The Marketing Mentor Podcast

If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you’re looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you’ve ever blurted out a price, agreed to a deadline you knew wasn’t realistic or, worse, volunteered to deliver a project faster than humanly possible, just to please your client – this new solo episode is for you. These 3 quick tips will save you from yourself! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you want to build a business you can depend on, this episode is for you. In it, I reveal my “3 secrets” to show you how to be consistent with your marketing, why you don't need willpower to be consistent, and how to stay top of mind to your ideal clients without pestering them. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you’re wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he’s using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

How does a marketer use the Simplest Marketing Plan? In today’s episode, Florian Schleicher, a Marketing Advisor & Strategist, shares how he has used the 3 simplest tools – content marketing, strategic networking and targeted outreach – to achieve more growth than he imagined possible in less than a year. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In this chat with Meg Casebolt, SEO strategist, podcaster and author of the new book, Social Slowdown, we identified how SEO should fit into your marketing strategy and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Today’s “bonus” episode is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book is out. Listen, then go buy A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Here’s a rare solo episode in which Ilise Benun answers a question that comes up over and over, “how exactly do you listen to the market” and then shares 6 different things to listen for when you’re listening to the market. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If your mind goes blank when someone asks what you do, in this episode you will learn not only how to enjoy talking about your work but how to do it in an entertaining and authentic way. So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt

Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more people had her networking attitude, they would do it so much better.” So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt

Do you have a vision for your business? Having a vision is one aspect of leadership and just one of the many aspects of leadership I talked about with Jennifer Barrett, author of Think Like a Breadwinner, financial journalist and Head of Content at Fidelity Investments. So if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt

Whether or not you ever sell your creative business, exploring the possibility can make your business healthier. In my conversation with Sarah Durham, serial entrepreneur and executive coach, she shared practical suggestions for getting your business out of your head and making it more legit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor - https://bit.ly/mmpodqt