The Kelly Roach Show

In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026. Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year. TIMESTAMPS: 00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality 06:10 – 07:12 — The danger of chasing external revenue benchmarks 07:12 – 09:00 — The wild variance in take-home income at the same revenue level 09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters 12:15 – 13:56 — The 5X income opportunity hiding in your existing business 13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations 15:15 – 17:00 — Why new customer acquisition is the least profitable path 18:20 – 19:30 — Reconversions: your lifetime value multiplier 19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth 20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling RESOURCES: Learn more about ourVirtual Business School Goldhttps://go.virtualbusinessschool.com/goldnicole@kellyroachinternationalhttps://kellyroachinternational.kit.com/newshttps://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 — Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES: Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154 Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X https://books.thebusinessadvisory.com/audiobooksocial7Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5

In today's episode of The Kelly Roach Show, Kelly shares five powerful lessons about human behavior, motivation, ownership, and performance — inspired by helping her daughter Madison set up a Greenlight debit card for kids. What started as a financial literacy experiment quickly became a breakthrough in responsibility, autonomy, and goal achievement, and the lessons translate directly into leadership, compensation, team motivation, and business growth. Inside this episode, you'll learn: How ownership transforms motivation in both children and teams Why showing (not telling) accelerates buy-in and action How to create immediacy & momentum through small wins How to reset your team compensation/incentives for 2026 The leadership habits Kelly uses weekly to build a self-led, high-agency team If you want a team that takes ownership, stays motivated, performs at a high level, and drives results without constant oversight — this episode is your blueprint. Timestamps 01:00 – 01:57 — Introducing the Greenlight card and financial literacy 03:17 – 04:31 — Why teaching financial literacy matters more than giving gifts 05:56 – 07:14 — Why year-end compensation reviews matter 07:14 – 08:22 — Incentives, owner's pay, and resetting your own compensation 08:22 – 09:10 — 3 critical lessons I learned from the Greenlight card 11:28 – 13:00 — Madison's 400-member goal and sponsorship plan 14:15 – 15:30 — Designing roles based on profitable pursuits 15:30 – 17:00 — Linking goals to metrics: where most business owners go wrong 20:31 – 21:31 — The danger of letting things fall off the radar 24:45 – 26:22 — The "golden ticket" for 2026 success Resources The Greenlight Card, a financial literacy app and debit card for kids: https://greenlight.com/main/learn-more Learn more about The Courage Club: https://courageclubforgirls.com/ Steal Kelly's Miracle Hour and Dream 1000 strategy inside The Virtual Business School: go.virtualbusinessschool.com/joinvbs Subscribe to Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode, Kelly breaks down how signature systems can transform your business into a scalable, high-authority brand that increases conversions, clarity, perceived value, and lifetime customer retention. She shares examples of how her own signature systems and key frameworks have evolved into books, programs, agencies, trust-building offers, and multi-seven and eight-figure revenue channels. In this episode, you'll learn: What a signature system actually is - and how they enable scale beyond what you can personally deliver Why buyers are more likely to purchase when they understand the process, and why consumers today want structure and personalization If you want to increase revenue and lifetime value without creating a ton of new products, this episode is your blueprint. TIMESTAMPS 00:00 – 01:20: Why Kelly created this training and the problem many entrepreneurs face when the market doesn't "get" their offers yet. 03:10 – 05:45: Why signature systems increase sales: the psychology of consumer decision-making and the data behind it. 05:45 – 07:30: How a signature system simplifies your offer so the market understands it faster—leading to higher perceived value and price elasticity. 