
Social Media Marketing Podcast
Business
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Location:
United States
Description:
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Language:
English
Episodes
How to Position Yourself as a Video Influencer People Will Love
1/1/2026
Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.
Guest: Roger Wakefield | Show Notes: socialmediaexaminer.com/699
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Duration:00:48:04
The Death of Organic Reach: What Works Right Now
12/25/2025
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.
Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698
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Duration:00:44:35
Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know
12/18/2025
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697
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Duration:00:45:46
What’s Working With Instagram Marketing Right Now
12/11/2025
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.
Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696
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Duration:00:40:55
Email Segmentation: Getting More Sales With Less Traffic
12/4/2025
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.
Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695
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Duration:00:43:49
How to Create Short-Form Video Content That Stops the Scroll
11/27/2025
Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan.
Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/694
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Duration:00:48:15
The Smartest Way to Grow on TikTok in 2025
11/20/2025
Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.
Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693
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Duration:00:43:27
Winning With Pinterest Ads: How to Increase Your B2C Sales
11/13/2025
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.
Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692
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Duration:00:44:56
How to Establish Thought Leadership on YouTube
11/6/2025
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.
Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691
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Duration:00:47:15
Personal Branding for Marketers and Entrepreneurs
10/30/2025
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.
Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690
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Duration:00:50:18
Applying Behavioral Science for Improved Conversions
10/23/2025
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.
Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689
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Duration:00:45:00
Email Marketing Automation That Moves People to Action
10/16/2025
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.
Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688
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Duration:00:47:52
New AI Marketing Study: 60% Do This Daily...
10/10/2025
A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:
To download the AI Marketing Industry Report, visit https://www.socialmediaexaminer.com/aireport
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Duration:00:43:16
Driving Predictable Recurring Revenue With Customer-Led Growth
10/9/2025
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.
Guest: Georgiana Laudi | Show Notes: socialmediaexaminer.com/687
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Duration:00:46:21
Driving Qualified Leads With LinkedIn Content: A Proven Formula
10/2/2025
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.
Guest: Mandy McEwen | Show Notes: socialmediaexaminer.com/686
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Duration:00:45:41
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
9/25/2025
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.
Guest: Rand Fishkin | Show Notes: socialmediaexaminer.com/685
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Duration:00:50:16
Productizing Your Services for Highly Profitable Leads and Sales
9/18/2025
Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine, I interview Michael Buzinski.
Guest: Michael Buzinski | Show Notes: socialmediaexaminer.com/684
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Duration:00:45:27
LinkedIn Content Strategy: Achieving Sustainable Growth
9/11/2025
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.
Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683
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Duration:00:45:39
Shareable Short-Form Video Content: Get More Views and Engagement
9/4/2025
Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Videos people can’t resist sending to their friends, colleagues, and communities multiply your reach. To learn the elements that make short-form content shareable, I interview Britney Crosson.
Guest: Britney Crosson | Show Notes: socialmediaexaminer.com/682
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Duration:00:44:15
Positioning Strategy: How to Ensure Your Message Connects
8/28/2025
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.
Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681
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Duration:00:43:09