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The Dental Marketer

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dental marketing ideas and strategies to attract quality patients to dentist.

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dental marketing ideas and strategies to attract quality patients to dentist.

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@tdmtweeting

Language:

English


Episodes
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MME: Avoiding the Insurance Pitfall | How to Comprehensively Understand Your Contracts | Laura Radloff

4/28/2024
How essential IS understanding insurance contracts in the dental field? Join us in this Monday Morning Episode as Laura Radloff and I delve into this critical aspect of your dental practice. We underscore the necessity for dentists not just to skim but attentively read through the terms of contracts to sidestep potential pitfalls such as insurance fraud. Laura shares from her vast wealth of experience some common mistakes dental practices make and drives home the essentiality of proper billing practices. In the second half of our discourse, we explore the incredible advantages of utilizing Oryx software for billing purposes. We put a spotlight on the tremendous support provided by the Oryx team. The takeaway of this episode revamps the importance of thorough understanding and transparent communication in dealing with claims and operating a successful dental practice. What You'll Learn in This Episode: Dive into this episode now to learn what you may be missing in your insurance contracts! ‍ ‍ Sponsors: ‍ Oryx: an all-in-one cloud-based dental software created by dentists for dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/ ‍ You can reach out to Laura Radloff here: ‍ Website: https://www.oryxdentalsoftware.com/ ‍ Mentions and Links: Software/Tools: Open DentalEaglesoftDentrixDentrix AscendSoftDentDentrix EnterpriseiDentalBrands/Products: Invisalign‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Laura. So talk to us. What's one piece of advice you can give us this Monday morning. Laura: So one piece of advice is. Really to make sure that you understand your contract with any, uh, your, any insurance company that you have chosen to contract with. There are a lot of rules that come with those contracts, and if you've chosen to be in network with a certain insurance company, they may have specific rules that you have to follow, such as you have to bill certain procedures out, even if they're not going to be covered. So you just want to make sure that you really understand your contract before you start committing insurance fraud. And it's little things like, You may have a certain procedure that's not covered by that insurance, and you may choose not to bill out that to that insurance company, because you've decided since it's not going to be covered, we're not going to bill it out anyway. But if your contract says that you should still be billing it out, you still need to make the insurance company aware that you did that procedure, even if you don't think you're going to get covered for it. Michael: Okay, no, that's interesting. That's interesting. And then. You said understand your contract. Are some contracts difficult to understand? Laura: They just vary. They vary a lot based on carrier and state. And especially once you start to get federal plans, it's more just making sure that you do read the fine print. Uh, some states say that you can't charge a patient if it's not covered. and some carriers say the same thing. So it's really just making sure you, You don't go outside of those lines and making sure that you are billing correctly, not only to your patient, but to the insurance company too. Michael: In your experience, Laura, like what is the most difficult company? I guess you feel like you've worked with when it comes to like, Oh my God, this is all in the contract. Are you serious? Kind of thing. Laura: I wish I could just say there's only one. I feel like every company is going to have their own quirks. and...

Duration:00:12:50

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500: Dr. Monzer Shakally | Southern Smiles

4/24/2024
How does one navigate cultural and language barriers as an exile from their home country AND build a thriving practice? Welcome to this enlightening episode where we step into the unique journey of Dr. Monzer Shakally, a remarkable dentist with an extraordinary backdrop: born and raised in Damascus, Syria, yet carving out a stellar career in the U.S. His narrative winds from his comfortably privileged upbringing in a medical environment to a twist with the breakout of the Syrian revolution, leading him down a path of arrest, exile, and eventual resettlement in the U.S. In this episode, Monzer takes us along on his odyssey from the throes of revolution and exile to his pursuit of dentistry in Iowa, a step driven by his resolve to create a unique niche in the dental space. Listen in as he shares the challenges of early days in America, wrestling with language barriers and chipping away at cultural dissimilarities, through to his triumphant emergence from dental school and his thoughtfully decisive move to settle in the balanced charm of Scottsdale, Arizona. Monzer also delves into his professional journey, tracing his hard-earned lessons from a dissatisfying stint at Pacific Dental Services to his present status operating a thriving dental practice. This episode is more than an account of resilience and determination, it is a beacon for all those navigating their routes to success in the dental profession. What You'll Learn in This Episode: Don't miss this episode full of valuable insights and inspiring tales of resilience. Start your journey to mastering the business side of dentistry by listening today! ‍ ‍ Sponsors:‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Dr. Monzer Shakally Practice Name: Southern Smiles Check out Monzer's Media: Website: https://ssmilesdental.com/ Instagram: https://www.instagram.com/drshakally/ LinkedIn: https://www.linkedin.com/in/dr-monzer-shakally-dds-54945989/ Email: meezdds@gmail.com ‍ Other Mentions and Links: ‍ Software/Services: Henry ScheinPPO ProfitsImplant PathwayQuickBooksKleerBooks/Publications: How to Buy a Dental Practice: A Step-by-step Guide to Finding, Analyzing, and Purchasing the Right Practice For YouDental Operations Manual: Detailed Systems to Run your Dental PracticeBusinesses/Brands: Pacific Dental ServicesSignature Dental PartnersAspen DentalHeartland DentalCerecVan Hook LabPeople: Dr. Farran (30 Day Dental MBA)Elon MuskPodcasts: Dental UnfilteredCommunities: DentaltownOrganizations: UNHuman Rights WatchUS Embassy in EgyptMusic: Frank Sinatra - My Way‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Duration:00:42:49

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MME: Which Numbers Count? The Key Metrics for Your Private Practice | Dr. Shahin Safarian

