Free and Fearless

Last month marked my 11th year of blogging. Here's what worked well, what didn't, the lessons I've learned, and how you can grow your blog: Transcript: https://letsreachsuccess.com/11-years-blogging/ Show Notes: The content management system I've been using from day one; Should you pick a niche you're passionate about?; How the topics I cover have changed over the years; My experience with having guest contributors; My most profitable blog income stream; Why focus on impact over money; How to be your biggest critic as a blogger; Why you can't overlook SEO; What to do instead of obsessing over blog design; Can you rely on just one blog income stream?; One thing I'm doing that's slowing my blog growth; Why I don't want to be a full-time course creator anymore; How's affiliate marketing going for me; Is social media necessary for a blogging business; Why you should never leave your blog behind for a few weeks; Your business needs structure; What to focus on to grow your blog. Mentioned: The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss 7 Easy Ways to Start Earning from Sponsored Posts [FREE GUIDE]: https://letsreachsuccess.com/sponsored-posts-guide/ Blogger Playground [membership]: https://letsreachsuccess.podia.com/blogger-playground Pinterest Boost [masterclass]: https://letsreachsuccess.podia.com/pinterest-boost The Passive Income Blog Boss [FREE COURSE]: https://letsreachsuccess.podia.com/the-passive-income-blog-boss Links: 🦋 Website: https://letsreachsuccess.com/ 🦋 Blogger Interviews: https://letsreachsuccess.com/interviews/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE Abundant Biz Journal Challenge: https://letsreachsuccess.com/journal/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/ 🦋 Bold Business School [signature program for course creators]: https://letsreachsuccess.podia.com/bold-business-school 🦋 Blog Audit: https://letsreachsuccess.podia.com/blog-audit 🦋 All Programs: https://letsreachsuccess.com/courses/

Today we’re talking about Blogger Outreach 101 and I’ll show you how I interview the top bloggers and business owners online. How do you find successful people to interview? How do you reach out to them? What if you get rejected? Tune into today's episode to learn all that. Mentioned: ✨ Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground ✨ Blogger Interviews: https://letsreachsuccess.com/interviews/ Show Notes: how many people I've interviewed over the years; what can happen if you optimize the written interviews you publish; the types of bloggers I like to feature; why interview others on your blog; how this helps you too; how to make interviews part of your blogging strategy; how to become more professional before you start reaching out to bloggers; how I started doing blogger outreach; why having a small blog isn't a problem; how to find bloggers to interview; do this to find the first pro bloggers to interview for your blog; what to include in the outreach email; handling rejection; blogger outreach via email vs via Instagram. Links: 🦋 Website: https://letsreachsuccess.com/ 🦋 Blogger Interviews: https://letsreachsuccess.com/interviews/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE Abundant Biz Journal Challenge: https://letsreachsuccess.com/journal/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/ 🦋 Bold Business School [signature program for course creators]: https://letsreachsuccess.podia.com/bold-business-school 🦋 Blog Audit: https://letsreachsuccess.podia.com/blog-audit 🦋 All Programs: https://letsreachsuccess.com/courses/

In this episode, you'll learn how I made $500 from 1 sponsored post on a blog that gets only 4K monthly page views, and what my next steps are for growing its income: Show Notes: Some metrics about my other blog; My goals for it; The first money I made from that blog without even realizing; Signs the site was ready to accept sponsorships; 2 of the most important factors in the sponsored blogging industry; Where to learn more about earning from sponsored content; How I landed my first sponsored post for the new blog; Why income opportunities are everywhere; How much content I publish on that blog; How I use Pinterest as a blogger; What I'm doing differently with this blog. Mentioned: Blogger Playground [membership]: https://letsreachsuccess.podia.com/blogger-playground The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss The result of my experienced with blog sponsorships is my course The Blog Sponsorship Boss, and I can’t recommend it enough in case you want to learn all about sponsored content as a blogger. Inside the program, I teach you everything such as getting your blog ready for sponsors, designing your media kit, page for sponsors, and packages, writing a sponsored post, setting the terms of your future collaborations, and finding brands and paid opportunities. You also get the exact email I use to pitch brands, and a list of sponsored content platforms that you can join right away. We also cover the uncomfortable aspect of it related to money, and what’s legal and what isn’t in the industry. I share with you the truth about how much you should charge, when to raise your prices, and how to do it right. The last module is all about negotiating your rates with new clients, and making sure you get paid every time and on time. Learn more about the course here: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss Another way to pick my brain on this, and anything blogging related, is to join us inside Blogger Playground, where you can ask any question and get strategic content on blog traffic and monetization every month. There is a video training in there, in which I take you behind the scenes of two big collaborations I had with brands, and all the details, literally. I take you inside my inbox, because that’s where the communication is happening. You see what articles I wrote for them, how we negotiated the terms, how much I got paid, and anything else. Also, in the monthly income reports I create for members, I share exactly how much I’ve earned from this income stream the month before, and all the content I’ve published on both my blogs, including which of the articles are sponsored. If you join the community, which is currently at a very low price, you get access to everything happening in my business and to a lot of super strategic content that is already waiting for you in the membership. You can always request any topic you feel like, and I’ll create new content based on that because I just love doing it. 💖 Get all the details here: https://letsreachsuccess.podia.com/blogger-playground Links: 🦋 Website: https://letsreachsuccess.com/ 🦋 Blogger Interviews: https://letsreachsuccess.com/interviews/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE Abundant Biz Journal Challenge: https://letsreachsuccess.com/journal/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/ 🦋 Bold Business School [signature program for course creators]: https://letsreachsuccess.podia.com/bold-business-school 🦋 Blog Audit: https://letsreachsuccess.podia.com/blog-audit 🦋 All Programs: https://letsreachsuccess.com/courses/

