The Persuaders Marketing Podcast
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Barry O'Sullivan, SocialMedia.ie talks social media...
Chief Technical Office of SocialMedia.ie is my guest on this edition of The Persuaders Marketing Podcast. Barry and I discuss a number of critical issues facing companies doing social media marketing. The link between software developers and marketing professionals is discussed.
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Irish Digital Marketing Case Studies : Colin...
In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles: European Commission - raise awareness of the benefits of the EU for young people European Commission - raise awareness of funding for Sicence and Innovation #Tweetsinspace http://www.zoodigital.ie/thats-us-on-the-telly/ Brand positioning / loyalty innocent smoothies: The goodness HQ http://www.zoodigital.ie/innocent-goodness-hq/ Innocent goodness juicer:...
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Netherlands Ad and PR Scene ( PR Salon preview )
In this podcast I'm joined from Amsterdam by Kerrie Finch, Managing Director of Finch Factor talking to us about PR Salon event that Finch Factor organise and also speaking to me isFrancesco Condorelli, the CEO of CraftenAmsterdam 2013, the first of its kind. David O'Leary, Chair of the APMC, is in studio to talk about their forthcoming awards and the state of play in the sales promotion sector.
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Managing the Agency Client Relationship
A special podcast to discuss the issues in managing Agency / Client relationships. Guest presenter, Pat Mannion, from JC Decaux is joined by Dave O'Sullivan from Ignition marketing consultants and Mark Byrne from Brand Union branding consultants.
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DMX Digital Marketing Conference Dublin : Special...
At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda. DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.
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Thumb, Vine and Pheed as Marketing Tools, plus...
Conor ByrneHead of Digital at The Dialogue Networkabout Social Media Marketing disasters such as Mc Donalds and Starbuck'sto Taco Bell and the lessons for marketers....plusDale Longmorefrom Brand Social is in studio to discuss some of the emerging social media tools such as Thumb, Vine and Pheed.
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Discount Deal Websites and Marketing
In this podcast an interview with Barry Hand, Marketing Manager of GrabOneEscapes.ie about marketing a business via coupon deal websites....GrabOneEscapes.ie are part of the INM Group and feature travel offers.Also Stephen Conmy from TheAppys.ie and DigitalTimes.ie tells me about the GSK App-cademy 2013.The GSK App-cademy is about bringing software development leaders and third level students together. The goal of the GSK App-cademy is to promote mentoring, positivity and jobs in app...
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Future of Newspapers and Briefing Digital Agencies
In this podcast guest presenter Colin Lewis takes the reins addressing two topics. The first topic is abouthow to brief and deal with digital agencies,with Dave Douglas, MD ofebow, a Dublin digital agency, discussing among other things, responsive design specification, how digital marketing is really the same as traditional marketing, and the discussion on budget. Among the case studies discussed is a recent one they did for Safefood using infographics. In the second part of the podcast...
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Trendwatching 2013 : Consumer Marketing Trends
In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity and opportunity - in this podcast we review in detail 5 of the key consumer trends identified by Trendwatching as crucial to follow in 2013. The full report, with analysis on 10 trends in total, can be accessed HERE. Also interviewed is Jill McGrath, CEO of TAM Ireland, whic previews a forthcoming AAI Toolkit Seminar on the 26th February ' How...
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Advertising Pitches and Mobile Marketing Trends
In this podcast an interview with Orlaith Blaney, Chair of IAPI, and CEO of McCann Dublin, in the run up to a forthcoming seminar on Getting More from the Client Agency Relationship, discusses the pitch process from advertising agency perspective. Among the topics we discussed were the Public Sector procurement process in relation to advertising, the importance of the advertising pitch presentation itself, and the extent to which to which advertising is becoming more global in nature leading...
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Sponsorship Trends
A special podcast on the topic of sponsorship trends. In an extended interview with the Managing Director of Onside Sponsorship, John Trainor, we discuss a recently completed survey the company completed among Irish sponsors and rights holders. We examine growth areas for sponsorship such as airlines, energy and gambling sectors. The change in legistation governing alcohol sponsorship is also explored, as is the general attitudes among the public towards sponsorship.
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Design and Marketing
In this podcast I discuss the interaction between design, branding and marketing with Niall Corcoran, MD of agency Creative Inc, who were recently successful in the development of the Intreo creative identity for the Irish Government. In our interview we discuss the process of creating a brand new identity, and the need for stakeholder interaction. Also Clare Burke, President of the Irish Travel Agents Association joins me to discuss the performance of the travel sector in the run-in to the...
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Digital Marketing Trends 2013
In this podcast an interview with digital marketing expert Colin Lewis who discusses some key digital marketing trends for 2013 as well as previewing the forthcoming DMX Digital Marketing conference which will bring together the largest ever collection of top international and Irish digital marketing speakers and practicioners. Also David Gynn, Marketing Manager from McWilliam Park Hotel in Claremorris, Co. Mayo, who discusses the hotel's marketing strategy for the Irish market and which...
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Charity Marketing Strategies
In this podcast an interview with Anne McCoy National Fundraising Manager for SVP Society of Saint Vincent de Paul. We discuss their Christmas Appeal including the messaging strategy behind their television campaign. The role of social media in developing strategies for youth audiences in particular is also explored. Also interviewed in the show is Kara Maher, founder of innnovative upmarket designerwear hire company, Frock n Fabulous
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Shazam Enabled TV Adverts
Joining me was Declan Tully, Adforce.ie, Maeve O’Gorman from Mindshare and Dave O’Sullivan from Ignition. We discussed the new Shazam enabled TV advert for Volvo that was launched in Ireland. Media engagement company Shazam, in conjunction with Adforce.ie, is to unveil the first TV ad in Ireland enabled by its technology on behalf of automotive giant Volvo. The new ad is claimed to be the only advertising solution of its kind in the Irish market, and the Shazam for TV service is attributed...
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Female Entrepreneurs and Marketing Strategy
In this special podcast a feature on female entrepreneurs....... Christina Golston fromChristinaBelle Jewellery Designs, Aileen Rogers from Readygirls.com, andYasmineBeharic ofSmart Wall Paint. In the podcast we learn about their motivations to get into business, their product lines and focus on the marketing strategies they employ to build their business.
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Country Branding - Futurebrand Country Brand Index 2012
In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference and his presentation was part of a broader day themed 'Brand Ireland'. In the interview with Tom we discuss the reasons why countries need to brand. Later in the interview we disucss the impact of country brands in various brand categories as well as the Country Brand Index and the 15 emerging country brands. In the second part of the...
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Building a Travel PR Story: The Message in a Bottle
In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was found by a Waterford schoolboy led to an opportunity to showcase Ireland to Canadian audiences, and to leverage The Gathering among Quebec citizens. Also there is an in-depth interview with co-founder and joint MD of Blue Insurances, Rowan Devereux...the company was nominated as a finalist in the Ernst and Young Entrepreneur of the Year award...
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Irish Times Advertising campaign and Antenna App from iQ...
In studio to discuss the background insights behind the new Irish Times campaign 'The Story of Why' is Marketing Manager, Katie Molony. The campaign is running currently on a hugh variety of platforms. In the interview Katie disucsses how the paper will seek to engage more with their various communities. Also in studio to discuss a new app development platform for the events sector, Antenna, is Morgan McKeagney from iQ Content. The app is an open source development which allows anyone with...
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2012 Mobile Marketing Trends and Tips
With mobile internet usage set to overtake PC usage within the next 18 months, we host amobile marketing special with a panel of four experts in the field..... Andrew Jenkinson co-founder of vStream Natalie Heugas Director of Strategy at vStream and Vocal.ie Mark Grainger - Digital Sales and Marketing Manager Oxygen8 Tony Burke, Chief Technical Officer for Actus Mobile Among the themes we look at are mobile commerce, apps, tablet apps, social media and mobile.
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Wine Marketing Trends
In this podcast an extended interview with Philip Lynch, Country Manager - Ireland, E+G Gallo Wines. We discuss how the marketing of wine has evolved, consumer trends and the strategies to target niche groups such as LGBT marketing. There is also an interview with Su Duff previewing the IDMA conference and Rosemary Smith from Opt-4, chair of the GMA Panel at the conference, where we discuss the data privacy issues in international direct marketing.
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International Marketing Strategy - Colleges and...
In this podcast I interview John Twohig from Social Business consultancy Ahain Group and Head of International Affairs for Dublin Institute of Technology, Robert Flood. We discuss the importance of international students in helping the educational sector meet financial and other objectives...and we have a detailed discussion on the role that social media can play in targeting prospective international students. Ahain Group have recently produced a report on the social business opportunties...