4/21/2024
Are you ready to take a refreshing and practical look at the business side of your career? In this episode, I sit down with Dr. Shahin Safarian, a seasoned dentist, entrepreneur, and coach who urges private sector dentists to embrace financial literacy. Shahin's insightful perspective draws a connection between understanding key financial metrics and improving both patient care and business efficiency, a concept often overlooked in the profession. In the second half of the episode, we delve into the pressing need for innovation in dental practices. Not just the technical aspect, there's an often ignored realm of lead generation, patient engagement and operational optimization that can propel your practice to new heights. Dr. Shahin softens the intimidation factor around modernizing workflows and systems in such a traditional profession, making it sound not just attainable, but also essential. What You'll Learn in This Episode: Don’t let the finances of your dental practice intimidate you. Dive into this conversation with Dr. Shahin and start making informed financial decisions for your practice today! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ You can reach out to Dr. Shahin Safarian here: LinkedIn: https://www.linkedin.com/in/drshahinsafarian/ Facebook: https://www.facebook.com/Drshahinsafarian Instagram: https://www.instagram.com/drshahinsafarian ‍ Mentions and Links: Services/Tools: Solutionreach‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Shahin, so talk to us. What's one piece of advice you can give us this Monday morning? Shahin: Well, first of all, thanks so much for having me. I appreciate the time and the opportunity. this notion we're talking private sector, we're talking practitioners that want to stay in the private sector. So we're not talking DSOs, we're not talking DPOs, we're not talking multiple practices and. multiple associates and 25 or 30 plus employees in a single small business, in a single dental practice, small business in the private sector. What you need to focus on is you need to focus on your financial numbers. The health of your business trumps everything else. and the more old school or, or seasoned dentists that, you know, got licensed in the eighties and the nineties, and maybe even a little bit later, Their thought process is that we need to focus on the patients and the patients come first. Well, I tend to say, yes, patients certainly have value when you're working in your business, but when you're working on your business, everything, is trumped by the health of your business. And that comes from your financial numbers. So If you are a private dentist in the private sector, you want to focus on understanding your financial numbers. And that's really most important because if you have a healthy business, you'll be much better capable and able to take care of your patients in your community at the highest quality possible. If you're in a stressed environment and you have financial stress in a business. And you have to try to meet payroll. You have to try to pay rent. It becomes a lot more complicated as far as the efficiency and patient experience of what, um, your patient and your community will experience at your practice. Michael: Okay. So then, break it down...

Duration:00:13:46

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499: Dr. Linda Nguyen | Sonder Dentistry

4/17/2024
‍ ‍ Interested in making the big leap from associateship to private practice? Tune into this episode as we talk with Dr. Linda Nguyen, a passionate dentist with an inspiring tale of achieving her dreams despite facing adversities. Taken by surprise with challenges at her first glamorous job in downtown Denver, Linda had a reality check on ethical dilemmas that some practices may face. With the discord between promises made to patients and actual care delivered, she embarked on a journey that led her closer to owning the kind of practice she had always dreamed of - a place where patient-centric care is paramount. Linda’s journey wasn't a smooth ride, but she conquered all odds with her never-give-up attitude and solidified her place in the dental space. She not only shares the authentic, often untold gritty realities of dentistry, but also offers key insights to navigate the startup phase and step up to the role of a private practice owner. Linda's story is a testament to how crucial it is to find your community, a trustworthy financial partner, and a dedicated team for thriving in the competitive world of dentistry. What You'll Learn in This Episode: So don't wait, hit the play button and join us as we walk through Dr. Linda Nguyen's inspiring journey! ‍ ‍ Sponsors:‍ For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/ ‍ Guest: Dr. Linda Nguyen Practice Name: Sonder Dentistry Check out Linda's Media: Website: https://www.sonderdentistry.com/ Instagram: https://www.instagram.com/sonderdentistry/ ‍ Other Mentions and Links: ‍ Software/Services: IndeedCrimson MediaDentagraphicsIdeal PracticesDarkhorse TechBurkhart Dental SupplyProducts/Brands: Almond JoyWingspanNintendo SwitchIt Takes Two (Switch Game)Banks: Bank of AmericaWells FargoPeople: Shane Simmons (Crimson Media)Stan Wiening (Burkhart Dental Supply)‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Duration:00:45:00

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MME: Stop Hating Your Problems and Learn to Love Them for a Profitable Practice | Kiera Dent

4/14/2024
‍ Can embracing problems really lead to better decision-making and growth in practices? That's what we're delving into in this episode with our guest, Kiera Dent, from Dental A Team. She's here to offer some unconventional advice to practitioners and stress the importance of facing your challenges head-on. Not only will doing so increase your understanding of key metrics such as overhead, profit margins, payroll, and cash flow, but it also allows you to find innovative ways to reach financial freedom and increase practice success. But, it's not all just about embracing the numbers. Kiera also discusses the crucial role of team collaboration and effective communication for leveraging this numerical data for growth. By aligning everyone on your team around these figures, you are fostering a shared responsibility and culture that's geared toward success. This episode is filled with insight and practical steps to help one comprehend not only the power of numbers but also the importance of viewing them not as obstacles but as levers for success. What You'll Learn in This Episode: Don't miss this episode that is filled to the brim with unconventional, yet extremely beneficial advice straight from the experienced Kiera Dent! ‍ ‍ Studio 8E8: ‍ Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts. We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true ‍ You can reach out to Kiera Dent here: Website: https://www.thedentalateam.com/ (Mention The Dental Marketer for a special offer!) Dental A Team Podcast: https://www.thedentalateam.com/podcasts/ ‍ Mentions and Links: Tools/Software: ExcelBusinesses/Services: Netflix‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Kiera. So talk to us. What's one piece of advice you can give us this Monday morning. Kiera: Oh, Michael, thanks for having me on. Um, so mine is going to be a little controversial and unconventional is to stop hating your problems and learn to love them, which I know feels a little funny to hear. And I'm going to tie it into numbers for you, but, um, as I was thinking about it, Our body is like when we have pain, like the natural tendency is to pull back from that pain and, and so I, I was thinking about this and I thought like there are things that cause like psychological pain as well. And those psychological pains are ones to like lean into and our brain is a web of even more nervous cells. And so like our natural tendency is like when there are problems, We want to pull away from it. We want to run away from it. We don't want this to be our problem. But the exact opposite, I believe, is what is needed to actually lean into them, solve them, because problems can create innovation. And I feel like, again, it's counterintuitive to what we think we should do, but stop hating our problems and truly learn to love them. Michael: What are some common problems that you see a lot of us, either as humans or as practice owners, tend to hate the most? Where we either ignore it or it bites us back in the butt later on. Kiera: Yeah. I would say like the number one thing I see with our dentists that we coach are numbers. I think numbers are just one thing. We don't want to look at it. We think that me knowing my numbers, me looking into my numbers, I am a dentist. I am an entrepreneur. I'm a business owner. I don't know numbers. I know dentistry. And so it's almost like even with my hands, like we're pushing back, we're pushing against that. But leaning into that problem, because so many of our problems actually stem from not knowing...