07:30 – 09:10: Modern buyers want customization + systemization (and a framework gives them both). 09:10 – 11:00: How signature systems differentiate you in a noisy market and elevate brand authority. 11:00 – 13:00: The four phases of defining, naming, visualizing, and structuring your system for delivery and scaling. 13:00 – 15:40: How signature systems help customers self-identify when it's time to move into your next offer. 15:40 – 18:00: The 11 ways to monetize a single signature system, from courses to corporate training to licensing. RESOURCES Purchase the Signature System mini-course replays for just $197https://go.virtualbusinessschool.com/signature https://kellyroachinternational.com/https://kellyroachinternational.kit.com/newshttps://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup. From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it. Why? Because she successfuly built the internal safety and capacity required to sustainably hold abundance. In this conversation, Kelly and Kate explore: Why strategy alone can't solve money problems (and what actually does). The nervous system "thermostat" that determines how much wealth, success, joy or opportunity you feel safe receiving. How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades Living and working in a way that honors your family, your energy, and the bigger reason you're here. If you've ever: Reached a goal and immediately felt unsafe, overwhelmed, or stressed… Built success only to see it slip through your fingers… Felt like "more" shouldn't require sacrificing your peace, presence, or health… Or wondered why doing everything "right" doesn't always lead to more abundance… This episode is going to connect dots you didn't know needed connecting. Timestamps 01:10 – Kate's "Eras Tour": From fax machines to million-dollar digital courses 03:00 – The first big $9K affiliate win 04:18 – The evolution into course creation and the breakthrough $20K weekend 09:16 – Knowing and maximizing your zone of genius 10:25 – Why achievements don't create safety or fulfillment 15:00 – Kate's family upbringing and early decisions 18:08 – The mindset trap of "I can't slow down or I'll fall behind" 20:00 – Emotional safety and nervous system capacity 24:57 – The "Money Nervous System Thermostat" explained 30:00 – Strategy fails if the body still feels unsafe 32:00 – Inside Kate's Relax Money framework 38:00 – Using stress, adrenaline and chaos as fuel 40:20 – The connection between internal safety and receiving 41:38 – How to work with Kate Resources: Join the waitlist for Kate's Relaxed Money program starting in May 2026: https://relaxedmoney.com/ Escape the "money in, money out" cycle with The Embodied Wealth Method: https://katenorthrup.com/embodiedwealth/ Check out Kelly and Kate's interview on The Plenty Show, Reinvention and Rebirth: https://katenorthrup.com/podcast/003/ DM Kate the word RESET on Instagram for a free Money Reset audio: https://www.instagram.com/katenorthrup/ Kate's website: https://katenorthrup.com/

Most high-performing women entrepreneurs know that growth doesn't happen in isolation. The right connections, the right environment, and the right guidance can accelerate your business, your leadership, and your personal growth faster than any online course or solo strategy session. In today's episode, Kelly and Sandy break down what it means to truly show up in the right room where faith, family, fun, friendships, and business collide; and how you can leverage Called to Lead 2026 to create lasting relationships, actionable strategies, and real transformation. Called to Lead 2026 is about intentional growth, deeper relationships, and elevated leadership, and today we're sharing all of the details on exactly what to expect and how you can benefit from attending with a general admission ticket, Diamond VIP ticket, or even as a sponsor. You'll learn: Ways to create opportunities for influence, partnerships, and leadership visibility How to maximize your presence before, during, and after the event What it means to be part of a community that prioritizes business, family, faith, and fun Important Links: https://www.sandiglandt.com/called-to-leadhttps://www.sandiglandt.com/sponsorshttps://www.instagram.com/sandiglandthttps://www.instagram.com/kellyroachofficial/https://www.linkedin.com/in/kellyroachint/https://www.facebook.com/kelly.roach.520/ Timestamps: 00:00 – 04:30 — Welcome & why showing up in the right room accelerates growth 04:31 – 09:00 — The power of connection: building relationships that drive business and leadership 09:01 – 13:30 — How curated events create opportunities you can't get online 13:31 – 18:00 — Learning from women who've built 7–9 figure businesses while prioritizing faith and family 18:01 – 23:00 — What it means to be a foundational member of Call to Lead 23:01 – 28:30 — How to maximize visibility before, during, and after the event 28:31 – 34:00 — Networking and curated experiences that unlock collaborations and partnerships 34:01 – 39:30 — Optional ways to elevate your impact: panels, breakout sessions, and VIP experiences 39:31 – 44:00 — How the Rally Team amplifies your presence and influence 44:01 – 50:00 — Strategies to ensure you get the most out of your time at the event

Most entrepreneurs unknowingly losetime to complicated tech tools, task switching, and unnecessary complexity. In today's episode, Kelly is breaking down how you can reclaim at least 7 hours of your week each week - and the exact millionaire time management strategies she uses to run multiple companies, be present with her family, deepen her faith practice, and still protect time for health, growth, and creativity. In this episode, you'll learn: Why simplifying your tools is the most profitable decision you can make exactHow to avoid "never-ending to-do list syndrome" This episode will teach you how to create more structure, freedom, and space for the unexpected Timestamps: 01:21 – 03:15 — The shocking truth: entrepreneurs waste up to 7 hours per week 03:16 – 04:50 — Why time-saving tools actually steal your time 04:51 – 07:00 — The opportunity cost of adding more apps, tools, and tech 08:56 – 10:40 — How too many tools create a "Franken-business" 12:51 – 14:40 — Managing six companies + family + fitness without burnout 14:41 – 16:20 — The #1 reason entrepreneurs lose control of their time 16:21 – 17:55 — Reseting your calendar every quarter 17:56 – 19:50 — Why you must plan for the unexpected (the freedom secret) 19:51 – 21:00 — How to eliminate the never-ending to-do list 21:01 – 22:35 — How to keep stress low (even when stakes are high) 23:31 – 24:00 — Final message: take back your time & join the Million Dollar Game Plan LIVE planning intensive Resources: Join the Million Dollar Game Plan LIVE Strategic Planning Intensive happening December 19th (and get your FREE 2026 Unstoppable Planner (included): https://thekellyroach.com/2026planner Can't make the live session? Just grab your planner: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner https://kellyroachinternational.kit.com/newshttps://programs.thebusinessadvisory.com/legacy-leadershttps://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

In this powerful and soul-stirring conversation, Kelly Roach sits down with bestselling author and thought leadership coach Sara Connell for a raw discussion about what it means to be a true thought leader in today's world; one where most people are unknowingly outsourcing their thinking. Kelly and Sara unpack how to reclaim your mind, restore your creativity, and reconnect with divine intelligence in an era dominated by distractions, nosie, and artificial intelligence. You'll learn how to reprogram your inputs, listen to your divine downloads, and reignite your creativity so that your voice, your work, and your business reflect your truest self and God-given purpose. This episode is a must-listen for entrepreneurs, creators, and leaders who feel burned out, creatively blocked, or disconnected from their original spark. Timestamps: 03:01 – 06:30 — What true thought leadership means in the next era — and why it starts with leading your own thoughts. 06:31 – 10:00 — The collective brainwashing we're all part of — and how to reclaim control over your own mind. 10:01 – 14:00 — How algorithms manipulate what we think, and Kelly's experiment that transformed her feed in 24 hours. 14:01 – 18:30 — Rebuilding creative capacity: silence, nature, and the "gamma walk." 18:31 – 23:00 — Burnout, overstimulation, and how to hear God's voice again. 23:01 – 28:00 — Sara's book The Download: where divine, creative, and artificial intelligence meet. 28:01 – 32:00 — When God feels silent: the spiritual aridity phase and why waiting seasons matter. 32:01 – 35:00 — Living the work: how writing The Download is transforming Sara's life and leadership. 35:01 – 38:00 — How to rekindle creativity through play, joy, and presence — and final takeaways on divine downloads. Resources: Follow Sara Connell on Instagram and send her a DM to join the early interest list for her upcoming book, The Download → @saraconnell Join Kelly's upcoming LIVE Million Dollar Game Plan intensive on December 19th, to learn how to align faith, leadership, and growth to WIN in 2026: https://thekellyroach.com/2026planner https://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