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Olympics, Branding London and the Sydney Experience
In this podcast an interview with Steve Payne, former Design Director of Sydney 2000 Olympics Games...we discuss his experience working on a massive brand identity project as well as his opinion on how the London Games will enhance the brand of London in the future. Steve Payne is the Managing Partner at The Brand Union Dublin and has been based here since 2003. Previous to that, Steve worked at Saatchi & Saatchi and Interbrand where he worked with clients such as British Airways, BP, Lexus,...
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Olympics and Branding (1)
In this podcast Dave O'Sullivan from Ignition Brand Consultants and Hugh Hick, correspondent on The Persuaders, discuss some of the issues revolving around the Olympics and brand sponsorships, with a particular focus on the main sponsors in Ireland - Electric Ireland who are the offical Team Ireland sponsors and Cadbury who are the sponsors of broadcast and internet coverage on RTE Olympic coverage. There is also an interview with Bill Tinley, President of On Campus - On Campus represent the...
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Podcast 201: Barefoot Wine Marketing Strategy,...
In this podcast an interview with Barefoot Winemaker Jennifer Wall.Jennifer has been recognized for her winemaking abilities, winning over 2,500 medals for Barefoot wines, including the Best of Show award at the New Orleans Wine and Food Experience and Best of Class at the California State Fair. She visited Dublin recently on a whirlwind tour of Europe and I got a chance to talk to her about the wines themselves and also to find out more about the brand's innovative approach to marketing,...
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Podcast 200: Ignition Marketing Boss Interviewed
In this podcast an extended interview with David O'Sullivan, founder of Ignition - an integrated marketing communications company. The interview ranges over a wide range of topics with some concrete examples of campaigns, and the role of marketing in SME businesses.
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Podcast 199: Alistair Campbell on Marketing: Gary Mullen...
In this podcast.... ....an interivew with Alistair Campbell who spoke recently in Dublin at the An Post Mail Media Unit's Early Bird breakfast event. In the short interview Alistair has some interesting observations on today's relationship between the worlds of marketing, politics and journalism. ....Also interviewed is Gary Mullen from digital recruitment specialists Prosperity.ie who assesses the recruitment trends in marketing and offers advice for those currently job-hunting.
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Podcast 198 Social Media Marketing Measurement
In this podcat a special on social media marketing and the measurement issues surrounding social media marketng. In studio joining me are Nathalie Heugas, Director of Strategy at Vocal and Charlie Ardagh from Trackalyse Vocal is a sister company ofvStream - the new agency will advise and build integrated and measurable social media and mobile campaigns for brands, companies and agencies.Already in the market following a “soft” launch period since June, Vocal has quickly established a strong...
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Podcast 197 Mobile Marketing Trends
In this podcast there is a special focus on mobile marketing with two guests with interesting perspectives on the topic. Donald Douglas is founder and Managing Director of mobile specialists Return2Sender and Philippe Brouder MD of Aertv.ie. Philippe is a television and interactive online executive with 20 years experience in new business development, editorial control, commercial and strategic planning - his current focus is on developing Aertv - Ireland's first online social TV platform....
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Podcast 196: Acorn Marketing An Post DM Awards Agency of...
Interview with Frank Mc Caughey, Chairman of Acorn Marketing - Agency of the Year 2012 at the An Post DM Awards held in the Mansion House. Also interviewed is Alan Cox from Core Media who reviews the most recent JNLR Radio Research figures and Aine O'Mahoney previews the sponsorship opportunities for the August arrival of the Tall Ships Race in Dublin.
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Podcast 195 : (a) Porn for Bankers and (b) Hotel...
In this podcast I'm joined in studio by Ron Immink from BookBuzzand on the telephone byHans Eysink Smeets author of best-seller Porn for Bankers . In the book Smeets describes how porn and other sectors had to drastically reinvent their retail models, managed to survive, and created a whole new set of rules that led them to become something our bankers are looking after for so long: truly customer centric. Our radio interview covers many of the themes in the book and can provide good...
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Podcast 194 - Naming Rights Bord Gais Energy Theatre
In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship strategy behind the naming rights deal for the Bord Gais Energy Theatre. As one of Ireland's leading marketing professionals Nicky also has some important insights into how marketing is evolving as a profession. Nicky also discusses the Bord Gais Energy Rewards programme which was launched in conjunction with the naming rights deal. Plus an...
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Podcast 193; Irish Media Awards Special
A special on the second Irish Media Awards which were held on March 29th in Dublin's Burlington Hotel. The day after the awards I got a chance to speak to a couple of the winners. Media Agency of the Year Award went to Carat Ireland and I interviewed MD Ciaran Cunningham about the win and also about media trends in Ireland. In studio I interviewed The Rising Star recipient, Martin Pugh, from MediaCom and finally I was joined on the telephone by Des Doris from The Brain Food Store...
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Podcast 192: Using Corporate Reputation as a Marketing...
In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop their corporate reputation as a marketing tool. Niall offers 8 practical tips for companies to help in this process. And Brendan Ennis previews a new national conference being held in Wexford - Techovate.
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Podcast 191: Localisation of international marketing,...
In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the web or in printed format. We hear about a new initiative for IDMA members Pitchdoctor.ie and visit an exhibition from the French tourism promotion board, Atout France.
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Podcast 190: Managing Media Relations: New Media and...
How should companies manage their media relations in a world where so many people get their news via new media and social media channels? That's the topic of this podcast where I am joined in studio by Orlaith Carmody of media training specialists Mediatraining.ie Also joining me is Adrian O'Farrell, Marketing Director of outdoor media company -Bravo-who explains the thinking behind their MakeMeFamous campaign aimed at Irish SMEs.
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Podcast 189 Irish Sponsorship Trends and Measuring...
Hugh Hick examines Sponsorship and Social Media measurement In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.
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Podcast 188: Internet Marketing Strategy Trends
Roisin Ni Mhordha interviews Gareth Dunlop, CEO & Founder, Fathom Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers. Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior...
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Podcast 187: Irish Marketer of the Year Interview
In this podcast, guest presenter Roisin Ni Mhordha interviews 2011 Marketer of the Year Loretta Dignam, Marketing Director of Jacob Fruitfiield. In the interview Loretta charts her role in taking iconic Irish brands such as Kimberly Mickado, Jacobs Fig Rolls and Jacobs Cream Crackers into the 21st century. Also in the podcast, Roisin talks to Tina Leonard from the Irish Independent who recently authored 'Your Consumer Rights in Ireland' and JoanMulvihill,anCEO of the Irish Internet...
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Podcast 186 Irish Marketing Review 2011
Joining me in studio for an extensive review of 2011 and preview of 2012 were marketing consultant Noel Toolan, MD of Mc Cann Erickson Ireland, Orlaith Blaney and Jimmy Murphy from QMP Publicis. We consider our favourite advertising campaigns at Christmas time as well as take a look at the most important developments influencing marketing today.
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Sponsorship Naming Rights EPA Award Winners O2 Ireland
In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We...
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Tommy Hilfiger Marketing Strategy
In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position ofTommy Hilfiger, the impact of social media on marketing strategy and the role ofretail store as part of the brand strategy, Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service Admarket.ie which promises a new way of allowing advertising to be purchased in real-time.
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All About Loyalty - Brand Loyalty Podcast
In this episode an interview withLeanne Papaiannou from Chilli Pepper Marketing and Gina Miltiadou of Zahra Custom Media, who have just launched'All About Loyalty'- a new magazine aimed at Loyalty and Retention managers in companies.
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Podcast 182: Motivation Speaking Trends and IAB Ireland...
In this podcast we take a look at motivational speakers as a sector. What are the trends in motivational speaking, what are people who book speakers and their client companies looking for, and how has the recession impacted on the sector. Hugh Hick interviewed internationally acclaimed speaker Kevin Kelly and I spoke to Mary Menton whose company, Speaker Bureau Ireland, books speakers for numerous conferences. Also in this podcast Suzanne Mc Elligott from IAB Ireland reports on the first...
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Podcast 181 : Marketing Institute of Ireland 2011...
In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev.
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Podcast 180: Christmas Marketing, Brand Building and...
In this recording I'm joined in studio by CEO of Mc Cann Erickson Ireland, Orlaith Blaney and marketing consultant Noel Toolan. In our discussion we address a wide number of topics including Great Chirstmas Marketing Campaigns ( Coke, Budweiser, Marks and Spencers among others ) , Building a Destination Brand, Social Media and its impact on Marketing, RTE Local Heroes show which Noel Toolan is participating in as a mentor.
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Podcast 179 - Advertising to Children - Ireland's BAI...
In this podcast we discuss the BAI consultation on the code of advertising food products to children. In studio are Catherine Joyce ( Barnardos ) Maureen Mulvihill ( National Heart Alliance ) and Ed Mc Donald ( AAI ). Plus by telephone I will be interviewing Living Social'sNick Stafford about the forthcomingTravelHuddle Dublin conference.
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Podcast 178 (a) Inishturkbeg: An Irish Branding Story...