Duration:00:14:47

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498: Dr. Rebecca Bradley | QC South Dentistry

4/10/2024
‍ Are you a budding dental professional wanting to venture into an independent practice? Well, this episode has everything you need to get started. Dr. Rebecca Bradley, who made the brave leap from a high-paced chain to starting her own dental clinic, hands out the roadmap to this transition in our conversation today. Rebecca's journey throws light not just on the operational and financial complexities involved, but also the personal endeavor that went into establishing her unique place in the world of dental care. In the midst of operational factors and strategic marketing efforts, Rebecca's firm belief in personalized patient care emerges powerfully. Rebecca's unwavering dedication, despite grappling with the daunting task of leaving a stable job and young kids at home, reflects a candid and inspiring narrative. If you're dreaming about creating a practice that truly marries your professional aspirations with a deep Impact on people's lives, this episode with Rebecca Bradley might just be the push you need. What You'll Learn in This Episode: Don't wait any longer to kickstart your dream dental practice. Tune in to this episode now. ‍ ‍ Sponsors:‍ For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/ ‍ Guest: Dr. Rebecca Bradley Practice Name: QC South Dentistry Check out Rebecca's Media: Website: https://qcsouthdentistry.com/ Email: smile@qcsouthdentistry.com Instagram: https://www.instagram.com/qcsouthdentistry/ ‍ Other Mentions and Links: ‍ Places/Establishments: UNC Adams School of DentistryInsurance Companies: Delta DentalProducts/Brands: iTeroInvisalignDentrix AscendMicrosoftSpectrumTransendental, LLCIdeal PracticesHDA AccountingOrganizations: HIPAAThe Beauty Boost‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ ‍

Duration:00:47:34

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MME: IT Transitions | How to Switch Your IT Company without the Headache | Reuben Kamp

4/7/2024
‍ ‍ What happens when you need to cut ties with your current IT company? This week's episode delves into that critical, but often overlooked aspect of business - offboarding from an IT company. Our returning guest, Reuben Kamp, shares unique insights on the importance of maintaining clear ownership of your data and domain names. He explains how things can get messy when organizations fail to plan for IT offboarding properly, and how non-compliance, especially with HIPAA regulations, can lead to colossal pitfalls, and ultimately, hefty penalties. In this episode, Reuben rallies in-depth on the potential security risks during transitions, intricate details on termination clauses and contract renewals, and how mergers impact service continuity. He sheds light on the need for professionalism at every step during IT transitions and serves up some strategic advice on ensuring smooth transitions. The episode concludes on a high note, emphasizing trust maintenance with IT firms, and highlighting the critical need for integrated cybersecurity measures in practices. What You'll Learn in This Episode: Curious yet? Dive right into this week's episode to make sure your offboarding process is smooth and secure! ‍ For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/ ‍ You can reach out to Reuben Kamp here: Website: https://www.darkhorsetech.com/ Email: admin@darkhorsetech.com Phone: 800-868-4504 Facebook: https://www.facebook.com/DarkhorseTech ‍ Mentions and Links: Businesses/Services: ACME ITHenry ScheinOrganizations: HIPAA‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Reuben. So talk to us. What's one piece of advice you can give us this Monday morning. Reuben: We're going to talk about off boardings today, right? It is, uh, something that doesn't come up until, well, you need to find a new it company. And I know there's a lot of anxiety around, my it guy, he's got access to everything. What's going to happen when I sent him the email saying like, ah, I don't want, sorry, man, I'm going in a different direction. today I thought it would be really useful to just, you know, hear from someone you know, like me, who's been in dental it now for 17, 18 years. Uh, I've been running Dark Horse Tech, you know, it for Dentist now for, 12 is uh, today is actually our 12th anniversary. It's crazy. Oh, happy anniversary, Michael: man, Reuben: and thank you man. Yeah, I think it's just one of those things that like no one really talks about and I'd like to kind of demystify the whole process. Michael: Interesting. Okay, so then what can we expect or what should we expect if somebody's transitioning or offboarding from an IT company? Reuben: The most important thing to keep in mind is it's all your stuff. Right. No matter how they word the response to you, no matter what they say, just always have in your mind, I own the server. I own my email address. I own my domain name. I'm just bringing up some things that usually are a part of transitioning from an it company, right? Maybe they have your domain name, right? Which is like, you know, dark horse tech, the dental marketer. com. Let's say they have that stored. You need to get that back. So, number one. You own it all, right? So you get to make the decisions. Now, compliance environment of dental, we all know, HIPAA, right? That also has to be kept in mind. So let's assume in this example, Michael, that it's a, it's an it company that does care about HIPAA, right? Because...

Duration:00:15:39

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497: Dr. Meagan Scarborough | Steiner Dental

4/3/2024
How do you successfully navigate the balance between starting a new career AND a new family? You'll want to tune in to this enlightening episode featuring Dr. Meagan Scarborough for the answer! Journey with her as she shares her gripping tale of beginning her dental career with a four-week-old baby in tow. Meagan paints a vivid picture of the challenges and triumphs she encountered while running her dental practice and managing the high demands of being a freshly minted professional and a new mom. Going from Texas to Tennessee, she takes us into her journey of innovation and adaptability, opening up about the unique approaches she has introduced to her practices. But that's not all. Meagan takes us deeper into the world of dentistry with her candid discussion on the role of hygienists, the importance of good team dynamics in a practice, and the fine line between offering quantity and maintaining quality service. She brings in a completely novel approach to her practice, drawing inspiration from the service model of Chick-fil-A. She expands on how focusing on exceptional service and comprehensive patient care brings both success to her practice and satisfaction to her patients. All these in line with her core belief that treating people well remains the key to success, whether in dentistry or life. What You'll Learn in This Episode: Listen to this episode and discover the revolutionary ways to improve services and patient experience in the dental industry! ‍ ‍ Sponsors:‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ Guest: Dr. Meagan Scarborough Practice Name: Steiner Dental Check out Meagan's Media: Website: https://www.steinerdental.com/ Instagram: https://www.instagram.com/arenovatedpurpose ‍ Other Mentions and Links: ‍ Books/Publications: Whale Done!: The Power of Positive RelationshipsPlaces/Establishments: Chick-fil-ABuc-ee’sCamp LonghornTV/Movies: Father of the BrideSchrute Bucks (The Office)‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:58:09

