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Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

Location:

United States

Genres:

Wine

Description:

Get the latest science and research for the wine industry with Sustainable Wine Growing. Vineyard Team brings you industry professionals and experts on resource issues and business trends related to sustainable agriculture to help you put sustainability into practice.

Language:

English


Episodes

220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday

3/11/2024
Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we’re revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one. 1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They’ll love learning how nature impacts a high-quality wine. 2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They’ll love the insight and attention to detail. 3. Contended Treaters Who are they: Mid- to older-aged drinkers who don’t drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific sustainable practice from your sustainable story worksheet. Worksheet for Print | Worksheet for Electronic Filling 4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P’s of sustainability: People, Planet, Prosperity. They’ll love this 360° approach and be able to pass it along with confidence. 5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs. 6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Duration:00:03:20

219: Intelligent Sprayers to Improve Fungicide Applications and Save Money

3/7/2024
Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage area needed. Brent also addresses the best time to use biologicals based on disease pressure, the benefits of drones in farming, and simple ways to improve spray efficiency with an air blast sprayer. Resources: REGISTER: April 12, 2024 | Tailgate | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden 2: The Goldilocks Principle & Powdery Mildew Management 79: Grapevine Fungal Diseases 117: Grapevine Mildew Control with UV LightAirblast 101 Brent Warneke Google ScholarBrent Warneke LinkedIn How to Do Regular Maintenance on Air Blast Sprayers to Ensure Proper Care for Specialty Crops Oregon State Fruit and Ornamental Disease Management Testing ProgramOregon State University Nackley Lab Pesticide Redistribution and Its Implications on Pesticide Efficacy Sensor Sprayers for Specialty Crop Production Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Brent Warneke. He is senior faculty research assistant in the Department of Horticulture at Oregon State University. And today we're going to talk about some really cool stuff and agricultural technology. Thanks for being on the podcast, Brent. Brent Warneke 0:11 Hey, thanks for having me. Craig Macmillan 0:12 I saw you speak at the 2023 Sustainable Ag Expo in San Luis Obispo. And I was very inspired by your talk, I thought things that you were doing were really interesting. And I thought your message is really, really great, what kinds of things you've been working on. Brent Warneke 0:25 I've been in this position at Oregon State University for the last five years. And we really started with investigating this sprayer, which we'll get into called the intelligent sprayer, and how it has potential to increase efficiency in terms of pesticide applications, from everything from labor to spray volume to pesticide quantity, and waste. And that's something that we've covered and in a lot of different ways that we'll go into here. Craig Macmillan 0:55 And so, you know, obviously, this is a viticulture oriented show, but you've done this in other crops as well. Brent Warneke 1:01 Yes. So I work with specialty crops in general, the kind of main categories that I focus on are wine, grapes, blueberries and nursery crops. Craig Macmillan 1:11 Cool. What is an intelligent sprayer? Let's start there. What is it? What's it composed of? How does it work? What are the benefits? Brent Warneke 1:19 Yeah, so the intelligent sprayer is one of a group of sprayers that I termed sensor controlled sprayers. These are sprayers that have sensors mounted on the sprayer, and they're able to sense objects in our in our case plants, and adjust the amount of spray they're applying based on those, what they're seeing. And the intelligent sprayer is is a kind of more advanced sprayer that uses a LIDAR sensor, which is a laser sensor, that's able to scan the plant canopy with millimeter resolution, and adjust is it spray very finely based on the canopy density that it detects. Craig...

Duration:00:31:56

118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday

2/26/2024
You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. A 2023 Wine Glass Marketing (WGM) blog post points to Harvard Business School professor Gerard Zaltman’s findings that 95% of our purchase decisions comes from our subconscious, emotional brain. Leveraging common psychological triggers in your marketing can help drive more sales! In this Marketing Tip, we’ll help you identify how your brand elicits positive emotions, and what you can do with that information. Positive Emotional Triggers in Marketing Think about some of the things that give you positive emotions: RecognitionAchievementEngagement: From a marketing perspective, these can be achieved by: Personal communicationsRecommending productsRewards programsFostering an environment Can you think of more ways to elicit positive emotions from your members and visitors? A Personalized Approach Since every wine club is unique, how you use these tips must be tailored to your specific brand. Start by gathering data: How do people engage with your brand? click ratestasting room trafficsocial media posts Then, ask yourself if you can infer their possible motivations. Are your guests looking for: opportunity to score a dealsense of connectionsocial eventInformation Take everything you’ve gathered from this exercise and think of ways to shift your current marketing efforts to include more of what gives your customer-base positive emotions. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Duration:00:03:26