In this podcast Damian Ryan founder ofMediaventurais interviewed and discusses the opportunities for Irish agencies to exploit the digital marketing space in the UK...... plus fresh from his appearance recently on RTE's Secret Millionaire, Nadim Sadek reviews theInishturkbegbrand project, food, tourism, music and whiskey.
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Podcast 177 : Irish Direct Marketing Association feature...
In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Document Management specialists. In our discussion we review the most recent IDMA activities and forthcoming events as well as discuss the general state of play in the sector. At the start of the show there's an interview with Paul Moran from Mediaworks where we review the last 6 months in the ad business as well as try to find some silver...
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Podcast 176 Online Travel Trends
In this podcast, a feature interview with Paul Hackett, co-founder of ClickandGo.com, a new company designed to deliver inclusive holiday packages online. Paul was previously Marketing Manager in Budget Travel before he set up NST, Ireland's largest educational travel company. In the interview we address the dramatic changes that have characterised the travel market, particularly the shift to online booking.
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Podcast 175 : IAB Ireland and feature interview Paul...
In this podcast Suzanne Mc Elligott from IAB Ireland tells us about the organisation's activities and education programmes and I also interview Paul Farrell who recently assumed the role of Managing Director of Initiative Ireland. We discuss media trends and his priorities in the new position.
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Podcast 174: Guinness Arthur's Day Marketing Case-Study
Gary Mullan fromProsperity.ieabout trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a newMeet-Up event in Londontargeting Irish ex-pats working in the London digital scene.... and in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn.
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Podcast 173: Online Couponing Social Media Deals: Irish...
In this Persuaders Marketing Podcasta look at thegrowing popularityin online couponing. Sites such as LivingSocial and Groupon have build abig international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of Pigsback.com who last year lauched their Megadeals website. We will be joined by Felim Meadeowner ofGraham O'Sullivan cafe chain who will give aclient-side perspective. Also Paul Moran from Mediaworks will be giving his takeon the recently...
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Podcast 172 : IAPI Post Grad Diploma and BAI Code of...
In this podcast Aisling Conlon from IAPI andSinead Dennis from Cybercom are in studio to discuss the Post-Graduate Diploma in Advertising and Digital Communication and the relatedOne to Watch initiative....Plus Declan Mc Loughlin, Policy Officer at BAI describes the background and consultation processof their new code on advertising of food and drinkproducts to Children.
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Podcast 171: (a) Freddy Fyffes sponsorship (b) Ahain...
In this podcast an interview with Emma Crewe, multiple marketing manager at Ffyes will discuss their latest sponsorship deal with Dublin Zoo, and John Twohig and Andrew Townley, co-founders of the Ahain Group are in studio to discuss how social media can be leveraged in a practical way for business. They draw the distinction between social business and social media, and we discuss the respective organisational challenges.
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Podcast 171: Social Media and Hotel Marketing
This is a special podcast dedicated to the topic of using social media tools to enhance hotel marketing. Guest in-studio were Dr. Des O'Mahony founder of hotel technology company, Bookassist and Adrian Sherry, Group Marketing Manager for Moran Bewleys Hotel Group. On the telephone we were joined by Guillaume Thevanot from HouseTrip and editor of a highly popular hotel marketing blog. Among the topics we explored were the impact of social media on hotel marketing, how social media interacts...
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Marketing Podcast 170: Photography and Marketing
In this podcast guest presenter Roisin Ni Mhordha interviews Emily Quinn - Fashion and Portait photographer. On a day when she launched her exhibition 'Shooting the Talented'. Emily talks about the background to the exhibition and her career working with some of the most famous Irish and international photographers including Conor Horgan, Lorna Fitzsimons, Simon Birch and Perry Ogden. Roisin explores the impact of digital technology on the work of the photographer.
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Podcast 169: E.mail marketing strategy and professional...
In this podcast a case study in professional services marketing where I interview Ruairi Gough, founder of Dental Marketing Ireland where he discusses the marketing challenges now facing the dental profession in Ireland. Also e.mail marketing guru Denise Cox from Newsweaver discusses the findings of a major survey of Irish marketer's usage of e.mail marketing and offers some very practical tips and insight.
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Marketing Podcast 168: New Media versus Old School...
In this podcast, guest interviewer Colin Lewis interviews Susan Daly editor of thejournal.ie - Ireland's online news website. In the interview Daly discusses how traditional journalism formats can exist in an online environment. The brainchild of Eamon and Brian Fallon and is aimed as being a community site based around news. The interview discusses the 'link-economy' and how people share news and links with each other. She gives as a good example the picture slideshow of the last evening at...
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Marketing Podcast 167: Interview with Richard Power, MD...
In this episode guest presenter Roisin Ni Mhordha interviews Richard Power, Founder and Managing Director of Image Publications in a week when they were awarded the contract to publish Cara - the Aer Lingus in-flight publication. The title is the latest addition to the publishing house's ever-expanding portfolio which currently includes IMAGE, Image Interiors and Living, and a growing number of contract publications. In a wide-ranging interview, Power discusses the broader magazine scene in...
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Podcast 166: Media and Communities
In this podcast a special discussion on the role that the media play both positive and negative on the depiction of communities. Plus Siobhan O'Connell from BusinessPlus.ie and Business Plus magazine reviews the state of play in the radio market in the crucial breakfast segment.
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Podcast 165: Irish Direct Marketing and Marketing...
In this podcast Estelle Gorbyfrom Acorn Marketing who picked up the Agency of the YearAward recently at the An Post Direct Marketing Awards, and on the telephone I talk toEvan Arkwright,Commercial Manager of the Curragh Racecourse.
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Podcast 164 Advertising Psychology and DocMorris Case...
I'm joined in studio byMartina DoylefromUnicare Pharmacywho are involved in a major rebrand which will see some 70 outlets renamedDoc Morris....plusKen Mc Kenziefrom new insight companyMotiveworksgives a fascinating interview into how advertisers and their agencies can develop campaigns based on deep consumer insight. And by telephone Tom Trainor from the Marketing Institute will discuss the newly launchedDigital Marketing Executive Programme
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Podcast 163 Building Brand Value
In this podcast in-studio interviews with Kay Mc Carthy and Shane Doyle from branding specialistsMCCP, Jonnie Cahill, Marketing Director O2 Ireland and on the phone from London Will Goodhand from award winning market research agency Brainjuicer. In the interview we discuss the challenges of protecting brand value in a recessionary environment. Jonnie Cahill, Marketing Director O2 Ireland, shares some very interesting insight from O2 in terms of how they evaluate the commercial impact of...
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Podcast 162: Customer Retention and Loyalty and...
In this podcast Stuart Mc Louglin from Business2Arts is in studio to discuss the Fundit.ie programme which is an innovative means of using the principles of crowd-sourcing plus..... an interview with Leanne Papaioannou Managing Director of Chilli Pepper Marketing who will discuss with me the challenges of customer retention in a recession as well as the distinction between retention and loyalty.
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Podcast 161: Jameson Branding Strategy and Irish Cinema...
In this podcast Tim Ryan, Marketing Manager - Ireland for Jameson discusses their latest 'bear' campaign which is part of the broader 'Easygoing' positioning. We discuss how Jameson is embracing a digital strategy in their communications as well as exploring how the brand is presented in overseas markets. Also Eoin Wrixon, General Manager for Carlton Screen Advertising talks about cinema advertising in Ireland, the link between cinema owners, distributors and the media space advertisers.
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Podcast 160: Event Marketing
In this podcast an interview with Ronan Healy about The Adventure Weekend - a three-day event taking place in the RDS from 20th May 2011, which will showcase the very best of what Ireland has to offer in outdoor and adventure activities. At a time when the Irish tourism industry is in decline The Adventure Weekend is hoped to ignite new enthusiasm about what Ireland has to offer in the emerging adventure sector.
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Podcast 159: Association of Advertisers in Irish boss...
Interview with Ed Mc Donald Chief Executive of the Association of Advertisers in Ireland (AAI) .In the interview we take a look at the environment for advertisers, and in particular with the legislative climate. Ed will be making the case for the importance of the advertising and marketing community in national recovery. Also in studio we interview Colm Carey from The Research Business about marketing research issues.
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Podcast 158:IDMA Loyalty and Retention Conference Report
In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers: Cathy Summers, Executive Manager - Customer Experience & Targeting, Aviva Sarah Bean, General Manager, Coty Ireland and Kay Price, CRM Manager, Superquinn I also interview Brian O'Kennedy, Chairman of IDMA. At the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist...
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Podcast 157: An Post Marketing Awards and Marketing Book...
Guest presenter Mark Byrne from Brand Union interviews head of An Post Mail Media Unit, Amie Peters, who discusses the forthcoming An Post Direct Marketing Awards, and Colin Lewis reviews a marketing classic The Fall of Advertising and the Rise of PR by authors Ries and Ries.
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Persuaders Marketing Podcast 156: The Irish Food...
