeaways: Hollyland Lark M2S Links referenced in this episode: Hollyland Lark M2S Wireless Lavalier Systemschoolofpodcasting.comthehoodratrecap.comcreateartpodcast.comfindapodcastabout.xyzpassacls.comtkbpodcaststudios.com

So, today I'm diving into the mess that can be podcast burnout. You know, that moment when your favorite hobby morphs into a job you dread? Yeah, we’ve all been there. We're chatting about big names like Marc Maron and others who decided to call it quits and how that’s not just okay, but totally legit. Spoiler alert: sometimes stepping back is the best move you can make. I’ll sprinkle in some sarcasm and laughs as we explore the absurdity of it all—because let’s face it, if we can’t laugh at our struggles, what’s the point, right? If you've been thinking about starting a podcast but feel it's too crowded, realize all those podcasters who started back in 2005 might be being pulled in new directions that have them thinking about podcast retirement. Takeaways: Mentioned In This Show Marc Maron Announces He's Ending the WTF Show Rob Walch Talks Marc Maron on the Feed Erik K Johnson End Podcast Talent Coach YouTuber Tom Scott Says Goodbye 6.5M Subscribers YouTuber The Game Theorist Says Goodbye 19.6M Subscribers YouTuber Caylus says goodbye to 18.7M Subscribers What Makes This Show Ggreat? - Marc Maron Edition sop705 My Spouse Has Dementia Show with Zita Christian Daniel J. Lewis is BACK! Clockify Free Time Tracker More insights at schoolofpodcasting.com/989 Mentioned in this episode: Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today...

Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it. Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2 Mentioned In This Show Zoom Podtrak P2 Microphones Compatible with the Zoom Podtrak P2 Samson Q2U USB Microphone Rode Podmic USB Lean Learning: How to Achieve More by Learning Less from Pat Flynn (audible) Voice of Greece Podcast Castahead.net - Podcast Producing and More Libsyn Ads Removes Limits (please note this IS programatic ads check the CPM) Ask the Podcast Coach (free podcast consulting) Pat Flynn on Episode 421 What Makes People Share Question of the Month 2021 Home Gadget Geeks Takeaways: Mentioned in this episode: Do You Need a Podcast Coach Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of Podcasting Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you? Bri Leever is a community building strategist at Ember Consulting and host of the show "Dear Bri." I saw her present at a webinar put on by Hearbeat (my favorite community tool) and immediately joined her community (which lead to me asking her on the show). Full show notes at schoolodposcasting.com/987 Mentioned in the Show: Ember Consulting Bri's Community of Community Builders Heartbeat Community Tool Circle Community Tool Mighty Networks Skool Community Tool Honeycomb App Dear Bi Podcast Circle vs Skool Video School of Podcasting Community Takeaways: Mentioned in this episode: You Have A Message That Needs to Be Heard You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/join School of Podcasting Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact Where...

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. Mentioned In This Episode Novel Marketing.com (Thomas's website and podcast) Author Update Show Tube Buddy (YouTube tool that coaches you) VidIQ (another tool to help you with YouTube) Elgato Prompter Pikzel YouTube Thumbnail Maker 1 of 10 YouTube Thumbnail Maker Captivate and Buzzsprout Media Hosts with Dynamic Content Capabilities School of Podcasting - Plan, launch, and grow your podcast Takeaways: Did you get value from this show? You can give some of the value back and say thanks. Mentioned in this episode: Live Appearances I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement,...

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics: Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away. Emotional Impact: Evoking curiosity, excitement, or even controversy can create an emotional connection with your audience, prompting them to stay tuned. Clarity and Brevity: Your hook should be clear and to the point. Complexity can confuse listeners and cause them to lose interest. Promises Value: Whether it’s information, entertainment, or inspiration, a strong hook promises something valuable to the listener. All of this relies on you knowing who your target audience is. A hook that works on a business podcast may not work on your gaming show. Ever wondered why some podcasts just suck you in while others make you want to run for the hills? Well, let’s break it down, shall we? The opening hook of your podcast can make or break your listener retention. You could have the most riveting content planned, but if your intro is as exciting as watching paint dry, good luck keeping anyone around. We’re talking about how a killer hook can capture attention faster than a cat meme on social media. Dive into the psychology of why people stick around and learn five solid strategies to craft hooks that actually work. Spoiler alert: it’s not just about being clever. It’s about being relevant, emotional, and concise. So, grab your headphones, and let’s unravel the magical art of the podcast hook that’ll have your audience begging for more! Takeaways: 5 Example Hook Types: Engaging Questions:Personal Anecdotes:Shocking Facts:Intriguing Scenarios:Relatable Problems: Mentioned in This Episode School of Podcasting Ask the Podcast Coach Power of Podcasting Network Podcast Review Show Podcast Hook Example Cheat Sheet Audience Survey: schoolofpodcasting.com/survey25 Mentioned in this episode: Check Out Dave's Newsletter

What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now. The Triple Threat Filter for Interview Guests: 1. Familiarity - How well-known is the guest to your audience? - A familiar guest brings built-in interest and recognition - More famous guests typically make better interview subjects - Provides an immediate connection for listeners 2. Relevance - Does the guest's story or background matter to your audience? - Must align with your podcast's theme and target listeners - Simply being famous isn't enough if the content doesn't resonate - The guest should provide value specific to your show's focus 3. Interest/Entertainment - Can the guest tell a compelling story? - Ability to be engaging, dynamic, and captivating - Brings unique perspectives or unexpected narratives - Makes the host look good by providing memorable content Aim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value. The 3E's of Entertainment: 1. Enhance - Add extra details to make the story more interesting - Go beyond the basic facts - Ask questions like "What were you thinking at that moment?" - Create additional context that wasn't initially present - Make the story more vivid and engaging 2. Exaggerate - Slightly amplify the story's impact - Turn a small moment into a bigger narrative - Example: A small fish becomes "the biggest catch of the season." - Create dramatic tension without losing the core truth - Make the story more memorable and exciting 3. Embellish - Add creative storytelling elements - Stage the story for maximum entertainment value - Take a brief moment and turn it into a full narrative - Example: A simple backstage conversation becomes an epic ping pong challenge - Use creative license to make the story more compelling As audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind. Resources Mention Mic Drop Moments Book Tracy Johnson Media Website School of Podcasting Episode 677 The Ultimate Guide to Hosting and Guesting Podcast Interviews

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen? I spill the beans on my own bankruptcy saga, sharing how emotional decisions can lead us down a slippery slope. And hey, we’re not just here to mope; we’ve got Steve Stewart from the Podcast Editors Academy joining us to sprinkle in some wisdom about putting profit first. Buckle up, because we’re throwing in some sarcastic humor while we unravel the absurdity of our financial choices! Takeaways: Companies mentioned in this episode: Ray Edwards Steve Stewart Podcast Editors AcademyProfit First bookNovoRelayWave AppsAcornsSofiGordon FiremarkRalph Estepp Cronometer Fitness TrackerSchool of Podcasting Mentioned in this episode: Question of the Month: Got a Question For the Question of the Month? We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225. Question of the Month Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Worry Free Podcasting Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content...