217: Combating Climate Chaos with Adaptive Winegrape Varieties

2/15/2024
Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to wake up earlier posing a risk to freeze or frost damage. By researching acclimation and deacclimation, Jason is working to breed and select varieties for enhanced cold resistance, drought resistance, pest resistance, plus good fruit quality. In the future, to reduce inputs in vineyards and increase economic sustainability we need to put the right grape in the right climate. Resources: 135: Cold Hardiness of Grapevines Cold Hardiness prediction model and monitoring website for the Eastern US Foliar Applied Abscisic Acid Increases ‘Chardonnay’ Grapevine Bud Freezing Tolerance during Autumn Cold AcclimationJason LondoJason Londo’s Recent PublicationsVitis Underground: NSF-PGRP project looking at rootstock-scion interaction across multiple environments. Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Jason Londo. He is Associate Professor of horticulture in the School of integrative Plant Sciences at Cornell agritech. We're gonna talk about some pretty cool stuff today. Thanks for coming on the show. Jason, Jason Londo 0:11 Thank you for having me. Craig Macmillan 0:12 Your work tends to center around identifying things like climate induced disorders, developing medication methods, improving resiliency and sustainability of crops like apples and grapes. How did you become interested in that that's a pretty interesting area. Unknown Speaker 0:26 Originally, I was mostly interested in how plants adapt to stress just in general plants, because they're stuck to the ground that the seed lands on they are forced with so many complicated life's challenges, that it's really amazing what a plant can do in the face of stress. And so my curiosity has always been trying to figure out those strategies. But climate induced part of it is sort of reality striking into my passion, right? We know the climate is shifting, and it is shifting those stresses in a way that our plants can't necessarily respond in the same way that they used to, particularly because of the rate of climate change. So that's how I got interested in this topic, just trying to figure out how plants work when they're stressed out. Craig Macmillan 1:13 And you're interested in plants in general. And then now you're focusing on specific crops, right? Jason Londo 1:18 Yes, indeed, I started out originally working on endangered mints. If you can imagine that. Then I worked on rice. Then I worked on canola and I landed and fruit crops. And so yeah, lots of lots of diversity in those systems. All those plants have different stresses. Craig Macmillan 1:35 They're all different families. I mean, he really jumped around. Jason Londo 1:37 Oh, yeah. One of the coolest things about working in plant stress is plants across different clades evolved different ways of handling maybe the same stress. And you can learn a lot about sort of the limitations of stress response and the advantages and opportunities when you work across a lot of different systems. And so it makes for a tricky CV, because my...

Duration:00:38:14

216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday

2/12/2024
People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In addition to consumers voting with their dollars, Harris Poll found that 75% of shoppers surveyed have even parted ways with a brand over a conflict in values! Sustainable winegrowers and winemakers can easily connect with conscious consumers over these 7 values." 1. Social Responsibility Practicing social responsibility helps foster healthy relationships at work and in the community: care and respectGet involvedaware of the impacts 2. Water Management Did you know that less than 1% of our planet’s water is accessible freshwater we can use to fulfill our daily needs? Sustainable wine brands do! That’s why they: native plantsplant and soil testsCollect and reuse 3. Safe Pest Management Both commercial and hobbyist farmers deal with pesky pests that damage crops, steal resources, and spread diseases. Sustainable winegrowers use an informed and tailored approach to tackling their farm’s unique and dynamic pest complex: beneficial insectsbirds of preyManage canopy and fruit density All of these practices are part of an Integrated Pest Management (IPM) system. 4. Energy Efficiency Making wine is an energy-intensive process. Whether from fuel, battery, or electricity, energy is used at every step of the process that turn grapes to wine. With so many uses of energy, there are many ways to improve efficiency: Reduce tractor passesReduce energy useReduce dependence on fossil-fuel—based electricity 5. Habitat Sustainable winegrowers cultivate a biologically-diverse ecosystem that sets the vineyard up to thrive without excessive use of inputs like water and fertilizers: conservation planswildlife corridorsPreserve open, uncropped areas 6. Business Sound and responsible business practices help set a business up for long-term success: budgetsrecord keepingbenefits packages and competitive pay 7. Always Evolving In order to stay successful and relevant, sustainable businesses constantly look for opportunities to learn more and evolve: educational eventslocal and industry newseducation and upward movement opportunities We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Duration:00:04:04

215: Biochar Production on a Commercial Scale

2/1/2024
Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. Resources: REGISTER: February 16, 2024 Biochar in the Vineyard 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change Burn: Igniting a New Carbon Drawdown Economy to End the Climate CrisisCarbon Removal FAQMonterey Pacific Inc. New Science Says Biochar is Very PermanentRegeneration Regeneration: Ending the Climate Crisis in One GenerationSitos GroupSitos Group Biochar PageSitos Group BlogLinkedInInstagramFacebookYouTubeUnited States Biochar Initiative Why ‘regenerative viticulture’ is gaining ground among major wine producers Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today are Mayo Ryan. He is CEO and co founder of the Sitos Group and also his colleague, Jessica Bronner, who is the PR marketing communications manager for the Sitos roup as well. Thank you both for being here. Mayo Ryan 0:12 You're welcome, Craig. Hey, happy to be here. Jessica Bronner 0:14 It's a pleasure. Craig Macmillan 0:16 So what is the Sitos Group? What do you folks do? How did it start? I know the answers to these questions, but like why are we here? Today we're going to talk about biochar. But where are you focusing? What do you do? Mayo Ryan 0:29 Well, you know, when we when we figure it out, I think we'll let you know but anyway, where we are today is Sitos Group is a California based biochar manufacture and carbon removal company and we got started two years ago. It was a really great collaboration between myself and our co founder Steve McIntyre. Steve is the owner, founder and owner of Monterey Pacific, which is a very large vineyard management company, based in solid California about an hour south of Salinas and Monterey Pacific farms about 18,000 acres of wine grapes in the Monterey County and San Luis Obispo areas. Steve's a winemaker and has his own winery. And he started using biochar with his in house soil scientist Dr. Doug Beck. almost 10 years ago, Doug has spent a lifetime in Far East Asia perfecting and understand the use of biochar and brought it to Monterey Pacific. They've perfected that use. And so, Stephen Monterey Pacific along with Doug had the use of biochar and winegrapes down I started my journey into biochar in late 2017. Designing and building an almond processing company in Northern California, in that process wanted to do something different to the almond shell market is is really valueless. It's a valueless byproduct almond hole is used in cattle feed in that year, the price dropped by 75%. So we were looking for an alternative income source in the form of almond shell and the next year and 2018, Kathleen Draper and Albert Bates wrote this seminal book called Burn and oddly enough, coincidentally, Steve and I read the book The same year, and it's what got us into biochar was the big sort of lightbulb moment. And...