In this podcast, guest presenter, Roisin Ni Mhordha from Impression PRinterviews Aoife Carrigy, food, wine and travel journalist and food blogger at HolyMackerel.ie and Paul Flynn, founder and chef atThe Tannery in Dungarvan who discuss the healthy, vibrant food and hospitality industry in Ireland. The evening before the show aired, Roisin attended the Three Chefs Kitchen whereMartijn Kaujiter from the Michelin Starred Cliff House, Eddie Baugio from O'Brien's Chophouse and Paul Flynn...
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Podcast 155: Sponsorship Measurement and Strategy
In this episode a sponsorship special interview with Professor Tony Meenaghan, where we discuss current developments in sponsorship both local and international.
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Podcast 154: Marketing to Men plus Facebook Marketing...
In this podcast I'm joined by Roisin Ni Mhordha...and our guests are: Alex Fitzgerald ( pictured left ),editor of Irish Tatler: The Men’s Issue andTerry Prone, writer, broadcaster and Chairperson of The Communications Clinic. We discussthe male image and also how the media is addressing the need to cater specifically for men with examples of Irish Tatler bringing out The Men’s Issue and Paul Galvin’s column in the Irish Independent’s Weekend Magazine. And we discuss Facebook Marketing Tips...
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Podcast 153: Social Media Marketing in Ireland plus Book...
In this Persuaders Marketing Podcast an interview with Aileen O'Toole from internet consultancyAMASwho will review their most recent research in partnership with the Marketing Institute, into the use of social media by Irish marketing professionals.Plus Colin Lewis pays a visit to review marketing guru Guy Kawasaki's most recent book -Enchanted.
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Podcast 152 - Gallo Wine Marketing Strategy
In this Persuaders Marketing Podcast an interview with Stephanie Gallo from the famous wine family. Stephanie is the head of the marketing function at the company and visited Dublin recently. I got a chance to discuss wine trends and marketing practices with her. Plus freelance copywriter Nick McGivney, and author of the Adland Ireland blog is in studio to share where he gets his creative inspiration from.
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Podcast 151 - Colin Lewis talks marketing and interview...
In this podcast one of Ireland's most experienced marketers Colin Lewis is in-studio to give his take on the state of marketing today in Ireland, and he also has the first in a regular series of marketing book reviews - this week he reviews Influence: The Psychology of Persuasion by Robert Cialdini. Also there is a telephone interview with Michael Warren, UK South Head of Operations for the Hotel du Vin and Malmaison hotel brands.
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Podcast 150 : Consumer Behaviour Trends
In this episode of The Persuaders Marketing Podcast, an interview with Kay Mc Carthy and Susan Kelly from MCCP a leading strategic planning, insight and research agency. In the interview we review some of their primary research into how the Irish consumer is adapting to the changed recessionary climate. There are some great insights that any marketing manager can use. There is also a discussion on the ABC circulation figures which continue to show delcines in the circulation of Irish...
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Podcast 149: DIT Winners of Newstalk Student Enterprise...
A special podcast featuring the winning DIT team who took the honours at the 2010/11 Newstalk 106-108fm Student Enterprise Competition. The team received their award from competition chairman, Mr. Denis O’Brien, at the prize-giving ceremony, which took place at Tipperary Institute on February 7th. Team members Matty Weldon (captain), Stephanie Lawless, Aishling Leonard and Ciara Quinn are all final year BSc Marketing students in DIT’s College of Business. Also in this podcast Ronan...
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Persuaders Marketing Podcast 148: IAB Ireland feature...
In this podcast Suzanne Mc Elliott from the IAB Ireland is in studio to discuss the state of play in terms of internet advertising in Ireland generally....plus.... Fred Karlsson from DoneDeal.ie will be discussing the recent deal they have done with Eircom.net to provide content for their classified ads sections. I will also discuss the success that is DoneDeal.ie - a site that now claims over 1.6m unique users per month.
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Podcast 147: Net Promoter Score as means of Customer...
A special interview with Mark Cullen from research company W5, who have just launched the Irish Customer Service Survey. The survey found that people associate grocery stores with the best customer service and the Government with the worst. Over 2,000 people in Ireland responded to the online survey which rated Customer Service across thirteen sectors using the globally-recognised Net Promoter Service (NPS) score. NPS is embraced by leading companies worldwide as the standard for measuring...
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Podcast 146: Populis ( Content on Demand) and launch of...
Interviews withJohn Slynefrom Europe's leading Content on Demand company, Populis- which has its European HQ in Dublin. John talks about the recent launch of the brand name Populis ( the company was previously known as GoAdv ) - and discusses trends in media consumption ( about 60% of media is search based demand). The company adopts a scientific approach to track what people are searching for on the internet and produces numberous blog to cater for these interests. Among their primary blogs...
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Podcast 145 : 3D Video Marketing : Visit Jamaica case...
In this podcasta special ontravel and tourismmarketing when I check out a world first - the production of a 3D video to promote a tourism destination - Jamaica. I also speak to Chris Heywood from NYC tourism about how public relations works for a tourism destination.
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Persuaders Marketing Podcast 144 - Design and Marketing
Barry Sheehan ( DIT ) Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design and marketing. Barry Sheehan, Chairperson of Design Week, and Garrett Stokes, member of the organising committee, about the importance of design in Ireland, its role in positioning Ireland as a leader in innovation and how it is a key factor in economic growth. In the show we discuss how design can be implemented in order to achieve these goals...
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Persuaders Marketing Podcast 143: Mobile Marketing...
In this podcast an interview withColm Grealy, CEO and Co-Founder of Digital Reach Group Colm Grealy has 15 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom.The convergence of web and mobile in tandem with the growth of online advertising led him to establish DRG in 2009. In the...
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Podcast 142: Event and exhibition marketing
In this podcast guest presenter, Roisin Ni Mhordha is joined by some of the key players in the Irish Ideal Home Show - Sean Lemass, SDL Exhibitions, Collette Silver, founder InteriorsDirectory.ieandNiall Maxwell of Niall Maxwell Gardens. The podcast gives a good insight into event marketing, and event public relations.
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Podcast 141: Balanced Scorecard for Marketers....plus...
In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketing function. Also an interview with Bob Baldassari, Director of Marketing of Skytop Lodge, Pennsylvania whom I met during the summer. Bob discusses the marketing strategy for Skytop as well as introducing us to one of the more famous Historic Hotels of America.
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Persuaders Marketing Podcast 140
In this podcast a special interview with Rachel Killeen, marketing consultant, on the topic of professional service marketing. In the podcast we discuss the main points in her recently published book, Client Science, with lots of practical tips for your business.
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Marketing Podcast 139: Veronica Canning and Ivan Misner
A great episode of the Persuaders with two very inspirational interviewees. Firstly an interview with Veronica Canning author of Shoeisms - Veronica has been Veronica Canning is recognised in Ireland, United Kingdom and abroad for her expertise in Thinking Strategies for Success, involving setting goals, realising them, overcoming challenges, and embracing change. Plus....an interview with Ivan Misner, founder of the world's largest networking organisation BNI ( Business Networking...
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Podcast 138: Facebook Marketing Tips and Advice
In this marketing podcast an interview with Luke Abbott. Lukeis a Social Media Specialist with Neworld Associates in Dublin. His first use of working in social media was in 2005 promoting gigs, events and festivals through Myspace, later Youtube and Facebook. In 2009 he completed a Masters in Marketing in WIT, and awarded student of the year for his dissertation ‘An Investigation of Marketing On Social Networking Websites’ – looking at why consumers engage in social network marketing and...
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Podcast 137: 3D Video Marketing
In this podcast an interview with Niall O'Driscoll and Andrew Jenkinson from v-Stream. The company recently had a first in digital marketing here with the development of an interactive experience entitle "The Aviva Stadium 3D Experience" which will give sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator. A world first, vStream has developed software to personalise stereoscopic 3D video, to allow the viewer to...
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Podcast 136: Tommy Hilfiger marketing; photography and...
In this podcast, guest presenter Roisin Ni Mhordha interviews.... Claire Nolan - Marketing Manager for Tommy Hilfiger Ireland Discussed are; New ad campaign ‘Meet the Hilfigers’ Change of direction How, why, what, when and where? 25th Anniversary of Tommy Hilfiger TH growing from strength to strength TH range, Denim, Runway Collection etc.Brian McEvoy - Photographer and Pictures in Publicity Discussed with Brian; What makes a good photographer? How long in the business? Importance of...
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Podcast 135: Pharma Marketing
In this podcast, guest presenter, Roisin Ni Mordha interviews... Owen Connolly-Founder of Connolly Counselling Centre(by phone)Discussed are ; Link between physical and mental health – brain function Are people taking better care of their health? Health is wealth! Expansion of CentreUlrika Gervais - Sales and Marketing Director at Beacon PharmaDiscussed are; Setting up a business during a recession How do you select the products you bring in? What are the products/brands you represent/ What...