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MME: Who Are You Becoming? The Hidden Potential with Personal Growth Strategies | Rubi Rodriguez

3/31/2024
Have you stopped and asked yourself lately, "who am I becoming?" In this insightful podcast episode, our guest Rubi Rodriguez shares a profound piece of advice derived from Jim Rohn’s, "The Art of Exceptional Living"—emphasizing personal growth over fleeting material gains. Engage in a riveting discussion with Rubi as she illustrates how focusing on personal evolution has not only helped her overcome entrepreneurial impediments but also modeled her into an astute leader and manager in the cutthroat startup arena. As she recounts her exciting journey at a nascent dental supply company, Rubi underscores the vital role of introspective growth while navigating hurdles—be it guaranteeing competitive pricing or ensuring timely deliveries. She charmingly elucidates how being mindful of her development amid high-stakes situations further refines her decision-making skills and leadership style. From discussing the operations of a budding dental supply firm to diving into the intricacies of "best price" versus "lowest price," you'll find this conversation packed with practical insights and actionable advice. What You'll Learn in This Episode: Stay tuned, hit play, and learn how focusing on who you are becoming can lead to transformative success in your business and beyond! ‍ ‍ Sponsors: ‍ For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/ ‍ You can reach out to Rubi Rodriguez here: Website: https://www.tdsc.com/ Email: rubi.rodriguez@tdsc.com ‍ Mentions and Links: Books/Publications: The Art of Exceptional Living: Your Guide to Gaining Wealth, Enjoying Happiness, and Achieving Unstoppable Daily Progress‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Rubi. So talk to us. What's one piece of advice you can give us this Monday morning? Rubi: Hi, Michael. Yeah, of course. Um, you know, thinking a piece of advice that I, I remind myself constantly when I feel overwhelmed or I feel like I'm being extremely challenged by something I'm going through. And it's from a book I read called the art of exceptional living from Jim Rohn. And the quote goes like, this is the greatest value in life is not what you get. It's who you become. And for me that's so important. And something to keep in mind as a leader and a people manager and, and being part of a startup business. as I am, as I, as I'm part of, sometimes we go through things that seem very challenging in the moment, and I'm sharing this advice because this quote makes me. Put things into perspective in the sense of I try to not think about what is this challenge? Giving me right in the sense of like, this is causing me a lot of trouble to do or this is like a painful learning curve. I'm going through. I try to think who am I becoming? Am I becoming a better person? Am I becoming a better leader? And when you put things into that perspective, it makes things seem better and it makes you be able to feel a bit of more comfort in the sense of this is an obstacle or something that I have to go through to become a better person or to become a better practice owner to become a better general manager. And that's the piece of advice that. You know, I wanted to share with everybody today and not only share it with you, but also remind myself, right, of how important that is, at least in my life and, and...

Duration:00:14:00

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496: Open-Minded, Open Practice: The Pathway to Flourishing in Dentistry | Dr. LaRee Johnson

3/27/2024
Do you get hung up on the "right way" to do something in your practice? Well, today I'm speaking with, Dr. LaRee Johnson, as she shares her journey of establishing a thriving dental practice from scratch, and how her flexible and resilient attitude made all the difference in her career fulfillment. She uncover how her Southern California origins influenced her professional growth, leading her to create a dental wellness oasis in sunny North Carolina. Striking a balance between work-life and home isn't as straightforward as it seems. Especially when you are a dental practitioner like LaRee, who, despite initially believing that her own practice would afford her more family time, quickly realized the reality was far different. Today we're gathering lessons from her experiences of juggling various responsibilities and managing multiple office locations. Get inspired by LaRee's commitment to quality care, the significance she places on effective communication, and the ways she prioritizes continuing education and community involvement. What You'll Learn In This Episode: Don't miss the opportunity to learn from Dr. LaRee's journey. Tune in to this episode and discover the blueprint for establishing and managing a successful dental practice. ‍ ‍ Guest: Dr. LaRee Johnson Practice Name: Carolina Pediatric Dentistry Check out LaRee's Media: Website: https://www.carolinapedo.com/ Email: drlaree@gmail.com Phone: 919-247-8706 ‍ Other Mentions and Links: ‍ Software/Tools: ExcelDentOpen DentalBrands/Products: Intraosseous Injection - dentalhitechCoronaEmergen-CBOPSInsurance Companies: Delta DentalTricareMetLifeBooks/Publications: If You Give a Mouse a CookiePlaces/Establishments: Raleigh Children's Surgery CenterUNC at Chapel HillResearch Triangle ParkKellogg School of Management ProgramsOrganizations: American Board of Pediatric DentistryHIPAAPeople: Dr. Larry Dempsey in Rocky Mount, North CarolinaDr. Clark morrisEvents: Tar Heel 10 Miler‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Duration:00:47:12

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MME: Better Mental Clarity: How to Leverage Exercise, Nutrition, and Sleep | Dr. Uche Odiatu

