Infusioncast - Infusionsoft & Automated Marketing

Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business. Key Takeaways: [0:59] There's been nothing but talk about e-mail marketing for years now that it's hard to...

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver. Key Takeaways: [2:15] What is a Power Tribe? [4:8] If you don't create, install, and define a culture it will grow on its own [9:19] Does Mitch's concept work...

Starting a company can create quite a headache when you start trying to figure out how much equity everyone deserves, and what to do when someone leaves the company. The solution to this, however, might be as simple as Slicing Pie. Mike Moyer has a method that he's written about that he believes can provide the solution for ANY business startup. Jason Hartman and Fernando Aires get Mike to break his method down so that you too can create a successful company with happy employees. Key...

Kevin Ring is Vice President for Families Against Mandatory Minimums, former lobbyist and associate to Jack Abramoff. He began his career in Washington, DC as a legislative aide on Capitol Hill. During his tenure, he served as counsel to the Senate Judiciary’s Constitution, Federalism, and Property Rights Subcommittee under the leadership of future US Attorney General John Ashcroft. He also served as executive director for the Republican Study Committee, the largest member organization in...

Mary Spio is Chief Visionary & Product Architect at CEEK VR. She started her career as a Deep Space Engineer working with companies such as Boeing Digital Cinema, Intelsat and Aerospace Corp developing technologies that have changed media and communications. Through her ventures she's provided technical guidance and content solutions for over 200 radio stations, Microsoft XBOX, Tribune News Company, Coca Cola, Toyota and much more. Every once in a while something comes along with the...

John Bowen is the founder of AESNATION.com, an online community of entrepreneurs balancing success with making a difference in the world. There, he hosts the recurring podcast, "Accelerating Entrepreneurial Success." Bowen is also founder of Financial Advisor Select, an organization that matches customers with vetted financial advisors in their communities. He is a regular contributor to the Huffington Post. Key Takeaways: [1:30] AES' 60 million household survey on the importance of being...

Keith J. Cunningham has more than thirty years of experience in business and investments. He has started several companies, negotiated about deals of millions of dollars, and has brought in and used for his business companies hundreds of millions. He has made little deals, but also completed several big Wall Street transactions. He has acquaintance with business and investments from all possible points of view – from getting money to start a company, to big operations, to evaluations of...

Jim Beach is the founder of School for Startups and former Professor at Georgia State University. He was the co-founder and CEO of American Computer Experience of Atlanta, which became the world's largest technology training company for children. He talks with Jason about the entrepreneurial bet with his students, how creativity is overrated in entrepreneurship and how he recommends getting started. [5:15] "I walked into class one day with a prototype ottoman, and we cut it in half to see...

Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer...

Victor Prince is author of "Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results" and is the Managing Director of DiscoveredLOGIC. He has 20+ years of experience in corporate and government leadership positions using and teaching advanced problem-solving techniques. Victor was a consultant and case team leader for Bain & Company, a leading management consulting firm. He worked on and led strategy engagements with clients in the US, UK, France and Spain in a...

In 1985, Mitch co-founded Timeslips Corp, which grew to become the largest time tracking software company in the world. In 1994, Timeslips Corp was sold to Sage, plc. While at Sage, Mitch went on to run all of Sage U.S. as Chief Operating Officer, a division with over 300 people. Later, Mitch joined Chet Holmes as President of Chet Holmes, Int’l. Soon thereafter Mitch and Chet, along with Tony Robbins, created Business Breakthroughs, Int’l, a company serving thousands of businesses a year...

Christian Fioravanti is the founder and creator of Attractionology, co-founder and co-creator of 20 Minute Video Payday and founder and publisher of Project Catapult. He has been a small business owner since 2007. He owns and operates several web-based businesses and has authored several books and other pieces of literature related to business. Key Takeaways: [4:45] A good reason for dealing with physical products [9:12] The secret sauce for giveaways [14:56] The sweet spot to make free...

A serial entrepreneur turned investor, Matt is driven by the idea that you don't have to put your family or your future in jeopardy to start and run a successful business. A graduate of the #1-ranked undergraduate entrepreneurship program in the United States, the Wolff Center for Entrepreneurship at the University of Houston, Matt graduated summa cum laude with a double-major in finance and entrepreneurship. After a stint in corporate finance, he founded his first business at the age of 22...

John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. He is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from...

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor....

Jason Hartman talks with Jenny Q. Ta, CEO of Sqeeqee, about monetizing social networking. Key Takeaways: [4:25] How the user can profit from social networking on her site [10:43] The viral growth of Sqeeqee [15:23] If we’re in another technology bubble Website Mentioned: www.sqeeqee.com

Dane Maxwell is the Founder of Zannee and The Foundation. He is a successful entrepreneur who started a software company without any experience in software. He talks to Jason on how he created his first product, why you should always ask a potential customer what they want first, hiring the right people, and much more on today's episode. Key Takeaways: [1:40] How did Dane discover his first product? [4:10] Don't be afraid to ask people what they want and what kind of pains they...

Jason Hartman invites Zach Swinehart to talk about his company, Online in a Day. Online in a Day is a service that helps entrepreneurs and business owners launch their website in one day. Zach explains his services, his work flow, and more on today's show. Key Takeaways: 5:05 – Zach breaksdown what the Online in a Day work schedule looks like. 9:50 – The Wordpress Genesis theme is really great for podcast websites. 16:30 – Zach talks about some of the common mistakes he sees in sales...

Jason Hartman introduces Joseph Bushnell to the show to talk about the five key steps needed to create a successful marketing funnel. Joseph Bushnell specializes in online marketing and provides consulting services to his clients. Joseph sits down to talk to Jason about some of the key differences between products like OptimizePress, LeadPages, and ClickFunnels, common marketing mistakes, and much more on today's episode. Key Takeaways: 2:05 – Joey gives a quick run down of the five...

Jason invites Ryan Moran of Freedom Fast Lane to share some of his entrepreneur experiences in the internet marketing world. Ryan shares some important tips about how to market your product successfully on Amazon, mistakes he's learned along the way, and he also shares incredibly helpful strategies for the inspiring internet marketer. You can learn more about Ryan and his company at FreedomFastLane.com. Key Takeaways: 1:40 – Ryan shares a little bit about his life story. 5:20 – You can...