*CORRECTION: Strategic Planning Date is December 19th from 10am to 2pm EST _______________________________________________________________________ What separates 8- and 9-figure entrepreneurs from those stuck at 6 or 7 figures? It's not more talent, money, or opportunity; it's mastery of time. In this episode, Kelly breaks down how your relationship with time impacts everything from cash flow to burnout, and how to structure your week for peak performance and freedom. She shares her personal journey — from cocktail waitress to Fortune 500 executive to 8-figure entrepreneur — and the timeless lessons about energy, focus, and execution that made it possible. This episode will teach you how to reclaim every single hour of your day, one time block at a time. Timetamps: 00:00 – 02:00 — Why time mastery separates 6-figure from 8-figure entrepreneurs 02:01 – 05:00 — Kelly's first lesson in time management as a college cocktail waitress 05:01 – 08:30 — Building a business in one hour a day: how Kelly replaced her executive income 08:31 – 11:30 — Why burnout (not cash flow) is the real reason most small businesses fail 11:31 – 14:00 — The "sprint and pause" method: how to use your energy for peak performance 14:01 – 17:30 — Time blocking and theme days: the foundation for freedom and focus 17:31 – 21:00 — The "touch-it-once" rule and the compounding cost of task switching 21:01 – 24:00 — Busy vs. productive: why complexity is the enemy of scale 24:01 – 26:30 — How Kelly uses mastery of time to lead multiple companies — and stay grounded 26:31 – 27:00 — Final thoughts + Million Dollar Game Plan invitation Resources: Get Your 2026 Unstoppable Planner Kelly's strategic planning tool for entrepreneurs (limited quantity available): https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner Join the Million Dollar Game Plan Strategic Intensive on December 19th (NEW DATE) and Learn Kelly's time-leveraging framework for 2026 (plus, get your FREE planner!) plus, our BLACK FRIDAY Holiday Cash Blitz Bonus: https://thekellyroach.com/2026planner https://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly breaks down the corporate principles that online business owners often ignore - and why those gaps cause most small businesses to stay stuck or shut down. Drawing from her years as a Fortune 500 Senior Vice President before becoming an 8-figure CEO, Kelly reveals the six timeless systems every entrepreneur needs to master in order to create longevity, profitability, and peace in your business. 00:00–01:10 — Kelly's corporate background and how Fortune 500 principles shaped her approach to entrepreneurship. 01:10–03:20 — Why skipping foundational business principles leads to burnout and failure in the online world. 03:20–05:15 — The danger of "what's working now" tactics and how to build on timeless systems. 05:15–08:00 — Why reactivating past customers is your fastest path to profit. 08:00–11:15 — Expanding market share with existing customers (the 10X multiplier method). 11:15–14:15 — Tiered customer acquisition strategies 14:15–17:10 — Talent acquisition and top-grading: how corporations maintain excellence. 17:10–21:00 — Why lead generation alone isn't enough. 21:00–24:45 — Metrics and performance tracking: what to measure and why. 24:45–26:30 — The importance of feedback loops and customer quality assurance. Resources: https://books.thebusinessadvisory.com/book-opt-in-orghttps://go.virtualbusinessschool.com/joinvbshttps://go.virtualbusinessschool.com/goldhttps://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint/