3/24/2024
‍ What role does fitness, nutrition, and sleep play in shaping your productivity and mental clarity? Dive into this fascinating episode where the astute, Dr. Uche Odiatu, unravels the myth that excessive exercise yields better health outcomes, and underscores the value of simple physical activity for boosting productivity and brightening mental clarity. Prepare to have your presumptions shattered as you learn how sunlight, your sleep cycle, and even the food you consume can profoundly impact not only your physical health, but your mental fortitude as well. In the whirlwind life of the 21st century, Dr. Uche shares his wisdom on the importance of balance - be it physical activity, diet, or sleep. We'll learn how nutrition recommendations can fluctuate, depending on individual health outcomes. The conversation culminates into practical guidance and easy-to-adopt habits for morning light exposure, bite-sized exercises, and sleep hygiene, changing how you perceive and manage your health, one small step at a time. What You'll Learn in This Episode: Listen now to gather these golden nuggets of information that can transform your perception about health and wellness, and help you foster a far healthier and content life while on the go. ‍ Created by dentists for dentists: For practice management software that seamlessly integrates patient engagement, clinical charting, and practice growth without compromise, check out our sponsor, Oryx. As a listener of this podcast, schedule a free demo today with Oryx! Visit their link here: https://thedentalmarketer.lpages.co/oryx/ ‍ You can reach out to Dr. Uche Odiatu here: Website: http://www.druche.com/ Instagram: https://www.instagram.com/fitspeakers/ ‍ Mentions and Links: People/Public Figures: John CandyElvis PresleyBooks/Publications: Sapiens: A Brief History of HumankindThe New York TimesProducts/Brands: PradaLexusM.C. Hammer PantsFormula One CarStarbucksUber EatsGrounding MatSAD LightPlaces: WhistlerTerms: ZeitgebersNucleus SuprachiasmaticContinuous Glucose MonitoringCircadian Rhythm‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: alright, Uche, talk to us. What's one piece of advice you can give us this Monday morning? Uche: Well, it was all a concept of, I really see the myth of fitness, the myth of exercise, the myth of taking care of yourself. Most people think of it as something as when you reach a rock bottom, right? You're 45, someone had a heart attack or you're 15. You've had some bad news about your GI tract and you need a PPI. Few people think of fitness as something else other than just to look good for high school reunion or a college reunion. But you start looking at it as the ability to add productivity to give you mental clarity. And the minute you sleep deeper, one of the benefits of being physically active is you sleep deeper. But all people who sleep deep Uh, better memories, which translates into, you know, better interaction, better communication, but also better sleep helps you process emotion. So the minute you process emotion, you have higher emotional intelligence, which also then allows you to be able to better communicate and not be stalemated. Interesting. Michael: So then what's the first step here when we, when we want to have like, I guess, better sleep, is it getting better with our nutrition or our fitness? Uche: You know, it's everything. You'd be surprised. There's a thing called Zeitgeist. So Zeitgeist are cues that switches your circadian rhythm. The number one is light and dark cycle. So the minute someone doesn't get outside in the morning and they just have darkness around in the room, part of the brain thinks you're messed up. And you start going...

Duration:00:14:30

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495: How to Power up Your Practice by Harnessing Your Happiness First | Dr. Fern White

3/20/2024
‍ What is it like to escape as a refugee, build a life from scratch, and eventually knock down the doors of dental success? In an honest, heart-to-heart conversation, Dr. Fern White doesn't hold back, unveiling her unique childhood, the influence of her hardworking parents, and her journey towards becoming a respected dentist in Australia. Her story is a testament to the extraordinary power of resilience, adaptability, and enduring passion. Yet, the road to success isn't typically linear, is it? There are detours of struggle, self-doubt, and immense pressure that often lead to a moment of crisis. Dr. Fern faced these challenges head-on, ultimately reevaluating her definition of success, and embracing a healthier, more balanced approach to life and work. This personal transformation not only improved her own life, but also ignited a passion within her to extend help to her peers. From pulling her siblings' teeth due to financial necessity, to leading a revolution of change within the dental profession, Dr. Fern's journey is nothing short of inspiring. What You'll Learn in This Episode: Take a journey through Dr. Fern White's life, from a courageous refugee to a respected dentist, and how she's changing the face of dentistry and inspiring others! ‍ Get a head start in your community with the Ground Marketing Course and receive $419 off your purchase with the code "practicelaunchpad"! You can sign up here: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ Guest: Dr. Fern White Business Name: Practice Your Passion Check out Fern's Media: Practice Your Passion: https://www.drfernwhite.com/learn-about-pyp Website: https://www.drfern.co/ Instagram: https://www.instagram.com/drfernwhite/ Email: fern@drfernwhite.com ‍ Other Mentions and Links: ‍ Software/Tools: SlackProducts/Brands: Bulletproof CoffeeSnickersMars BarPeople: Brené BrownTony RobbinsWayne Dyer - "If you change the way you look at things, the things you look at change."Wim HofBrendan BurchardBooks/Publications: Hidden Potential: The Science of Achieving Greater ThingsHamletThe Top Five Regrets of the Dying: A Life Transformed by the Dearly DepartingThe High Performance Planner‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:58:44

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MME: The Spoiled Dental Team? Your Secret Weapon for Practice Growth | Shawn Peers

3/17/2024
‍ Do you want show employee appreciation, but your budget feels tight when it comes time for bonuses? Join us in this fascinating episode, as we sit down with Shawn Peers, an expert in dental team dynamics, to discover the powerful impacts of spoiling your dental team with direction. In an industry often focused on patient care and latest dental technology, the importance of strong team dynamics, onboarding procedures, and continuous professional development is often overlooked. Shawn shares his insights on how aligning these aspects transforms your practice, resulting in increased morale, productivity, and ultimately profit. Swim against the current with Shawn as he dismantles common misconceptions that hold dental practices back from investing time in improving systems. Shawn stresses on slowing down to build solid foundations for your team, using tools like comprehensive onboarding processes that focus on training and building confidence in new staff members. The importance of fostering a culture of growth and continuous improvement within your practice is highlighted, with the instigation of dedicated team meetings to openly discuss issues and develop solutions. What You'll Learn in This Episode: Tune into our conversation, as we delve into the heart of successful dental practice management. You wouldn't want to miss out on these game-changing strategies to inspire and empower your team! ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ You can reach out to Shawn Peers here: Website: https://dentalpeers.ca/ Email: shawn@dentalpeers.ca Phone: 613-867-8502 ‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Shawn, so talk to us. What's one piece of advice you can give us this Monday morning? Shawn: Hey, Michael, thanks for having me. But a one piece of advice and I'm going to give you one that sometimes gets me a little trouble when I say it right off the bat, because dentists give me kind of a screwed up face. Look, when I say it, I tell them. Don't be afraid to spoil your teams. And these days, you know, I kind of think you want to strike terror into the heart of the dentist, like post COVID, tell them that the key is they need to spoil their teams. Cause they're going to look at you and say, man, you didn't pay attention to what happened after COVID now, did you? You've seen how salaries have gone crazy. pay them enough. We can't keep them long enough. They just bounce around. They don't want to work as hard. They want easier work hours. They don't want to work any evenings at all. And you're sitting there telling me that the key to my success is going to be spoiling my team. You're nuts. You're just nuts. And I say, let me tell you a story and tell you a story about this one doctor who was going through all the same things that you're going through post COVID. And I talked to him about the importance of making sure you spoil your team, but you spoil them with direction. The key to it is, is you don't just spoil them and, and you know, like we've, we've heard all the talk about, Hey, if you want to keep team members on these, they've got to feel engaged. They've got to be feeling empowered. And I believe that a hundred percent, but you still need them to feel engaged and empowered To do what you want them to do. You can't tell them what they want to do. Cause you tell them they're just going to go. No one wants to be told what to do. So you, what you got to do is you've got to figure out how to allow them to do what you want them to do. So you've got to spoil them in the way that will encourage them that way. And a big part of that,...