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Podcast 134: Destination Branding - Locum Consulting
In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are: Roger Hopkinson - Head of Locum Consulting, Ireland(by phone from London) Discussed are Who is Locum? What does Locum do? What is Destination Branding? How does it work? What does it entail? Case studiesRachelle O’Brien -Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4Discussed is; Rebranding of The Burlington Hotel Celtic Rising Rejuvenation of Hospitality Industry The...
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Podcast 133: Hotel and Pub Marketing
In this podcast, guest presenter Roisin Ni Mhordha has two guests in-studio... Eoin Doyle-Founder and owner of The BrookLodge Hotel & Wells Spa, Macreddin, Co WicklowDiscuss; Awards - Georgina Campbell Hotel of the Year 2010 Armento Italian Farmer’s Market (Armento connection) on Sunday Strawberry Tree Organic restaurant 10th year anniversary - What’s the secret of your success? Wells Spa Evolving in a competitive industryIan Tucker - Co-founder and manager of The Exchequer, Exchequer...
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Podcast 132: Pigsback Irish Enterprise Awards; Design...
In this podcast there is an feature on the Pigsback.com Irish Enterprise Awards. Interviewed areJason Coyle fromMr. Crumbwho was the overall winnner. Also in studio is finalist Jimmy Griffin fromGriffin's BakeryandPigsback.comfounder Michael Dwyer. A special podcast featuring the interface between design and marketing with two guests in-studio. Barry Sheehan (MIDI) is Chairperson of Designweek( which we discuss in the podcast ) and he is a former President of the Institute of Designers In...
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Podcast 131: Gohop.ie case-study; plus Sen. Fergal Quinn...
In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses Gohop.ie In the interview Stephen charts the progress of the company and discusses how the travel industry has been revolutionised by the internet. We also try to crystal ball gaze to assess the impact that social media is having on travel planning, purchasing and commentary. In this podcast, there is also an extract from a longer interview conducted...
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Podcast 130: John West marketing case study
In this podcast Pat Stephenson fromBoys and Girlsand Jenny Taaffe fromiZestdiscuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign. Also in this podcast Roland Monsegu fromFollow The Caminodiscusses the marketing strategy for their brand which...
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Podcast 129: Customer Retention Customer Service...
Customer Retention and Customer Loyalty strategies are discussed in this podcast. Guests are Leanne Papaioannou, from Chilli Pepper Marketing and Kay Price, Reward Card Manager from Irish supermarket chain, Superquinn.
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Podcast 128: AIM Awards Winners Case Studies: Marketing...
In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards. Guests were: Liz Mc Namara from Aviva Health who won the Marketing Team Award. Pat Mannion, JC Decaux, who won the New Product / New Launch category. Philip Mc Gauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management. Geoff Lyons, Independent Newspapers, winner ofGn as Gaeilge(Marketing...
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Podcast 127: Portfolio Night 2010 Dublin Ogilvy
A special version of the Persuaders Marketing Podcast covering the inaugural Irish Portfolio Night held on 20th May 2010 at the offices of Ogilvy Ireland. In what might be termed 'speed-dating for creatives', Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers. The Dublin legwashosted by Ogilvy and featured sessions with some...
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Podcast 126: Professional Marketing Forum Ireland
The PM Forum is a 5,000 strong regionally-based members' association, dedicating to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide. The regional events take place in Dublin at various venues. Membership to the PM Forum is corporate so attendance at all speaker events is free to all staff of member firms. In this podcast I interview Irish Region Chair, Jacinta Brosnan, where we cover a wide...
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Podcast No.125. : App Marketing Podcast
App Marketing Podcast special. In this marketing podcast we explore the area of App Marketing including iPhone App Marketing. We have examples of App Marketing case-studies and investigate how marketers can use Apps as a media platform. Guests on the show are: Donald Douglas, Return2Sender, mobile marketing specialists. Mat May, Creative Director,Fusio,Leading Irish App developers. Kevin Foley, Digital Reach. Adforce - Irish mobile advertising network and ... Jonathan Moore, Mobile Product...
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Podcast No 124: Exhibition Marketing
Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influence markets, whether we are talking about consumer exhibitions or trade fairs and exhibitions. In this special podcast on the topic of exhibition marketing, Gary Graham, projects manager from Bord Bia is on the line to talk about the Bloom consumer exhibition taking place in the Phoenix Park in June. In studio is Sean Leamass founder of SDL...
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Podcast 123: Audience Measurement in Digital Age: Prime...
A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has recently published a book on media audience measurement: From Prime Time to My Time: Audience Measurement in the Digital Age. This is a comprehensive guide to the history, current status and potential future directions for media audience measurement across all media.
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Podcast 122: Blogging for business, marketing using blogs
This podcast is a special dedicated to the topic of using a blog as a primary means of income. In studio I interviewed two bloggers who have been very successful at turning their blog into a commercial proposition. Liam Daly is an award-winning blogger who has a number of blogs. He has been very successful in selling his artwork online and has been able to capitalize on his creative skills with a background in computing. His main blog is Bicyclisticwhere he tells the stories of painting, of...
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Podcast No.121. : Financial services marketing...
In this podcast I am joined by Aoife Mahon and Gina McCrudden from Rabodirect.ie who discuss a wide spectrum of issues concerning financial services marketing. Social Media and financial services marketing, listening to customers, marketing strategies. In this podcast I also interview Ronan Kinahan from VibeTraining who gives some pointers to improving your sales presentation skills.
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No 120: Professional Services Marketing
In this podcast, an interview with Pat Mc Ardle, founder of Mc Ardle Associates, Marketing Consultants who specialise in helping professional services firms with their marketing activities. In our discussion we talk about how the recession is forcing more companies to look to marketing solutions to help survive and prosper. As Pat says in the interview, there is demand out there, but companies need to know how to tap into it.
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Persuaders Marketing Podcast 119 : National Digital...
This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin’s RDS on Wednesday March 31st, 2010. In the podcast there are a series of interviews with exhibitors and speakers including:. Ken Stanley, The Creative District Donald Douglas, Return2Sender Martin Murray, Agency Channel Manager, Google Ireland and UK Philip Mc Cartney, 80:20 Interactive Anthony Quigley, Digital Marketing Institute Edel Horgan, Pigsback.com Jonathan Forrest, Cybercom...
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Persuaders Marketing Podcast 118 - Digital Marketing...
In studio are Doug Baxter, Managing Director of io interactive oceanand Ian Dodson from the Digital Marketing Institute who engage in a broad ranging discussion covering all things digital media and marketing. In addition Doug previews the forthcoming Digital Cafe that io Interactive Ocean are organising on the 15th April in St. Stephens Green.
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Persuaders Marketing Podcast 117 - Marketing Preview
In this podcast guest presenter Roisin Ni Mhordha previews the marketing year 2010 with guests John Mc Gee from Mount Media, publisher of Irish Marketing Journal, Aisling Holly, managing director of Hospital Group Ireland, and on the telephone Clare Nolan, marketing manager Ireland for Tommy Hilfiger. Please note that there is a special podcast section on the Irish Marketing Journal website which is presented in association with The Persuaders
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Persuaders Marketing Podcast 116 - (a) Direct Marketing...
In this podcast an interview with Stephen Stynes from Direct Brand who is on the board of the Irish Direct Marketing Association IDMA about their educational programmes including Digital Master Classes. Also on the show, Caemin O'Connor from Visualise was studio to discuss the developments in the ambient advertising market. Among the topics we discuss are what makes a winning campaign and how digital technology will shape the ambient advertising market.
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Persuaders Marketing Podcast 115 - (a) News4Media (b)...
Douglas Dalby, CEO News4Media.ie News4Media's operation in Ireland is headed up by Douglas Dalby, who left The Sunday Times in 2006 to form prangle.ie, a dedicated PR distribution service for Ireland. Having developed this platform to a commercial level, Douglas left Prangle.ie to head up News4Media.ie in September 2009. A senior journalist for more than two decades, Douglas has worked for The Irish Times, Sunday Tribune and Sunday Business Post and at The Australian in Sydney. He has also...
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Podcast 114 - Qualitative Marketing Research
An interview with Maria Moynihan the festival director the Volvo Ocean Race 2009 which called into Galway during the summer of 2009. The overall economic impact was almost €60m Euros and in the interview Maria discusses the sponsorship support that the Festival got this year - she talks about the way that their media partners were able to achieve a return from a modest €300K in media support. Also in this podcast Colm Carey ( pictured ) from The Research Centre talks about trends in...
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Podcast 113 - 2009 Irish Marketing Review
Retrospective review of 2009 I am joined in studio by ( in Pic L-R ) : Denis Goodbody - Adept Advertising Robert Hayes-Mc Coy Gerard Tannam- Islandbridge We've a high spirited discussion on some of the main topics and themes of 2009. Mr.Tayto stikes a positive note. JC Decaux bikes a marketing success. Bulmers advertising New advertisers LinkedIn Love Irish Food campaign Unilever Ireland price campaigns Social Media Marketing
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Podcast 112: (a) ICAD Creative Advertising (b) e.mail...