Duration:00:25:38

214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday

1/22/2024
There are a lot of buzzwords today surrounding eco-friendly production: Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. 1. Regenerative. From the block to the bottle, making wine is a science. Growers and vintners alike must understand and work with nature to make a quality product, and sustain their business for years to come. That’s why sustainable winegrowers use practices that protect and regenerate natural resources: 2. Climate Smart. From the fuel and batteries that run vineyard equipment, to the electric pumps and motors at work in the winery, to the electricity that power the buildings, it takes energy to make a bottle of wine! Reducing reliance on nonrenewable energy helps to combat climate change. Sustainable winegrowers and winemakers do this by: 3. Social Equity. Sustainable wine businesses know that people are our most valuable resource. It’s common practice for them to: We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletter ReSIProcal FebruarySustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Duration:00:02:38

213: High Resolution Data from Space Helps Farmers Plan for Climate Change

1/18/2024
Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman University and science lead at Hydrosat explains how high-resolution data from space helps farmers plan for climate change. His research uses satellites to help growers understand how change their practices to succeed in their current location and predict future winegrowing regions around the world. Resources: 199: NASA Satellites Detect Grapevine Diseases from Space191: CropManage: Improving the Precision of Water and Fertilizer InputsHydrosatJoshua FisherJoshua Fisher on LinkedInJoshua Fisher on Twitter Martha Anderson, Research Physical Scientist, USDA-ARSNASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agricultureNASA Earth ObservatoryNASA JPL (Jet Propulsion Laboratory) Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And our guest today is Dr. Joshua Fisher. He is Associate Professor of Environmental Science and Policy at Chapman University, and also science lead with Hydrosat. And today, we're gonna be talking about ecosystem research that he's been doing in some modeling ideas. Thanks for being here, Joshua. Joshua Fisher 0:16 Thanks for having me. Craig Macmillan 0:17 Your area is broadly defined, I understand as Ecosystem Science, that'd be an accurate description of your professional life. Joshua Fisher 0:25 Sure, yep. Craig Macmillan 0:26 Before we get started, what exactly is Ecosystem Science? Joshua Fisher 0:29 it's kind of a combination of many sciences. And it's a combination of biology, we got to understand plants, animals, in, you know, down to bacteria and fungi. It's a combination of chemistry, you know, we need to understand how different nutrients and water and carbon interact and transform and it's combination of physics in terms of how energy flows through the system and in heat, and how to model and predict responses of the biology and the chemistry through the physics. So I kind of got into Ecosystem Science or environmental science more broadly, because I was indecisive as a student and couldn't pick a science, like all the sciences, and Craig Macmillan 1:10 I feel your pain. Joshua Fisher 1:11 And I didn't want to just pick one. So I was looking around for a major that combine the sciences and environmental science was a good one and got me a chance to get outdoors. Craig Macmillan 1:20 That's an interesting way to get into what are the applied aspects of this area? Like what are the things things are that you're interested in, in terms of like the applications, but what do you do, and then we'll talk about what you do. Joshua Fisher 1:32 The applications are really interesting. And it's kind of a career trajectory to, I think, as a student, and as an early career scientist, it was really about doing science, with the applications kind of out there more broadly, for context, but not actually doing anything about anything other than coming up with the best science possible, coming up with the best models, launching satellites, developing new datasets and understanding the way the world works. But...

Duration:00:35:19

212: An Educated Approach to Wine Marketing | Marketing Tip Monday

1/8/2024
Do you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. For sustainable wine brands, there’s yet another level to this disconnect: more than one in four US adults said they don't know what makes a product sustainableMorning Consult, 2022 This introduces an opportunity for sustainable winegrowers and winemakers. Sustainability Sells! After Kathy Kelley and her colleagues at Penn State University learned about the environmental benefits of using cover crops under grapevines, they wondered if promoting this sustainable practice could be part of a marketing strategy to sell more wine. When they tested this theory with real-world wine consumers, they found that 72% of the wine consumers surveyed were willing to pay a $1 surcharge to cover associated sustainable production costs, and 26% were even willing to pay a $2 surcharge! Get Specific It’s important to note that for the participants in the study, simply hearing that a wine brand acted sustainably wasn’t enough – it was learning the importance of the specific sustainable practice that increased customers’ willingness to pay more for the wine. “… We’re seeing a consumer group that wants to be educated and wants to know exactly what is going on with sustainable wine production,” Kathy says in a Penn State article summarizing her findings. “So, being descriptive about what it actually means to include cover crops in a vineyard is a way to be attractive to them.” Sharing your sustainable story has many benefits. It can be used as a marketing strategy, it helps combat “food disconnect,” and it helps spread awareness of sustainable practices that protect and regenerate natural resources. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course ***Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Duration:00:02:50

