Webcology - A look into the Web Marketing World with Jim Hedger

Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes.

Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on...

Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine.

Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.

Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community.

Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through...

Jim and Dave ponder if it's safe to project the Long March of the Google Penguin is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again]) Plus, the demise of ClickZ/SES, Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards

SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns.

​Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January. Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.”

Jim Hedger welcomes Kristine Schachinger, Thom Craver, and Kevin Doory to talk Moz Layoffs, Gawkers Googbye, the NSA hacked and more.

​Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million​; No loss of PageRank for 301 or 302 redirects​; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.​; Top 20 Weird Google Questions​ as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts​

Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS on mobile devices; AMP pages no longer need structured data to be valid in...

​Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million​; No loss of PageRank for 301 or 302 redirects​; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.​; Top 20 Weird Google Questions​ as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts​

Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in today's Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings"

​Air BnB taking housing stock​ out of communities; Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms; Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken​ at SE RoundTable.. Pop-ups asPrimary Content​? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads​ in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC,...

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recent Search Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or...

Google Keyword Planner Restricted? Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; AMP is Not Currently a Ranking Factor​​ says Gary Illyes, Webmaster Trends Analyst at Google, when he spoke at SEJ Summit Chicago.

Gaining Demographic Data In Relation to Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim

Why​ Would Microsoft Buy LinkedIn?​​ ​Google search analytics​ report adds the ability to compare queries​. Google​ just made a key AI investment in Europe, tax investigations be damned​.