socialmediapodcast
Business & Economics Podcasts
I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience. I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.
Location:
United States
Description:
I'm Simon Scholes, the founder and creative director of Perception Studios. I'm a former radio and tv presenter, and now run this award-winning visual marketing agency, based in Hampshire. We help brands and businesses like you to create high-quality content that will help create an emotional connection between you and your customers, giving them a better digital experience. I'm hugely passionate about you making your content really work for you, and for people to stop aiming for perfect. So let's talk and make that happen for you.
Language:
English
Episodes
Independent Bookstore Day - The Social Media Podcast
4/25/2021
ARE YOU BLOGGING YET? So, when did you last write a blog for your brand or business? When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by being consistent in your marketing messages week on week and most importantly being regular with your content. The gateway to being regular with your content is the blog, and your plan can help with...
Duration:00:06:45
The Sun Is Here - The Social Media Podcast
4/25/2021
YES......Tomorrow is April 24th and it's going to be the warmest weekend of the year so far....a chance to relax, put up your feet outside and do nothing....or is it. The thing is, social media NEVER switches off, so my suggestion to all my clients and you as a small brand or business is to be sure you're ready to hit social media when you're need. In other words, switch on those notifications so you can respond to messages, DM's etc. etc. either good or bad. Nothing worse than someone...
Duration:00:06:54
World Creativity Day - The Social Media Podcast
4/21/2021
It’s world creativity day so I want to see you use this as an opportunity to start training that muscle. You see. OK, not everyone can film or draw stuff for their content, but, you can come up with great ideas. Not at first perhaps but creativity is like a muscle, the more you use it the stronger the ideas become. Keep pushing yourself to put content out, and stop worrying about perfection. The creativity will come. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat -...
Duration:00:10:25
Chinese Language Day - The Social Media Podcast
4/20/2021
Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so...
Duration:00:06:04
Pinata Day - The Social Media Podcast
4/19/2021
Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media. The biggest difficulty for most places is actually connected to social media spend. Don’t get me wrong, I talk about FREE content all the time and doing as much as you can with content to put out your value organically. However, there comes a point that you have to also think seriously about your sales messages, and this is where...
Duration:00:07:22
How Do You Listen To This Podcast - The Social Media Podcast
4/18/2021
How Do You Listen To This Podcast - The Social Media Podcast by Simon Scholes
Duration:00:06:13
Listener Q&A - The Social Media Podcast
4/18/2021
Listener Q&A - The Social Media Podcast by Simon Scholes
Duration:00:12:00
You're Going To Fail - The Social Media Podcast
4/14/2021
YOU ARE GOING TO FAIL The question is though, are you going to give up. The fact of the matter is, you will fail to create viral content with every single post you ever put out, in fact, the chances are you may never create what you consider to be a viral post.....however, if you stop worrying about the vanity metrics and start worrying about connecting with a community who care about what you've got to say you're more likely to win as a brand or business. Email:...
Duration:00:09:42
How much planning do you do - The Social Media Podcast
4/13/2021
OH CRAP!!!! How often do you say those words when you realise it’s Monday, you’ve nothing planned for your marketing content and you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on youtube about a totally different subject matter again. You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing...
Duration:00:05:54
Are You Ready For The Weekend - The Social Media Podcast
4/11/2021
We all know my usually feeling about social media on a weekend.....it doesn't work a five day week, it's on consistently. So, I want you to take one simple step this weekend, as I know many of you still don't post anything and switch off on friday night at 5pm....so this weekend, turn the notifications on, on your social media platforms, so at least when someone DM's or messages or mentions you or your brand on social media you're able to respond quickly and efficiently and fight those...
Duration:00:07:07
Get Your Short Form Content Right - The Social Media Podcast
4/11/2021
So, today is #pygmyhippoday so I wanted to use this as a chance to celebrate short form content. Now as the owner of a visual marketing agency I'd much rather people came to us to get this kind of thing created, it's usually a bit nicer in it's looks and wants to hit a bit harder, and especially when it's short form content like Instagram Reels which so many people get wrong, especially those people who say they're "EXPERTS". If I could give one major tip, it'd be to get the positioning of...
Duration:00:07:52
Talk To Your Community - The Social Media Podcast
4/7/2021
It's #beerday and I know a number of people are looking forward to the opportunity to spend some face to face time with friends in beer gardens when they re-open. However, as nice as it will be to be able to actually spend time with friends this way, have you considered reaching out to your friends, or even your online business community to check in on everyone and see how they are? We're now well over 12 months into this craziness, and a lot of businesses and brands and people are...
Duration:00:12:21
Happy Easter - The Social Media Podcast
4/5/2021
#HAPPYEASTER I hope you’re having a lovely Sunday staying safe. We’ve done an Easter egg hunt on houseparty and now we’re relaxing. So, what’s today’s content all about. Well, don’t forget your audience on national or more so global holidays. Wish them a happy time, don’t forget they’ll also be celebrating them, and just like you’d wish your friends a happy Christmas etc. this is your tribe so don’t forget them. Also, remember, there’s more than just Christian holidays as well. It’s not...
Duration:00:05:09
DIY Day - The Social Media Podcast
4/4/2021
It's DIY Day and time to go through the "how to 9 x your social media process at light speed so that you're able to understand how easy it is to create content for your brand....for FREE, my second favourite four letter word in the entire world. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook -...
Duration:00:09:16
It's Not A Science - The Social Media Podcast
4/1/2021
Too many people try to make everything a science in this day and age, including social media usage for business. Don't get me wrong, when it comes to understanding an avatar, or create paid for campaigns etc. there are elements of social media that are more difficult to understand at first. However, the basic rules for organic growth will always exist, be consistent, be patient, give value. If you can do these three things understanding who your audience is etc. then you'll be making content...
Duration:00:16:08
Chatting With Smart Cherry - The Social Media Podcast
3/30/2021
The other month I was invited by Sai over in India to be on the Smart Cherry vlogcast to chat about social media and some of the stuff I've done previously in my life. If you've never heard some of my story, this is your chance to find out more about me and also get some golden social media tips too. Check out Sai's content here : Twitter : https://twitter.com/SmartCherrysTho YouTube : https://www.youtube.com/c/saicharanpaloju Facebook : https://www.facebook.com/SmartCherrysThoughts/ Website...
Duration:00:24:56
How to get more views on your videos - The Social Media Podcast
3/29/2021
There are multiple ways of getting more views on your video content. In today's live we're going to discuss using the tools at your disposal on channels such as Facebook, YouTube, Vimeo etc. that so many people don't even use at all. Titles Thumbnails Description Tagging Captions / Subtitles Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram -...
Duration:00:19:25
Behind The Scenes Content - The Social Media Podcast
3/25/2021
Did you know that it's craft month? There are so many brands and businesses on social media that are essentially home based businesses creating some amazing crafts, but struggle to find their community / avatar customers. I'm always an advocate of working out who your audience is, where they're hanging out and then put 70% of your effort into that channel. So, what type of content can give value in the crafting world or at least appeal to your community? However, once you've done that I...
Duration:00:09:56
Give More Of Yourself - The Social Media Podcast
3/23/2021
Give More Of Yourself - The Social Media Podcast by Simon Scholes
Duration:00:10:16
World Storytelling Day - The Social Media Podcast
3/21/2021
Today is #worldstorytellingday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story to it, the value someone can get from it, why would they opt to consume it. Your content wants to engage your audience, draw them in, take them on a journey and turn them into a raving fan so they subscribe for more. So plan your content, and make sure you plan the story to go with each...
Duration:00:06:09