What It Means: A Forrester Podcast

Business & Economics Podcasts

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Episodes

Put Employees At The Center Of Your AI Strategy

Get Your AI Aligned

How Can B2B Marketers Adapt To Changing Search Behaviors?

Product Experts Gain New Clout Among B2B Buyers

Taming B2B Buying Mayhem

What It Means Takes A Hiatus

Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle

AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

Women In Security, Holiday Shopping Trends, AI Agents In Content

SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

Predictions 2026: Breaking Down Three Of Our Boldest Predictions

AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

Defining AGI, Measuring AI Search, Agency Swirl Continues

Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

Anthropic Lawsuit, AI And Energy, CMO Trends

AI Pricing, Outcome-Based Pricing, Developer Productivity

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap