THE NERVE embraces new rock. The Nerve squarely targets todays 18-34 rock listener. We've incorporated the way today's rock listener uses radio. The Nerve incorporates every aspect of the listeners media uses: on air, online, social media, and mobile. The personalities aren't "radio people", The Nerve personalities are rock music core listeners who happen to be on the radio. In addition to great programming The Nerve offers a variety of sales and marketing tools to help you reach this lucrative and underserved demo.