Duration:00:12:54

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494: Challenges to Opportunities | The Dental Bar Story | Dr. Vitaliya Genieva & Dr. Eddie Bitzer

3/13/2024
‍ ‍ Have you taken the leap to embark on the challenging but fulfilling path of entrepreneurship? In this episode, our guests Dr. Vitaliya and Dr. Eddie, the successful owners of "Dental Bar," share their wins, missteps, and the lessons they learned while traversing the path of starting and managing a dental clinic. From Vitallya's incredible journey from Ukraine to the US and her transition to dentistry, to Eddie's application of his industrial psychology background in navigating their dental industry, the episode is packed with inspiring stories and practical tips to help you also take the leap. Our conversation gets intimate as they share the challenges of choosing the right location for a clinic, relocating due to unprecedented circumstances, and their resilience amidst these hurdles. They give an insider perspective on managing growth pains, from hiring the right people to vendor contract complexities. With a focus on cultivating a healthy work climate and a meticulous hiring process, their approach to building a strong team is enlightening. We also delve deep into the critical aspects of handling pricing and fees and responding to negative reviews with grace and tact, highlighting the importance of adaptability in a dental practice. What You'll Learn in This Episode: Ready to unveil some business wisdom nuggets and set a solid foundation for your entrepreneurial venture? Plug in your headphones, hit play, and get ready to be inspired! ‍ ‍ Guest: Dr. Vitaliya & Dr. Eddie Practice Name: Dental Bar Check out Vitaliya and Eddie's Media: Website: http://www.dentbar.com/ Instagram: https://www.instagram.com/dental_bar/ Facebook: https://www.facebook.com/dentbar?mibextid=eQY6cl LinkedIn for Vitaliya Genieva, DDS: https://www.linkedin.com/in/vitaliya-genieva-85489634 LinkedIn for Eddie Bitzer, PhD: https://www.linkedin.com/in/eddie-bitzer-phd-a851991 Phone: 703 214 7748 ‍ Other Mentions and Links: ‍ Establishments/Brands: Deloitte ConsultingStarbucksPPO Profits‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Duration:00:53:47

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MME: Digital Threats on Your Patients' Security? | How to Kick Ransomware to the Curb | Reuben Kamp

3/10/2024
‍ ‍ Is cybersecurity one of your top concerns as a dental practice owner? If not, today's episode will likely change your mind. Join me in this important conversation with IT expert Reuben Kamp, where we delve deep into the chilling event of the recent cybersecurity attack on UnitedHealthcare. UnitedHealthcare was manipulated into transferring a shocking $22 million in Bitcoin to a hacker group known as "Black Cat" and this incident will serve as a firm reality-check and wake up call for everyone in the healthcare industry. In our discussion, Reuben unwraps the tangled mess of this cyber-crisis, explaining how these ransomware attacks are affecting dental practices just like yours. Are you aware that a disturbing 6% of dental offices have already faced such debilitating attacks in 2022 alone? Our conversation pivots around the critical importance of stringent cybersecurity measures, such as HIPAA compliance, robust firewalls, ongoing risk evaluations, and how these can be your safeguard against such threats. Stick around as we close with vital insights on the gaping vulnerabilities that led to the UnitedHealthcare breach and how Reuben and his team, at Darkhorse Tech, take proactive steps to ensure that their clients remain secure and HIPAA compliant. What You'll Learn in This Episode: Remember, investing in reliable cybersecurity measures is the first step in protecting your valuable assets. Make sure to tune into this crucial episode and equip yourself with a robust defense arsenal against the rising tide of ransomware attacks! ‍ For DSO integrations, startup solutions, and all your dental IT needs, let our sponsors, Darkhorse Tech, help out so you can focus on providing the amazing care that you do. For 1 month of FREE service, visit their link today! https://thedentalmarketer.lpages.co/darkhorse-deal/ ‍ You can reach out to Reuben Kamp here: Website: https://www.darkhorsetech.com/ Email: admin@darkhorsetech.com Phone: 800-868-4504 Facebook: https://www.facebook.com/DarkhorseTech ‍ Mentions and Links: Businesses/Services: UnitedHealthcareHenry ScheinChange HealthcareAspen DentalUPSConnectWiseOther Mentions: BlackCat HackersBitcoin‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Ruben. So talk to us. What's one piece of advice you can give us this Monday morning? Reuben: Wow. Well, we're going to talk about cybersecurity. just recently we had United healthcare. I think you've heard of them before. Uh, they just wired 22 million in Bitcoin to a hacker group called black cat. that name is familiar. It's cause they hit Henry shine three times last year. So. This Monday morning broadcast is about cybersecurity and how you can protect your dental practice. Michael: Interesting. Yeah. You sent me that the literally right before we're about to record right now, the link to it and it happened, it says on March 1st, a Bitcoin address connected to, and then it 350 So then they basically United healthcare paid them, right? Reuben: So the full story is. Last week, uh, they noticed something was wrong with their system. this is Change Healthcare. They're owned by United Healthcare. their role in a, in a dental practice is they are the middle man. They process claims. They are also involved on e prescribe, right? narcotics, you know, you're clicking your button in your practice management software, that's getting sent to the local pharmacy. That is actually still down by the way. so we're, we're 10 days with so far. and the E prescribed modules that are powered by that are down. What just happened? Um, but you were referring to that article I was talking about is I was going to ask you how, how many Bitcoin do you think 22 million is?...