In this powerful and deeply spiritual conversation, Kelly Roach sits down with long-time friend and online business leader Julie Solomon to explore the intersection of faith, authenticity, and business messaging. Julie, who is an author, podcast host of Women of Influence, and PR expert turned entrepreneur, shares her evolution from corporate PR to helping women reconnect to their voice, their mission, and their divine calling in the online space. Kelly and Julie dive into what it means to be fully expressed as a woman of faith, why many entrepreneurs lose their fire after years in business, and how to bring God back to the center of your work, leadership, and life. They discuss the dangers of over-automation, how AI and marketing "hacks" can dilute your authentic message, and why the most magnetic business strategy will always be the one aligned with your soul. Timestamps: 3:00 – 7:00 — Julie's journey from PR and corporate life to entrepreneurship and coaching women online. 7:00 – 11:00 — Why messaging and voice matter more than ever in the AI era 11:00 – 15:00 — The three buyer identities and how they shape your message. 15:00 – 18:00 — How women unknowingly commoditize themselves in business 18:00 – 22:00 — Julie's spiritual awakening and bringing faith into her business for the first time. 22:00 – 27:00 — Kelly's faith journey and the moment she decided to make God the center of her brand and leadership. 31:00 – 35:00 — Business as a ministry: How God uses entrepreneurship to disciple others through your work. 35:00 – 38:00 — Rediscovering peace: How a faith-led business transforms your marriage, motherhood, and mindset. 38:00 – 41:00 — Daily spiritual practices for female entrepreneurs: prayer, Bible study, movement, and surrender. 41:00 – 43:00 — Julie's practical tools for helping women refine their message and reclaim their voice. Resources: https://podcasts.apple.com/us/podcast/woman-of-influence/id1229401800 https://offer.juliesolomon.net/products/the-growth-collective-specialhttps://www.instagram.com/julssolomon/

In a candid behind the scenes episode of The Kelly Roach Show, Kelly opens up about what really went down at her first large-scale women's leadership event Call to Lead, an experience designed to bring together ambitious women who want to build empires without sacrificing faith, family, or freedom. Kelly shares the wins, the challenges, and the powerful lessons that came from pulling off a large-scale event for female entrepreneurs (plus what she and her co-host, Sandi Glandt, are doing differently for Called to Lead 2026 to make it even more impactful). From VIP mishaps to game-changing breakthroughs in sponsorship strategy, you'll walk away with actionable insights for planning profitable live events that leave a lasting impression. Timestamps: 1:15 – 3:30 — The mission behind Called to Lead: community, collaboration, and leading with faith and family. 3:30 – 6:00 — From ambitious vision turned to chaos (and what Kelly learned about venue selection and structure) 6:00 – 8:00 — The hard truth about managing vendors and staffing 8:00 – 10:30 — Why ambition can look like chaos (and how to balance big vision with organization). 10:30 – 13:00 — What worked, what didn't, and what's changing for 2026. 13:00 – 15:00 — The evolution of next year's event: structured speaking, a new "post-party," and the shift toward more intentional connection. 15:00 – 17:30 — The biggest learnings from feedback: why "cool venues" don't always translate to great experiences. 17:30 – 19:30 — The business strategy behind Called to Lead 19:30 – 21:00 — Building community before the event: how Kelly plans to grow the Called to Lead movement year-round. 21:00 – 22:00 — Final takeaways and early access details for Called to Lead 2026. Resources: https://www.sandiglandt.com/called-to-leadhttps://www.instagram.com/sandiglandt/https://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/https://www.linkedin.com/in/kellyroachint

In this empowering episode of The Kelly Roach Show, Kelly sits down with leader, entrepreneur, and founder of Rewritten Skincare, Cynthia Garcia. From growing up without running water to building multimillion-dollar certification programs, Cynthia shares how she transformed her pain into purpose (and why she believes women in their 40s and beyond are just getting started). Cynthia shares how she turned setbacks into muti-seven figure success, her powerful lessons on rewriting the stories that hold us back, and what it truly takes to reinvent yourself when the world says you can't. Whether you're navigating a new season in business or dreaming of your next chapter, this episode will reignite your belief that it's never too late to begin again. Timestamps 01:20–04:00 – From health struggles to building certification programs that generated millions in revenue. 04:00–06:30 – The defining moment after giving birth that sparked a business model overhaul. 06:30–08:40 – Overcoming scarcity mindset and finding courage to do business differently. 08:40–11:30 – Facing imposter syndrome while launching a new company—and rewriting limiting beliefs. 