In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges facing the creative departments in today's advertising and design industries. Also Don Farell from Irish e.mail marketing specialists Circulator gives me his insigts into best practice in email marketing.
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Podcast 111: Kinsale Shark Ad Gold Winner - AIB Surfer...
Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch and Doolin in September 2008. Featuring interviews with director Richard Carr from ad agency Rothco and Michael Duffy from production company Blinder. Also in this podcast Paul Moran from Mediaworks gives his retrospective on the ad business in 2009.
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Podcast 110: Social Media and Marketing and Fashion...
Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman. Plus a series of interviews with Irish fashion buyers and marketers at the Gloss 'Look the Business' fashion event held recently in the Mansion House Dublin.
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Podcast 109:(a) Irish Advertising Market (b) Marketing...
In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to give something back, to volunteer their marketing skills for the charity sector.
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Podcast 108: Tipperary Crystal Branding Case study
Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.
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Podcast 107: Branding in a Recession
In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession. There is also an interview with Colin Gordon, CEO Consumer Foods Glanbia Foods who talks about the recently launched Love Irish Food initiative that a number of Irish food brands have launched. Over 30 of Ireland’s leading food and drink brands are...
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Podcast 106 - Destination marketing - Temple Bar...
In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural Quarter) which is the body responsible for the marketing of the area.
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Podcast 105 - Bookbuzz discussion - Branding Only Works...
In this podcast Yanky Fachler steps in for Alex Gibson for a Bookbuzz.biz session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin Guest Panelists are : Padraic Gilligan MCI ,formerly Ovation Alec Drew - BaselineGreg Byrne - SmallBusinessCan
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Podcast 104 - Twitter Marketing Tips Podcast
In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy. Plus we review the new Budweiser global advertising campaign. At a preview session for bloggers in Dublin I interviewed Mark Delahunty from DDB London and Charles Wong, Marketing Manager for Budweiser in Ireland.
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Podcast 103 - Social Media Marketing - case studies
In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie I also interview Robert Coyle from Bloom Advertising about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from Connector.ie are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign...
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Podcast 102 - The Creative Process and Marketing
Guest presenter Roisin Ni Mhordha interviews Mario Rosenstock of Gift Grub - which recently celebrated 10 years on Today FM - and Special One TV fame and Jimmy Murphy from The Hive who count Conduit 11850, Barnardo's and Rabodirect among their client base. They discuss the creative process in both advertising and writing creative copy generally.
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Podcast 101 - Ethnic Media Marketing
Guest preseter Roisin Ni Mhordha interviews Niall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'multicultural' newspaper, Metro Eireann. This podcast covers all issues involved in ethnic marketing in Ireland.
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Podcast 100 - Digital Marketing Dialogue
The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall O’Driscoll vStream Doug BaxterInteractive Ocean Ronan O’Caoillaigh Gravitate We discuss the Cannes Advertising Lions 2009, Opel Ireland interactive advertising, online video trends, Microsoft Surface marketing applications, banking marketing, video in...
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Podcast 99: Guinness Signature and The Big Switch...
Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.
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Podcast 98: Volvo Ocean Race Global Showcase Marketing
Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city. Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice PresidentCommunications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen...
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Podcast 97: An Post Direct Marketing Awards Podcast
A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interviews with agencies, clients, sponsors and suppliers.
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Podcast 96: Gaming Advertising, Digital Media
David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their businesses. We have a discussion on gaming in advertising, and also on the work done for Toyota for the Meet Mike campaign. Plus a discussion on the state of the free-sheet newspaper market.
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Podcast 95: Facebook marketing podcast
In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB. There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian Heffernan from Springvale Overseas Property who discusses how the company has changed marketing tack to address the new challenges.
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Podcast 94: Digital Media Awards: digital marketing
In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cybercom, Customerminds.com. Plus I speak to the manager of the Spanish Tourism Office in Dublin about the prospects for how the sector there is faring in 2009 and the activities of the office to attract Irish tourists. Plus an interview with Neil Horgan from Abbey Travel who was a speaker at a recent Travemedia.ie Netowrking event.
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Podcast 93: Retail Market Research special
A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH In this podcast there are interviews with several of the presenters as well as the organising committee. This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.
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Podcast 92: Marketer of the Year interview
In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marketing Awards. In this interview we trace Colin's career in marketing involving marketing roles in airlines, travel and music in Ireland, UK and Australia. The podcast also has an interview with Paul O'Sullivan, Director at the Faculty of Business, DIT who was one of the speakers at the Weathering the economic storm with Online Marketing seminar...
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Podcast 91: Blogging as Marketing Tool
To coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Brightspark Consulting about the use of blogging as a marketing tool and indeed a form of social expression. Also in the run-in to the ESOMAR retail research taking place in London from 2-4 March, there is also an interview with Gill Aitchison, President, Global Shopper and Retail Research, Ipsos, UK.
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Podcast 90: Joblessandproud
One of the more interesting projects I've been asked to help out with for a long time is the Joblessandproud.com project. David Jones harnessed the collective efforts of the social blogosphere,with no little help from Maryrose Lyons of Brightspark Consulting following his appearance on Newstalk to discuss his book he wrote in the aftermath of losing his job. This podcast covers my interview with David on The Persuaders - I also interview Michael Wallace from Loadzajobs.ie about their...
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Podcast 89: Customerminds.com interview
An extended interview with one of the founders of Customerminds.com Mike Mc Mahon, We discuss the background to the company and some important online marketing strategies including e.mail marketing, viral marketing, and online strategies that companies can implement themselves. Customerminds.com has recently opened a UK office.
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Podcast 88: email marketing tips podcast
In this podcast we take a look at the topic of improving your e.mail marketing campaigns, tips to build your e.mail list and generate higher open rates. My guest interviewee on the show was Mary Rose Lyons founder of Brightspark Consulting. Brightspark is an Internet Communications company that specialises in attracting visitors to websites. The company provide the full range of internet marketing and web design services.
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Persuaders Marketing Podcast 87: Improving Marketing...
In this podcast, an interview with Saul Medhurst-Cocksworth from M62 - a Liverpool based company who consult with clients on how to make their presentations and communications more effective through strategic use of visual media. I also have in-studio Stephen Quinn from ad agency Atomic and Jane McDaid from youth communication specialist PR agency Thinkhouse PR.
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Persuaders Marketing Podcast No. 86
In this podcast a number of interviews. AnneMarie Smith from Trocaire discusses their global gift campaigns, Paul Brosnan of Irish Forestry Fund is in-studio to discuss how forestry is one investment option that's bucking the trend. We interview Loretta Lambkin from Dublin Docklands Authority and Tom Shanahan, Master Franchisor for Ireland for Kendelbell. Wishing you and all your families a Very Happy Christmas and hope you will join me again in 2009 for more podcasts. Alex.
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Podcast 85: Customer Loyalty
An extended podcast on customer loyalty with Ronan Kinahan from Kinahan Vibe Training where we discuss the critical area of customer service and the top tips for maintaining customer loyalty. There is also a brief interview with Michael Collins from Abroad magazine about the Irish Consumer Travel Awards which take place next April in the RDS Dublin.
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Podcast 84: Javarepublic Brand Case-study
A special edition of The Persuaders Marketing Podcast. We interview founder of Javarepublic, David Mc Kernan. The podcast comes from the Javarepublic Roastery in Ballycoolin in north Dublin. The Javarepublic Roastery was only opened in October 2008 and represents the fulfillment of a long-cherished dream for David. In this special podcast on Javarepublic's branding strategy we explore the brand's marketing strategy and also the production process of coffee roasting. Also I am delighted to...
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Podcast 83: Crisis Communication Podcast
No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. In this podcast I talk to two of the contributors to a new book published by Kogan Page on Crisis Communication which provides readers with advice on how to limit damage effectively by acting quickly and positively. Speaking to me in the podcast are Jim Walsh of Walsh Public...
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Podcast 82: Ireland's Blue Book 2009 Marketing Special
A special podcast dedicated to the launch, in Belfast Harbour Commissioners, of the 2009 Edition of Ireland's Blue Book. Ireland's Blue Book is an exclusive listing of luxury accommodation in Irish Country House Hotels, Manor Houses and Castles, along with some of Ireland's top restaurants. In the podcast I interview some of the property owners and assess the effectiveness of a very traditional marketing tool - the brochure- as a means of communicating. It seems that notwithstanding the...
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Podcast 81: MII Marketing Conference report
in this podcast a series of interviews with the keynote speakers from the 29th National Marketing Conference organised by the Marketing Institute of Ireland. Michael Tchong ( Pictured ) has an intuitive sense for reading the future which has earned him an international reputation as one of the savviest thinkers of the information age, tracking consumer trends and translating them into emerging opportunities for marketers. From his California base Michael has developed a host of successful...