211: Vineyard Nutrient Management Across the United States

1/4/2024
When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual Viticulture Academy shares a big-picture approach to nutrient management that is practical for any grower. He covers: W If you are a long time Member of our organization then you probably remember Fritz from his days with Vineyard Team in 2013 and 2014. We are thrilled to have Fritz back on air with us for the third time. Plus, I recently had the pleasure of being a guest on his podcast, Vineyard Underground. Search for episode 034: Why Sustainability Certification Programs for Vineyards Matter – with Beth Vukmanic on your favorite podcast player to listen in. And we have that linked in the show notes. Resources: 1/16/2024 Tailgate | Ag Order 4.0 Update 57: Wet Climate Viticulture 115: Examining Plant Nutrient Mobility with SAP Analysis 155: Sustainable Vineyard Management Across Different Climates 191: CropManage: Improving the Precision of Water and Fertilizer Inputs Fritz Westover Bio Healthy Soils Playlist The Science of Grapevines - Marcus Keller Vineyard Underground PodcastVineyard Underground Podcast - 016: Nitrogen Sources and Strategies for Application with Paul CroutVineyard Underground Podcast - 034: Why Sustainability Certification Programs for Vineyards Matter – with Beth VukmanicVirtual Viticulture Academy Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Fritz Westover. He is a Viticulturist, who works around the United States. Especically the the south east and he is the host of the Vineyard Underground podcast, and also the founder of the Virtual Viticulture Academy. And today we're gonna talk about nutrient management. Thanks for being on the show. Fritz Westover 0:20 Hey, Craig, how you doing today? Good to talk to you and to see you because I get to see you on video while we make this recording. Craig Macmillan 0:27 You're back. This is another episode for you. Right? Fritz Westover 0:29 This will be episode number three with Sustainable Winegrowing. So I love coming back. And you know, as you know, I worked with then Vineayrd Team back in 2013, and 14. So, of course, I love what you guys are doing and fully support it. Craig Macmillan 0:42 Fantastic. So injury management in vineyards is today's topic. Can you give us a definition of what that means and why it's important? Fritz Westover 0:51 Yeah, and I'm not going to give you the textbook version though, as you know, Craig, I'm going to talk from just how I view it and how I see my growers viewing it that. Craig Macmillan 0:58 From the heart is that yeah, Fritz Westover 1:00 I speak about nutrient management from the heart here. In terms of vineyards, you know, we want to see our vines grow healthy. When you plant to vine in the ground, there's certain things in the soil, there's mineral nutrition, there's microbes that cycle nutrients in the soil. So you have kind of a baseline there, you can add things to it. But you have to know what's in the soil. First, we have rain that falls from the sky, hopefully, and hopefully when it needs to, and that has certain mineral...

Duration:00:35:37

210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday

12/25/2023
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we are asking the question, Does social media impact wine sales? Social media has changed the way consumers and businesses interact. It not only provides convenient two-way communication between consumers and the products and services they support, but it has opened the door for consumers to participate in the marketing and messaging of brands by creating their own content about the products they love and sharing it with their friends, family, and communities. A 2018 study looking at the social media adoption and activities of 1173 wineries in Germany, the USA, New Zealand and Australia, suggests that "wineries need to develop a clear purpose for using social media and then adapt to the needs of the consumers in their respective markets." To do so, it is important to understand how consumers interact with wine brands on social media and what kind of content they are looking for. Provide Value by Offering Guidance Wine is complex. Many consumers who are new to drinking wine don't know what they're looking for, and could easily find themselves overwhelmed and intimated by the numerous varieties, tasting notes, and wine brands on the market. Creating educational and informative wine content can help to create trust between consumers and your brand. Here are a few ideas to get you started: · Bonus tip: Ask your followers what they want to learn more about! When you deliver on their requests, they'll continue to look out for your valuable posts. Interact With Consumers Word of mouth is one of the most common ways we hear about new brands and products to try. We are social creatures and feel more secure taking a chance on a product that has been vetted by a friend or colleague. How often have you seen your friends and family post a picture of a meal at their favorite restaurant, a picnic spread with a bottle of wine set up in the yard, or simply posing with a new item they fell in love with? Next time you see one of these, check the caption - a lot of people will tag the brands and companies included in their photos! If you receive a notification that your brand has been tagged in someone's content, take the opportunity to make a connection with a loyal customer by leaving a response in the comments. Social media offers a low-cost way for you to build relationships with consumers and your brand community, and being a brand that engages with its customers sets you up to receive continued support. There is an easy way to catch up on posts you're tagged in on Instagram that you may have missed! Go to your profile, and above the grid displaying your posts to the far right is an icon you can tap on to see posts from other users that you've been tagged in. Check it out, and get to interacting! Collaborate with an Influencer Social media "lifestyle influencers" are people who use their social media channels to promote products and services of companies whose products are used by everyday people in their daily lives. They connect their niche audiences to brands that share common values and interests - a phenomenon that is changing the way consumers find and connect with brands. Specifically, "wine influencers" are often educated and even certified in wine education. Teaming up with a social media influencer is a fun way to reach groups of people who may be unaware of your brand. Collaboration with a wine influencer is...

