Video Marketing 2.0
Business
Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing. If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly. Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.
Location:
United States
Description:
Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing. If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly. Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.
Twitter:
@VM20podcast
Language:
English
Email:
joel@thinkmojo.com
Episodes
7 Ways To Get Your Video Watched
3/22/2017
Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.
Duration:00:18:51
Video Marketing Shorts #29 - How to Use Testimonial Videos
3/14/2017
A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and...
Duration:00:02:19
Video Marketing Should Be Taught At College
3/7/2017
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the...
Duration:00:21:23
Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017
2/28/2017
On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.
Duration:00:02:04
The Video Marketing Glossary - Part B
2/21/2017
This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.
Duration:00:14:28
Video Marketing Shorts #27: What is a Video Storyboard?
2/14/2017
The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project....
Duration:00:02:25
Beyond the Explainer Video
2/7/2017
The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.
Duration:00:15:15
The Video Marketing Glossary - Part A
1/25/2017
Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.
Duration:00:14:32
Video Marketing Shorts #26 - Why Fintech Companies Must Use Video
1/17/2017
Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these...
Duration:00:02:55
5 Things to Know About Video Marketing in 2017
1/9/2017
We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know...
Duration:00:30:10
The Storyboard - A Blueprint For Your Video
12/28/2016
The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project....
Duration:00:31:19
Why Fintech companies should use Video
12/12/2016
Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these...
Duration:00:25:39
Video Marketing Shorts #25 Anatomy of a successful personalized video
12/6/2016
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.
Duration:00:03:31
Anatomy of a successful personalized video
11/29/2016
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.
Duration:00:29:18
Video Marketing Short #24 - Using Video to tell a Complex Story
11/22/2016
Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently. On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.
Duration:00:02:46
Movie Trailers are Great Marketing Videos
11/15/2016
Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.
Duration:00:32:29
Should you go Vertical?
11/1/2016
Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are...
Duration:00:17:08
Videos explain a complex Technology in simple terms
10/18/2016
For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, give you the...
Duration:00:24:29
Best Practices for making a Screencast Tutorial Video
10/4/2016
A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product. Any SaaS - software as a service - or online software company should consider...
Duration:00:24:03
Video Marketing Short #23 - It Pays to Make a Quality Screencast Video
9/26/2016
A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute...
Duration:00:04:08