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Podcast 80: MII Marketing Conference Preview, Bookbuzz...
On this show, and interview with Marc Coleman, Newstalk's chief economist about his keynote presentation at the 29th Marketing Institute of Ireland National Marketing Conference. Ron Immink, Chief Executive of Bookbuzz,biz tells me about the concept that seeks to get executives thinking strategically through facilitated learning. The books mentioned by Ron on the show are “Break from the pack”, by Harari and “44 strategies of war” by Robert Green, and the "Wisdom of Crowds" is by James...
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Podcast 79: Marketing Communications Planning
In this podcast an extended interview with Camillus O'Brien from marketing consultancy True North and Frank Osinga from BiTS in Communications of Amsterdam who have jointly introduced to Ireland the BiTS Method™ which allows clients to achieve profitable marketing communications. Also in the show I talk to Marketing Institute of Ireland, Chief Executive Tom Trainor about the line-up for the National Marketing Conference taking place on Wednesday November 5th and we have a Brief Word on...
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Podcast 78 (a) Media Review (b) Volvo sponsorship (c)...
In this podcast we talk to Paul Moran about the 2008 summer media performances, Volvo's sponsorship of amateur golf in Ireland is put under the spotlight and finally Andy Owen previews his forthcoming seminar 'Discover the Secrets of Successful Direct Marketing' being held in Dublin on September 18th in Radisson SAS Royal Hotel. More details at www.persuadersonline.com
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Podcast 77: Brand America: Podcast on Nation Branding
Richard Delevan is my guest presenter for this show. Recorded on July 4th, it assesses the state of Brand America in the world today, and asks how much a nation brand can actually be managed. Richard's guests are Harry Browne from DIT, Pat Kinsley from Neworld brand consultants and Simon Anholt, consultant in city and nation branding. The link to the Andy Owen 'Discover the secrets of sucessful direct marketing', taking place on September 18th is HERE.
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Podcast 76: (a) Loadzajobs.ie case-study (b) Creative...
Interview with Michael Wallace, Commercial Director for Loadzajobs.ie about the trends in online recruitment, plus Brent Koepke, Creative Director from Fareed, Zapala Koepke, an Orlando based hospitality marketing consultancy about the state of the creative sector in US advertising. Brent also shares with us some specific case-studies of best practice.
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Podcast 75: Qualitative Research podcast
Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour. Timelines: 1'21" Talking about The Research Business 2'24" The emotional part of purchasing 5'35" The characteristics of qualitative research 9'10" Engaging customers 15'20" Barry's Tea and Bulmers cases 21'00" Involving senior management in the...
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Podcast 74: Verge: Ogilvy Digital Summit, Dublin June...
Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in many international markets across several continents. Verge's first Dublin Summit took place on Friday, June 13, 2008, at the Guinness Storehouse. Speakers at the event included some of the leading international experts in the field including Shelly Lazarus, chairman and chief executive of Ogilvy & Mather Worldwide; Paul O'Donnell, chairman...
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Podcast 73: Internet Advertising Bureau podcast
Interview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising. Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn.
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Podcast 72: 50 plus marketing; Dick Stroud podcast
In this Persuaders Marketing Podcast an interview with Dick Stroud, author and lecturer on the subject of marketing to the 50 plus segment. Dick, who manages his own consultancy 20plus30 was my guest at The Persuaders Pudding Club held on June 12th in the The Westbury Hotel in Dublin city centre. We had about 40 attendees and his presentation, sans Powerpoint, was warmly received by those there, who represented a diverse range of marketing professionals from agencies, research companies and...
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Podcast 71: IDMA An Post Direct Marketing Awards
The An Post Direct Marketing Awards have celebrated and recognised the best in Irish Direct Marketing. The 2008 Awards were presented at The Mansion House on Thursday 8th May. It was a fantastic evening and The Persuaders was there to record some of the proceedings. In this short podcast I interview some of the finalists and winners including Gary Brown from RMG Target, who scooped the Agency of the Year title.
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Podcast 70: Discover Ireland's Wonderful West marketing...
This podcast was recorded in New York on May 1st at the launch of the new campaign ‘Discover Ireland’s Wonderful West’. The campaign was designed to highlight the many attractions of the Western regions from Kerry to Donegal, including ease of direct access from many gateway cities, the good value fares and inclusive packages available, as well as showcasing a range of compelling offers from local industry. Advertising, direct marketing, eMarketing, lifestyle and media promotions, publicity...
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Podcast 69: Out of Home Advertising MediaDialogues
Out of Home Advertising is the topic discussed in this MediaDialogues special edition of The Persuaders Marketing Podcast. Out of Home Advertising is the last mass medium. How will it adapt in the age of personalisation? The Cream of International and National Experts on Out of Home give their views on the challenges and opportunities facing the Out of Home Industry from the point of view of Agency, Client, Specialist and Media Owner.
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No 68 (a) City branding (b) Local Search Engines (c)...
In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and the challenges for city branding. There is also an interview with Irish Search Engine specialists Vazumo and towards the end of the interview I speak to John Fareed of Fareed, Zapala Koepke about the changing nature of luxury in hospitality marketing.
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Podcast 67: Prangle.ie : online news wire for journalists
Prangle is a free online resource for journalists, providing the latest news and information. Prangle is a web feed that cuts through the spam and clutter to put key new releases where you can find them quickly and easily. In this podcast from The Persuaders Marketing Podcast series I interview founder Douglas Dalby who left The Sunday Times to work full-time on Prangle. We discuss the way that traditional press is adapting to the online environment, and the background to the setting up of...
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Podcast 66: Branding Case Study : Recruitment Agency...
It's official - the Boomtown Rats had it completely wrong. Well, if Irish marketing recruiters Prosperity have their way. Working with branding consultancy Gospel TM the company have developed a bold communications message built around the proposition that the route to happiness firstly lies in being happy in one's career. The theme of 'happiness' in all its manifestations has provided Prosperity with a rich vein from which to mine persuasive messages across all media platforms. Listen to my...
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Podcast 65: Interview with Albert Maruggi
Albert Maruggi started Provident Partners, a full-service marketing firm, to work with clients who want to communicate in different ways and actively build their businesses. The company holds as its philosophy - The thoughtful pursuit of being different, while relating to what’s common, is the art and science of business communications. In my interview with Albert we discuss how he is advising his clients on social media ( indeed if social media is a term that's relevant ) and also some...
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Podcast 64: Marketing from the Middle of Nowhere (2)
In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges that have made their location a must-visit tourist and lifestyle destination for distinct audiences In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with...
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Podcast 63: Digital marketing and Viral marketing podcast
In part one of this podcast we talk to three of the participants at the Irish Direct Marketing Association digital media conference, Tom Bazeley, Managing Director, Lean Mean Fighting Machine, Jonathan Forrest, Cybercom and Jay Stephens, Myspace.com In part two an interview with Justin Kirby, writer on word of mouth marketing from DMC who writes the Connected Marketing blog.
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Podcast 62: Marketing from the Middle of Nowhere No. 1.
Marketing from the Middle of Nowhere™ A series of case-based discussions between two international marketers & academics, Alex Gibson and Sharon McIntyre, about best-practices for marketing small businesses in a global marketplace. The Irish Gibson and Canadian/Irish McIntyre select a shared industry (such as ecotourism), or a shared marketing technique (such as pricing strategy); choose a local successful small business; and then examine the how the respective businesses have excelled. A...
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Podcast 61: Flytoget Case Study plus Small Business...
Interview with Sver Hogen from Flytoget, winner of the HSMAI Norway marketing awards for their campaign for the rapid rail service linking Olso with its main airport, plus our regular look at issues in Small Business Branding with Gerard Tannam.
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Podcast 60: Marketing : a Bird's Eye view
Gareth Moxham is Managing Director of Bird's Eye Food in Ireland. Arriving in Ireland in 2006, he has a wealth of experience in several blue chip marketing operations in the UK. In the interview Gareth discusses the marketing challenges faced by the FMCG marketer today. Don't foget that you can now leave comments on podcasts and suggestions for future topics on my Skype Voicemail service. You can call from ANY phone to + 353 1 443 4745 - I would love to hear from you.
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Podcast 59: Mobile Marketing Podcast - Tomi Ahonen
An interview with Tomi Ahonen one of the most influential writers today on Mobile Marketing trends. Recorded at the time of the launch of the iPhone, my interview with Tomi is extended to the broader area of mobile phone technologies, user behaviour and marketing strategies. Tomi has published 5 influential books and has a highly respected blog on the evolution of marketing communities around mobile technology which can be accessed HERE
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Podcast 58: Sales Lead podcast; Paddy Power marketing
Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the managing the relationship between sales and marketing functions. Plus interview with Paddy Power, Marketing Director of Paddypower.com about the marketing strategies employed by Europe's most innovative online betting company.
