The Hot Seat Podcast

Chipotle has been crushed in the media by their recent salmonella outbreak. In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan explain why a strong content marketing strategy could help Chipotle turnaround their brand image and get their stock rising again.

In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan dissect a pervasive misunderstanding of the key principles of content marketing. Specifically, why most marketers dismiss "They ask, you answer."

Marcus Sheridan and Ryan Hanley are both sought after speakers in the business/marketing space. In this episode of The Hot Seat Podcast, Marcus and Ryan break down what it means to deliver a "performance" on stage and how conventions and events can better serve their audience.

In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan break down what "smart" content marketing looks like in 2016.

Does Wall Street hate Twitter? From the recent dramatic drop in share price it would certainly seem so. What does this mean for the future of Twitter and the brands using Twitter to connect with customers every day? Ryan Hanley and Marcus Sheridan break down the issues with Twitter and where they Twitter going in the future. Get more of The Hot Seat Podcast.

Is Medium the future of content marketing? It just might be and in this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan break down Medium and where it fits into your content marketing strategy. Get more of The Hot Seat Podcast.

Are you willing to hug your haters? Most companies are not. In fact, most companies ignore their haters. Big mistake. In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan interview Jay Baer about his new book Hug Your Haters. This is going to be one of the biggest philosophical business ideals of the second half this decade. In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan interview Jay Baer about his new book Hug Your Haters. This is going to be one of the...

There is one guarantee in digital marketing: change. In this episode of The Hot Seat Podcast, Ryan Hanley and Marcus Sheridan dig into digital marketing and riff on why everything in digital marketing is dead.

Local business relies on local Google search results to capture local buyers intent on purchasing their products. Is this additional layer of paid local listing (which do not look like paid listing) the beginning of the end of local search? Is Google cheating the local business? Is Google cheating the local business? In this episode of The Hot Seat Podcast, Ryan Hanley and Marcus Sheridan digest this recent Google test and explain the long term ramifications of this feature being adopted.

Many a Twitter empire has been built on the back of a "follow back" strategy. Every two years Ryan Hanley purges his Twitter following down to a small group of people he's taken great value from over the last two years. Today we discuss what happens when you unfollow over a 1,000 people on Twitter. In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan dive into the ugly world of Twitter follower counts and other stuff that might be related to content marketing.

The Internet is filling up with content. This is the noise. How does our brand message, our content, our marketing stand out and become the signal in the noise. Find out as Ryan Hanley and Marcus Sheridan dive deep into he world brand messaging. You'll also get a few content marketing tactics and strategies to help your business grow. It wouldn't be a Hot Seat episode without some content marketing drizzled in.

New content platforms and social media networks are launched seemingly everyday. And every founder with a PR budget can get some attention from the marketing and technology media. But how do brands know which social media networks to jump into and which they should apply a "wait and see" strategy on? In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan explain the thought-process behind an "Early Adopter Strategy" for content marketing.

What is the purpose of your website? This might seem like a silly question, but far too many businesses are getting it wrong. Leaving huge revenue upside on the table. In this episode of The Hot Seat, Ryan Hanley and Marcus Sheridan discuss the purpose of your website and what you can do to improve it.

In this episode of The Hot Seat, Ryan and Marcus discuss the demise of blog comments and why engagement is overrated. What does engagement mean you business? Can you grow your business with engagement? On this episode we explain why the loss of blog comments doesn't matter.

In this episode of The Hot Seat Podcast, hosts Ryan Hanley and Marcus Sheridan discuss the opportunity in content syndication and its impact on blogging. How will content syndication platforms such as Facebook Notes, Medium and LinkedIn Publisher reduce the importance of the blog. Is the blog dead? No. But has the role of the blog changed? Yes, absolutely.

In episode #2 of The Hot Seat, Ryan Hanley and Marcus Sheridan discuss the explosive topics of religion and politics.and their place in our content marketing. The primary lesson here is this: when you play in the public space everything you say is part of your brand, everything. We must as content marketers understand that talking about religion and politics are going to have an impact in your brand. It's not wrong to talk about religion and politics, but there is going to be an...

Listen to Ryan Hanley and Marcus Sheridan argue about the proper definition of content marketing and why it matters to marketers and business owners. This is the very first "podcast" episode of The Hot Seat. Get more from The Hot Seat Podcast here.