11:30–13:40 – The power of rewriting your story and ignoring validation from others. 13:40–16:30 – The danger of comfortability and the call to follow new challenges. 16:30–18:30 – How Rewritten was born: rejecting cultural messages about aging and invisibility. 18:30–22:00 – Reinvention through action: building a brand in a new industry from scratch. 22:00–25:00 – Key lessons from Cynthia's career: asking better questions, learning fast, and leading from humility. 25:00–28:00 – Rewritten's mission: helping women look and feel powerful at every stage. 28:00–30:00 – Revolutionary skincare science and building a $100M brand vision. 30:00–31:00 – Cynthia's final message on purpose, contribution, and rewriting the story for the next generation. Resources: Check out Rewritten anti-aging skincare: https://www.rewrittenbeauty.com/#a_aid=kellyroach Follow Cynthia on Instagram: @iamcynthiagarcia Cynthia's FREE SELF-Made resources: https://www.cynthiagarcia.com/resources

One of the hardest parts of scaling a 7 or 8-figure business, is being able to balance rewarding your team with protecting your company’s profitability. In this episode, Kelly discusses how to design compensation and incentive plans that motivate and inspire your team to perform at their best, create simultaneous promotion of interests (good for the team, the client, and the company), and keep your business financially healthy and sustainable If you’ve ever wrestled with questions like: “how do I pay competitively without overextending the business?” or “should I give raises or one-time bonuses?” this episode is a must-listen. You’ll learn: The #1 mistake business owners make when designing incentive plans, and what every compensation plan should start with instead How to structure incentives so your team can earn 6 or multiple 6 figures while the business remains profitable The 4X Method: how to ensure every hire brings in 4x what they cost Timestamps: 01:16–03:10 – Why every compensation plan should be designed one year at a time. 03:11–05:20 – The “simultaneous promotion of interests” principle: good for the team, clients, and company. 05:21–07:00 – The biggest mistake leaders make: constant salary increases instead of incentive pay. 07:01–09:00 – Why one-time bonuses protect your profit and performance. 09:01–10:30 – Start with your profit plan: reverse-engineer roles that bring in 4x what they cost. 10:31–12:15 – How to cap salaries like a sports team to sustain profitability. 12:16–13:45 – Transitioning old incentive models to fit new business offers or pricing structures. 13:46–14:45 – The power of creating multiple income streams for your team tied to performance. 14:46–15:15 – Invitation: Join the October 30th 4X Method training + March Legacy Leaders Immersive. Resources: Register for the 8-Figure Roadmap Info Session on Thursday, Oct 30 at 1pm EST: https://events.thebusinessadvisory.com/opt-in-page-7731-7080-2242 Learn more about our Legacy Leaders In-Person Immersive March 10th & 11th, 2026: https://advancesociety.org/2026rsvp https://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/whttps://www.linkedin.com/in/kellyroachin

In this soul-stirring episode of The Kelly Roach Show, Kelly sits down with author, speaker, and transformational coach Tracy Litt, whose groundbreaking framework, The Choice Method, helps entrepreneurs bridge the gap between what they know they need to do and what they actually do. Kelly and Tracy dive deep into the neuroscience and spirituality behind decision-making, self-sabotage, and the power of consistency, and how your nervous system plays a bigger role in your results than you realize. If you’ve been feeling stuck, out of alignment, or like you’ve lost your spark — this episode will feel like both a wake-up call and a warm hug at the same time. You’ll learn: How your nervous system decides whether you play big or stay stuck How to shift from victimhood to personal power and sovereignty The spiritual and scientific foundation behind The Choice Method This is an episode every leader, entrepreneur, and change-maker needs to hear — especially if you’re ready to reconnect with your highest potential and reignite your joy. Timestamps: 03:30: Origin story: How the Choice Method was born — and its evolution from private IP to public offer.07:00: The four neurobiological requirements for change10:00: Nervous system primer: “Safe vs Unsafe” — why your nervous system resists unfamiliar success and creates sabotage.13:00: How to settle the nervous system so your prefrontal cortex (decision-maker) returns.23:00: Identity & the higher self: how to embody the future version of you and execute decisions from that identity.25:30: Energetics & magnetism: frequency shift when you step into higher-choice leadership27:30: Breaking cycles of victimhood: emotional addictions, radical responsibility, anger as fuel to exit powerlessness.29:30: Why high performers are vulnerable when markets shift, and why the Choice Method supports sustainable scaling. Resources: one hour:https://www.theschoolofbecoming.com/the-choice-methodhttps://www.instagram.com/thetracylitt/