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Podcast 57: Viral Marketing Podcast, Marketing Review...
Happy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews: 1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event. 8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International. 13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in...
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No 56: (a) Marketer of the Year (b) Guinness 'Tipping...
In this episode of The Persuaders Marketing Podcast, an interview with Niall O'Grady, General Manager - Marketing for Permanent TSB, who recently won the Marketer of the Year Award from Marketing Magazine. Plus, we discuss the background to the latest Guinness advertising campaign 'Tipping Point' with Grainne Wafer, Marketing Manager for Guinness Ireland.
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No 55: The Empathy Marketing Great Internet Marketing...
Internet Marketing Debate from the Empathy Internet Marketing Conference held in Dublin on October 2007. On the side proposing the motion that Irish Marketers are Ready for the Internet were Jonathan Forrest of Cybercom, Rob Price of Diffinity and Simon Ferguson of SalesOnline.ie The press team was led my yours truly with Richard Delevan, journalist and blogger and Conor Brophy of Newstalk 106-108fm. Michael Dwyer chaired the proceedings. NOTE: Given the length of this podcast, I encoded it...
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No 54: Small Business Branding
This is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients.
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No 53: Corporate Social Responsibility
In this episode we examine the marketing function's responsibility to implement corporate social responsibility programmes, we explore the marketing strategy of the Toys4BigBoys event, and we speak to Stuart Mc Loughlin of Business2Arts about some great examples of case-studies in best practice of arts and business collaboration.
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No 52: (a) Small Business Branding (b) Lucozade Brand...
(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges. (b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement. Also, please note that the next Persuaders Pudding Club will take place on...
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No 51: Corporate Reputation Management
An extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among the companies discussed are First Active and Mattel and there is a case study on the National Treatment Purchase Fund. Plus an interview with Stephen Williams, Marketing Manager at the newly opened Louis Fitzgerald Hotel
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No 50: Sharks Advertising Festival, Kinsale, September...
The Persuaders Marketing Podcast reaches the half-century of episodes with a special podcast from the 45th Sharks Advertising Festival in Kinsale, Co. Cork, Ireland. The Festival is organised by the Institute of Advertising Practicioners in Ireland (IAPI) and attracts delegates from around the globe to hear keynote speakers, showcase the best in advertising creative and generally have a great time in a special location.
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No 49: From Boxy to Family; marketing Volvo cars
Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of repositioning the car from its emphasis on safety to a more family oriented positioning are explored, as is the branding strategy. Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie
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No 48 a) Marketing of Services b) Marketing through...
Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan O’Broin of A Company of Words and Garoid Trimble of Foras Na Gaeilge. Timelines: 1’00’’ Discussion with Garoid Trimble on Irish in...
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No 47: Irish Magazines : something old, something new
In this podcast Roisin Ni Mhordha of Impression PR guests again, and talks to Stuart Clark, Assistant Editor of Hotpress Magazine, which is celebrating 30 years on the newsstands, and Jane Mc Donnell of newcomer to the publishing scene in Ireland, Gloss Magazine.
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No 46: Marketing in the Digital Era
Roisin Ni Mhordha from Impression PR guests for me in this podcast. Her interviewees are Paul Farrell, Group Marketing Director of the Irish Times Group, Jimmy Murphy, founder of The Hive advertising agency and finally John Holohan, formerly of IAPI and now in a new post with the Irish Telethon.
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No 45: ESOMAR Worldwide Multi-Media Measurement second...
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007. This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.
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No 44: ESOMAR Worldwide Multi-Media Measurement special...
A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007. Interviewed in this podcast are keynote speakers, Chris Dobson, VP Global Advertising Sales, Microsoft Digital Advertising Solutions and Toby Syfret of Enders Analysis. There is also an interview with Manfred Mareck Managing Director of Research Marketing Ltd., who is writing a daily blog during WM3. There are also a couple of...
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No 43: (a) Intellectual Property and Branding (b)...
Blogging as a marketing strategy is discussed in this podcast. Brian Green of Doop.ie discusses the strategies for blogging and marketing based on his experience as a blog marketing consultant. There is an extract also from a presentation to an IIA/Marketing Institute conference by Shauneen Armstrong of the Irish Labour Party and whose alter-ego online is Red Mum. In the podcast there is also an interview with Aine Matthews, an attorney with intellectual property consultants LK Shields. In...
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No 42: (a) Online payments,(b) writing a thank you...
An interview with Andrey Yoakley who holds the position of sales manager at Realex Payments, and is responsible for building and managing the function within the organization. As the company continues to experience rapid growth his role is to develop existing channels and focus on the delivery of sales expansion strategies both in Ireland and abroad. There is also an interview with Stuart Fogarty of AFA O'Meara Advertising assessing the political broadcasts in the Irish general election....
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No 41:(a) ESOMAR Multi Media Measurement Conference (b)...
Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand.
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No 40: Gaming and Advertising
Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of Skilground.com we discuss the growth of gaming, the changing shape of gaming demographics and the alternative ways that marketers are seeking to use games as a channel to reach youth audiencec Part Two features a series of interviews conducted at the Finnish Embassy in Dublin to coincide with the launch of Ryanair's new service to Tampere. I discuss the...
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No. 39: (a) Search Marketing Behaviour (b) Referral...
Part One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences. (15'30")There is also a short...
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No. 38: (a) MII conference report (b) Podcast Advertising
Part One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it! (20'35")There is also a...
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No. 37: Ebookers UK and Ireland boss talks travel...
An interview with Ciaran Lally, UK and Ireland general manager for ebookers. In the interview there isdiscussion on the changing shape of consumption of the travel product, with internet now a key channel of distribution.
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No. 36: Sponsorship, Media Planning and Radio Awards
Interviews with John Trainor, MD of Irish sponsorship consultancy Onside, plus we speak to Kathy O'Meara and Harry Leech of newly formed Media Republic, where we discuss the trends in media generally and the background to the formation of their company. Plus there is an interview with Des Doris where we preview the forthcoming Radio Awards. The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.
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No. 35: Joseph Jaffe New Marketing Interview
A wide ranging interview with Joseph Jaffe, President and Chief Interruptor of Crayon - a company dedicated entirely to New Marketing.The company launched in October 2006. The Crayon launch occurred simultaneously in the real world and in the three-dimensional virtual world of Second Life. Joseph Jaffe, is the author of the bestselling book Life After the 30-Second Spot (Wiley) and former Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe is the company president. The...
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No. 34:(a) Blog Monitoring and (b) Edelman Global Trust...
Blog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ear to the blogosphere to enable companies best plan their blogging strategy. There is also an interview with Geraldine O'Neill Deputy General Manager at Edelman Ireland and head of that company's European consumer products division. In the interview we discuss the finding from the Edelman Global Trust Barometer. Among the topics addressed is...
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No. 33: Trust in marketing
An extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool. There is also an interview with Colin Hughes from DIT who discusses the...
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No. 32: New Media Dialogues Special
A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Group Marketing Director, Vodafone Ireland and Ed Ling, Strategic Development Director, i-Level- a London based agency specialising in new media platforms. There is also an extract from the question and answer session with Simon Ferguson, Managing Director of Sales Online, who sponsored the event. The Media Dialogues series is organised by Alchemy...
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No. 31: Viral Marketing : plus Marketing to seniors
Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on. Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market. There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard...
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No. 30: Web Publishing - the RTE Story
The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans. Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding...
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No. 29: Innovative Online Marketing Case Study
The final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stood out among other property websites in terms of the approach he uses to promote his company online. In a wide ranging interview we discuss the background to the company and the marketing strategies employed including the use of an innovative Advent calendar. The Podcast also introduces what will be a regular feature on the podcast A Brief Word...
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No. 28: Marketing Review of 2006
A marketing review of 2006. In studio with me to review the marketing highs and lows of 2006 were Gary Mullen of the Prosperity marketing recruitment consultancy and Brian Greene from Doop Design. On the telephone line I was joined by Richard Delevan, Business Editor of The Sunday Tribune and Emmet Oliver from The Irish Times. Among the campaigns that were discussed were Smirnoff's Tea Partay campaign, Irish Broadband Girlfriend in a Box, The Ryder Cup in Ireland, The Irish Lotto, Setanta...
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No.27: Branding the humble sandwich- the O'Briens Story...
An extended interview with Brody Sweeney, founder and Chairman of O'Brien Irish Sandwich Bars, where Brody reflects on the marketing challenges of the past 18 years building a successful franchise business in Ireland and abroad. Brody's own personal website BrodySweeney.ie gives details on his forthcoming attempt to enter the Irish parliament. Also in the podcast an interview with Mark Tarbatt of Generator, an Irish company that handle advertising on some of Ireland's more prominent websites...
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