Duration:00:05:40

209: Science-based Decisions for Climate Action in Vineyards

12/21/2023
The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as they apply to the wine industry. Viticulturalists and winemakers can look at easy to measure practices like diesel fuel use, Nitrogen application timing, and light weight glass bottles to reduce their footprint. She explains that even small shifts in management can have a big impact. Resources: 67: Impacts of Climate Change on Wine Production 91: Carbon Sequestration122: Preserving Agriculture Land to Combat Climate Change 125: Using Grape Grower Demographics to Influence Climate Change Adaptation 167: Use Biochar to Combat Climate Change 171: How to Farm Wine Grapes for Climate Change 2020 HiRes Vineyard Nutrition Research Update Bottled Up: Unpacking the Facts about Wine Bottles and Climate ChangeBrianna Beighle’s LinkedInChristina Lazcano, University of California, Davis International Wineries for Climate Action (IWAC) Shaky Ground: A company called Indigo is paying farmers to trap carbon in their soils. Some researchers say the climate benefits are dubious Soil organic carbon sequestration rates in vineyard agroecosystems under different soil management practices: A meta-analysis Vineyard nutrient management in Washington State Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And our guest today is Brianna Beighle. She is assistant winemaker at Patz & Hall Wine Company. And she's an MBA student in the half school, the UC Berkeley, and she focuses on sustainability. And she's been working on some pretty interesting things around science based decision making and climate change. Welcome to the podcast, Brianna. Brianna Beighle 0:18 Thank you. I'm so excited to be here in chat with you, Craig. Craig Macmillan 0:20 I am too. You've been doing quite a bit of thinking. And also communicating on the role of what we would call science based decision making regarding companies or firms, sometimes I call them and things like climate change, climate change. In particular, this requires us to draw some boxes conceptually, maybe from even a systems thinking approach. If you if you subscribe to that kind of an idea where in order to get a handle on talking about something, we're probably need to kind of define it. And sometimes it's just a question of where do you draw the lines around? What in what? So in the realm of business and climate change industries and climate change? There are some boxes have already been defined, that have been found to be useful. But they also have some limitations? What would some of those be in your mind is a good starting points? Brianna Beighle 1:05 Oh, goodness, I guess I'll just go first to where you're talking about some things that have already been established. And I'm just going to say, the first ones that everyone has out there is that the scope one, scope two and scope, three emissions. So those have been established to kind of bucket as you're saying where specific emissions come from. And scope one emissions for I'm sure most of you are familiar, are ones that are directly associated with company facilities, company vehicles. Scope two emissions are ones that are...

Duration:00:31:09

208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday

12/11/2023
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Throughout 2023, we’ve helped you write your Sustainable Story, teach your team about it, and share tips on how to integrate your sustainable message into every level of your branding and marketing. As the year comes to an end, we’ve put all 7 tips together for you! Make sure you check out the show notes for this one. We have linked to each article so that you can dive into the details and keep sharing your good work in the market. 1. Does your staff know about sustainability? Did you know that of the 48% of employees in the food and beverage industry who receive regular training, only 4.5% receive training about their company’s mission and values? If you aren't regularly talking to your staff about your company's mission and values, you're missing out on opportunities to create a more informed and dedicated team! Click here to learn about the latest SIP Certified training tool to teach your staff how to talk about your dedication to sustainability. 2. Share your message of sustainability on your website. There are so many ways to share your message of sustainability through your website. Click here to get inspired by three SIP Certified members who dedicate an entire page on their website to their commitment sustainability, and three more who use their blog to sprinkle in their message of sustainability throughout the year. 3. Update your tasting room sign! Your tasting room guests can learn about your commitment to the 7 Values of SIP Certified while they sit and sip in your tasting room when they see the new SIP Certified tasting room sign. You can visit the Member Resources page to print yours today! 4. Use the power of visuals to tell your story. 97% of people start their search for a local business online. When someone looks up your business, what do they find? Are your images and videos up to date? Do you show what makes your brand special? Does your imagery convince searchers to visit you? If those questions gave you some uncertainty, it may be time to update your imagery! 5. Get sustainable on social media. Now that the previous tip inspired your new photography, use this one to create valuable and pause-worthy social media content! 6. 3 steps to create a sustainable QR Tour your guests will love. A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices. When you create your Sustainable QR Tour, you will: Showcase Explain Bring your tour to life By taking your Sustainable QR Tour, your visitors will: Learn SeeEnjoy Click here to learn the 3 steps to creating your very own. 7. The best newsletter you can send. Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Click here to learn how to use your newsletter to invite your members to form an even deeper affinity with your brand. Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three values.: If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes! We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns. Until next time, this is Sustainable Winegrowing with the...

Duration:00:04:04

207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand

12/7/2023
Extreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke’s Bay region. When the cyclone hit in February 2023 just before grape harvest, flood waters reached over the top of many vineyards destroying bridges, leaving behind massive silt deposits, uprooting entire plantings, and cutting off power for one week. Growers had to evaluate how to handle their losses based on total damage, potential fruit contamination, and vineyard lifespan. A vital component of the recovery effort is the knowledge and experience of viticulturists who farmed in the region during Cyclone Bola in 1988. Resources: 2: The Goldilocks Principle & Powdery Mildew Management 79: Grapevine Fungal Diseases103: Environmental, Social, & Governance Initiative in Spain’s Priorat Region 117: Grapevine Mildew Control with UV LightCyclone Gabrielle Relief Fund Downy Mildew (Plasmopara viticola) Emma Taylor on LinkedInHawke’s Bay Wine New Zealand How lessons learned from Cyclone Bola can help deal with the aftermath of Cyclone Gabrielle Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And with us today is Emma Taylor. She is viticultural consultant with Emma Taylor Viti in New Zealand. And today we're going to be talking about the terrible impacts that cyclone Gabrielle had on the North Island of New Zealand. And thank you for being your guests taking time and sharing your story with us. Emma Taylor 0:14 Nice to meet you and talk to you, Craig. Craig Macmillan 0:16 First, I want to express my sympathies to everyone in the North Island in New Zealand overall for the loss of life and tremendous devastation of property. A lot of folks were unhoused injured as well as fatalities. And we're all very saddened by the event. Emma Taylor 0:33 Thanks for that. It was it was quite biblical in nature, we call it you know, it was it was quite extreme. Craig Macmillan 0:39 Yeah. It was quite extraordinary. Well, first of all, what was the cyclone? What was what was the story there. Speaker 2 0:45 So it was an extratropical cyclone. That's common to New Zealand that we do get so tropical cyclones form up in the higher in the Pacific normally around the islands. By the time they get to New Zealand, they've normally decreased in intensity to the point that they are now regarded as extratropical cyclone. And that is the same with cyclone Gabrielle when the MetService started bringing up you know, they bring up these tropical cyclones in this hour, there's one to watch. And I remember when I first heard the announcement that tropical cyclone Gabriel was forming. And I remember the way that the MetService were talking about it. And I remember thinking this sounds like it could be a biggie you know, it's been a while but it's the way that they're talking about it. They're just preparing us in a slightly different way to the other extratropical cyclones. Cyclone Gabriel, it came on our horizon, you know, as one to watch maybe about a week to 10 days before it landed. Craig Macmillan 1:39 Okay, so there was people were aware of something was coming. Emma Taylor 1:43 Something was coming....

