
Social Media Marketing Podcast
Business
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and...
Location:
United States
Description:
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Language:
English
Episodes
Increasing Conversions: Quick Wins That Work in 2026
4/23/2026
Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.
Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715
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Duration:00:45:18
Facebook's 2026 Rules for Reach & Relevance
4/16/2026
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714
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Duration:00:42:10
Ads and AI: Leveraging AI Creative in 2026
4/9/2026
Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.
Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713
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Duration:00:42:45
LinkedIn Is Rewriting the Rules of Visibility
4/2/2026
Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.
Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712
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Duration:00:42:14
Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
3/26/2026
Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711
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Duration:00:47:02
How to Use TikTok's Verified Business Account Features and Local Feed
3/19/2026
Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly
Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710
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Duration:00:42:59
Improving Customer Experience: How to Increase Revenue and Profitability
3/12/2026
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.
Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709
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Duration:00:44:09
What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy
3/5/2026
Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.
Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708
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Duration:00:46:55
Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
2/26/2026
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.
Guests: Chris Penn & Rachel Woods | Show Notes: socialmediaexaminer.com/707
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Duration:00:43:19
Are YouTube's Latest Tools Ready for Businesses
2/19/2026
Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.
Guest: Liron Segev | Show Notes: socialmediaexaminer.com/706
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Duration:00:42:55
Building Email Communities: How to Grow a Raving Audience
2/12/2026
Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder.
Guest: Paul Gowder | Show Notes: socialmediaexaminer.com/705
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Duration:00:42:38
What Facebook's New Link Rules Mean for Your 2026 Strategy
2/5/2026
Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.
Guest: Mari Smith | Show Notes: socialmediaexaminer.com/704
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Duration:00:42:56
How to Cultivate Content Creativity: A Framework for Marketers
1/29/2026
Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.
Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/703
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Duration:00:44:41
Recommended or Rejected: Does AI Trust You
1/22/2026
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.
Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/702
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Duration:00:47:35
When Customers Create More Customers: Creating Superfans
1/15/2026
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.
Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701
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Duration:00:44:15
What's Working With Short-Form Video Right Now
1/8/2026
Short-form video gets lots of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? To discover specific strategic tips from two seasoned experts to help you grow your audience and drive business results with short-form video on YouTube and Instagram, I interview Pat Flynn and Brock Johnson.
Guests: Pat Flynn & Brock Johnson | Show Notes: socialmediaexaminer.com/700
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Duration:00:48:10
How to Position Yourself as a Video Influencer People Will Love
1/1/2026
Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.
Guest: Roger Wakefield | Show Notes: socialmediaexaminer.com/699
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Duration:00:48:04
The Death of Organic Reach: What Works Right Now
12/25/2025
Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.
Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698
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Duration:00:44:35
Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know
12/18/2025
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697
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Duration:00:45:46
What’s Working With Instagram Marketing Right Now
12/11/2025
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.
Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696
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Duration:00:40:55