Wondering if you should blog in English or not? In this episode, you'll find out why I decided to do it as a non-native English speaker, what the challenges are, how to overcome them, and how to make it work for any type of content. Show Notes: Why I blog in English; What blogging made possible for me; The benefits of blogging in English; How to know if blogging in English is right for you; Our mission as bloggers; How to take action despite perfectionism; One way to overcome the language barrier; Why perfectionism is overrated in online business; How I accidentally got published on TIME Magazine with a misspelled word in the post; The challenges of creating other types of content in English; Why I stay away from live trainings and reject podcasts or video interviews; A word about imposter syndrome; How non-native English bloggers inspire others to do the same. Find the full transcript here: https://letsreachsuccess.com/why-blog-in-english/ Mentioned: Round-up post: https://bloggingshethrives.com/blogging-in-english-for-non-native-english-speakers/ Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground Links: 🦋 Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/

Today's topic is not one of the usual things I cover. It's quite controversial and we cover two big topics that are seemingly not connected - artificial intelligence and spirituality. If that's not your cup of tea, feel free to skip this episode, of course. First, I will share the more logical and strategic part of what I have to say. Then, I'll dive into the energetics and the role AI plays and might play in it in the future. I'm going to end with what one of the biggest experts in the digital marketing industry is saying about AI-generated content and how he is using it to run one of the best marketing agencies out there. Show Notes: How I went from avoiding AI to using it; What I do with ChatGPT; AI-generated content + authenticity; The proof that search engines trust and rank AI content; AI and spirituality; Eye-opening questions I asked myself; One thing I don't like about how AI is being used; What one of the top marketers says about AI; Can AI do the work for you; Are we underestimating or overestimating AI? Mentioned: Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground The Foundr Podcast: https://foundr.com/podcast-with-nathan-chan Links: 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/

Interested in the membership business model and wondering what it's all about? Here's my experience with starting a membership site and the lessons I've learned in the first months of running it. Show Notes: How to know if you're truly committed to your business; What’s New inside Blogger Playground; The best way to decide if starting a membership site is the right move for you; How my membership keeps me accountable and motivated; How perfectionism stops you from releasing a new product; What I prepared before launching my membership site; Why member's feedback is crucial; What inspired me to create a test account; How I'm both the founder and one of the members; How to give your members a voice inside your community; How I got amazing testimonials without even asking for them; How members of Blogger Playground feel about the community; How running a membership can lead to collaborations; Your members can invest in your other offers too; Ways your membership can evolve; An example of how I'm restructuring things inside the community; How I give members what they want; What's a member-centric community; My goals for Blogger Playground and its impact. Mentioned: Blogger Playground [the membership]: https://letsreachsuccess.podia.com/blogger-playground Traction: Get a Grip on Your Business [book]: https://amzn.to/3TtIp5G The Blog Sponsorship Boss [course]: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss The Passive Income Blog Boss [free course]: https://letsreachsuccess.podia.com/the-passive-income-blog-boss Podia [membership platform]: https://podia.sjv.io/jr5nd0 Links: 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE 5-FIGURE BLOG BIZ CHECKLIST https://letsreachsuccess.com/checklist/

