Tourism Upgrade with HollyG

A presentation from Destination Food 2018, Australia’s first food tourism conference. The post Eric Pateman from Edible Canada talks food tourism – episode 91 appeared first on Holly G.

A presentation from Destination Food 2018, Australia’s first food tourism conference. When Brenda Fawdon and Chris Sharp were commissioned by local council to produce the Eat Local cookbooks, the Scenic Rim region experienced unforseen media exposure, a surge in tourism and a swell of community pride. Dates have been announced for Destination Food 2021. An […] The post Eat Local: How a cookbook boosted food tourism – episode 90 appeared first on Holly G.

Welcome to episode 89 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G, and today we’ll be talking about engaging your community through visual content. My guest today is Lucas Luxton, Director of Tourism Partnerships at CrowdRiff. Lucas was in Australia earlier this year as […] The post Engage your community through visual content – episode 89 appeared first on Holly G.

Talking social and digital insights with High Tea Society founder Michelle Milton Show notes to come Find more at highteasociety.com The post What’s working with digital and social marketing with founder High Tea Society – episode 88 appeared first on Holly G.

Changes to the Facebook algorithm and what this may mean for tourism marketers. Welcome to Episode 87 of Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I have with me Rachel Beaney a digital and social media specialist – And we’ll be discussing the […] The post Thinking beyond Facebook for your tourism social media strategy – episode 87 appeared first on Holly G.

BIKE TOURISM Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G. Today we welcome Russ Roca from Path Less Pedaled. We’ll be chatting about bike tourism. Welcome to the podcast, Russ. Russ Roca: Thank you so much for having me. I’m so excited to […] The post Bike tourism opportunities for tourism destinations – episode 86 appeared first on Holly G.

Photography tips for tourism: podcast with photographer Alfonso Calero Tourism Upgrade the Podcast Episode 85 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Sydney photographer Alfonso Calero and we will we chatting about photography inspiration and creativity. http://www.alfonso.com.au https://www.photographytravel.net HollyG: […] The post Photography tips and inspiration with Alfonso Calero – episode 85 appeared first on Holly G.

The Modern Travel Media Summit was held in Sydney on Friday 22 Sept 2017. This podcast episode brings you highlights and key takeaways from The Modern Travel Media Summit. Although below is the podcast transcript, it is designed to be listened to, so pop on your headphones, press play and enjoy! Lauren Bath: Hi. My name […] The post Highlights from The Modern Travel Media Summit 2017 – episode 84 appeared first on Holly G.

Episode 83: Evolving your tourism business to a new target audience – talking with Club Med Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, Holly G. and today we welcome Madeleine Clow-Suares (Maddie), General Manager for Australia and New Zealand for Club Med, and Marine Blanchetier, […] The post Evolving business to a new target audience chatting with Club Med – episode 83 appeared first on Holly G.

China tourism marketing – What works in Chinese social media, PR and trade marketing right now. Click on the player above ⬆️ ▶️ Episode 82 of Tourism Upgrade is LIVE from our Tourism Upgrade LIVE Sydney event held at The Dolphin Hotel in Surry Hills and we talk China tourism marketing. We had around 80 people attend […] The post Tourism Upgrade LIVE – China tourism marketing appeared first on Holly G.

What is a style guide and why you need one for your tourism business In episode 81 we are chatting with Haydn Boschetti, Design Director at Swish Designs and we talk about brand, branding and why your tourism business should have a style guide. You can connect with Haynd here. What is a style […] The post Style guide for your tourism business appeared first on Holly G.

Tourism accreditation to build trust, stand out and grow your business In episode 80 we are chatting with Sheridan Ferrier, NSW Program Manager for ATAP which is the Australian Tourism Accreditation Program about how through tourism accreditation, tourism businesses can build trust, stand out and grow bookings to their business. SHOW NOTES HollyG: Welcome […] The post Tourism accreditation to build trust and stand out appeared first on Holly G.

Influencer marketing should be called relationship marketing, here’s why. In episode 79 of Tourism Upgrade I speak with Debbie Mundell, Head of Content at HYLAND, a Sydney based communications agency, about all the dramas that have been going on of late with Instagram – with fake accounts and fake followers – and cut through to […] The post Influencer marketing should be called relationship marketing appeared first on Holly G.

Governance for Tourism Boards and Destinations Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome Airbnb expert and host and governance and strategy consultant, Jodie Willmer. We’ll be having a discussion on governance for tourism destinations and specifically talking about some […] The post Lets talk governance for tourism – episode 78 appeared first on Holly G.

Designing a social media strategy for tourism Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a […] The post Designing a social media strategy for tourism – episode 77 appeared first on Holly G.

Creating awesome media famils Tips for making media famils awesome. Welcome to episode 76 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G., and today we will be discussing tips for creating and running awesome media famils, and I have with me Emma Castle. Emma works for […] The post Tips for creating awesome media famils – episode 76 appeared first on Holly G.

2017 China tourism marketing A huge thanks and welcome back to George Cao, Co-founder and CEO of Dragon Trail Interactive based in Beijing, China. Dragon Trail Interactive is a travel focused digital marketing agency helping clients reach and engage with affluent Chinese consumers online. In this episode, George runs us through where the opportunities are for 2017 China […] The post Tips for your 2017 China marketing plan- episode 75 appeared first on Holly G.

Three tools to help you grow and manage social media. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I’m going to share with you three tools that I use that help manage social media. Also in this episode I am going to […] The post Three helpful tools to manage your social media – episode 74 appeared first on Holly G.

How to create customer personas for your tourism brand. Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome back to the podcast, Bronwyn White from MyTravelResearch.com, and we’ll be chatting about how to create customer personas for your destination. What is […] The post How to create customer personas for your tourism brand – episode 73 appeared first on Holly G.

2017 Tourism Marketing In this episode we discuss some of the tourism marketing activities and highlights from 2016 and look towards 2017 planning with Isaac Mizrachi Director of Tourism for the destination of Tel Aviv. 2017 Tourism Marketing. Please PLAY above to listen! HollyG: Welcome to episode 72 of Tourism Upgrade, the podcast unpacking marketing […] The post Plans and ideas for 2017 tourism marketing appeared first on Holly G.