Duration:00:27:54

206: The Best Newsletter You Can Send | Marketing Tip Monday

11/27/2023
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Newsletters invite your members to form an even deeper affinity with your brand. It's an opportunity to share your brand’s history, current projects, and behind-the-scenes details that aren’t available through other channels. Need Content? You Got It! A multi-page newsletter gives you more space to work with. While the idea of having several pages to fill and decorate can be exciting to some, others may be intimidated by the task. Being a brand that’s passionate about sustainability means you always have something to talk about. Having a handful of Sustainable Stories on deck can be a great asset to your newsletter! SIP Tip: Adjust the amount of detail you go into to fit the space you have. For longer pieces, consider breaking them up into serials. Today we will share two examples of SIP Certified members whose newsletters feature their dedication to sustainability in engaging ways. There are some great images to go along with these, so I highly recommend going to the show notes and clicking on The Best Newsletter You Can Send. Ancient Peaks Ancient Peaks invites their members to understand their deep relationship with the land and their community through their May 2021 newsletter’s Feature Story, For the Love of Land & Community. The article shows how and why Ancient Peaks embodies sustainability through colorful photos and specific examples that touch all 7 SIP Certified Values. A QR code on page 4 of the excerpt transforms this newsletter into a multi-media experience! Readers can scan the code to watch a thoughtful explanation from the ranch’s owner, Doug Filipponi, on what sustainability is and how they address all three legs of the three-legged stool. Niner Wine Estates Their Spring 2023 newsletter opens with A Note from Winemaker Patrick Muran, giving readers the sense that their shipment was crafted with love and devotion from the entire team at Niner Wine Estates. After providing a rundown of the wines included in their shipment, Niner announces their 2023 Green Medal Sustainability Leadership Award. They explain what the award is, and provide several specific examples of their sustainable practices. Several members of Niner’s team are featured in the newsletter, giving it a personable feel and inviting readers to become familiar with the faces behind the wine. More Tips As you saw from these two examples, there are many ways to create a newsletter that’s unique and authentic to your brand. Here are three elements both of these examples have in common: Sustainability: Thoughtful “whys” and descriptive “hows” invite your readers to: deeper connectionunderstand Teamwork: Quotes and opinions from team members: personable feelFamiliarize Food and Wine: Pairing notes and recipes specific to the wines included in your shipment give: Utility keep your newsletter around What’s YOUR Sustainable Story? We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! We hope you’ve enjoyed learning about how your peers fulfill the 7 SIP Certified Values as much as we’ve enjoyed...

Duration:00:04:18

205: Get More Funding Faster for Land Conservation Projects

11/15/2023
Since the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive Director at the Upper Salinas-Las Tablas Resource Conservation District, and Michael Larcher, North American Solution Lead at cBrain have partnered on a new system that drastically decreases that timeframe by matching a grower’s land conservation needs with grants in a database. Landowners can participate in the Sustainable Land Initiative by submitting a short form that includes their location, acres, and goals. Technical staff from the RCD will follow up with a sight visit to determine all potential conservation projects including healthy soils, cover cropping, beaver dam analogs, and carbon farm plans. Through a database, the RCD can pull a report on all landowners interested in similar projects and connect them with funding and permitting. By aggregating data, the RCD can fund more growers, advise grant agencies on what conservation programs are most effective, and spend more time helping growers on the ground. Resources: *** Register 12/6/2023 | Prepare for 2024: CA DPR Changes, Bulk Wine Trends & Funding Sustainable Projects*** 181: Can Applying Compost Reduce Water Use? 122: Preserving Agriculture Land to Combat Climate Change 58: Barn OwlscBrainDevin BestMichael Larcher on LinkedInSan Luis Obispo County Beaver BrigadeSustainable Land InitiativeUpper Salinas-Las Tables Resource Conservation District Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And our guest today are Devin Best is executive director of the upper Salinas, las tablas Resource Conservation District. And Mike Larcher, who is a North American solutions and sustainability lead with a company called cBrain. And today we're going to be talking about a very interesting idea called the sustainable land initiative. Thank you both for being here. Thank you. Devin Best 0:19 Thanks for having us. Craig Macmillan 0:20 Actually, before we get into that, let's kind of set the stage for those folks that are not aware. Devin, can you tell us what is a resource conservation district? Devin Best 0:28 Sure. So a resource conservation district is a non regulatory, nonprofit local organization that works with growers and local community to help provide resources and technical assistance for their management of natural resources. Craig Macmillan 0:41 And there are RCDs throughout the state, correct? Devin Best 0:44 That's correct. There's about 95 of us or so. And they're organized around watersheds, watershed political boundaries, sometimes county boundaries. So it there's a little bit of a mix of how they're organized, but they were formed out of the dust bowl er, and some of them have combined, so you might get a little bit of those sort of things. Originally, the idea was that a federal government had the Natural Resource Conservation Service. And that was a entity that was focused in on dealing with the Dust Bowl and how to help farmers with their resource issues, but they recognize that the federal government didn't really have the best working relationship with local growers. So they formed what was originally known as soil...