Tune into today's episode to learn about the energy of desperation in business and sales and what to do about it so you don't give your power to anything and anyone else. Show Notes: The email I received from a blog reader; Business problems vs mindset problems; How desperation repels what you desire; How desperation looks like in sales; Why I seek rejection; Why I didn't respond to that email; What to do if you're feeling desperate in your business; How I've given my power away vs what I do now; The energy of desperation during a launch; How I practiced detachment during my last launch; The energy you bring to your business every day Get the full transcript: https://letsreachsuccess.com/energy-of-desperation-in-business/ Links: 🦋 Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Today I want to talk about ranking an AI-written article on the first page of Google in just 4 days. I hope this can be proof that this could work for you, too. That search engines have nothing against AI-generated content, as long as it's quality, unique, and as long as it's part of a well-optimized blog and a smart overall blogging strategy. Show Notes: Why most bloggers are skeptical about using AI to create content; Why I began creating AI content for LRS; The actual benefits of using ChatGPT as a content creator; Could you be left behind if you don't get on the AI wagon; The AI-written article I ranked in 4 days; How I optimized it; What I do once it's published so it can be indexed faster; The other AI-generated article I ranked quickly; What's happening inside Blogger Playground. Mentioned: 100 Journal Prompts for The New Year: https://letsreachsuccess.com/journal-prompts-for-the-new-year/ January Journal Prompts: https://letsreachsuccess.com/january-journal-prompts/ Links: 🦋 Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Some people might be telling you it's impossible to make sales or grow your income without social media but I don't believe that's the case. Social media is not for everyone and it can be overwhelming, especially if you're an introvert. So in this episode, I'm giving you another perspective and all the other ways in which you can promote your offers (and get results). Show Notes: podcast update; why social media isn't for everyone; why I quit Instagram a long time ago; channels to rely on in your business other than socials; an example of how I promote my latest offer; the different marketing channels I have and how they work; the most natural way to promote products; how I plan to keep promoting the membership; the many other factors that go into selling an offer; the different reasons people can buy from you. Find the transcript here: https://letsreachsuccess.com/promote-new-offer-without-social-media/ Links: 🦋 Blogger Playground: https://letsreachsuccess.podia.com/blogger-playground 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Today, I'll be talking about publishing monthly income reports. Tune in to hear what they are, what my experience with them is and how they changed my brand and business, why I stopped publishing them but am now starting again (and where to find them), and what can happen if you start revealing your numbers in business. Get the full transcript: https://letsreachsuccess.com/publishing-monthly-income-reports/ Monthly Income Reports: https://letsreachsuccess.com/income-reports BLOGGER PLAYGROUND: https://letsreachsuccess.podia.com/blogger-playground Show Notes: What are monthly income reports; How the reports of other bloggers helped me back in the days; How it felt when I began publishing mine; How my audience reacted to that type of content; What I think is more important than the actual numbers; Why I stopped publishing income reports on the blog; Where you can find my latest ones instead; How to get started with publishing income reports; What will happen once you start revealing your numbers in business; How to know if you’re 100% committed to your business. Links: 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Learn all the juicy details about my latest offer - Blogger Playground - the membership and community for bloggers. JOIN THE MEMBERSHIP: https://letsreachsuccess.podia.com/blogger-playground In this episode, I share: - what Blogger Playground is exactly - why I created it - what happens once you join - what content is already there - what new content is coming this and next month - what my goal for the membership is - what you get when you join now and much more. Find the transcript for the episode here: https://letsreachsuccess.com/blogger-playground-is-here/ Links: 🦋 Bold Business School: https://boldbusinessschool.com/bbs/ 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

It’s the end of the year and December is a very exciting month because it’s the best time to do a year end review, decide what you wanna double down on in your business and what you’ll leave behind, set new goals and create your vision for the new year. Tune into today's episode to hear the ideas I have for you on how to make 2024 your most epic year in business. Enroll in EPIC BIZ YEAR before December 31st: https://letsreachsuccess.podia.com/epic-biz-year Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

