La Bronca is a project operated by Red Mountain Broadcasting, LLC. This young, but experienced company, saw the growth in Central Oregon’s Hispanic community, and felt the need to offer an entertaining, yet credible Spanish Radio Station. Hence La Bronca was born. La Bronca transmits locally 24-7 from it’s studios in the Heart of the High Desert; Redmond, Oregon. The station’s signal reaches most of Central Oregon and covers the cities of Bend, Madras, Prineville, and Sisters. Its varied programming has made La Bronca a very popular radio station amongst Latinos residing in its coverage area.