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Royal Fm Kigali 94.3

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    STATION INFORMATION

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    We are an Afro – urban station and we are all about better information and the best music in Rwanda
    • We target the 18 - 35 year old age group, ABC1C2 Social class audience with a brand promise offering, “Better information The best Music”,
    • This target audience is inspirational, seeks information, active, interested in people, places and entertainment, politically aware and making key choices that will affect their lives.
    • ROYAL FM prides an unduplicated brand in that, nothing sounds like it, hence earning loyalty from its audience, implying higher advertising recall for our advertisers.
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