Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Talk & News
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Location:
Melbourne, Australia
Description:
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Twitter:
@SportsGeek
Language:
English
Website:
http://sportsgeekhq.com/sgp
Email:
podcast@sportsgeekhq.com
Episodes
Melbourne is major events, Damien de Bohun
5/22/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Damien de Bohun who was at Visit Victoria, and now General Manager, Clubs and Facilities at Golf Australia. They discussed what makes Melbourne a successful major sports events city. Show notes - https://sportsgeekhq.com/podcast/throwback/melbourne-is-major-events-damien-de-bohun
Duration:00:05:57
Building a winner with competence and warmth - Christine Finnegan, Tasmania JackJumpers
5/21/2024
In this Sports Geek interview with Sean Callanan, Christine Finnegan, CEO of the Tasmania JackJumpers, chats about building a new NBL team for Tasmania and fostering a community to support it. Show notes - https://sportsgeekhq.com/podcast/christine-finnegan-tasmania-jackjumpers
Duration:00:39:19
Importance of sponsorship activations, Kim Skildum-Reid
5/16/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Kim Skildum-Reid of Power Sponsorship. They discussed Importance of sponsorship activations. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-sponsorship-activations-kim-skildum-reid
Duration:00:08:59
The Science of Hydration - Andrew Perry, PREPD
5/14/2024
In this Sports Geek interview with Sean Callanan, Andrew Perry from PREPD chats about the science of hydration and their mission to revolutionize the hydration market. Show notes - https://sportsgeekhq.com/podcast/andrew-perry-prepd/
Duration:00:44:31
Storytelling and creating more hero profiles, Zarah Al-Kudcy
5/8/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Zarah Al-Kudcy, who was at the F1 and now Commercial Director at Chelsea Football Club. They discussed Why F1 will continue to tell the stories and creating more ‘hero profiles’. Show notes - https://sportsgeekhq.com/podcast/throwback/storytelling-and-creating-more-hero-profiles-zarah-al-kudcy
Duration:00:04:27
Sports Geek Replay - Richard Clarke on developing content for @Arsenal fans
5/7/2024
Sports Geek Replay. Sean caught up with Richard Clarke, who was at the Arsenal FC discussing content, social media platforms and much more. Show notes - https://sportsgeekhq.com/podcast/richard-clarke-arsenal/
Duration:00:34:11
Importance of keeping the local community engaged in Vegas, Steve Pastorino
5/1/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Pastorino who was at the Las Vegas Lights FC and now Director, Business Development at Blackhawk Network. They discuss the importance of keeping the local community engaged and the early days of Las Vegas transforming into a sports town. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-keeping-the-local-community-engaged-in-vegas-steve-pastorino
Duration:00:07:28
Innovation and Evolution in Stadium Experiences - Nick Sautner, Eden Park
4/30/2024
In this Sports Geek interview with Sean Callanan, Nick Sautner from Eden Park discusses the future of stadium experiences, the power of sports partnerships, and innovation in the stadium industry. Show notes - https://sportsgeekhq.com/podcast/nick-sautner-eden-park/
Duration:00:49:37
Unique proposition in partnerships, Jeff Reibel
4/24/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Jeff Reibel, CEO of North Queensland Cowboys. They discussed unique proposition in partnerships. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-for-forging-successful-partnerships-jeff-reibel
Duration:00:05:33
Taking and creating opportunities - Shelly Wilkes, Orlando Magic
4/23/2024
In this Sports Geek interview, Sean Callanan converses with Shelly Wilkes of Orlando Magic. Shelley shares key learnings from her career across strategic sports marketing, game presentation and community engagement. Show notes - https://sportsgeekhq.com/podcast/shelly-wilkes-orlando-magic/
Duration:01:01:28
Localising content for international fanbase, Paul Rogers
4/17/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Paul Rogers who was at AS Roma, and now Investment Analyst at Raptor Group. They discussed localising content for international fanbase. Show notes - https://sportsgeekhq.com/podcast/throwback/localising-content-for-international-fanbase-paul-rogers
Duration:00:07:51
Adapting to the Changing Fan Demographics - Dean Madders, Gold Coast Titans
4/16/2024
In this Sports Geek interview, Sean Callanan chats with Dean Madders from Gold Coast Titans. They discuss the changing habits of sports fans, the evolution of sports entertainment, and the importance of data in growing a fan base. Show notes - https://sportsgeekhq.com/podcast/dean-madders-gold-coast-titans/
Duration:00:47:24
Technology advancements in Golf, Kevin Bain
4/10/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Kevin Bain, who was at The Open, and now Technical Product Manager at Arsenal F.C. They discussed the challenges of rolling out new technology advancements on golf courses. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-advancements-in-golf-kevin-bain
Duration:00:07:00
Amplifying Big Wins - SportNXT panel replay
4/9/2024
SportNXT panel replay - Sean moderates a panel with Collingwood’s Nadine Rabah, Netball Australia’s Spencer Retallack and Football Australia’s Peter Filopoulos, recorded at SportNXT on March 19 2024. Show notes - https://sportsgeekhq.com/podcast/amplifying-big-wins-replay/
Duration:00:42:06
Brand campaigns and the role of digital, Kevin Kinghorn
4/4/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Kevin Kinghorn who was at the Vancouver Canucks They discussed how brand campaigns have changed and the role that digital plays. Kevin is now EVP & Chief Marketing Officer at the Portland Trail Blazers. Show notes - https://sportsgeekhq.com/podcast/throwback/brand-campaigns-and-the-role-of-digital-kevin-kinghorn
Duration:00:06:36
Understanding Your Audience: A Ticketing Perspective - Jen Fusci, Dallas Wings & Panther City Lacrosse
4/3/2024
In this Sports Geek interview with Sean Callanan, Jen Fusci from Panther City Lacrosse Club and Dallas Wings discusses the importance of understanding audiences, digital marketing, and ticket sales strategies. Show notes - https://sportsgeekhq.com/podcast/jen-fusci-dallas-wings/
Duration:00:53:16
Evolution of social media, Jessica Ivers
3/27/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers
Duration:00:05:26
Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC
3/27/2024
In the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/podcast/mark-jensen-western-sydney-wanderers-fc
Duration:00:59:03
Impact of the AFLW, Nick Truelson
3/20/2024
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/
Duration:00:05:33
SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney
3/19/2024
In this Sports Geek interview, Sean Callanan and Josh Barney, CEO of SEAT, discuss the upcoming SEAT Conference 2024 in Las Vegas, June 23-26, 2024. They delve into the new tracks, the importance of intentionality when implementing technology, and the practical insights attendees can anticipate from the conference. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-2024/
Duration:00:36:17