The Leader and The Muse: Inspired Personal Branding

We live chaotic lives, full of competing demands on our time, energy and spirit. Multitasking and hectic schedules can lead to full-blown burnout that takes a toll on us and our personal brands. Establishing order within the chaos can be empowering and, like therapy, it can help us make sense of the seeming disorder our lives, our work, and our relationships. Join host, Rasheryl McCreary, and her guest, Susie Frazier, Environmental Artist and lifestyle guru as they discuss the three core principles of Earthminded Style™, Susie’s patented approach to a more grounded, connected way of life, amidst the chaos. Susie will share how a simple commitment to being more resourceful, natural, and down-to-earth can help you let go of outdated patterns, evolve your responses and find freedom (even creativity) in the imperfections of life. Listen to: The Leader and The Muse on Friday at 12noon PACIFIC and learn practical strategies for replenishing your brand and recharging your spirit.

The holidays are a time of hustle and bustle, stress, excitement, anxiety, and good cheer. The season is filled with social functions, business and personal, that are rife with opportunities to build or derail your brand. Join host, Rasheryl McCreary, to discuss proven tips, techniques and strategies that can help you shine during the holiday season. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to Burnish Your Brand During the Holidays.

Is your calendar full of back to back appointments? Are you constantly checking your email? Are you finding that there just aren’t enough hours in the day? Wondering how much longer you can keep running flat out? And where is it all leading anyway? Join host, Rasheryl McCreary and her guest Scott Eblin, author of the book, The Next Level, and President of The Eblin Group as they explore solutions to these challenges. Drawing on Scott Eblin’s research and experience coaching dozens of executives from leading global organizations, this episode will focus on his personal planning tool, the Life GPS® and other practical tools that can benefit time-strapped executives and entrepreneurs. Tune in to The Leader and The Muse for practical tips and specific strategies for getting and keeping your life, work and personal brand on track.

We are now in an “Era of Behavior” where our behavior is our greatest source of competitive advantage. In order to stand out, leaders have to exemplify the epitome of civility and business etiquette. Join host, Rasheryl McCreary, and her guest, Lena Koropey, Founder of Gramercy Protocol, as they discuss the 7 essential business social etiquette skills leaders and entrepreneurs need to have in order to succeed. In this episode, you’ll learn why civility in the workplace is so important, how your digital devices might be hurting your brand, the importance of active listening, how a smile can elevate your image, and more. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to navigate the world of business social etiquette.

Once you excavate and clarify your personal brand, the next step is elevating your personal brand by crafting your visual identity. For this phase, you want to invest in a professional graphic designer with impeccable style who can increase your brand visibility. Join host, Rasheryl McCreary, and her guest, Natasha Lakos, graphic designer and visual philosopher, as they unlock the secrets to uncovering your visual identity. In this episode, you’ll learn the 5 secrets to uncovering your visual identity, how to work with a designer to leverage your personal brand, why you want to invest in a good graphic designer, the 3 common pitfalls of the client/designer relationship and how to avoid them. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to discover how to link your personal brand with your visual identity.

Research proves that the famous quote is true; great leaders are made, not born. Join host, Rasheryl McCreary and her guest Sarah Biggerstaff, executive coach and Lecturer in the Practice of Leadership at Yale School of Management, as they discuss how leaders are made. Through the lens of the newly redesigned Leadership Development Program at Yale SOM, Sarah will shed light on three of the key elements that make up an effective leadership development program and the critical skills that emerging leaders need to develop. We will also explore how the rise of globalism and the shift away from hierarchy and towards teaming is impacting and shaping modern day leadership. Listen to: The Leader and The Muse on Friday at 12noon PACIFIC and learn practical strategies for growing great leaders.

Marketing has changed with the digital age. There has been a shift from identifying the needs and communicating the benefits of your brand to providing experiences customers and clients can be engaged in. Join host, Rasheryl McCreary, and her guests, Jen Francis, graphic designer and owner of Jen Francis Design, Jen McMurtry, Marketing Manager of KUDU Industries, and Ronda Woble, Director of Corporate Marketing & Public Relations for Senior Home Care, as they explain the new rules of marketing. In this episode, you’ll learn the basic marketing principles, the 5 pieces of collateral that every brand needs, 2 power marketing tips and how to manage your reputation and visibility in the digital world. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to market your brand in the digital age.