In this episode, you'll learn about my latest business updates - from monetizing a new niche site and using ChatGPT to create more content in less time, to optimizing my product suite and starting a membership site. I’ll discuss 2 big topics in the blogging industry that I haven’t dived into before - niche sites and artificial intelligence. If you’ve been thinking of trying any of these or adding an extra income to your blogging business, you might come up with some interesting ideas after this episode. Show Notes: The only thing that can get you out of a rut in business Why I started using AI How exactly I use ChatGPT as a blogger What the rise of AI tools means for content creators How I'm monetizing my other site My plans for the brand new niche site I started The course hosting platform I switched to Changes in my product suite that followed The new big thing I'm working on and my vision for it Mentioned: Bold Business School: https://boldbusinessschool.com/ Blogger Playground Waitlist: https://letsreachsuccess.com/waitlist-blogger-playground/ Podia: https://podia.sjv.io/jr5nd0 Teachable: https://teachable.sjv.io/n1WYxR Pinterest Boost: https://letsreachsuccess.podia.com/pinterest-boost Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Today I wanted to share about one action I took in my business that saves me over $1,000 per year in blogging expenses. It’s changing course hosting platforms. And in particular, switching from Teachable to Podia. Let me share why I took that decision and the different factors that played a role in it. Get the full transcript here: https://letsreachsuccess.com/saved-1000-blogging-expenses/ Mentioned: Teachable: teachable.sjv.io/n1WYxR Podia: podia.sjv.io/jr5nd0 Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we’ll talk about what to include on the sales page of your online course and how to organize the different elements. You'll also get a sales page template. In addition, we'll cover a few decisions that need to be made about your digital product business related to having one offer vs multiple ones, evergreen courses, and the ascension business model. Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN The product guarantee exists to handle one of the most common sales objections - the financial risk people are taking when investing in your program. It's crucial that you nail the guarantee, make it compelling and remove that huge objection standing in the way. That's what this episode is all about. You'll also learn about the different types of guarantees, will see examples from successful entrepreneurs and their products, and will get ideas on where to include your guarantee on your sales page as well as how to make it part of your marketing. Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN It’s time for the final stage of the Dream Offer Method - Action. Now that you’ve presented the value of your offer and have made it as desirable as possible, it’s time to encourage your ideal students to take action. In this part, we’ll talk about 2 of the main elements of your offer - scarcity and urgency (these go together), and objections. Scarcity and urgency are something you’ll utilize when you launch, they are sales techniques that work really well. And sales objections are any reason the potential buyer has for not buying your product. Learn more about them, why they are a good thing, the different types of objections and how to handle them well. Show Notes: Why use scarcity and urgency Examples of scarcity in launching and marketing How to use urgency in your launch How to utilize waitlists for your product launch Sales psychology in action What's a sales objection Why objections are a good thing The different types of objections What to tell potential customers who think they can't afford your program What to do when people don't trust you and your course How to help people make time for your course How to handle people's objections to joining your program What are product-specific objections Ways to handle objections and where to add that on your sales page Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN Your ideal student needs proof that all this works before they invest in a program. They also need proof that you have what it takes to teach them. Both of these objections can be handled by sharing your story and making it part of your marketing, sales page and launch in a way that applies to the problem you’re solving and to the program. In this part, you'll help you write your story in a way that resonates with your offer and add it to your sales page. You'll also see examples from my courses. Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this part, we cover another important step of creating your high-value offer - making sure there’s demand for your course topic, also known as idea validation. What I’m about to share with you is basically market research but in a much more casual, genuine and intuitive way than what you might be used to. The goal is to check if there’s demand for your course before you create any content for it and before the launch. Now, you'll learn about the two main ways to ensure you’re working on a course that will sell as well as five methods for naming your course. Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/

Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. Get the book here: https://www.amazon.com/dp/B0C7N66NGN In this and the next parts, we’ll explore the second stage of the Dream Offer Method - Desire. You’ll learn how to create and increase desire and the role it plays in sales and marketing. You want to create something people truly want and for that, you first need to identify who they are and what their desires and challenges are. So lean back and hear my 5-step process for defining your ideal course student so you can create the best course for them and turn it into an offer that will show them why it’s perfect for them. Show Notes: How I narrowed down my ideal course student Why define who your course is not for How to turn that into a powerful section on your sales page An example of addressing customers' pain points in your copy How to get into the head of your ideal student The consequences for your ideal student of not solving their problem now How to make that part of your marketing How I challenge people's current beliefs about what’s possible in 1 of my offers How to create a before and after picture Links: 🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school 🦋 Website: https://letsreachsuccess.com/ 🦋 Instagram: https://www.instagram.com/letsreachsuccess/ 🦋 Courses: https://letsreachsuccess.com/courses/ 🦋 Books: https://letsreachsuccess.com/books/ 🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/