The MadTech Podcast
Technology Podcasts
ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.
Location:
United Kingdom
Genres:
Technology Podcasts
Description:
ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.
Twitter:
@exchangewire
Language:
English
Website:
https://www.exchangewire.com
Email:
info@exchangewire.com
Episodes
The News Movement’s Lotte Jones on ITV’s Profit Plunge, the Evolution of TV and Retail Media Amidst the Recession
3/15/2024
In this episode of the MadTech Podcast, John Still is joined by Mariam Ahmad and Lotte Jones, CMO at The News Movement to discuss the latest in the media and marketing sectors.
Duration:00:25:30
BELOVD’s Marvyn Harrison on Declining Pay-TV Subscribers, Disney’s Merger with Reliance, and TikTok's Clash with Universal Music
3/8/2024
In this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison, Chief Vision Officer at BELOVD to discuss the latest in the worlds of media and advertising.
Duration:00:25:46
Bettys & Taylors of Harrogate's Dom Dwight Spills the Tea on Brand Authenticity
3/6/2024
"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well."
On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.
Duration:00:24:42
ExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit, and Our Reliance on Tech Giants
3/1/2024
In this ExchangeWire team episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.
On today’s episode, the team explore Walmart’s plans for retail media and the increasing saturation of the TV/streaming landscape, Google’s data driven deal with Reddit, and our reliance on the biggest tech giants.
Duration:00:40:25
MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale
2/28/2024
In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem.
Duration:00:35:38
Bountiful Cow's Charlotte Powers on Amazon Prime Jamming Ads, the UK Falling into Recession, and Facebook's £3bn Legal Woes
2/23/2024
In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow, joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss Amazon jamming ads into Prime Video, the UK economy falling into recession, and a £3bn legal action given the go-ahead against Facebook.
Duration:00:19:47
George Odysseos - Planet Sport
2/16/2024
In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, Google rebranding its AI chatbot, and UK streaming subscriptions declining in Q4 2023.
Duration:00:41:05
Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal
2/9/2024
ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Universal Music Group pulling all its music off TikTok, evolving social media usage trends, and Amazon's ad data deal with Reach.
Duration:00:28:34
Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space
2/2/2024
ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, its rivalry with Amazon on the streaming landscape, and the FTC’s investigation into the intricate web of partnerships among the biggest AI players.
Duration:00:30:04
ExchangeWire's Industry Review 2024
2/1/2024
ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024.
2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John Still pick their highlights from Industry Review, giving their takes on the eight pillars we see defining the industry this year.
Download your copy now: https://www.exchangewire.com/industry-review/exchangewire-industry-review-2024/
Duration:00:55:00
Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI
1/26/2024
ExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General Intelligence.
Duration:00:27:19
The MadTech Podcast Special: Attention in Advertising
1/25/2024
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising.
Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.
Duration:00:30:05
Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals
1/19/2024
ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.
Duration:00:29:15
Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond
1/17/2024
"If curation is the answer, then what is the question?"
In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. As the industry seeks to improve the efficiency of the digital advertising sector, could curation address existing issues concerning a lack of transparency and increasing complexity?
Audigent's president, Greg Williams and co-founder and CTO, Matt Griffiths, sit down with ExchangeWire's COO, Lindsay Rowntree, to talk about the evolving importance of curation across the entire ad tech supply chain, and what will it take for the industry to fully adopt it as an integral part of business strategy.
Duration:00:40:08
Be A Bear's Max Maharajh on Cookie Deprecation, Misleading Ads and OpenAI's App Store
1/12/2024
Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce.
Duration:00:43:29
Digital Advertising in 2024: Who’s in Charge?
1/10/2024
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising?
In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.
Duration:00:46:52
ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing HMRC Tax Reporting
1/5/2024
It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video service; New York Times sueing OpenAI and Microsoft for copyright infringement; and, the UK government's new policy requiring e-commerce platforms to report user earnings to HM Revenue.
Duration:00:28:14
ExchangeWire's 2024 Predictions Special
12/22/2023
In the final episode of the year, ExchangeWire's Rachel Smith, Lindsay Rowntree and Ciarán O'Kane give their thoughts on what's going to make big news in 2024.
Thanks for listening this year - we'll be back in the new year with all the latest from the worlds of media, marketing a commerce.
Duration:00:48:09
R3's Penelope Siraj on Google's Epic Lawsuit, Greenwashing, and Content Moderation
12/15/2023
ExchangeWire's John Still and Rachel Smith are joined by Penelope Siraj of R3 for this week's MadTech Podcast. Tune in as they discuss three news stories, all with a legal angle and far ranging ramifications for the media industries.
Duration:00:41:24
ExchangeWire on Meta's $600M competition damages claim, brand hesitation surrounding Threads, and Spotify layoffs
12/8/2023
On this week's episode of The MadTech Podcast, ExchangeWire's editorial lead Mariam Ahmad and head of research Mat Broughton join head of content John Still to discuss Meta facing a $600M competition damages claim in Spain; Thread's potential in carving out a niche as advertisers desert X; and Spotify's mass layoffs.
Duration:00:23:28