Tough Things First

Making timely, smart decisions can be an everyday occurrence. But what happens when the pressure is turned up and the stakes the highest you have ever faced? In this Tough Things First podcast, Ray Zinn discusses the key elements of navigating decisions under pressure. Rob Artigo: Ray, as CEO of Micrel for nearly four decades, you have had to make […]

How do successful people master resilience for career and life success? In this Tough Things First podcast, Ray Zinn says it comes down to mental toughness and the key to that comes from within you. Rob Artigo: Well, Ray, let’s talk about how we can develop mental toughness to adapt, to change, and overcome setbacks. This goes to mastering resilience […]

This isn’t politics, it’s madness. In this Tough Things First podcast Ray Zinn discussing the murder of Charlie Kirk and the sickness that plagues the American political landscape. (At the time of this post, no suspect had been arrested.) Ray Zinn: Hi Rob. How’s it going today? Rob Artigo: It’s a tough day because we had a 31-year-old conservative activist […]

If you had more than four decades of experience and knew all there was to know about hiring people for important positions, what would you say described a winning resume? Let’s ask Ray Zinn in this Tough Things First podcast. Rob Artigo: Ray as CEO of Micrel, I’m very interested in your take on this, and you were involved in […]

Some challenges are financial, others are personal, and some are life changing where only you can decide if you still want success badly enough. Ray Zinn discusses how to persevere through worst kinds of challenges. (Watch on YouTube) Ray Zinn: Hello, Rob. Good to be with you today. Rob Artigo: You may not, and others may not, immediately know the […]

It has been quite the ride on the stock market in 2025, but it hasn’t been the one many expected in January. In this Tough Things First podcast, Ray Zinn talks about how the market tanked but came back in what seemed like record time. Ray Zinn: Hi, Rob. Good to be with you today. Rob Artigo: Well, it wasn’t […]

Tough Things First Podcast: Ray Zinn discusses his commencement speech at San Jose State. (Watch) Rob Artigo: Well, you have the honor to do the commencement speech at San José State recently, and you described it as a bucket list moment. What was it that you felt was so special about doing it? Ray Zinn: Well, if you think about […]

Do you often think of the words that exist within words and how they expand and deepen meaning? In this Tough Things First podcast, Ray Zinn talks an about the word inspiration. Rob Artigo: This is a good reading that we’re going to do here. This is from the Zen of Zinn 3, your third book in this series, inspirational […]

There are differing views on justifying dishonesty. Revenge or righting wrongs with more wrongs seems to be the default position of many these days. But in this Tough Things First podcast, Ray Zinn says there is an honest answer to this question. Rob Artigo: Ray, you recently wrote a musing that caught my attention. I thought this is surely going to […]

It’s not enough to succeed at first. We must continue to excel. In this Tough Things First podcast, Ray Zinn talks about the need for constant self improvement and professional development. Rob Artigo: So I guess the question here is when is it okay to neglect skill building and updating knowledge, your knowledge of work or whether just self-improvement? I […]

It turns out chat bots for chat or phone-in help lines are a mixed bag of results. Is the pendulum swinging back in favor of live human help? In this Tough Things First podcast, Ray Zinn talks pros and cons of Ai assistance and human communication barriers. Ray Zinn: Hi, Rob. Good to be with you today. Rob Artigo: I […]

Now more than ever, we are all forced to question what we see and hear, but where our own biases are involved we usually don’t. In this Tough Things First podcast, Ray Zinn discusses the imperative of recognizing how easily we are duped by ourselves. Rob Artigo: Well, Ray, I was reading Zen of Zinn 3. On page 244, […]

Why strong leadership doesn’t mean leading with power. In this Tough Things First podcast Ray Zinn offers some thoughts on why many organizational leaders get it wrong. Rob Artigo: Well, you recently wrote, Ray, “The essence of leadership is not the wielding of power, but rather the wielding of grace and nurturing.” This is in line with what you wrote […]

Is it true that you should trust but verify? In this Tough Things first podcast, Ray Zinn if you have to verify, there’s no trust involved. (Watch Video Podcast) Ray Zinn: Hey, Rob. Good to be with you today. Rob Artigo: Good to be back. Well, this is a special edition of The Tough Things First Podcast. It is a […]

Is the push for American Made an open door to a would be entrepreneur? In this Tough Things First podcast, Ray Zinn tells us how it could be done for those seeking the American Dream. Ray Zinn: Hi Rob. How’s it going today? Rob Artigo: Great. So with a nation, I feel like we’re in a mode of… There’s turmoil […]

Failure happens. But is it really a failure if you learn something valuable? In this Tough Things First podcast, Ray Zinn discusses how a few business failures paved the way to a massively successful semiconductor company. Rob Artigo: Here with me is Ray Zinn, the longest-serving CEO in Silicon Valley history. Being invited back is always great, Ray. Ray Zinn: […]

Working from home may have seemed like progress over hustle culture, but has it brought on something worse? Un-Hustle culture. In this Tough Things First podcast, Ray Zinn says one bad work ethic has led to a worse work ethic. Rob Artigo: Let’s talk about hustle culture. One of the soundbites we use in the intro for this podcast is… […]

The victim mentality is a psychological pattern where someone perceives themselves as a victim of circumstances, other people, or systems, often avoiding personal responsibility. In this Tough Things First podcast, Ray Zinn explains in detail why most people have victim mentality and how to escape the pattern. Ray Zinn: Hi Rob. Good to be with you today. Rob Artigo: Page […]

We all know change is inevitable, but layoffs can be devastating when you find your once secure job has vanished. In this Tough Things First podcast, Ray Zinn says don’t panic, just be prepared. Rob Artigo: Here with me again is Ray Zinn, the longest serving CEO in Silicon Valley history. Hi Ray. Ray Zinn: Hello Rob. Rob Artigo: You […]

What you need to know now. In this Tough Things First podcast Ray Zinn demystifies the troubled waters so we can all get it and look forward. Call it Part 1. Rob Artigo: Good to be back, Ray. Nice to see you. Thriving amid uncertainty and handling adversity. That’s what we’re talking about here in this podcast. 2025 has been […]