In today’s episode of The Kelly Roach Show, Kelly pulls back the curtain on one of the most powerful and underused sales tools in business: your signature system. If you’re tired of explaining what you do and still hearing “I need to think about it,” this episode will show you how to make your offer crystal clear in your buyer’s mind. You’ll learn how to turn your expertise into a defined, repeatable framework that instantly builds trust, elevates authority, and increases conversions (without completely overhauling your current offer). Whether you’re a coach, consultant, or service provider, this episode will help you transform vague expertise into a tangible system your clients can see, believe in, and easily say “yes” to. TIMESTAMPS: [01:10] – What is signature system (and why is it the secret to higher conversions without extra work?) [02:40] – The psychology of clarity: people are 48% more likely to buy when they understand this one thing [04:00] – The “burden of expertise": how your advanced knowledge might actually confuse buyers. [07:00] – Creating safety, familiarity, and trust in a “trust recession”. [08:15] – The difference between marketing your program name vs. your signature framework. [11:00] – Real-world examples of our own signature systems: The Live Launch®, Conviction Marketing®, Miracle Hour, Dream 1000, and more. [13:30] – How to turn invisible intellectual property into tangible, marketable assets. [15:00] – Our live intensive happening this week: how to design, market, and sell using your own signature system. RESOURCES: https://go.virtualbusinessschool.com/the-daily-sales-accelerator-8058https://www.instagram.com/kellyroachofficial/https://www.facebook.com/kelly.roach.520/whttps://www.linkedin.com/in/kellyroachin

In a world where “charge what you’re worth” and “raise your prices” dominate the entrepreneurial conversation, Kelly is flipping the script with a reality check: In this episode, she reveals why some of her biggest business wins — from stage appearances to multi-million-dollar brand growth — came not from getting paid upfront, but from playing the long game. You’ll learn when it actually pays to work for free, how to evaluate opportunities strategically, and how to turn short-term sacrifice into long-term expansion. If you’ve been wondering whether to charge or say “yes” for exposure, relationships, or visibility — this is your playbook for discerning which “free” is actually profitable. Timestamps: [00:40] – Why “charge what you’re worth” isn’t always great advice — and how nuance creates better business decisions. [02:00] – The problem with instant gratification and how long-term strategy builds wealth [04:15] – Free vs. paid speaking engagements — the $20K talk vs. the thousand-person audience. [05:45] – The free, local speaking events that led to new paying clients within 48 hours. [07:00] – The asset advantage: why visibility and brand content are often worth more than upfront payment. [08:30] – Kelly’s 4-part checklist for evaluating an unpaid opportunity [10:15] – The truth about big stages: how most speakers land them — and why most aren’t getting paid. [13:30] – Why Kelly doesn’t take podcast sponsors (yet) and how the show makes millions without a single paid ad slot (and why long-term audience trust is more profitable). [18:00] – The currency of integrity: why doing the right thing compounds in value over time. [19:00] – Final encouragement: trust your discernment, play the long game, and remember — nothing is impossible with God. Resources: https://go.virtualbusinessschool.com/joinvbsLearn more about our Legacy Leaders Mastermind: The premier mastermind for established 7- and 8-figure CEOs: https://programs.thebusinessadvisory.com/legacy-leaders https://advancesociety.org/2026rsvpFollow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Even the most