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The Travel Vertical Podcast

Business & Economics Podcasts

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

Location:

United States

Description:

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry. Curated specifically for tourism marketers and agencies. Co-hosts Laurie Jo Miller Farr from The Travel Vertical and Adam Stoker from Relic and the Destination Marketing Podcast share creative ideas happening in the industry, new job postings, research roundups, and more. Subscribe today on your favorite podcast platform.

Language:

English

Contact:

4355036401


Episodes

37: Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, plus outsourcing, movement to the private sector, and more.

9/21/2022
Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, as well as outsourcing, movement to the private sector, and other trends. A conversation you won't want to miss. DMO Proz Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com. The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:24:56

36: Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK current campaign.

9/14/2022
Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach films a chef's challenge on the beach for The Cooking Channel. And what happens when Visit Orlando's big UK ad campaign is affected by sudden events? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com. The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

35: Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, overtourism, and human resources.

8/24/2022
Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism, and seasonality as well as human resources. Plus, we review plenty of new jobs and people moves. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:27:09

34: John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.

8/10/2022
Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is John Lambeth, President & CEO of Civitas. discussing everything you always wanted to know about TIDs. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:24:32

33: Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.

7/27/2022
We love weird & wacky unexpected news from the world of travel & tourism. (And there's plenty.) Plus, great jobs at destinations and related roles in tourism, airlines, cruise lines, sports teams and more. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:20:29

32: Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.

7/13/2022
Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel Association. Find out how to publish your job openings, too. And here's a new idea: Why not host a live episode of our podcast at your next tourism conference? Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:17:29

31: Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.

6/29/2022
Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing channels like email and website. Let's see if the renewed focus is sustained and what other technology trends are emerging for DMOs through the recovery. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:23:52

30: Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.

6/16/2022
Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities and how we at Destinations International will create EDI frameworks through intentional conversations and proactive application. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:28:04

29: Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.

6/1/2022
Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:23:20

28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf meets giant redwoods.

5/18/2022
"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towering redwoods and a 98-year-old rollercoaster. Guests: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn. Santa Cruz County Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:27:35

27: Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops.

5/4/2022
Why Visit Lake Charles, Louisiana, is a destination that deserves to punch above its weight. President & CEO Kyle Edmiston explains why "a little black dress with flip flops" is a mixed visual description that totally works in this truly special place. Visit Lake Charles Kyle Edmiston on The Destination Marketing Podcast Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:28:24

26: Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches.

4/20/2022
Episode #26: The Big Pitch could have been called The Big Win, says Tom Loftus, Vice President of Marketing at Richmond Region Tourism. What's it all about and how did the entire staff get involved in this marketing initiative? Plus, a robust jobs update. Visit Richmond Virginia Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:22:10

25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.

4/6/2022
Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions and more. Discover Puerto Rico Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:25:02

24: The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result.

3/23/2022
Episode #24: The State of Washington Tourism rebranded during the pandemic. Michelle Thana, Director of Marketing, explains the process and how the vision now will incorporate stakeholders throughout communities in 11 regions. State of Washington Tourism Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:24:37

23: Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism.

3/16/2022
Episode #23: The stream of jobs isn't slowing down and many of them are remote. We also look at the two-way street in careers between destination marketing organizations and the private sector. Brook Kaufman on The Destination Marketing Podcast Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:19:09

22: Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign.

2/23/2022
Episode #22: Kim Sidoriak takes us on her journey from CMO at Santa Monica Tourism to CEO at Visit Carlsbad with plenty of pointers for others considering similar moves. Visit Carlsbad Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:24:35

21: "BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical.

2/10/2022
Episode #21: We talk with Kristen Jarnagin Reynolds about how and why Discover Long Island interpreted the data to target Phoenix/Scottsdale residents for the destination. Discover Long Island Listen to Long Island Tea Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:23:39

20: New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone.

1/26/2022
Episode #20: January means a new start, so we jump right into the job announcements and job opportunities. Plus, Discover Puerto Rico creates a sunny destination color with Pantone and more innovation. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:24:11

19: With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups.

1/12/2022
Did you know? Pittsburgh is becoming a dark skies city and why Broadway shows are asking audiences to "get out their phones." Plus 300 destination jobs. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:19:00

18: Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season.

12/15/2021
Episode #18: We take a closer look at the latest American traveler sentiment, wintry tourism campaigns and some of the top job openings in destination marketing. Read The Travel Vertical Newsletter here! If you are interested in being a guest on the show, please contact Laurie at laurie@thetravelvertical.com The Travel Vertical Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and Laurie Farr and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Duration:00:20:36