Duration:00:31:41

204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday

11/12/2023
The needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. That’s why SIP Certified brands value Always Evolving. Welcome to the final story in this year’s Sustainable Stories from SIP Certified Members. Sustainable businesses know that in order to stay relevant and successful, they must be aware of opportunities to evolve. Progress begins with investing in our most valuable resource, the People. The people who serve your customers include everyone from the ones who craft your product to those responsible for developing your business strategy. Demonstrating your brand’s ethos of Always Evolving helps everyone on your team feel inspired and empowered to continue developing their unique skills that will help your business be sustainable. There are countless opportunities for individuals in the wine industry to expand their skills and education. Read on to learn how Talley Vineyards supports all of their employees in their professional development. Always Evolving at Talley Vineyards Always Evolving as individuals and as a team ensures that everyone at Talley Vineyards is continually improving their skills and expanding their knowledge. Supervisors are encouraged to further their agriculture and vineyard education as well as their leadership skills through annual management courses – in both English and Spanish! With computers continuing to become an essential tool in today’s workforce, Talley Vineyards ensures their supervisors are taught computer skills to efficiently track time and production, and to collect data. Employees of Talley Vineyards attend educational events and are offered training when they express interest in learning new skills. The physical demand and discomfort that often come with vineyard care have been lessened with the adoption of mechanization. People who work in the vineyard experience greater efficiency with far less physical load. Talley Vineyards believes that when each member of the team has a diversity of skills, the team as a whole is stronger. What’s YOUR Sustainable Story? We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story! We hope you’ve enjoyed learning about how your peers fulfill the 7 SIP Certified Values as much as we’ve enjoyed sharing them! Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three Values.: If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes! We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns. Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** 3 Steps to Make a Sustainable QR Tour Your Guests Will Love Business: Niner Wine EstatesMarketing Tips eNewsletterSIP Smart Training online courseSustainable Story Worksheet | PrintSustainable Story Worksheet | Electronic What's...

Duration:00:03:15

203: Get the Latest Viticulture Research from 30 Experts

11/2/2023
If you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation’s top researchers to present at the Expo for a number of years. In today's podcast, you will get a preview of the topics and speakers for this year’s event. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts, earn over 20 hours of continuing education (including 18 hours of DPR), and explore sustainable ag vendors November 14-15, 2023, at the Madonna Inn Expo Center in San Luis Obispo California. By popular request, this year we have doubled the number of online courses so attendees can learn on-demand between October 16 and November 30. Here are some of the sessions Cliff mentions. Make sure to check out the sustainableagexpo.org for the full program: In-Person Online As a listener to this podcast, take 50 off of your ticket when you use code PODCAST23 at checkout. Get your ticket at Sustainable Ag Expo.org. Resources: ***Tickets | Sustainable Ag Expo***53: Producing Compost and Carbon Sequestration90: Nematode Management for Washington Grapes 129: The Efficient Vineyard Project with Terry BatesEfficient VineyardMadonna inn In-PersonOnline Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year - $50 OFF with code PODCAST23 Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And with me today is Cliff Ohmart. He is a consultant with Omart Consulting in a whole variety of areas. One of the things that he's doing right now is he's helping to organize or he's organizing the program for the 2023 Sustainable Ag Expo in San Luis Obispo coming up. He's going to tell us a little bit about some of the folks and some of the topics that will be there and some things that might be of interest to you. So welcome, Cliff. Cliff Ohmart 0:22 Thank you very much, Creg. It's nice to be here with you. And I think this is a great opportunity to have this podcast before the expo so people can get an even better feel than just the website of what's coming. Craig Macmillan 0:34 Absolutely. For those who don't know, what is the Sustainable Ag Expo? Cliff Ohmart 0:38 it is a combined presentation slash trade show that the Vineyard Team has been putting on, I think, for at least 15 years now. Craig Macmillan 0:47 It's been a while. Cliff Ohmart 0:48 I's developed into quite the history, the roughly the format is there's a session in the morning from eight to 10, a half hour break for people to go out to the trade show 10:30 to noon, more presentations. Then there's lunch for people go to the trade show, then one to three, another half hour break, and then 3:30 to five. And there's only one session at the time, so people don't have to worry about missing something. Also, they're free to circulate through the trade show during the presentations if they so choose. This year, the Vineyard Team decided to change the format, which I takes I'm excited to see how this will go. So this year, it will be Tuesday, Wednesday full days as I just described that schedule. But then Monday evening, it'll be a kickoff what we're going to be doing for the feature presenter, which is Dr. Terry Bates from Cornell, he and I will be on stage for a period of time, I think half hour to an hour...