successful leaders can feel isolated, especially when they’re always running the room instead of being a part of it. In this episode, Kelly Roach dives into the hidden epidemic of loneliness among entrepreneurs and shares four tangible ways to reconnect, reignite joy, and create real human connection while leading at the highest levels. Learn how to rediscover your passions, build local community, find rooms where you get to grow, and collaborate from a place of fun and authenticity. If you’ve been feeling disconnected in your leadership journey, this episode will show you how to refill your cup and reawaken the fulfillment that fuels your business and your life. Timestamps: [02:00] – Kelly’s personal goal this year: to invest in relationships — and what she’s learned through that process. [03:00] – Rediscover the hobbies you loved most in your younger years and bring them back into your life. [06:00] – The difference between running the room and being in the room — and why it matters for fulfillment. [07:00] – Build connection locally — and why local community is becoming more valuable in the age of AI. [10:00] – Seek out rooms where you get to be the student, not the coach. [12:00] – The Legacy Leaders Mastermind: a curated space for established 7- and 8-figure CEOs who want to be challenged and expanded. [13:55] – Collaborate for fun — the key to rekindling joy and creativity in business. Resources: Join our Legacy Leaders Mastermind – an intimate retreat for 7- and 8-figure CEOs: https://advancesociety.org/2026rsvp Learn more about Selena Soo's Rich Relationships Club – A private, curated community for high-level leaders focused on relationship-building and collaboration: https://rich-relationships.com/ https://www.sandiglandt.com/called-to-leadFollow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

This special episode is a repaly from Kelly's latest Trust Building Offer LIVE masterclass. In this episode, Kelly walks you through a crash course on creating daily sales in your business using a Trust Building Offer. She reveals the exact systems and frameworks that Fortune 500 companies have mastered for decades—and shows you how to adapt them into simple, repeatable strategies that produce consistent, predictable revenue without requiring massive followings or endless launches. If you’ve been stuck on the hamster wheel of sporadic sales or depending on “online influencer” tactics that just aren’t working anymore, this episode will help you install the habits, systems, and offers you need to sell daily, profitably, and with freedom. You'll learn: Kelly’s Miracle Hour™: 7 core daily activities to consistently generate and close sales How the Dream 1000™ relationship rolodex can help you scale without chasing endless leads Why reactivations, renewals, referrals, and upsells are your fastest, easiest path to profit Timestamps 5:01 – 9:309:31 – 15:00 | The Miracle Hour™: 7 daily sales activities explained 21:01 – 27:00 | The Dream 1000™: your $100M relationship rolodex (and where 90% of sales come from) 27:01 – 33:00 | Why reactivations, referrals, renewals, upsells, and trust-building offers matter more than cold leads 38:01 – 45:00 | Bonuses, resources, and how to join VBS for less than $1,000/year Resources: Listen to the FULL half-day intensive on how to craft your 'easy yes' Trust Building Offer: app.helloaudio.fm/feed/2d57d7d8-27ff-443b-a4f6-39ead6d22821/signup Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs Grab our FREE Trust Building Offer Guide: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly challenges you to think about what “muscles” you’re building in your business and life, and which ones you’re allowing to atrophy. Kelly shares personal stories that highlight how habits form by either default or design, and why intentionality is key if you want to build the life, business, and relationships you truly desire. You’ll learn how to identify which areas of your life need investment, which ones may need to be intentionally let go, and which skills and resources you should start building now for the future you want to create. Timestamps. 3:11 – 6:00 The concept of “muscle building” in business, relationships, and life. 6:01 – 7:45 Recognizing what’s atrophying by default versus by design. 7:46 – 9:45 Kelly’s return to dance after letting it go extinct for years. 9:46 – 11:50 Future-facing preparation: skills, tools, and mindsets you’ll need in your back pocket. Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/