Duration:00:16:20

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493: Fear-Based Patients | How Can Our Team Inspire Them to Accept Treatment? | Dr. BJ Moorhead

3/6/2024
‍ ‍ How did a small-town practice owner rise up to become a trailblazing figure in advanced dentistry? In this episode, we weave through the fascinating journey of Dr. BJ Moorhead, who started from modest roots to dominate the realm of patient-focused, anxiety-reducing dentistry. Discover how BJ nurtured his solo practice whilst teaching at an IV sedation program for dentists, embracing a forward-thinking dental care approach that centers on the patient's comfort and trust. Find out how Dr. Moorhead triumphs in managing fear-based patients, stressing the significance of open-ended dialogue and giving patients their rightful control over their treatment decisions. We venture into his effective marketing strategies, demystifying his utilization of Google Ads and shedding light on why benefits reign over technical jargon in his promotional handouts. Our discussion concludes with BJ disclosing his three revolutionary tools and a wealth of advice for dentists facing adversity. This episode encapsulates insights and practical tips to nurture a thriving practice in today's modern world. What You'll Learn in This Episode: Feel inspired? Don't miss out on this exciting journey! Tune in, uncover the secrets to growing a successful practice, and learn firsthand why patient comfort is the pinnacle of advanced dentistry. ‍ ‍ Guest: Dr. BJ Moorhead Business Name: StreamDent Check out BJ's Media: Website: https://www.streamdent.com/ Email: dr.m@streamdent.com Phone: 502-509-1570 IV Sedation Training for Dentists: https://www.ivsedationtrainingfordentists.com/coaching ‍ Other Mentions and Links: ‍ Software: WeaveDentrixDEXISGoogle VoiceEstablishments/Brands: Spear EducationInvisalignNuCalmTriazolamValiumApplebee'sHenry ScheinPeople/Public Figures: Walter Hailey's Dental Boot KampDr. Ted RaybouldDr. Rodger LevinSocratesGrace rizza - Chicago MarketerDr. Darren GreenwellDr. Jack Turbyfill (Branching Technique)Organizations: ADAKentucky Dental Association‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ ‍

Duration:00:39:05

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MME: Retain More, Stress Less: How Can You Maintain a Stable Team? | Glenda Acevedo

3/3/2024
‍ Are you struggling with retaining employees in your dental practice? In this eye-opening episode, Glenda Acevedo, a seasoned scholar in employee retention strategies, unravels the crux and possible remedies for the high turnover rates frequently witnessed in dental practices. Glenda takes us through a systematic approach to bolster employee retention by tackling two main dilemmas - employees leaving prematurely and employees demanding more wages than the practice can comfortably afford. With a wealth of wisdom extracted from her corporate America experience, she explains the immense value of applying effective onboarding systems, clarifying roles and responsibilities, and creating a detailed roadmap for engagement and progression within a dental practice. Moreover, she introduces us to a paradigm shift in goal setting within organizations, urging dental practice owners to leverage team-centric goals over individual-centric ones. Glenda firmly believes that this method gives employees a sense of belonging and teamwork, inspiring them to pull together for the overall success of the practice. This episode is packed with innovative insights to help you revolutionize your employee retention strategies and create a thriving and stable workforce. What You'll Learn in This Episode: ‍ Push play and let's take your dental practice to a whole new level of stability and success! ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ You can reach out to Glenda Acevedo here: Website: https://www.glendaacevedo.com/ ‍ Mentions and Links: Publications: Fortune 500‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey, Glenda. So talk to us. What's one piece of advice you can give us this Monday morning? Glenda: Hi, Michael. Thank you for having me on. Um, I would have to say if I wanted to give a dental practice one piece of advice, it would probably be around employee retention. I know that so many dental practices are really struggling with this issue. Um, there's a couple of different things going on it with it. In my mind, you've got people that don't want to stay. They're only there for a very short period of time. they're leaving. Or you have the other side of the coin where you have people kind of holding the business owners hostage. for more money and in most cases more money that the practice is really not in the position to be able to pay. And so I would like to address this today and give practice owners some ideas around what they might be able to do to encourage employees to stay longer term. I know it's a challenge hiring right now, but there are so many options for hiring new employees, including going to grocery stores and finding people in good customer service or to restaurants or to spas and finding people that are really good at their job and providing customer service. If you have systems in place, which happens to be my specialty, um, I help businesses document their systems. And so onboarding systems is just one part of what I do. But the reason I'm talking about that is because when you hire employees, the one thing they want is to be trained. developed and to clearly understand the roles and responsibilities. And so when I talk about this, if you don't have those types of systems in place, if you can't bring someone in and show them how to do their job, develop them in that role and actually get them a roadmap of how to achieve success, they're probably not going to turn into a long term employee. So every practice should have that. And I think I think the reason I'm so passionate around this area, in my previous life, as I like to...

Duration:00:12:35

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492: Outpacing the Competition | Would Your Office Stand Out in a Bustling City? | Dr. Arti Jagirdar

2/28/2024
How does one successfully launch a boutique dental practice in a saturated market like New York City? In this episode, we speak to, Dr. Arti Jagirdar, who shares her journey of establishing Flatiron Dental, a distinguished dental practice that offers more than just the basics. She offers a candid account of her decision to adopt a patient-centric, fee-for-service model and its subsequent impact on the practice. Dr. Jagirdar’s unique offerings such as sleep apnea treatments and airway consultations have been key in differentiating Flatiron Dental in the bustling cityscape of New York. We also delve deeper into the nitty-gritty of setting up shop, from navigating lengthy lease negotiations to the vital role of legal consultations in contract signings. Dr. Jagirdar also recounts the unexpected challenge of a trademark battle over her practice's name, underlining the importance of resilience, legal advice, and the power of standing by your choices with integrity. Rounding up the conversation, we discuss the critical role of cultivating relationships and harnessing the power of word-of-mouth in attracting new patients to your practice, and how becoming a thought leader in the dental community can build a strong brand presence. What You'll Learn in This Episode: Don't miss this episode full of valuable insights from Dr. Jagirdar - it's brimming with lessons for anyone wanting to make their mark in a competitive market! ‍ ‍ Guest: Dr. Arti Jagirdar Practice Name: Flatiron Dental Check out Arti's Media: Website: https://www.flatirondentalnyc.com/ Instagram: https://www.instagram.com/flatirondental/ Flatiron Dental Playlist: https://open.spotify.com/playlist/5qHLpjIikJHlEOVv3Y7dYY?si=5d09cbd507704653 ‍ Other Mentions and Links: ‍ Podcasts: 438: DR. AVI PATEL | CLEAR ALIGNER ADVISORBooks: Man's Search for MeaningThe Denial of DeathThe Artist's Way: 30th Anniversary EditionSoftware: Open DentalBusinesses/Brands: Henry ScheinWonderist AgencyHDA Accounting FirmMethod - Unified SmilesTend Offices in NYCIdeal PracticesBreakaway SeminarsInvisalignQueensboro Plaza Dental CareLocations/Establishments: NYUFordham LawMount KilimanjaroKois CenterBanks/Financial Institutions: First Citizens BankBank of America Wells FargoHuntington BankProvideOrganizations: HIPAAOSHASpear EducationPeople/Connections: Robert MontgomeryDr. Michael NguyenDr. Frank SpearDr. Alina Lane - all smiles DentistryAlan Withall - Henry ScheinDr. Scott LeuneJayme Amos - Ideal PracticesElizabeth Mulderig - Ideal PracticesReed Wrisley - Practice Real Estate GroupPatrick Black - Precision Contracting CorpJaclyn Ionin - Intellectual Property AttorneyMike Gharib - Ideal PracticesChrystle Cu - CocoflossOther: Maslow's Hierarchy of NeedsMarfan Syndrome‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍ ‍