Duration:00:31:02

202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday

10/23/2023
Looking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. A Sustainable QR Tour is a unique, educational, self-guided way for your guests to learn about your brand’s sustainable practices. When you create your Sustainable QR Tour, you will: 1. Showcase your sustainable attractions. 2. Explain each attraction with a short video or quick written description. 3. Bring your tour to life by posting your QR codes and making a map. By taking your Sustainable QR Tour, your visitors will: Learn See Enjoy In this Marketing Tip, we’ll walk you through all of the steps to create your Sustainable QR Tour. Step 1: Identify Your Sustainable Attractions Get your team togetherSustainable Stories worksheet Pick 5 to 10 things Take notes Ideas to Get You Started Vineyard Attractions Vines Owl box Cover crop Winery/Tasting Room Attractions Solar panels/EV charging stations Pamphlets for charitable foundations, organizations, etc Your brand’s Newsletter 7 Values of SIP Certified table sign Step 2: Explain Each Sustainable Attraction Create Your Content Each one of your sustainable tour attractions will have its own QR code. When scanned, the code should open up either a video or a written description. Use video: Write it out: It is important that the information for each sustainable attraction is on its own page! That way, when the QR code is scanned, only the information for the appropriate attraction opens. Generate Your QR Codes Visit the published page for each sustainable attraction’s content, and follow these steps to generate your QR code: WARNING: Don’t modify the link that appears under the QR code! SIP Tip Step 3: Bring Your Tour to Life Now it’s time to post your QR codes at your stops, and make a map so visitors know where to find them. Print & Post Your QR Codes You will need to print your QR codes and give them a clear, protective covering to shield them from the elements. You can use a laminator, packing tape, or clear binder inserts. Or have them printed on a material that can withstand the elements. Attach them to a sturdy surface at or in view of your Sustainable QR Tour attraction. Make a Map Your visitors will want to know where to go when they embark on your Sustainable QR Tour! Your map can be hand drawn, or you can use an application like Canva, or Adobe Illustrator to make your map. On the back of the map, list out your stops in the order they appear along the path, and give a quick hint for finding the QR code. SIP Tip: Make it a Game! Create a quiz sheet for your guests, and have them complete it once they visit all of the stops. Or, encourage them to post a picture or video from their tour experience on their social media and tag you. Put your guest’s names into a pot for a monthly drawing, and get creative with your prizes! A complimentary tasting for two, a piece of SWAG from your shop, or a private tour with your General Manager, Winemaker, or Vineyard Manager are just a few ideas. Coming Up... Our next Marketing Tip will feature the final story in this year’s round of Sustainable Stories from SIP Certified Members. Be sure you don’t miss the inspiring story of how Talley Vineyards supports all of their employees in their professional development. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link...

Duration:00:05:27

201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus

10/19/2023
High temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the most common. In high heat, sugars accumulate faster, acids degrade, ripening happens earlier and the result is higher alcohol wines. The challenge is that ripening is not linear. Tannins and maturation of the seeds do not progress at the same pace. Plus, high pH causes color and flavor instability. Andreea is experimenting with verjus, the juice of green grapes. In North America, grapes from crop thinning are traditionally considered waste. However, in Eastern Europe and the Middle East, green grape juice is used in many culinary practices. Verjus has little sugar, high acidity, and low pH making it a perfect addition to unbalanced wines. Learn about her current experiment testing both red and white grape verjus against three other acidification methods. Plus, Andreea gives listeners tips on how to prevent that green pepper flavor caused by ladybug taint. Resources: 145: New Class of Compounds Linked to Smoke Taint in Wines (Podcast)143: Can Barrier Sprays Protect Against Smoke Taint in Wine?Dr. Andreea Botezatu’s LinkedIn page Dr. Andreea Botezatu ResearchGate Dr. Andreea Botezatu Google ScholarMalo-Lactic Fermentation in a New Climate Sustainable Wine PracticesTexas A&M Facebook page Texas A&M Foundation Texas AgriLife Extension Enology YouTube Vineyard Team Programs: Juan Nevarez Memorial Scholarship- Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year - $50 OFF with code PODCAST23 Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And my guest today is Andreea Botezatu She is Associate Professor and extension enology specialist at Texas A&M University, the Texas AgriLife Service. Thanks for being our guest today. Andreea Botezatu 0:11 Thank you for having me. Craig Macmillan 0:12 We're very interested in some of the work you've been doing recently around effects of warming climates on vines and on wines. You're in enologist. In particular, you've been doing work on wine quality. That Correct? And you've been doing work in Texas, obviously. Andreea Botezatu 0:26 Yes, for the past seven years or something. Yeah. Craig Macmillan 0:30 And would you say that temperatures during the growing season in Texas overall have been increasing? Andreea Botezatu 0:35 I would Yes, the temperatures historically have been increasing. And furthermore, we see a lot more extreme weather events. So temperature records being broken, as well as like I said, extreme weather storms, winds hail, a lot of hail we, we've been having quite a bit of hail in Texas. So these can affect the process of grape growing. Craig Macmillan 0:58 Absolutely. So definitely, there's been some changes, how has this been affecting one quality, what particular parameters are being most affected? Andreea Botezatu 1:04 Right. So this is not straightforward answer for this question. Because because several things can happen when you have extreme weather events and temperatures rising. The biggest one that we see here is a changing ripening patterns. So sugar accumulation and acid degradation, they kind of change sugar tends to accumulate much faster, because of the earlier heat we tend to see earlier ripening. So earlier, harvesting...

Duration:00:32:23