As a new or seasoned coach, personal branding can be daunting. Your personal branding affects both your practice as a coach and your business strategy, so it’s important to get it right. Join host and personal branding expert, Rasheryl McCreary, as she explores personal branding for coaches, part 2. In this episode, you’ll learn why personal branding helps you attract the right clients, how to establish yourself as a thought leader in your area of expertise, how to build your brand on a budget, and more. Listen to The Leader and The Muse on Friday at 12noon PACIFIC and start building your personal brand.

As a new or seasoned coach, personal branding can be daunting. Join host and personal branding expert, Rasheryl McCreary, as she explores personal branding for coaches. In this episode, you’ll learn why you need a strong personal brand as a coach, personal branding tips and how to leverage your personal brand to get more clients. Listen to The Leader and The Muse on Friday at 12noon PACIFIC and start building your personal brand.

Personal branding is everywhere. Marketing experts, media figures, celebrities, consultants and corporate leaders are talking about personal branding, but there are still many misconceptions out there. These myths discourage people from effectively leveraging their personal brand in the workplace. Join host and personal branding expert, Rasheryl McCreary, as she explores 10 myths of personal branding. In this episode, you’ll learn the history of branding, why you need a brand even if you are in a secure corporate job, why personal branding is not just about self promotion and how personal branding is an inexpensive way to increase your personal value. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to discover the truth about personal branding.

What's stopping you from writing and publishing a short eBook? You are passionate about your book idea. A short book is on your bucket list for 2013. Your are ready for the enhanced credibility, expert status, speaking gigs and higher fees that come with being a published author. Don’t let fear and uncertainty hold you back! Join host, Rasheryl McCreary, and her guest, Debbie Weil, founder of Voxie Media, as they discuss Author Breakthrough, Debbie’s three-month coaching program where she will work 1:1 with you, start to finish, to help you write and publish a stylish and professional eBook. In this episode, Debbie will provide expert tips on how to start your eBook, how to find your best book idea and organize it and how to finish and publish on Amazon Kindle--before Christmas! Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to build your brand with an eBook.

A strong personal brand is a leader’s most valuable asset, yet the process of discovering, shaping and maximizing this asset eludes many leaders. In this episode, host Rasheryl McCreary will talk with acclaimed American scholar and author, Warren Bennis about his views on personal branding and leadership. Through personal stories, shared in his recent memoir, Still Surprised: A Memoir of a Life in Leadership, listeners will learn how Bennis discovered his unique value proposition (personal brand) and developed his authentic voice. As a leader who is known as the “founding father of the modern leadership movement,” Bennis has engaged, inspired and motivated generations of leaders. Tune in to The Leader and The Muse to catch Bennis’s pearls of wisdom that can easily be applied to your own life and leadership journey.

Many personal branding experts focus on the external manifestations of your brand: your logo, business card, website, social media presence and personal appearance. In fact, there’s a lot of advice offered and discussion of social media as personal brand. Join host and personal branding strategist, Rasheryl McCreary as she explains why many personal brand experts have got it all wrong. Rasheryl will walk you step-by-step through the process of growing your brand organically. In this episode, you will learn: quick tips for discovering your personal brand, deep dive assessment tools that provide data about your brand, why you must stand out from your peers, how to increase your brand’s visibility, how your unique perspective adds value to your brand. Listen to The Leader and The Muse at 12noon PACIFIC for a dose of personal brand inspiration.

Join host, Rasheryl McCreary, and her guest, Chatham Sullivan, an organizational psychologist, partner at Pivot and the best-selling author of the ‘The Clarity Principle: How Great Leaders Make the Most Important Decision in Business’. In his groundbreaking “strategy-meets-leadership book, ‘The Clarity Principle’, Chatham reveals the unacknowledged struggle many leaders face when confronting the tough strategic decisions that answer the questions: Who are we and what business are we in? In this episode, Chatham uses compelling stories and real-world business examples to illuminate how difficult it is to define the core purpose of your business, the costs incurred by failing to clarify your purpose and the gains won by having clear purpose. To learn more about how clarity of purpose drives success, listen to The Leader and The Muse on Friday at 12noon PACIFIC or on iTunes anytime.