Duration:01:01:38

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MME: In Your Patient's Shoes | The Retail Approach to Success in Your Practice | Keith McLachlan

2/25/2024
‍ How do your patients REALLY perceive your dental practice? How can convenience, image, and service make or break their overall experience? In this compelling Monday Morning conversation with industry veteran, Keith McLachlan, we dive deep into the heart of these issues. Keith passionately argues for the urgent need for dental practitioners to adopt a retail business model that is profoundly patient-centric. And not just in theory, but in practice - with a focus on delivering care that brilliantly suits patients’ lifestyles, work schedules, and personal preferences. Keith takes us on a journey of understanding through the eyes of patient, shedding light on the overlooked importance of practice accessibility. Is your office meeting the demands of the early birds and night owls who work 9 to 5 jobs? Are you addressing the needs of those who can only carve out time over weekends? Keith doesn't stop there. He delves into addressing tricky roadblocks like work-life balance and provider burnout, while underlining the potent impact of a strong online presence and memorable first-visit experiences in captivating new patients. Keith makes a compelling case for reshaping our practice mentalities, daring us to redesign our dental offices with a healthier balance of professional commitment and patient-centric empathy. What You'll Learn in This Episode: Tune into this intensive MME with Keith now, and take a leap towards a more inclusive, patient-centric service delivery model! ‍ Learn More About the Ground Marketing Course Here: Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/ ‍ You can reach out to Keith McLachlan here: Website: https://dentalteamfinder.com/ LinkedIn: https://www.linkedin.com/company/dental-team-finder/ Facebook: https://www.facebook.com/dentalteamfinder YouTube: https://www.youtube.com/channel/UC5mEcmTS-xGSt5gpbajZ6ow Email: keith@dentalteamfinder.com Email: info@dentalteamfinder.com ‍ Mentions and Links: Books/Publications: Maslow's Hierarchy of Needs‍ If you want your questions answered on Monday Morning Episodes, ask me on these platforms: My Newsletter: https://thedentalmarketer.lpages.co/newsletter/ The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041 ‍ Episode Transcript (Auto-Generated - Please Excuse Errors) ‍ Michael: Hey Keith. So talk to us. What's one piece of advice you can give us this Monday Keith: morning? Oh, Michael, well, thank you for having me on and thanks to your listeners for listening. Um, one piece of advice that, you know, I obviously am not a dentist or dental provider, been in dentistry for 30 years, but, one thing that I see, and again the concept was introduced to me in full disclosure by somebody else, but it bears repeating as much as one can do as a dental provider and still maintain some quality of life, think of your business as a retail business. think in terms of, maybe you can have on one end of the spectrum, you can have your old medical provider, 1950s medical office where you have the sliding, opaque, you know, separation barrier between, um, patients and the team members. And then you have kind of what we have today, which is more of your open concept, right? So there's been some adaptation to that idea. But in terms of offering, right? Are you working four days a week? Eight to five? As a dental practice provider. Um, well, ironically, most of the patients are probably working Monday through Friday, eight to five, and they have to take off work to see you. So perhaps thinking in terms of, earlier appointments before eight A.M. or uh, maybe, uh, extended hours after, maybe two hours after. Five o'clock. Not every day necessarily. Some offices do a successful seven to seven shift between two doctors. somebody will do the morning shift and one do the afternoon shift. If it's a multiple doctor I. Practice. Some will do a weekend, half day or full day weekend. Um, and...

Duration:00:11:47

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491: Scaling an Acquisition in a Rural Region? A Candid Conversation and Insider Look | Dr. Kim Power

2/21/2024
‍ ‍ What does it take to run a successful dental practice in a small town? Dive into today's episode, as I sit down with Dr. Kim Power, embracing the journey of owning and operating her bustling practice in a rural region of North Carolina. Through her resilience and determination, Dr. Kim navigates us through the challenges and triumphs, from staff shortages, to unexpected challenges, and even embezzlement - offering an incredibly honest take on what it takes to grow a thriving practice despite all odds. She goes beyond the surface, offering insider knowledge on efficient systems investments, hiring tenacious staff, and the significance of maintaining a supportive office culture while detailing her transition from orthodontics to general dentistry. This episode is filled to the brim with practical wisdom from someone who truly walked the talk. Whether you are thinking of running your own practice or just curious about what it takes to succeed in a challenging environment, Dr. Kim's experience is sure to leave you with meaningful insights and valuable lessons that can be applied in your practice. What You'll Learn in This Episode: Don't wait, tune in now, and gain valuable knowledge from Dr. Kim's unique journey and experiences in practice ownership! ‍ ‍ Guest: Dr. Kim Power Practice Name: Smithfield Family Dentist Check out Kim's Media: Website: https://smithfieldfamilydentist.com/ Email: kimpower9515@gmail.com Phone: 919-418-0538 ‍ Other Mentions and Links: ‍ Software/Services: Open DentalNadapaymentsProsperidentCommunity/Groups: Triangle Dental Solutions GroupEstablishments/Brands: AmazonFirst Citizens BankSouthern First BankInsurance Companies: AetnaCignaMetLife‍ Host: Michael Arias ‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes] ‍ p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍

Duration:00:41:08