Join host, Rasheryl McCreary, and her guest, personal branding guru, William Arruda, CEO of Reach Personal Branding and best-selling author of ‘Career Distinction’, as they discuss his new book, ‘Ditch. Dare. Do!’. ‘Ditch. Dare. Do!’ is a quick-start guide and deep-dive instruction manual created by William and co-author, Deb Dib, for time-strapped executives and employers who need to leverage the power of personal branding. Step-by-step, William will guide you through the Ditch. Dare. Do! Nine-Minute Brand Plan, a revolutionary concept of small but meaningful actions that you can execute in 9 minutes each day, to manage your brand and advance your career. For William’s expert advice on personal branding as a way to advance your career, support the corporate brand, and deliver greater value to your team or company, listen to The Leader and The Muse on Friday at 12noon PACIFIC or on iTunes anytime.

You hear it many times, “the gods favor the bold.” But, what does living a bold life mean? How do you live a life full of intention, do work that matters and change the world? Join host, Rasheryl McCreary, and her guest AJ Leon, author of the manifesto, The Life and Times of a Remarkable Misfit and Chief Maker of Trouble at Pursuit of Everything, as they discuss AJ’s journey from an unremarkably average, highly paid financial executive to a nomad adventurer changing the world, one project at a time. In this episode, AJ will teach you: how a “necessary revolution” supports you in stepping out and living a remarkable life, why beginnings matter, how to let go of failures and disappointment and why stopping traffic is critical to building your brand. Listen to The Leader and The Muse on Friday at 12noon PACIFIC and learn inspiring and practical strategies for creating a remarkable personal brand.

What does it mean to be an expert? What does it truly take to build credibility?How can you amplify your expert status? Join host, Rasheryl McCreary and her guest, Pamela Slim, award-winning author of Escape From Cubicle Nation as they explore the answers to these questions. In this episode, Pamela will identify 5 ways to bring your message to the masses and share specific strategies for sharing your message through the mainstream media. Listen to: The Leader and The Muse on Friday at 12noon PACIFIC and learn practical strategies amplifying your expert status in ways that build your personal brand.

Leading great conference calls is one of the most vexing challenges of 21st century leadership. If done poorly, over time, it can drain your energy, waste your time, dilute your leadership message and weaken your personal brand. Developing strong virtual presence is a way to avoid this common pitfall. Join personal branding expert, Rasheryl McCreary as she teaches you how to build your brand on conference calls. In this episode you’ll learn how to: identify the key elements of virtual communication, structure messages for instant and consistent engagement and elevate and maintain the energy level on the call. Listen to The Leader and The Muse on Fridays at 12noon PACIFIC and learn how to build your brand by pumping up your virtual presence.

Leading great conference calls is one of the most vexing challenges of 21st century leadership. If done poorly, over time, it can drain your energy, waste your time, dilute your leadership message and weaken your personal brand. Developing strong virtual presence is a way to avoid this common pitfall. Join personal branding expert, Rasheryl McCreary as she teaches you how to build your brand on conference calls. In this episode you’ll learn how to: embrace the four key elements of every conference call, understand your audience and what makes them tick, craft a conference call strategy and use the four C’s of communicating with impact. Listen to The Leader and The Muse on Fridays at 12noon PACIFIC and learn how to build your brand by pumping up your virtual presence.

You know the drill. Leading teleconferences in your multi-tasking, highly-caffeinated world involves wrangling distracted listeners, dealing with delayed responses, trying to ignore ambient sounds of clicking keyboards/barking dogs/airport announcements (and worse) – all of which drain your energy, weaken your personal brand, waste your time, and dilute your message. Join host Rasheryl McCreary as she discusses the 9 biggest challenges to leading effective conference calls and what you can do to overcome them. Listen to The Leader and The Muse on Fridays at 12noon PACIFIC and learn how to build your brand by pumping up your virtual presence.